Archiv für July 2010

Are marketers missing out on the social-gaming boom?

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

Social games are pushing to the forefront of the social-media world, with giants such as Disney striking big deals with socia -More

The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D82E297F3-ABD1-4BE6-A044-9A17683FA556%26copyid%3DA187E17C-B8CA-430B-A6DF-4F5F73A35AC6%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=82E297F3-ABD1-4BE6-A044-9A17683FA556

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Cisco’s Old Spice Guy clone doesn’t pass the smell test

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

Cisco this week rolled out an Old Spice Guy-style campaign in which a character — “Ted From Accounting” — posted personaliz -More

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Facebook launches a Q-and-A service

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

Facebook on Wednesday rolled out “Questions,” a Q-and-A service designed to let users tap into the collective wisdom of the s -More

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Google aims to boost social presence

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

Sources say Google is preparing to launch a Facebook-style social network, folding in its Buzz service and perhaps adding a r -More

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Why the Amazon-Facebook venture is a big deal

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

Amazon and Facebook have launched a partnership that allows users to see product recommendations based on their friends’ purc -More

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Marketers shouldn’t lie to their mothers

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

Marketers need to act transparently and make their intentions and their organizational affiliations completely clear to their -More

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Forget the hard sell and try being helpful instead

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

Social-media marketers need to stop trying so hard to turn everything they do into a sales pitch and start thinking about how -More

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4 ways to turn workers into brand ambassadors

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

The social-media revolution is turning every worker into a potential brand ambassador, writes Jolie O’Dell.  -More

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Alexander Rauch, consulting director for Interbrand, as quoted by Mashable

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

The question boils down to this: If a brand is supposed to give customers something to identify with and add meaning to their -More

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WiFi-Gate: Britischer Datenschützer entlastet Google

Thursday, 29. July 2010

Quelle: golem

Der oberste britische Datenschützer hat Google nach einer Prüfung der von dem Unternehmen im Rahmen seines Street-View-Programmes versehentlich gesammelten WLAN-Daten die Absolution erteilt. Kritiker bezeichnen diese Einschätzung als Persilschein für Google. (Google Street View, Google)

http://www.golem.de/1007/76852-rss.html

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Yes, we can: FBI soll Verkehrsdaten ohne Richterbeschluss bekommen

Thursday, 29. July 2010

Quelle: golem

Die US-Regierung will dem FBI den Zugriff auf Internetverkehrsdaten erleichtern. Die Bundespolizisten sollen diese Daten ohne Richterbeschluss von Providern anfordern können. (Datenschutz)

http://www.golem.de/1007/76850-rss.html

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Weniger Umsatz bei Syzygy : Onlinemarketinggeschäft entwickelt sich gut

Thursday, 29. July 2010

Quelle: internet-world-business

Im abgelaufenen zweiten Quartal 2010 sanken die Nettoumsätze der Agentur für interaktive Werbung Syzygy um sechs Prozent von 7,5 Millionen Euro auf 7,0 Millionen Euro. Das Konzernergebnis sank sogar um 14 Prozent auf 910.000 Euro. Noch deutlicher fielen die Rückgänge von Umsatz und Ergebnis im Halbjahresvergleich aus.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/GP7IeKVcey8/Weniger-Umsatz-bei-Syzygy-Onlinemarketinggeschaeft-entwickelt-sich-gut

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BuyVIP im ersten Halbjahr 2001: Shoppingclub verdoppelt Umsatz

Thursday, 29. July 2010

Quelle: internet-world-business

BuyVIP Deutschland wächst: Der Shoppingclub hat im ersten Halbjahr 2010 seinen Nettoumsatz nach Retouren im Vergleich zum Vorjahr um 104 Prozent steigern können.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/oDx7xmOVdjs/BuyVIP-im-ersten-Halbjahr-2001-Shoppingclub-verdoppelt-Umsatz

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Facebook Questions als Wissensgenerator: Antworten? Fragen!

Thursday, 29. July 2010

Quelle: internet-world-business

Irgendjemand weiß die Antwort. Nur wer? Um den Wissensaustausch zwischen den Mitgliedern zu fördern, hat das soziale Netzwerk heute Facebook Questions eingeführt. Allerdings nicht für alle.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/XITIMKT39EE/Facebook-Questions-als-Wissensgenerator-Antworten-Fragen

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Omnicom startet Airwave: Neue Beratungsagentur für mobiles Marketing

Thursday, 29. July 2010

Quelle: internet-world-business

Die Omnicom Group startet unter dem Dach der Mediaagentur OMD eine eigene Unit für Mobile Marketing. Diese wird unter der Marke Airwave operieren und soll nicht nur mobile Strategien entwerfen, sondern auch als Berater in technischen Fragen dienen.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/2w_JMa6lcEU/Omnicom-startet-Airwave-Neue-Beratungsagentur-fuer-mobiles-Marketing

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Multiplayer-Games in den VZ-Netzwerken: Social Network kooperiert mit Spil Games

Thursday, 29. July 2010

Quelle: internet-world-business

Die zur Verlagsgruppe Holtzbrinck gehörenden Netzwerke studiVZ, schülerVZ und meinVZ wollen zusammen mit dem Betreiber von Onlinegamingportalen Spil Games Facebooks Erfolgsmodell Social Gaming kopieren. Dazu wurde die App "Zapapa Games" in die einzelnen Netzwerke integriert.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/zeH2hSuMG20/Multiplayer-Games-in-den-VZ-Netzwerken-Social-Network-kooperiert-mit-Spil-Games

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Hybrid-TV wird zum Senkrechtstarter

Thursday, 29. July 2010

Quelle: bitkom

http://www.bitkom.org/de/presse/8477_64709.aspx

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Bücher-Lesegerät: Amazon bringt neuen Kindle zum Kampfpreis

Thursday, 29. July 2010

Quelle: welt-online

Amazon verschärft den Machtkampf mit Apple: Der Internet-Händler hat ein neues Kindle-Lesegerät angekündigt – und senkt die Preise drastisch.

http://www.welt.de/wirtschaft/webwelt/article8703550/Amazon-bringt-neuen-Kindle-zum-Kampfpreis.html?wtmc=RSS.Wirtschaft.Webwelt_amp_Technik

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Online-Netzwerk – Facebook beantwortet Fragen

Thursday, 29. July 2010

Quelle: focus

Wo gibt es die beste Pizza in der Stadt? Welche neue CD soll ich mir kaufen? Solche und ähnliche Fragen kann man künftig auf Facebook stellen. Von FOCUS-Online-Autorin Claudia Frickel

http://www.focus.de/digital/internet/online-netzwerk-facebook-beantwortet-fragen_aid_535667.html

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Bundesnetzagentur: Bußgeld wegen unerlaubter Telefonwerbung

Thursday, 29. July 2010

Quelle: golem

Die Bundesnetzagentur hat einmal mehr Bußgeld wegen unerlaubter Telefonwerbung verhängt. Die Behörde fordert in zwei Fällen zusammen rund 194.000 Euro und stellt klar: Allgemein vorformulierte Teilnahmebedingungen für Gewinnspiele im Internet sind keine ausreichende Einwilligung für Werbeanrufe. (Rechtsstreitigkeiten)

http://www.golem.de/1007/76838-rss.html

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Spox.com übernimmt Redaktion: Sportportal textet für ran.de

Thursday, 29. July 2010

Quelle: internet-world-business

Das Sportportal übernimmt am 1. August 2010 dieredaktionelle Betreuung für ran.de. Mit der Contentproduktion für die Fußballmarke baut Spox.com seine Dienstleistungssäule weiter aus.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/A63-SNpNW1w/Spox.com-uebernimmt-Redaktion-Sportportal-textet-fuer-ran.de

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Telekom schränkt Internet-Bezahldienst ein: T-Pay vor dem Aus

Thursday, 29. July 2010

Quelle: internet-world-business

Den Internet-Bezahldienst T-Pay der Telekom wird es in der bisherigen Form bald nicht mehr geben. Die Bezahlvarianten Telekom-Rechnung, Call and Pay sowie Lastschrift und Kreditkarte werden im vierten Quartal 2010 eingestellt.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/s4G5Osdk4J0/Telekom-schraenkt-Internet-Bezahldienst-ein-T-Pay-vor-dem-Aus

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Amazons neuestes Kindle: Onlinehändler verkauft den E-Reader ab 139 US-Dollar

Thursday, 29. July 2010

Quelle: internet-world-business

Amazon versucht weiter, den Markt für digitale Bücher an sich zu reißen, und hat eine neue Version seines E-Book-Readers Kindle zum Kampfpreis vorgestellt. Die dritte Generation kann seit gestern vorbestellt werden und kostet ab 139 US-Dollar, umgerechnet rund 107 Euro.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/QsTdJJwXkc4/Amazons-neuestes-Kindle-Onlinehaendler-verkauft-den-E-Reader-ab-139-US-Dollar

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vi knallgrau unterstützt Opel: Facebook für Autos

Thursday, 29. July 2010

Quelle: internet-world-business

Die Wiener Social-Media-Agentur vi knallgrau wird in Zukunft die europaweiten Facebook-Aktivitäten von Opel durch strategische Beratung und operative Umsetzung unterstützen.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/xTw6IxzBRpo/vi-knallgrau-unterstuetzt-Opel-Facebook-fuer-Autos

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Umweltministerium vergibt Videoetat: Init und infotainweb realisieren Onlinefilme

Thursday, 29. July 2010

Quelle: internet-world-business

In den kommenden zwei Jahren sollen die Kommunikationsagentur init und das Videoproduzentennetzwerk infotainweb gemeinsam für das Bundesumweltministerium audiovisuelle Formate zu umweltpolitischen Ereignissen realisieren.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/-moX_QOqeic/Umweltministerium-vergibt-Videoetat-Init-und-infotainweb-realisieren-Onlinefilme

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Frag Facebook: Facebook wird zur Fragen-und-Antwort-Community

Thursday, 29. July 2010

Quelle: golem

Facebook geht in Konkurrenz zu Angeboten wie Gutefrage.net oder Yahoo-Answers, wildert damit aber zugleich bei Google. Die neue Applikation Facebook Questions erlaubt es, der Facebook-Community Fragen zu stellen. (Soziales Netz, Facebook)

http://www.golem.de/1007/76827-rss.html

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UK B2C Ecommerce: Consolidating the Gains

Thursday, 29. July 2010

Quelle: emarketer

eMarketer estimates that over two-thirds of UK internet users ages 14 and older will buy something online at least once per month in 2010. Between 2011 and 2014, the number of monthly online buyers will rise from 27.2 million to 30.8 million.

http://www.emarketer.com/Report.aspx?code=emarketer_2000699

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Article: Using Email Marketing to Boost Social Presence

Thursday, 29. July 2010

Quelle: emarketer

Driving recipients to social sites is top objective

http://www.emarketer.com/Article.aspx?id=1007836

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Article: UK Ecommerce Spending Posts Continued Growth as Ranks of Online Buyers Swell

Thursday, 29. July 2010

Quelle: emarketer

A mature ecommerce market with demanding buyers

http://www.emarketer.com/Article.aspx?id=1007837

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Web-Radio und Autokamera – Digitales Spielzeug fürs Auto

Thursday, 29. July 2010

Quelle: focus

Ein Internetradio für unterwegs und eine Kamera, die all das aufzeichnet, was der Fahrer sieht: Sind das clevere Ideen für lange Autofahrten oder braucht man das nicht? Von FOCUS-Redakteur Matthias Matting

http://www.focus.de/digital/internet/dension-webradio-octacam-autokamera-digitales-spielzeug-fuers-auto_aid_533646.html

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Report: Google plans social-networking push

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

Google is reportedly in talks with game developers including Zynga, Electronic Arts and Playdom about integrating game conten -More

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What do geeks want?

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

Consumers who work in technology or are tech enthusiasts display different consumer tendencies than the general population, a -More

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FTC chairman: "Do-not-track" list is under consideration

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

The Federal Trade Commission is considering whether to launch a “do-not-track” list for online ads that would be similar to t -More

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Report shows link between paid search, higher product sales

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

A report by comScore for Searchandise Commerce and iProspect has found that marketers that use paid search earn stronger sale -More

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Hedge fund investment pegs LinkedIn’s value at $2.26 billion

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

 -More

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GameStop acquires social-gaming company Kongregate

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

 -More

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Razorfish aims to help CMOs get more "Agile"

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

Razorfish is offering a new training program for chief marketing officers that uses its so-called “agile” protocol for quickl -More

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OMD adds mobile-marketing unit

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

Airwave is the name of a new mobile-marketing spinoff from Omnicom Group’s OMD.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9C5F33E0-DB43-4939-B718-74C25FFDA74D%26copyid%3D3CB1AF66-E28A-4C7B-A69D-A7A9BD3C42D7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9C5F33E0-DB43-4939-B718-74C25FFDA74D

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Paying online still proves too complicated for many consumers

Wednesday, 28. July 2010

Quelle: smartbrief-com-iab

Many consumers still balk at buying online because they find the effort of typing in credit card information each time too ti -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9C5F33E0-DB43-4939-B718-74C25FFDA74D%26copyid%3DCCBCCAF4-0D40-42CC-A738-CFAFD64DEEF9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9C5F33E0-DB43-4939-B718-74C25FFDA74D

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Is location marketing a waste of time?

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

Marketers shouldn’t lose sleep over location marketing, according to a Forrester report, because just 1% of U.S.  -More

Is Social Media Too Good To Be True? It’s time to separate fact from fiction. Discover why you need to have a blog, what it takes to Tweet effectively, how to get people to “Like” your brand on Facebook and more. Download Oneupweb’s free white paper, The Bloody Truth About Social Media.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D78E608E6-4B0A-462B-BAC8-1453D79EE70D%26copyid%3DE22CCD8A-7585-4FD8-A7EE-98002AD5CA1D%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=78E608E6-4B0A-462B-BAC8-1453D79EE70D

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Why Microsoft seeks out profane tweets

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

Microsoft’s Xbox social-media team has taken to monitoring tweets with profane content, since streams of obscenities linked t -More

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Starbucks’ Foursquare promotion falls short

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

Starbucks attracted plenty of attention with its decision to launch a major Foursquare promotion — but word of the campaign  -More

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Amazon adds Facebook functions to make shopping more social

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

Online consumers can now connect their Amazon and Facebook accounts, as part of an alliance aimed at making shopping at Amazo -More

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How to automate your social presence without being a pest

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

As social-media marketers seek to reach out across a range of platforms, it makes sense to automate cross-posting to ensure y -More

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4 tips from Google’s blog-writer in chief

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

Good business blogging is all about reflecting your company’s core values and identity, says Karen Wickre, Google’s chief blo -More

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Social-media success starts in a sandbox

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

Nokia operates a raft of in-house social-media platforms and channels that allow staff to put ideas through their paces priva -More

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What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

 -More

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Blog: Will the Rise of Android Change How Apps Are Monetized?

Wednesday, 28. July 2010

Quelle: emarketer

The iPhone has been slowly losing its dominance in the minds of marketers as Google’s Android operating system gained share over the past year or so. While the complication of [...]

http://www.emarketer.com/blog/index.php/rise-android-change-apps-monetized/

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Microsoft überarbeitet bings Nachrichtensuche: Mehr Quellen, mehr Updates

Wednesday, 28. July 2010

Quelle: internet-world-business

Microsoft hat der deutschen Newssuche seiner Suchmaschine bing zum ersten Mal seit dem offiziellen Start im Juni 2009 ein Update gegönnt. Dabei soll unter anderem die Relevanz der Suchergebnisse verbessert worden sein.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/XT6A_x4BIhY/Microsoft-ueberarbeitet-bings-Nachrichtensuche-Mehr-Quellen-mehr-Updates

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Unterstützung für explido WebMarketing: Genfer leitet das Suchmaschinenmarketing

Wednesday, 28. July 2010

Quelle: internet-world-business

Georg Genfer ist ab sofort neuer Bereichsleiter für das Suchmaschinenmarketing bei explido WebMarketing. In der neu geschaffenen Position ist der 33-Jährige künftig für die Konzeption und die Durchführung der SEM-Kampagnen bei der Augsburger Performancemarketing-Agentur verantwortlich.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/WpySsUWVkvM/Unterstuetzung-fuer-explido-WebMarketing-Genfer-leitet-das-Suchmaschinenmarketing

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