Hulu unveils $9.99 monthly subscription
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
Hulu, the online video service owned by NBC Universal, News Corp. -More-
Archiv für June 2010
Research: Web video ads more acceptable to 18-34 set than TV spots
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
More than half of online video users consider Web ads to be as acceptable as those on TV, and those in 18-to-34 demographic a -More-
Web and recession combine to change spending patterns
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
Consumers are feeling more comfortable shopping again, but they’re not falling back on pre-recession patterns, writes columni -More-
Ten Steps to Effective Email Marketing
There’s a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. Pressure to deliver measurable ROI has never been higher. This white paper presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
There’s a revolution going on in marketing today. New technologies continue to emerge. Communication channels are shifting and fragmenting. Pressure to deliver measurable ROI has never been higher. This white paper presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
YouTube users will be able to skip ads
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
Google unit YouTube has developed a “skippable” ad format that will be rolled out this year. -More-
Amazon.com experiences first major outage in 2 years
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
Technical difficulties kept some Amazon.com shoppers from completing orders for several hours on Tuesday, in the first major -More-
Can Google help indie bookstores compete against e-book rivals?
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
Independent booksellers could get a leg up on e-book rivals such as Amazon, Apple and Sony, via a partnership said to be in t -More-
Draftfcb launches unit to study consumer decision making
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
The Institute of Decision Making is a new research unit being formed by Interpublic Group’s Draftfcb that will study how inst -More-
Bounty ads go back to basics
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
Procter & Gamble brand Bounty is de-emphasizing the saucy “bring it” slogan in its current campaign to focus more on the func -More-
Seventeen adds social tools to redesigned site
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
Seventeen has made social tools the centerpiece of its revamped website. -More-
Mobile shopping in North America grows, but trails other nations
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
North American consumers are beginning to conduct in-store mobile shopping activities, but they still trail their peers world -More-
Why social gaming is a serious business
Wednesday, 30. June 2010Quelle: smartbrief-com-socialmedia
Marketers can’t afford to dismiss social gaming out of hand, argues Reuben Steiger. -More-
254 charts with digital marketing facts and trends.
The new 296-page Digital Marketing Factbook covers relevant stats from more than 60 trusted sources on email marketing, search marketing, e-commerce, mobile marketing, and social media marketing. Bonus — PowerPoint deck of all charts makes reuse a breeze. Download today.
The new 296-page Digital Marketing Factbook covers relevant stats from more than 60 trusted sources on email marketing, search marketing, e-commerce, mobile marketing, and social media marketing. Bonus — PowerPoint deck of all charts makes reuse a breeze. Download today.
Foursquare, Yelp are embroiled in a "copycat fight"
Wednesday, 30. June 2010Quelle: smartbrief-com-socialmedia
Foursquare and Yelp are facing off — and both sides are trying to steal their opponent’s best moves, writes Christopher Hein -More-
Social tools keep pro-wrestling company on top
Wednesday, 30. June 2010Quelle: smartbrief-com-socialmedia
World Wrestling Entertainment is building a potent online presence — and converting its digital successes into real-world sa -More-
Real estate companies are making good use of social tools
Wednesday, 30. June 2010Quelle: smartbrief-com-socialmedia
Real estate pros are pulling out all the stops when it comes to social marketing, using mobile tools and video applications t -More-
7 things that make business-to-business and social a natural fit
Wednesday, 30. June 2010Quelle: smartbrief-com-socialmedia
The conventional wisdom says retail businesses are better suited to social marketing than business-to-business firms, but the -More-
How to win over a Hispanic audience
Wednesday, 30. June 2010Quelle: smartbrief-com-socialmedia
Hispanics will soon make up a third of the U.S. -More-
3 ways to apologize more effectively
Wednesday, 30. June 2010Quelle: smartbrief-com-socialmedia
Negative perceptions count for more than positive perceptions when it comes to shaping your brand’s buzz. -More-
Are you interested in the rumored "Google Me" service from Google?
Wednesday, 30. June 2010Tabletrechner von United Internet: 1&1 stellt Smartpad vor
Wednesday, 30. June 2010Quelle: internet-world-business
Vergangene Woche waren es noch Gerüchte, heute hat 1&1 seinen iPad-Konkurrenten präsentiert. Gebaut wird der Flachmann vom japanischen Elektronikkonzern NEC. Angeboten wird es in Kombination mit einer Flatrate.
Blog: Why I’m Not Thrilled With Hulu Plus
Wednesday, 30. June 2010Quelle: emarketer
I admit I wasn’t expecting to be bowled over by the arrival of Hulu Plus. But even considering my low expectations, the official unveiling of the service leaves me underwhelmed. [...]
http://www.emarketer.com/blog/index.php/hulu-whats-wrong-picture/
Windows Live Hotmail: Weniger als 1 Prozent der Nutzer haben die neuen Features
Wednesday, 30. June 2010Quelle: golem
Das neue Hotmail wird von Microsoft langsam für die Nutzer verfügbar gemacht. Bislang sind erst ein paar Millionen mit den neuen Diensten versorgt, und die Software musste nachgebessert werden. (Microsoft, E-Mail)
http://www.golem.de/1006/76140-rss.html
Wahl des Bundespräsidenten: Falsche Martina Gedeck twittert aus Bundesversammlung (Upd)
Wednesday, 30. June 2010Quelle: golem
Bei der letzten Wahl des Bundespräsidenten wurde das Ergebnis noch vor der offiziellen Bekanntgabe per Twitter verbreitet. Seitdem wird der Microblogging-Dienst gerade bei politischen Veranstaltungen kritisch beobachtet – und ruft Trittbrettfahrer auf den Plan. Die Schauspielerin Martina Gedeck dementierte jetzt, aus der Bundesversammlung berichtet zu haben. (Twitter, Microblogging)
http://www.golem.de/1006/76139-rss.html
Bundesnetzagentur: TAL und Line-Sharing werden für Telekom-Konkurrenten günstig
Wednesday, 30. June 2010Quelle: golem
Die Anmietung einer Teilnehmeranschlussleitung (TAL) wird für die Konkurrenten der Telekom ab 1. Juli 2010 billiger. Auch die Preise für Line-Sharing muss die Telekom senken, entschied die Bundesnetzagentur. (DSL, Telekom)
http://www.golem.de/1006/76135-rss.html
DailyDeal übernimmt Reduti: Konsolidierung bei den Couponing-Portalen
Wednesday, 30. June 2010Quelle: internet-world-business
Was einige Experten schon zum Jahresbeginn prophezeit haben, scheint sich nun zu bewahrheiten: Im Bereich der Couponing-Portale setzt allmählich eine Bereinigung des Marktes ein. Das Portal DailyDeal akquiriert seinen Mitbewerber Reduti.
Die populärsten Formate für grafische Werbung: Medium-Rectangles werden in den USA am häufigsten eingesetzt
Wednesday, 30. June 2010Quelle: internet-world-business
In den USA nutzen bereits 40 Prozent aller Display Ads Flash- oder Rich-Media-Inhalte. Die konventionellen Formate GIF, JPEG und PNG kommen dagegen auf 60 Prozent, berichtet der Marktforscher Comscore in seiner "Ad Metrix Creative Summary".
Tabletrechner setzen neue Maßstäbe: iPad als Vorreiter
Wednesday, 30. June 2010Quelle: internet-world-business
Angesiedelt zwischen Laptop und Smartphone eröffnen Tabletrechner neue Perspektiven auf Unterhaltungserlebnis und Informationsaustausch via Internet. Den Massenmarkt hat das iPad jedoch noch nicht erschlossen.
BMW Motorrad nutzt Intershop Enfinity: Mehrere Shops auf einer Plattform
Wednesday, 30. June 2010Quelle: internet-world-business
BMW Motorrad hat seinen neuen Onlineshop auf Basis von Intershops E-Commerce-Lösung Enfinity umgesetzt. Auf dieser Plattform setzen auch die Webshops von Mini, BMW Classic und dem Ersatzteilshop After Sales auf.
Neuer Head of Sales Management bei sevenload: Tim Voges leitet Sales-Team
Wednesday, 30. June 2010Quelle: internet-world-business
Zum 1. August 2010 übernimmt Tim Voges bei sevenload die Leitung des Sales-Bereichs. Der 35-Jährige berichtet in seiner neuen Position direkt an die Geschäftsführung des Unternehmens.
Boycott BP bei Facebook: Admin glaubt nicht an versehentliche Abschaltung
Wednesday, 30. June 2010Quelle: golem
Der Admin der Facebook-Seite Boycott BP hinterfragt die Darstellung von Facebook, nach der der Internetkonzern die Plattform versehentlich abgeschaltet hat. Golem.de sprach mit Lee Perkins über den Vorgang. (Soziales Netz, Facebook)
http://www.golem.de/1006/76127-rss.html
Urteil: Oberstes US-Gericht schließt Softwarepatente nicht aus
Wednesday, 30. June 2010Quelle: golem
Die mit Spannung erwartete Entscheidung des US Supreme Court im Fall Bilski ist enttäuschend unklar ausgefallen. Mit 5:4 Stimmen hat das oberste US-Gericht Patente auf Software und Geschäftsmethoden grundsätzlich zugelassen. (Softwarepatent)
http://www.golem.de/1006/76126-rss.html
Foursquare-Finanzierung unter Dach und Fach: 20 Millionen US-Dollar von Andreessen Horowitz und Co.
Wednesday, 30. June 2010Quelle: internet-world-business
Neue Mitarbeiter einstellen und ein neues Büro beziehen – dafür möchte Foursquare das neu erhaltene Kapital einsetzen. Das Geolocation-Start-up erhielt in der zweiten Finanzierungsrunde 20 Millionen US-Dollar von Andreessen Horowitz und seinen bisherigen Finanzpartnern Union Square Ventures und O’Reilly AlphaTech Ventures.
Ad.ly öffnet sich für Entwickler: "AdSense für den Nachrichten-Feed"
Wednesday, 30. June 2010Quelle: internet-world-business
Bislang bringt Ad.ly Werbetreibende mit Twitter- und MySpace-Usern zusammen, in deren Nachrichtenstrom dann Anzeigen eingefügt werden. Jetzt öffnet sich das Werbenetzwerk für Entwickler.
Webserver: Microsoft kündigt kostenlosen IIS Express an
Wednesday, 30. June 2010Quelle: golem
Microsoft bringt mit IIS Express einen kostenlosen Webserver auf den Markt, der sich in erster Linie an Entwickler richtet. Der IIS Express soll die Vorteile des ASP.Net Development Servers und des IIS Web Servers vereinen. (Server-Applikationen, Programmiersprache)
http://www.golem.de/1006/76109-rss.html
Hulu Plus: Fernsehen wann und wo man will
Wednesday, 30. June 2010Quelle: golem
Das US-Videoportal Hulu hat nach langen Spekulationen ein kostenpflichtiges Angebot namens Hulu Plus vorgestellt. Darüber stehen Nutzern aktuelle Fernsehserien vollständig zur Verfügung, auch auf dem iPhone und iPad. (Disney)
http://www.golem.de/1006/76106-rss.html
Mobile Shopping From In-Store: A Potential Game Changer
Wednesday, 30. June 2010Quelle: emarketer
Mobile shopping from in-store is just beginning to achieve its vast
potential. The promise for consumers is an interactive and
personalized store experience like nothing before. Currently, in-
store mobile shoppers can easily retrieve customer product reviews.
In the future, they will receive promotions based on their past
purchase history and what they are interested in at the moment.
http://www.emarketer.com/Report.aspx?code=emarketer_2000695
Article: How the Entertainment Industry Can Move Beyond the Click
Wednesday, 30. June 2010Quelle: emarketer
Interaction time translates to real-world branding impacts
http://www.emarketer.com/Article.aspx?id=1007774
Article: Big Potential for In-Store Mobile Marketing
Wednesday, 30. June 2010Quelle: emarketer
Sophisticated apps can make the store experience better than ever
http://www.emarketer.com/Article.aspx?id=1007776
Zensur: Google beugt sich Druck der chinesischen Regierung
Wednesday, 30. June 2010Quelle: welt-online
Aus Sorge um den Verlust seiner Lizenz in China hat Google die Weiterleitung chinesischer User auf eine unzensierte Webseite aufgehoben.
Apple iAds take shape ahead of launch
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Apple is requiring advertisers to work with its in-house production team before releasing iAds, which are set to debut Thursd -More-
10 tips for engaging youths in social-media cause marketing
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Companies looking to build relationships with young adults around cause-based marketing efforts must first understand their t -More-
Hertz, State Farm slash print ads in favor of digital
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Re/Max, Hertz and State Farm were among the top marketers last year to curtail their print ad budgets by more than 50% and in -More-
Google cites license threats in China censorship reversal
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Google is giving in to pressure from Chinese censors in an attempt to keep its Internet Content Provider license and access t -More-
Investment tags Facebook with $23 billion valuation
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Private equity firm Elevation Partners reportedly has acquired 0 million in Facebook shares from private stakeholders. -More-
A new direction for Mapquest
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Mapquest, to boost its competitiveness with rival online services and mobile navigation tools, has revealed its first redesig -More-
Report: WPP projects sales uptick for 2010
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
WPP Group, bolstered by the FIFA soccer World Cup, Winter Olympics and the U.S. -More-
Sponsors reap traffic gains from Yahoo! World Cup deal
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Audi, Yahoo!’s exclusive World Cup sponsor, and Visa, the sponsor of Yahoo!’s fantasy World Cup league, are profiting from a -More-
Toyota targets cool parents with Sienna Web series
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Toyota is teaming with MSN.com to promote its Sienna 2011 minivan with a Web series called “Frenemies.” The Science + Fiction -More-
"DEWmocracy 2" campaign is a sweet success
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Mountain Dew’s “DEWmocracy 2″ campaign has served 60,000 samples to more than 100,000 people who have shown up for its nation -More-
Could "Google Me" compete with Facebook?
Tuesday, 29. June 2010Quelle: smartbrief-com-socialmedia
Google is reportedly working on a major social-networking project, dubbed “Google Me,” and while details are almost nonexiste -More-
Experts Breakdown the Nuts and Bolts of Social Media
Conversations among your customers are taking place daily across traditional media outlets, public forums and customer feedback channels. With social media analytics you can capture, integrate, analyze and report on what’s being said and gain insight into what’s really important to your customers. Click here to learn more.
Conversations among your customers are taking place daily across traditional media outlets, public forums and customer feedback channels. With social media analytics you can capture, integrate, analyze and report on what’s being said and gain insight into what’s really important to your customers. Click here to learn more.
Social users fear marketers more than identity theft
Tuesday, 29. June 2010Quelle: smartbrief-com-socialmedia
Three-quarters of social-network users have concerns about their privacy, according to a study — but when asked to name the -More-