Archiv für July 2010

Vorschläge: Wem folgen auf Twitter?

Saturday, 31. July 2010

Quelle: golem

Twitter hat mittlerweile mehr als 100 Millionen Nutzer, die meisten davon bieten ihre Statusupdates öffentlich an. Die Wahrscheinlichkeit, dass es darunter einige Twitterer mit sehr ähnlichen Interessen gibt, sind groß. Aber wie findet man diese? (API, Microblogging)

http://www.golem.de/1007/76885-rss.html

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How will Google grow when search flattens?

Friday, 30. July 2010

Quelle: smartbrief-com-iab

The slowing growth of Google’s central business, search, is worrisome for the company, this article notes.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3DECEC6E76-6675-40A2-8384-87941C17FEF1%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

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CW expands ad load in online shows

Friday, 30. July 2010

Quelle: smartbrief-com-iab

The CW believes it has found a successful ad formula for its shows’ online versions, which offer the same number of commercia -More

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Ex-CIA leader wants international cyberspace rules

Friday, 30. July 2010

Quelle: smartbrief-com-iab

The government must start working with other countries to establish rules of engagement when it comes to the Internet, says r -More

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Ballmer: Microsoft is looking to rival iPad "right now"

Friday, 30. July 2010

Quelle: smartbrief-com-iab

Microsoft chief executive Steve Ballmer, faced with stiff competition from Apple’s iPad device, said his company has to do a  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3D204A318A-1D0B-4E10-AD1D-86399038C3E4%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

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Google is not likely to win Yahoo! China’s search business

Friday, 30. July 2010

Quelle: smartbrief-com-iab

Yahoo! China, which is not controlled by Yahoo! Inc.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3D46B154C8-76F3-4010-990D-FE7BDF80266C%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

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How social media can help, hurt agency-client relations

Friday, 30. July 2010

Quelle: smartbrief-com-iab

Agency veteran Gary Stein offers some basic tips for how shops should incorporate social media into their practice.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3D3A1FB025-5300-40B9-A5D4-E33E0133A22D%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

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Profit up more than 100% for Interpublic Group in Q2

Friday, 30. July 2010

Quelle: smartbrief-com-iab

 -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3D1CF20CCB-993B-4A07-9FDF-2AFB6B1C5F9B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

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Publicis Groupe tallies 7.1% rise in organic sales for Q2

Friday, 30. July 2010

Quelle: smartbrief-com-iab

 -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3D393A6895-3AFD-4F3B-9AC9-90058E82D191%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

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L’Oreal, YouTube team up for "Destination" for beauty tips

Friday, 30. July 2010

Quelle: smartbrief-com-iab

“Destination Beauty” is the name of a new YouTube channel sponsored by L’Oreal Paris that will feature clips with makeup tips -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3D47D7DA65-F673-477C-9505-42E4832F8325%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

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Retailers are making e-mail lists and checking ‘em twice

Friday, 30. July 2010

Quelle: smartbrief-com-iab

In the few seconds retailers have to breathe between back-to-school and the holidays, they would do well to take a look at th -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3D60CDF9A4-31EC-4ED2-A65B-9E0B08A540BE%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

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No Facebook IPO this year, sources say

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

Facebook won’t be going public anytime soon, as the company wants to increase its user base and improve sales before holding  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD208356C-32AF-4F78-A7A9-9685B37175F8%26copyid%3D932D0F8B-1B3D-4FCB-A09B-F1B83646616A%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D208356C-32AF-4F78-A7A9-9685B37175F8

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Service aims to broadcast users’ browsing history

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

A Blippy-style social network called Voyurl lets users broadcast the Web pages they’re viewing, effectively allowing their fr -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD208356C-32AF-4F78-A7A9-9685B37175F8%26copyid%3D5FF255A4-4CFC-4F59-9EAC-A97C9650D1BC%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D208356C-32AF-4F78-A7A9-9685B37175F8

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Mazda revs up its social-media marketing with a Facebook game

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

Mazda is looking to put a little zoom-zoom in its online marketing by launching a Facebook game tied to the launch of its Maz -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD208356C-32AF-4F78-A7A9-9685B37175F8%26copyid%3D17DFC8C9-91FE-4E87-9B53-E83B3AACEB83%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D208356C-32AF-4F78-A7A9-9685B37175F8

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Chili’s offers free chips and salsa to Foursquare users

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

Chili’s Grill & Bar has launched a Foursquare promotion that will give free chips and salsa to any user of the service who ch -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD208356C-32AF-4F78-A7A9-9685B37175F8%26copyid%3D17D6FC1F-A24D-4628-86D7-3183FE1F89ED%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D208356C-32AF-4F78-A7A9-9685B37175F8

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Column: Twitter’s haggling system is on shaky ground

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

A group of marketers is rolling out a promotional system that lets users pay for goods and services by tweeting about them.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD208356C-32AF-4F78-A7A9-9685B37175F8%26copyid%3DC7661BC6-D19E-4723-915B-B84D91F09244%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D208356C-32AF-4F78-A7A9-9685B37175F8

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How to find people who care about your brand

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

Marketers used to be able to simply broadcast their message to everyone within earshot, but in the social-media era it’s nece -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD208356C-32AF-4F78-A7A9-9685B37175F8%26copyid%3DBCFFE981-6BC3-41D3-81E2-7B3348070ADD%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D208356C-32AF-4F78-A7A9-9685B37175F8

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Are you a social-media addict?

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

Social-media addiction can be a real problem for marketers, says Productivity Pro chief Laura Stack.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD208356C-32AF-4F78-A7A9-9685B37175F8%26copyid%3D6002FDFD-DF4E-4A8F-9D77-74DC7D4C6ED2%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D208356C-32AF-4F78-A7A9-9685B37175F8

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How to socialize a marketing campaign in 3 months

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

Converting old-school marketing campaigns to take advantage of social media is often better than starting from scratch, write -More

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Seth Godin, entrepreneur and author, as quoted by VentureBeat

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

One true fan is worth perhaps 10,000 times as much as a stranger. -More

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Blog: Disney’s Playdom Acquisition, and Memories of a Certain Social Network Acquired By News Corp

Friday, 30. July 2010

Quelle: emarketer

I understand why entertainment giant Disney bought social game developer Playdom. I also understand that sometimes it’s better to buy than build, and this is probably one of those times [...]

http://www.emarketer.com/blog/index.php/disney-playdom-memories-certain-social-network-acquired-news-corporation-myspace-aol-bebo/

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Erste Beta-Version des Internet Explorer 9 im September: Microsofts neuer Browser

Friday, 30. July 2010

Quelle: internet-world-business

Der US-Softwarekonzern Microsoft will die erste Vorabversion seines neuen Internetbrowsers Internet Explorer 9 im September vorstellen. Ursprünglich war die öffentliche Präsentation der ersten Betaversion bereits im August erwartet worden.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/18MVlMbzxlg/Erste-Beta-Version-des-Internet-Explorer-9-im-September-Microsofts-neuer-Browser

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Saint Elmo’s baut Website für VoiceCash: Münchner Agentur gewinnt Kommunikationsetat

Friday, 30. July 2010

Quelle: internet-world-business

Die in München ansässige Agenturgruppe Saint Elmo’s konnte sich im Pitch um die Kommunikationsmaßnahmen des Spezialisten für Geldtransfer VoiceCash durchsetzen, dabei waren die kreative Leistung und die Erfahrung der Agentur ausschlaggebend.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/F-lfDkbtkIM/Saint-Elmo-s-baut-Website-fuer-VoiceCash-Muenchner-Agentur-gewinnt-Kommunikationsetat

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M-Days gehen 2011 nach Frankfurt: Von München in die Mainmetropole

Friday, 30. July 2010

Quelle: internet-world-business

Die Kongressmesse M-Days bezieht im Jahr 2011 ein neues Quartier. Da, offiziellen Angaben zufolge, die Kapazitäten des bisherigen Veranstaltungsortes, der BMW Welt in München nicht mehr ausreichen, haben sich die Veranstalter entschieden die neue Auflage der Messe im kommenden Jahr in Frankfurt auszutragen.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/pkZ4hYWksZI/M-Days-gehen-2011-nach-Frankfurt-Von-Muenchen-in-die-Mainmetropole

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Web Analytics auf Konsolidierungskurs: Reine Webanalyseanbieter sterben aus

Friday, 30. July 2010

Quelle: internet-world-business

Immer mehr große IT-Konzerne wie Adobe, Oracle oder IBM haben sich in den letzten Monaten Unternehmen, die auf Webanalyse spezialisiert sind, zugelegt. internetworld.de sprach mit Michael Kinsbergen, CEO von Nedstat über diesen Trend und die Zukunft der Webanalyse.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/JZ89-5UjZ-o/Web-Analytics-auf-Konsolidierungskurs-Reine-Webanalyseanbieter-sterben-aus

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Facebook-Crawler: Einfach als Google ausgeben

Friday, 30. July 2010

Quelle: golem

Die öffentlichen Nutzerdaten von Facebook sollen sich nicht nur über das Nutzerverzeichnis, sondern auch über die Sitemap gut auslesen lassen. Grund ist ein Versäumnis von Facebook. (Facebook, Soziales Netz)

http://www.golem.de/1007/76880-rss.html

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Hightech-Branche begrüßt Initiative zur Zuwanderung

Friday, 30. July 2010

Quelle: bitkom

http://www.bitkom.org/de/presse/8477_64728.aspx

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Markt für Heimvernetzung vor dem Durchbruch

Friday, 30. July 2010

Quelle: bitkom

http://www.bitkom.org/de/presse/8477_64722.aspx

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O2: Kombiangebot aus Handyvertrag und Alice-DSL-Anschluss kommt

Friday, 30. July 2010

Quelle: golem

In Kürze will O2 nach der Hansenet-Übernahme ein Kombiangebot mit einem Mobilfunkvertrag von O2 und einem DSL-Anschluss von Alice an den Start gehen. Das erklärte René Schuster, CEO von O2 Deutschland, anlässlich der Vorstellung der aktuellen Quartalszahlen des Netzbetreibers. (O2, DSL)

http://www.golem.de/1007/76874-rss.html

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Mobilfunk: Ab 2011 passt ein Ladegerät für alle Handys

Friday, 30. July 2010

Quelle: welt-online

Gute Nachricht für Verbraucher: Im kommenden Jahr soll es nach den Plänen der EU einheitliche Ladegeräte für Handys geben.

http://www.welt.de/wirtschaft/webwelt/article8715745/Ab-2011-passt-ein-Ladegeraet-fuer-alle-Handys.html?wtmc=RSS.Wirtschaft.Webwelt_amp_Technik

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iPad-Klon im Test: Kein Tablet-PC ist günstiger als das 1&1-SmartPad

Friday, 30. July 2010

Quelle: welt-online

1&1 attackiert Apple mit einem Tablet-PC zum Kampfpreis. Neukunden bekommen das SmartPad sogar geschenkt. Was das Gerät kann, zeigt der Test.

http://www.welt.de/wirtschaft/webwelt/article8475972/Kein-Tablet-PC-ist-guenstiger-als-das-1-amp-1-SmartPad.html?wtmc=RSS.Wirtschaft.Webwelt_amp_Technik

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Mehr Umsatz und Gewinn für Tomorow Focus: Halbjahresumsatz auf Rekordniveau

Friday, 30. July 2010

Quelle: internet-world-business

Tomorrow Focus erwirtschaftete im ersten Halbjahr 59,2 Millionen Euro Umsatz. Das sind 44,9 Prozent mehr als im Vorjahreszeitraum und damit der mit Abstand höchste Halbjahresumsatz in der Unternehmensgeschichte. Auch beim Gewinn legte die Aktiengesellschaft zu.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/yId-s6Iwx6o/Mehr-Umsatz-und-Gewinn-fuer-Tomorow-Focus-Halbjahresumsatz-auf-Rekordniveau

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Zweifel am Erfolg von Geolocation-Diensten: User glauben nicht an Services wie Foursquare oder Gowalla

Friday, 30. July 2010

Quelle: internet-world-business

Während weltweit die Zahl der User des Geolocation-Dienstes Foursquare anwächst und inzwischen mehr als zwei Millionen beträgt, sind die Deutschen bei diesem Thema sehr zurückhaltend. Gerade einmal 18 Prozent der internetworld.de-Leser glauben an eine Zukunft für diese Art von Diensten.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/DXveShSv4yk/Zweifel-am-Erfolg-von-Geolocation-Diensten-User-glauben-nicht-an-Services-wie-Foursquare-oder-Gowalla

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Berger Baader Hermes erweitert Social Media: Rochus Landgraf wird Social Media Manager

Friday, 30. July 2010

Quelle: internet-world-business

Die Münchner Agentur Berger Baader Hermes baut den Bereich Social-Media-Beratung aus und holt sich dazu die Unterstützung von Rochus Landgraf. Er soll als Social Media Manager Bestands- und Neukunden der Agentur bei der Konzeption von Social-Media-Kampagnen beraten.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/GzT-njqNC_s/Berger-Baader-Hermes-erweitert-Social-Media-Rochus-Landgraf-wird-Social-Media-Manager

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Shoppingfunktion innerhalb mobiler Anwendungen: Mehr Apps mit Kaufmöglichkeit fürs iPad als für iPhone

Friday, 30. July 2010

Quelle: internet-world-business

Jede zehnte Applikation für das iPad verfügt bereits über die Möglichkeit, direkt aus der Anwendung heraus digitale Produkte einzukaufen. Beim iPhone liegt der Anteil bisher nur bei zwei Prozent.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/kOk4I2e_yZM/Shoppingfunktion-innerhalb-mobiler-Anwendungen-Mehr-Apps-mit-Kaufmoeglichkeit-fuers-iPad-als-fuer-iPhone

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Google AdWords verbindet mobile Werbung mit Nutzerstandorten: Mit Location-Based-Ads auf mobile Onliner zielen

Friday, 30. July 2010

Quelle: internet-world-business

Google will mobile Werbung künftig auch passend zum Aufenthaltsort der User ausliefern. Eine AdWords-Erweiterung soll Smartphone-Nutzer mit lokalen Anzeigen versorgen, während diese im mobilen Internet aktiv sind oder Apps nutzen.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/DHT8487B7DQ/Google-AdWords-verbindet-mobile-Werbung-mit-Nutzerstandorten-Mit-Location-Based-Ads-auf-mobile-Onliner-zielen

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Article: LiveWorld Touts Online Health Conversation and Community

Friday, 30. July 2010

Quelle: emarketer

Peter Friedman
Chairman & CEO
LiveWorld Inc.

http://www.emarketer.com/Article.aspx?id=1007838

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Article: Small Business Sees Increased Paid Search Conversions

Friday, 30. July 2010

Quelle: emarketer

Q2 2010 search spending up 159% year over year

http://www.emarketer.com/Article.aspx?id=1007839

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Web Timing: Wie schnell lädt eine Website?

Friday, 30. July 2010

Quelle: golem

Die aktuelle Entwicklerversion von Googles Browser Chrome 6 unterstützt Web Timing. Die Schnittstelle gibt Entwicklern mehr Informationen darüber, wie schnell oder wie langsam ihre Website in einem Browser geladen wird. Die Informationen werden über ein Javascript-API zur Verfügung gestellt. (API, Chrome)

http://www.golem.de/1007/76858-rss.html

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15 Minuten: Youtube erhöht Upload-Limit

Friday, 30. July 2010

Quelle: golem

Bislang setzte Youtube den Anwendern ein Limit. Die Videos durften nicht länger als 10 Minuten sein. Das ist nun vorbei – ab sofort kann jeder Videos mit einer Länge von 15 Minuten hochladen. (Video-Community, Urheberrecht)

http://www.golem.de/1007/76855-rss.html

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The digital divide among Latinos

Thursday, 29. July 2010

Quelle: smartbrief-com-iab

Two reports from the Pew Hispanic Center find disparities between the adoption of digital communication between U.S.-born Lat -More

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Social-gaming sector consolidates

Thursday, 29. July 2010

Quelle: smartbrief-com-iab

Disney, Google and MTV Networks are among the companies cutting deals with developers of social-networking games, betting tha -More

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Can digital growth offset print ad losses at newspapers?

Thursday, 29. July 2010

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Online newspapers, with their professionally produced content, are able to charge much higher ad online rates than portals or -More

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Apple opens its iAd platform to mobile-app creators

Thursday, 29. July 2010

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Developers of mobile applications can now tap Apple’s iAd network to market their products.  -More

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Reward comes to workers who stuck with digital shop

Thursday, 29. July 2010

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Thirty out of 50 workers who were employed at New Media Strategies at the time of its 2007 takeover by Meredith Corp.  -More

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Founder of 24/7 Real Media takes CEO reins

Thursday, 29. July 2010

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David Moore, founder and chairman of WPP Group’s 24/7 Real Media agency, is resuming his role as CEO, after the exit of chief -More

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Former VivaKi, Digitas chief is named president of Akamai

Thursday, 29. July 2010

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David Kenny, ex-CEO of VivaKi and Digitas, has become president of Akamai Technologies.  -More

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Report: J&J “vision checks” could augur reviews

Thursday, 29. July 2010

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Adweek is reporting that health care and CPG giant Johnson & Johnson is conducting performance reviews or “vision checks” wit -More

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Mazda plays Facebook game for new model launch

Thursday, 29. July 2010

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DriverVille, a new game created for Mazda on Facebook, is the centerpiece of the launch for its entry-level vehicle, the Mazd -More

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Finding your way to location-based apps

Thursday, 29. July 2010

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Sarah Hofstetter, senior vice president of emerging media and brand strategy at 360i, makes the case for why her shop is urgi -More

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