Archiv für January 2010

Apple unterstützt Flash wegen Fehlern von Adobe nicht

Sunday, 31. January 2010

Quelle: golem

Apple mag kein Flash von Adobe. Das hat der Entwickler aus Cupertino bei der Vorstellung des iPads gezeigt: das Fehlen des Flash-Pugins war deutlich sichtbar. Gegenüber den eigenen Mitarbeitern soll Steve Jobs betont haben, dass das iPad Flash nicht unterstützen wird. (Technologie, Adobe)

http://www.golem.de/1001/72769-rss.html

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Britische Datenschützer prüfen Internet Eyes

Saturday, 30. January 2010

Quelle: golem

Britische Datenschützer überprüfen das umstrittene Internetangebot Internet Eyes. Sie halten es für unangemessen, dass Privatleute die Bilder von Überwachungskameras überwachen. Die Bedenken könnten das Aus für Internet Eyes bedeuten.

http://www.golem.de/1001/72761-rss.html

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IAB chief: IPad could foreshadow privatization of Web

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

The Apple iPad tablet may join the likes of Facebook, Kindle and Microsoft’s Xbox in expediting the “semi-privatization” of t -More

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Google’s Social Search won’t mine Facebook

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

Because Facebook restricts access for those not logged into the site, Google’s Social Search offering won’t be able to includ -More

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FTC: Apple, rivals should make user privacy a priority with new apps

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

Federal Trade Commission member Pamela Jones Harbour, during a meeting with high-tech companies and privacy advocates, urged  -More

Effectively Reach Physician and Consumer Health Audiences Online. e-Healthcare Solutions Premium Ad Network exclusively represents 8 of the 10 Top Online Journals Among Physicians in 2009 (Source: ePharma Physician® v9.0): AFP, Annals, AAFP, AMA, FPM, CCJM, ACP, and JGIM. Offers reach in a number of top consumer health sites as well.
Advertise with us.

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Microsoft: Bing’s growth will be a "long-term process"

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

Microsoft reported an increase in search ads but a decline in display ads Thursday during the company’s quarterly conference  -More

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NBC finds audience-research opportunity in Winter Games

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

NBC, which already instituted extensive metrics during the 2008 Games, will use the upcoming Winter Olympics to do even more  -More

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The iPad won’t save newspapers, says Google economist

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

Although newspapers and other print publishers may gain in the Apple iPad an appealing new distribution channel, they must co -More

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Travel Michigan tries user-generated campaign

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

Travel Michigan hopes to woo tourists with consumer-generated still and video ads to run on its Web site, a change in tack fr -More

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Agency CEOs should cede own planning to experts

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

Given the amount of time small- and medium-sized agency CEOs must spend just to keep their firms going, they would be well se -More

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PlayStation "God of War" game sends out Slurpee advance guard

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

The Sony PlayStation game “God of War III” will launch March 16, but marketing begins Monday with the launch of the Kratos Fu -More

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How Lady Gaga made her name in a digital world

Saturday, 30. January 2010

Quelle: smartbrief-com-iab

Lady Gaga’s five Grammy nominations are only the latest of her achievements, all managed with business and Internet savvy tha -More

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Spot.Us-Gründer Cohn – "Journalisten sind wie Schiffbrüchige im Meer"

Friday, 29. January 2010

Quelle: focus

Mit dem Portal Spot.Us sucht David Cohn neue Wege für den Journalismus. Im Interview spricht er über spendenfinanzierte Recherche und Apples iPad. Von den FOCUS-Online-Autoren L. Kramp und S. Weichert

http://www.focus.de/digital/internet/digitale-mediapolis/tid-17034/spot-us-gruender-david-cohn-journalisten-sind-wie-schiffbruechige-im-meer_aid_475052.html

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"Open Source ist noch nie Mainstream gewesen"

Friday, 29. January 2010

Quelle: internet-world-business

In der Diskussionsrunde zur internationalen Entwicklung des Mobile-Markts auf den Münchner M-Days ging es um mobile Mythen und die Veränderungen in der Softwareentwicklung von Applikationen.

http://www.internetworld.de/Nachrichten/Trends/Open-Source-ist-noch-nie-Mainstream-gewesen

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IAB Year in Review

Friday, 29. January 2010

Quelle: iab

No doubt about it: 2009 was a rough year for the U.S. economy, and for the advertising and media industries. But if the year began with uncertainty, it’s ending on some bright notes at the Interactive Advertising Bureau and our member companies—and with optimism about 2010.

IAB closes the year with a significant legacy of accomplishment. From sold-out events like the MIXX Conference & Expo to new, groundbreaking research such as our “Building Brands Online” study to the creation of mission-critical standards and guidelines to fending off adverse legislation through active lobbying efforts in Washington, the IAB kept focused on facilitating the growth of the interactive advertising marketplace. Perhaps more important than these tangible products and events was the softer impact we had on the culture of marketing-media ecosystem.

In 2009, IAB led the call for a renaissance in interactive advertising creativity. Just as the industry has transformed society through remarkable technological innovations, we can unleash interactive media’s potential to serve as a common ground for fabulous, effective, business-building advertising. 

The IAB heads into 2010 with a substantive agenda we believe will reinforce interactive advertising’s centrality to marketers’ needs. Aided by our members’ commitment to continuing innovation, we’re devoting our efforts to shifting increasing share of marketers’ spend to interactive media. And the IAB will continue to deliver the platforms, tools, resources and knowledge necessary to grow the interactive advertising ecosystem.

Below, we outline some of the year’s highlights. To learn more visit www.iab.net.

Public Policy
  • Collaborated with the AAAA, the ANA, the DMA and the Council of Better Business Bureaus to develop and release enhanced, industry-wide self-regulatory principles for online behavioral advertising, addressing privacy concerns and increasing consumers’ trust and confidence. The seven principles make up one of the most comprehensive self-regulation programs ever undertaken by the business community
  • Worked with the same industry groups to leverage the development of the seven principles and form a framework for building an industry-wide self-regulation infrastructure that is transparent, flexible and responsive to consumers’ needs and concerns. The program—expected to be implemented in early 2010—will employ accountability programs to promote widespread adoption of the seven principles
  • Launched “Privacy Matters,” the first-ever IAB education campaign aimed at consumers and providing them with resources and tools to help them manage their privacy online and to demystify key online advertising practices. “Privacy Matters” is continuing to run into 2010 across a broad cross section of top-tier online media outlets
  • Hosted first-of-its kind Long Tail Alliance Fly-In to Washington, D.C., mobilizing Long Tail web publishers from 25 Congressional districts and 13 U.S. states to explain to members of Congress the importance of the advertising-supported Internet for empowering small business growth in America
  • Established that the ad-supported Internet contributes 0 billion to the U.S. economy and has created 3.1 million U.S. jobs—spread across all congressional districts—by commissioning “The Economic Value of the Advertising-Supported Internet Ecosystem,” a study produced by Harvard Business School professors John Deighton and John Quelch, along with Cambridge, MA-based Hamilton Consultants. The study was released at the Long Tail Alliance press conference in June in Washington, DC and has since been widely quoted
  • Lobbied extensively and successfully against several proposals—including the FTC Reauthorization Act—that would grant broad new enforcement and regulatory rulemaking powers to the Federal Trade Commission
  • Testified before the Food and Drug Administration, espousing the need for greater certainty in the regulatory space in order to allow the pharmaceutical marketing segment to increase its online ad spending
  • Called on the FTC, through an open letter from Randall Rothenberg, to withdraw enforcement guidelines issued on October 5 regarding the endorsements and testimonials of bloggers and other participants in social media, questioning the constitutionality of potentially broad new enforcement actions against bloggers
  • Consulted with the FTC and participated in “The Future of Journalism” and “Privacy Roundtable”  events, helping to develop programming of a thought-provoking panel representing new media and providing insights on the future of privacy policy
  • The IAB PAC had an active year supporting many key Congressional champions of the interactive advertising industry and was able to host the first ever IAB fundraiser.  The PAC begins 2010 with a healthy balance of over ,0000 cash on hand.
Marketplace Improvements
  • Solved one of the industry’s biggest business challenges by releasing “4A’s/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0” for public comment. This new model contract, the first in seven years, represents a significant reduction in supply chain friction. The time it will take to finalize and sign IOs will drop sharply due to the strong teamwork between our membership and the agency families. Collectively, companies will save millions of dollars in labor costs. This advancement encompasses the breadth of advertising platforms and tools that are currently utilized in the creation of a campaign and will become the standard by which media companies and agencies or advertisers expedite the most common types of interactive media buys
  • Released the “Ad Unit Guidelines 2009 Update,” for the first time including insights from creative agencies and opening the door for “rising stars” which may ultimately become standard ad units if and when they meet the quantitative requirements for adoption and marketplace impressions
  • To infuse the agency point of view more fully into guidelines work and drive forward the importance of premium online experiences with audience as the first priority, formed an Advertising Agency Advisory Board comprised of senior executives from leading creative, digital and media agencies
  • Brought together top talent—online publishers, media agencies and, for the first time, voices from creative agencies—to form the Re-Imagining Interactive Advertising Task Force, charged with developing a comprehensive roadmap for the evolution of interactive advertising to ensure that ad formats meet growing business and creative needs
  • Significantly prosecuted the war on discrepancies by developing real tools and tactics—including the Impression Exchange Solution, E-Business Interactive Standards and Ad Load Performance Scoring Tool—that take cost out of the buying and selling process
  • Helped publishers drive revenue from email by providing practical advice and the latest thinking across a broad spectrum of tactics that impact the success of email campaigns in “Email Monetization Strategies”
  • Developed a framework for monitoring security vulnerabilities, threats and potential fraud in the Online Lead Generation: Data Security Best Practices, a guide that ensures the safety and security of consumers’ personally identifiable information
  • Provided clarity and consistency on two core metrics critical to transacting online advertising, audience reach and clicks, by issuing guidelines for the measurement of each. The IAB Audience Reach Measurement Guidelines make it possible for both panel and web analytics based reach measurement to conform to common definitions and consistent standards of development
  • Recognized Business.com, Google, Microsoft and Yahoo! for being the first organizations to pass audits for the IAB’s Click Measurement Guidelines which establish parameters for the accurate buying and selling of cost-per-click advertising
  • Published the first-ever IAB Mobile Buyers Guide, literally a handbook for buyers to use as they develop and execute meaningful mobile campaigns
  • Released In-Game Ad Measurement Guidelines, which define an ad impression on the games platform and how it is measured
  • As a result of work done by the IAB’s Social Media Committee, released two white papers that provide deep understanding of how social media works. Social Media Ad Metrics Definitions is a compendium of commonly used metrics in the space. Social Advertising Best Practices provides prescriptive information on ad formats with social features in order to enhance industry understanding of ways to leverage this emerging and evolving platform
  • Combined the resources of the Online Marketing Summit (OMS) and the IAB Local Committee to help educate marketers and agencies in 12 markets on the benefits of leveraging interactive advertising to reach local audiences
  • Addressed one of the biggest issues facing the interactive advertising industry—data ownership—by launching a task force comprised of stakeholders from web publishers, portals, search engines and networks and exchanges to find answers.
  • Released Video Player–Ad Interface Definition Guidelines (VPAID), improving the clarity of digital video measurement and advancing an ongoing strategy to simplify the buying and selling of digital video media by building a strong foundational infrastructure
  • Introduced “VAST 2.0”, an update to the Digital Video Ad Serving Template to standardize the communication protocol between video players and servers, helping to resolve the friction of divergent technologies and systems
Measurement & Research
  • Divulged a wealth of insights into how brand marketers perceive online media and what the marketers would like to see media companies do for them by releasing “Building Brands Online,” a study by Bain & Company. The report, which was presented in New York at an invitation-only event attended by senior marketing, advertising and media industry executives, defined a six-step path forward for online media companies to compete more effectively for brand dollars
  • Launched the inaugural edition of IAB Metrics Blog to invite dialogue, leadership and transparency on the industry’s measurement challenges
  • Advanced sellers’ understanding of metrics by designing measurement education courses specific to the challenge, Metrics 101: Understanding Audience, Closing the Deal with Data: Using Measurement to Sell and Ad Effectiveness 101: How and When to Measure the Efficacy of Digital Campaigns
Member Services & Professional Development
  • Successfully recruited and retained member organizations despite challenging economic times. Welcomed 104 new general and associate members over the course of the year
  • Launched the IAB Certificate in Interactive Advertising, developing 13 professional development courses that where delivered more than 22 times and provided more than 500 publishing, marketing and advertising agency professionals the key skills and competencies they need for success. Sessions showcased members’ expertise by featuring them as instructors
  • In response to industry demand, formed an IAB Audio Committee and Interactive TV Committee to tackle key areas within those marketplaces
  • Took on 89 small publishers as part of the IAB’s Long Tail Alliance, a new membership category that gives a voice to small businesses reliant on the ad-supported Internet for survival
  • Expanded the webinar program to share the latest industry trends, research and best practices with more than 500 professionals interested in growing their interactive advertising knowledge base
  • Kept members abreast of Professional Development and webinars curricula, partnership discounts and more by creating a new electronic newsletter geared specifically to member needs
  • Recognized individuals and organizations that exemplified outstanding leadership and performance with the IAB Sales and Service Excellence Awards, presented at the Annual Leadership Meeting in Orlando, FL
Thought Leadership & Industry Education
  • Confirmed the IAB’s standing as the convening voice for interactive thought leadership by enlisting advertising’s brightest minds to advance the conversation on the industry’s biggest issues—across a total of 25 events that attracted 4,748 brand marketers, advertising agency executives and publishers for education and unparalleled networking opportunities
  • Engaged more than 500 industry principals at the sold-out IAB Annual Leadership Meeting in Orlando, FL. Speakers at Ecosystem 2.0: Brands Battle Back included major players in the interactive industry—Michael Mendenhall, David Rosenblatt, Joanne Bradford and more
  • Produced a powerful MIXX Conference & Expo—selling out earlier than ever before—with more than 2,400 registered attendees and an outstanding line-up of expert presenters around the theme of Fueling the Creative Revolution in Interactive Advertising and including Tim Armstrong, Nikesh Arora, Bob Greenberg, Ashton Kutcher, Ann Lewnes, Yusuf Mehdi, Elisa Steele and others
  • Celebrated creativity by recognizing groundbreaking digital work, and the brand marketers and agencies that successfully achieved innovation and impact, by awarding 49 campaigns in 17 categories with coveted MIXX Awards
  • Hosted 5 one-day conferences that educated attendees about digital video, social media, games, mobile and ad operations
  • Delivered the IAB Interactive Boot Camp for Senior Marketers to brand marketers from a leading technology provider and launched the IAB Interactive Boot Camp for Creative Agencies with executives from a top-tier advertising firm
  • Increased press coverage 98% year-over-year from November 08 to November 09, showcasing the evolution, reach and effectiveness of interactive advertising, building consistent buzz about the industry
  • Advanced iab.net as a central industry resource, increasing the number of unique visitors 22% over 2008 and total page views by 8.5%, by providing additional multiplatform thought leadership from high level industry executives, a streamlined research section, expanded video coverage and more

http://www.iab.net/insights_research/530468/iab_news/iab_news_article/1065007?gko=affd6

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Ratgeber: Musik legal und gratis – Internetradios im Test

Friday, 29. January 2010

Quelle: welt-online

Mit einem Internetradio lassen sich Zigtausende Sender legal und gratis empfangen – und das ganz ohne Computer. Viele Geräte können auch UKW-Radio wiedergeben. Sogar Musikdateien sind für die meisten Modelle kein Problem. Die Preise sind zuletzt stark gefallen. Dieser Test stellt zehn Radios vor.

http://www.welt.de/webwelt/article5806725/Musik-legal-und-gratis-Internetradios-im-Test.html#reqRSS

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Vorabtest: So fühlt sich das iPad von Apple an

Friday, 29. January 2010

Quelle: welt-online

Gesehen haben es viele. Angefasst nur wenige: Apples neues iPad soll die Computerwelt revolutionieren. Tatsächlich fühlt es sich besser an als erwartet. Thomas Heuzeroth konnte das Technikwunder in San Fransisco testen und war von der Handhabung angetan. Dennoch bleiben einige Kritikpunkte.

http://www.welt.de/webwelt/article6020492/So-fuehlt-sich-das-iPad-von-Apple-an.html#reqRSS

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Buglas: "50 MBit/s sind nicht genug"

Friday, 29. January 2010

Quelle: golem

Bandbreiten von 50 MBit/s sind perspektivisch nicht ausreichend, meint der Bundesverband Glasfaseranschluss und fordert die Bundesregierung auf, ein Mindestziel von 100 MBit/s auszugeben. (DSL, Glasfaser)

http://www.golem.de/1001/72754-rss.html

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Strafnachlass in US-Filesharing-Fall

Friday, 29. January 2010

Quelle: golem

Ein US-Berufungsgericht hat die Strafe der wegen illegalen Musiktauschs verurteilten Jammie Thomas-Rasset von knapp zwei Millionen auf 54.000 US-Dollar reduziert. In Großbritannien beschweren sich Internetnutzer, weil ihnen angeblich ungerechtfertigt Warnschreiben wegen Dateitauschaktivitäten ins Haus flattern. (Tauschbörse)

http://www.golem.de/1001/72752-rss.html

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Gute Chancen für den IT-Nachwuchs in Niedersachsen

Friday, 29. January 2010

Quelle: bitkom

http://www.bitkom.org/de/presse/8477_62287.aspx

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Österreichisches Bundesheer blamiert sich im Web

Friday, 29. January 2010

Quelle: internet-world-business

Den Umgang mit Waffen mögen sie beherrschen, doch den mit der Internetwerbung müssen sie noch lernen, die Verantwortlichen des Österreichischen Bundesheers. Nachdem ein Spot zum Gespött geworden ist, hat der Verteidigungsminister ihn von der Website entfernt.

http://www.internetworld.de/Nachrichten/Kreation/Oesterreichisches-Bundesheer-blamiert-sich-im-Web

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"Wir wachsen in vier Dimensionen"

Friday, 29. January 2010

Quelle: internet-world-business

Neue Märkte erobern, neue Produkte entwickeln, neue Kunden gewinnen und die Wertschöpfungkette verbessern – diese Ziele hat sich smartclip für 2010 gesetzt. Mit internetworld.de sprach CEO Jean-Pierre Fumagalli.

http://www.internetworld.de/Nachrichten/Unternehmen/Wir-wachsen-in-vier-Dimensionen

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M-Commerce: Gimmick oder Business?

Friday, 29. January 2010

Quelle: internet-world-business

Wie sich mit dem mobilen Kanal der Absatz steigern lässt, war ein intensiv diskutiertes Thema auf den M-Days am Freitag Vormittag. Die Chancen, dass der M-Commerce in diesem Jahr den Durchbruch schafft, stehen gut.

http://www.internetworld.de/Nachrichten/Trends/Ist-M-Commerce-ein-nettes-Gimmick-oder-ein-Business

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Gute Aussichten für das iPad

Friday, 29. January 2010

Quelle: internet-world-business

Wird der neue Tablet-PC von Apple ein Erfolg? Die internetworld.de-User glauben daran.

http://www.internetworld.de/Nachrichten/Trends/Gute-Aussichten-fuer-das-iPad

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"Bezahlmodelle sind zu einfach zu umgehen"

Friday, 29. January 2010

Quelle: internet-world-business

Googles Chefökonom Hal Varian reicht den Zeitungsverlegern die Hand: Der Internetkonzern könne den Printmedien helfen, über Webtechnologie ihre Reichweite zu erhöhen.

http://www.internetworld.de/Nachrichten/Medien/Bezahlmodelle-sind-zu-einfach-zu-umgehen

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Cyberattacken auf Versorgungseinrichtungen sind normal

Friday, 29. January 2010

Quelle: golem

Mehr als die Hälfte der Betreiber von wichtigen Versorgungseinrichtungen ist bereits Ziel von Attacken über das Internet geworden. Das ist das Ergebnis einer aktuellen Studie zum Thema Cyberwar. Die Mehrheit der Befragten glaubt, dass Vertreter anderer Regierungen hinter den Aktionen stecken. (Cyberwar, Studie)

http://www.golem.de/1001/72749-rss.html

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500.000 Euro Bußgeld wegen unerlaubter Telefonwerbung

Friday, 29. January 2010

Quelle: golem

Die Bundesnetzagentur hat in sechs Verfahren Bußgeld wegen unerlaubter Telefonwerbung verhängt. Sie ahndet damit erstmals Verstöße gegen das Verbot der unerlaubten Telefonwerbung und die Missachtung der Rufnummernanzeigepflicht bei Werbeanrufen. Die in insgesamt neun Verfahren im Dezember 2009 und Januar 2010 verhängten Bußgelder summieren sich auf rund 500.000 Euro.

http://www.golem.de/1001/72747-rss.html

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Stepping Up to the Mom Market

Friday, 29. January 2010

Quelle: emarketer

Jodi Bresina
Internet Director
ShoeMall

http://www.emarketer.com/Article.aspx?id=1007485

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Consumers Demand Engagement

Friday, 29. January 2010

Quelle: emarketer

From campaign- to consumer-centric

http://www.emarketer.com/Article.aspx?id=1007486

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Apple-Panne: iPad – Diesen Namen hätten Frauen nicht gewählt

Friday, 29. January 2010

Quelle: welt-online

Schon kurz nach der Präsentation des neuen iPads wird das neue Apple-Gerät im Internet von Bloggern gehörig aufs Korn genommen. Dabei geht es jedoch nicht um technische Fakten, sondern um den Namen. Denn der Begriff “Pad” erinnert viele Frauen eher an ihre Menstruation als an ein tolles Stück Technik.

http://www.welt.de/webwelt/article6015054/iPad-Diesen-Namen-haetten-Frauen-nicht-gewaehlt.html#reqRSS

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Rena Tangens – "Der Mensch wird zum Datensatz degradiert"

Thursday, 28. January 2010

Quelle: focus

E-Personalausweis, Vorratsdatenspeicherung und Internetsperren: Die Vorsitzende des Bürgerrechtsvereins FoeBuD, Rena Tangens, über Datenschutz in Deutschland. Von FOCUS-Online-Autor M. Friedrichs

http://www.focus.de/digital/internet/rena-tangens-der-mensch-wird-zum-datensatz-degradiert_aid_475069.html

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Google Voice – Kostenlose Internettelefonate

Thursday, 28. January 2010

Quelle: focus

Mit seiner Software für kostenlose Internettelefonate provoziert Google erneut den iPhone-Hersteller Apple und die Mobilfunkindustrie.

http://www.focus.de/digital/internet/google/google-voice-kostenlose-internettelefonate_aid_474788.html

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VDSL – Telekom muss Konkurrenten keine Glasfasern anbieten

Thursday, 28. January 2010

gelesen auf golem

Die Telekom muss ihren Konkurrenten keinen Zugriff auf die im Zuge ihres VDSL-Ausbaus zwischen Hauptverteilern und Kabelverzweigern verlegten Glasfaserleitungen gewähren. Das entschied das Bundesverwaltungsgericht in Leipzig. (DSL, VDSL)

http://www.golem.de/1001/72723-rss.html

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Finanzierung bleibt für viele IT-Firmen schwierig

Thursday, 28. January 2010

gelesen auf bitkom

http://www.bitkom.org/de/presse/8477_62263.aspx

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Was suchen mobile User?

Thursday, 28. January 2010

Quelle: internet-world-business

Mobile Nutzer suchen anders als User, die am PC recherchieren, lautet die These von Heiko Riffeler von gjuce, der auf den Münchner M-Days die Suchbegriffe vom konventionellen Internet mit denen des mobilen Webs vergleicht.

http://www.internetworld.de/Nachrichten/Trends/Was-suchen-mobile-User

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E-Commerce – was dieses Jahr zählt

Thursday, 28. January 2010

Quelle: internet-world-business

Womit können Onlinehändler 2010 punkten? Der Softwareanbieter für Multi-Channel-Commerce hybris hat zusammen mit seinen Partnern getit und der Javelin Group die vier wichtigsten Trends identifiziert.

http://www.internetworld.de/Nachrichten/E-Commerce/E-Commerce-was-dieses-Jahr-zaehlt

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Xing bekanntestes Business-Netzwerk Deutschlands

Thursday, 28. January 2010

Quelle: internet-world-business

Einer Forsa-Befragung zufolge ist Xing das bekannteste und meistgenutzte Business-Netzwerk Deutschlands. Vor allem junge und besserverdienende Fach- und Führungskräfte kennen das Unternehmen.

http://www.internetworld.de/Nachrichten/Unternehmen/Xing-bekanntestes-Business-Netzwerk-Deutschlands

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Neuer Tablet-PC: Apples iPad kann ein Notebook nicht ersetzen

Thursday, 28. January 2010

gelesen auf welt-online

Das iPad ist da – doch der Jubel ist zumindest teilweise verfrüht. Wer gehofft hat, Apples Tablet-PC könne ein Ersatz für Net- oder Notebooks sein, wird enttäuscht. Auch beim Bedienungskonzept gibt es noch Schwierigkeiten. Ein Erfolg ist dagegen die Nutzung von E-Books.

http://www.welt.de/webwelt/article6013235/Apples-iPad-kann-ein-Notebook-nicht-ersetzen.html#reqRSS

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Twitter will Zensur im Iran mit Hacks überwinden

Thursday, 28. January 2010

gelesen auf golem

Twitter-Chef Evan Williams setzt darauf, die Zensurmaßnahmen im Iran und in China durch Hacking zu überwinden. Der Betreiber des Mikroblogging-Dienstes will sich mit den dortigen Machthabern nicht arrangieren. (Soziales Netz, Microblogging)

http://www.golem.de/1001/72717-rss.html

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Google setzt auf Privatsphäre

Thursday, 28. January 2010

gelesen auf internet-world-business

Als Reaktion auf die Kritik von Datenschützern veröffentlicht Google seine Privatsphäre-Prinzipien. Die Botschaft: Der Internetkonzern gehe verantwortungsvoll mit Nutzerinformationen an.

http://www.internetworld.de/Nachrichten/Unternehmen/Privatsphaereschutz-bei-Google

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"Wir nennen es iPad"

Thursday, 28. January 2010

gelesen auf internet-world-business

Die Zeit der Spekulationen ist vorbei: Apple-CEO Steve Jobs hat gestern in San Francisco seinen Tablet-PC präsentiert. Mit dem handlichen Touchscreenrechner können User surfen, mailen, Videos ansehen, Musik hören und spielen. Der iPad soll weltweit Ende März im Handel sein und in der günstigsten Version 499 US-Dollar kosten.

http://www.internetworld.de/Nachrichten/Backoffice/Apple-enthuellt-iPad

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What Consumers Look for in New Tech

Thursday, 28. January 2010

gelesen auf emarketer

Most feel marketers don’t understand their needs

http://www.emarketer.com/Article.aspx?id=1007483

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Baby Boomers Get Connected with Social Media

Thursday, 28. January 2010

gelesen auf emarketer

Living longer and richer lives, they go online to stay in touch

http://www.emarketer.com/Article.aspx?id=1007484

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Wie viel dürfen Bezahlinhalte im Internet kosten?

Thursday, 28. January 2010

gelesen auf golem

Ob es am Preis liegt? Ein Erfolg ist das kostenpflichtige Onlineangebot der US-Lokalzeitung Newsday jedenfalls nicht. Seit Oktober 2009 sollen Leser für die Nutzung zahlen, doch nur wenige haben das teure Onlineabonnement abgeschlossen. (Online-Werbung)

http://www.golem.de/1001/72706-rss.html

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Google plädiert für Änderung des DNS-Protokolls

Thursday, 28. January 2010

gelesen auf golem

Google macht sich für eine Erweiterung des DNS-Protokolls stark: Künftig sollen die IP-Adressen von Nutzern bei DNS-Anfragen in weiten Teilen weitergereicht werden, so dass andere DNS-Server den Aufenthaltsort der Nutzer genauer bestimmen können. (Google, Server-Applikationen)

http://www.golem.de/1001/72708-rss.html

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Reaktionen: Apples iPad hat das Zeug zum Kassenschlager

Thursday, 28. January 2010

gelesen auf welt-online

An diese Pressekonferenz werden sich die Apple-Fans noch in Jahren erinnern: Der US-Konzern hat endlich das iPad vorgestellt – und damit für Begeisterung gesorgt. Experten loben das Bedienkonzept, Medienhäuser versorgen das Gerät mit Videos, digitalen Büchern, Zeitschriften und Spielen. Kritik gibt es aber auch.

http://www.welt.de/webwelt/article6007975/Apples-iPad-hat-das-Zeug-zum-Kassenschlager.html#reqRSS

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Das Z macht den Unterschied

Thursday, 28. January 2010

gelesen auf golem

Eine besondere Bauweise lässt eine Antenne viel größer erscheinen als sie ist. Damit ließen sich flexibel einsetzbare Antennen bauen, die viel kleiner sind als heutige, erklären die Entwickler.

http://www.golem.de/1001/72699-rss.html

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Starkes Signal für den Software-Standort Deutschland

Wednesday, 27. January 2010

gelesen auf bitkom

http://www.bitkom.org/de/presse/8477_62260.aspx

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Rekordabsatz bei mobilen Computern

Wednesday, 27. January 2010

gelesen auf bitkom

http://www.bitkom.org/de/presse/8477_62251.aspx

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wer-kennt-wen ausgefallen

Wednesday, 27. January 2010

gelesen auf internet-world-business

Das größte soziale Netzwerk in Deutschland ist seit heute morgen offline. Der Grund: eine Umstellung der Netzinfrastruktur.

http://www.internetworld.de/Nachrichten/Medien/wer-kennt-wen-ausgefallen

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