Archiv für die Kategorie „emarkteter“

Article: Case Study: Toyota Taps into QR Codes and Augmented Reality

Thursday, 15. December 2011

Quelle: emarketer

Carmaker increases web traffic, leads with emerging mobile technologies

http://www.emarketer.com/Article.aspx?id=1008733

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Article: Digital Media Spending Thrives in Western Europe

Thursday, 15. December 2011

Quelle: emarketer

Web-based mobile spending in the region to top $1 billion

http://www.emarketer.com/Article.aspx?id=1008736

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Article: College-Age TV Watchers Have No Cords to Cut

Thursday, 15. December 2011

Quelle: emarketer

Rather than debate cord-cutting, these millennials already get TV shows they want without cable

http://www.emarketer.com/Article.aspx?id=1008735

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Article: Who Uses Tablets Most?

Thursday, 15. December 2011

Quelle: emarketer

Asian-Americans join Hispanics in early adoption of emerging devices

http://www.emarketer.com/Article.aspx?id=1008726

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Blog: December 9, 2011: eMarketer in the News

Thursday, 15. December 2011

Quelle: emarketer

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Yahoo’s Board Games [...]

http://www.emarketer.com/blog/index.php/december-9-2011-emarketer-news/

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Article: Most Facebook Users Don’t Understand Privacy Settings

Thursday, 15. December 2011

Quelle: emarketer

More frequent use tied to lesser concern for privacy

http://www.emarketer.com/Article.aspx?id=1008729

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Article: TV, Mobile See Gains in Viewing Time

Thursday, 15. December 2011

Quelle: emarketer

US adults spend more time with mobile than print magazines and newspapers combined

http://www.emarketer.com/Article.aspx?id=1008728

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Article: Companies Worldwide Plan to Increase Social Media Marketing

Thursday, 15. December 2011

Quelle: emarketer

More Latin American companies plan to increase use for advertising, recruiting and communicating with customers

http://www.emarketer.com/Article.aspx?id=1008731

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Article: National Brands Look to Local Online Efforts

Thursday, 15. December 2011

Quelle: emarketer

Online accounting for more local ad spending as local makes up a greater share of digital total

http://www.emarketer.com/Article.aspx?id=1008730

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Article: Social Sign-On Could Be a Boon for Retailers

Thursday, 15. December 2011

Quelle: emarketer

Preference for Facebook as an all-around login grows

http://www.emarketer.com/Article.aspx?id=1008734

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Article: Relevance Key to Increasing Display Ad Dwell Rate

Tuesday, 6. December 2011

Quelle: emarketer

Dynamic creative optimization, synced ads lead to higher rich media ad engagement

http://www.emarketer.com/Article.aspx?id=1008720

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Article: Time Spent with Online Video Surpasses TV Viewing in China

Tuesday, 6. December 2011

Quelle: emarketer

Internet users in China watch video online more than any single broadcast medium

http://www.emarketer.com/Article.aspx?id=1008721

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Article: Mobile Moms Want Utility from Marketers

Monday, 5. December 2011

Quelle: emarketer

Millions of moms are always-on, appreciate value from marketers

http://www.emarketer.com/Article.aspx?id=1008718

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Article: Uneven Campaign Metrics Make Multichannel Advertising More Challenging

Monday, 5. December 2011

Quelle: emarketer

Marketers report difficulty making sense of online metrics

http://www.emarketer.com/Article.aspx?id=1008719

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Blog: Infographics Have Arrived for eMarketer Clients

Friday, 2. December 2011

Quelle: emarketer

Even the best information has little value if you can’t use it. That’s why eMarketer makes all of its information available in a variety of easy-to-use formats such as PowerPoint, [...]

http://www.emarketer.com/blog/index.php/infographics-arrived-emarketer-clients/

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Article: The Evolution of Social Media Measurement: An Agency Perspective

Friday, 2. December 2011

Quelle: emarketer

http://www.emarketer.com/Article.aspx?id=1008715

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Article: 2012 Trends: Social Media Metrics Take Center Stage

Friday, 2. December 2011

Quelle: emarketer

Marketers still focusing on soft metrics, can’t gauge ROI

http://www.emarketer.com/Article.aspx?id=1008717

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Article: 2012 Trends: Cloud-Based Music Streaming

Thursday, 1. December 2011

Quelle: emarketer

A mainstream activity—but only when it’s free

http://www.emarketer.com/Article.aspx?id=1008713

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Article: M-Commerce Sales Shoot Up as More Consumers Buy via Mobile

Thursday, 1. December 2011

Quelle: emarketer

Sales will nearly double this year and more than quadruple again by 2015

http://www.emarketer.com/Article.aspx?id=1008714

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Article: 2012 Trends: Checking In on Checking Out

Wednesday, 30. November 2011

Quelle: emarketer

Marketers will stop playing games and start closing sales

http://www.emarketer.com/Article.aspx?id=1008711

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Article: Will Brands Be Successful on Google+?

Wednesday, 30. November 2011

Quelle: emarketer

Consumer participation and engagement with brand pages isn’t as high as on Facebook

http://www.emarketer.com/Article.aspx?id=1008712

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Blog: eMarketer Webinar: Key Digital Trends for 2012

Tuesday, 29. November 2011

Quelle: emarketer

Please join us for this free webinar featuring eMarketer Principal Analysts David Hallerman, Debra Aho Williamson and Noah Elkin. To get you ready for the upcoming year, they’ll be covering [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-key-digital-trends-2012/

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Article: 2012 Trends: Video Leads Online Ad Growth

Tuesday, 29. November 2011

Quelle: emarketer

US online video ad spending to grow 43.1% in 2012

http://www.emarketer.com/Article.aspx?id=1008709

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Article: Big Online Gains for Black Friday Weekend, with Help from Tablets

Tuesday, 29. November 2011

Quelle: emarketer

Solid growth in online holiday spending this November

http://www.emarketer.com/Article.aspx?id=1008710

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Article: 2012 Trends: A Virtuous Circle of Technology and Content Adoption

Monday, 28. November 2011

Quelle: emarketer

Adoption of smartphones and tablets accelerates trend

http://www.emarketer.com/Article.aspx?id=1008707

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Article: Retail Becomes Fastest-Growing Mobile Category

Monday, 28. November 2011

Quelle: emarketer

More than one-third of smartphone users access retail sites

http://www.emarketer.com/Article.aspx?id=1008708

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Blog: November 23, 2011: eMarketer in the News

Thursday, 24. November 2011

Quelle: emarketer

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – ‘Cyber Monday’ Gains [...]

http://www.emarketer.com/blog/index.php/november-23-2011-emarketer-news/

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Article: Travel Companies Must Take Online Reputation Management Seriously

Wednesday, 23. November 2011

Quelle: emarketer

Reputation is important for all brands, but online travel booking puts travel firms in a particularly bright spotlight

http://www.emarketer.com/Article.aspx?id=1008706

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Article: How Blogs Influence Purchases and Recommendations

Wednesday, 23. November 2011

Quelle: emarketer

Bloggers comment on brands and post to social media, expanding reach

http://www.emarketer.com/Article.aspx?id=1008705

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Article: Facebook Still Top Social Marketing Venue for SMBs

Tuesday, 22. November 2011

Quelle: emarketer

US small businesses socially savvy, but falling behind on mobile

http://www.emarketer.com/Article.aspx?id=1008703

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Article: Canada Trails US in Online Ad Spending per Internet User

Tuesday, 22. November 2011

Quelle: emarketer

Double-digit increases in ad spending expected

http://www.emarketer.com/Article.aspx?id=1008704

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Article: One in Three Online Consumers to Use a Tablet by 2014

Monday, 21. November 2011

Quelle: emarketer

90 million Americans will use a tablet device in 2014

http://www.emarketer.com/Article.aspx?id=1008701

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Article: Social Gaming Extends to Younger Users

Monday, 21. November 2011

Quelle: emarketer

20-somethings now account for more social gamers

http://www.emarketer.com/Article.aspx?id=1008702

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Article: P&G Learns Lessons from Ecommerce Effort

Friday, 18. November 2011

Quelle: emarketer

http://www.emarketer.com/Article.aspx?id=1008699

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Article: Facebook Users Are Slow to ‘Like’ Brands and Retailers

Friday, 18. November 2011

Quelle: emarketer

Branded Facebook pages are ‘liked’ by only a minority of web users

http://www.emarketer.com/Article.aspx?id=1008700

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Article: Case Study: AT&T Empowers Employees for B2B Social Engagement

Thursday, 17. November 2011

Quelle: emarketer

Social media team focuses on proactive marketing and relationship-building

http://www.emarketer.com/Article.aspx?id=1008696

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Article: Holiday Ecommerce Sales Are Looking Up

Thursday, 17. November 2011

Quelle: emarketer

More online buyers spend more money online

http://www.emarketer.com/Article.aspx?id=1008697

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Blog: eMarketer Webinar: B2B Lead Generation—Using Content to Acquire New Customers

Wednesday, 16. November 2011

Quelle: emarketer

For B2B marketers, keeping the sales pipeline stocked with quality leads is a never-ending task. Today, as buyers increasingly demand solutions as well as products, marketers need to attract customers [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-b2b-lead-generation-using-content-acquire-new-customers/

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Article: Minorities More Active on Mobile Web

Wednesday, 16. November 2011

Quelle: emarketer

Hispanic mobile users are nearly 17 percentage points more likely to use mobile web than whites

http://www.emarketer.com/Article.aspx?id=1008694

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Article: How Ebook Lending Could Open Up New Marketing Opportunities

Wednesday, 16. November 2011

Quelle: emarketer

Kindle book lending could drive device ownership

http://www.emarketer.com/Article.aspx?id=1008695

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Article: Virtual Goods Revenues Rise for Mobile Players

Tuesday, 15. November 2011

Quelle: emarketer

Casual desktop spending stalls

http://www.emarketer.com/Article.aspx?id=1008692

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Article: Ads Must Act Fast To Engage College-Age Multitaskers

Tuesday, 15. November 2011

Quelle: emarketer

College students access two or more media at once, so ads must be quick and engaging

http://www.emarketer.com/Article.aspx?id=1008693

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Article: Do Marketers Feel Isolated from Industry Trends?

Monday, 14. November 2011

Quelle: emarketer

Marketers report trends like social media affect ‘the industry,’ but not their own organizations

http://www.emarketer.com/Article.aspx?id=1008691

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Article: Teen Girls Twice as Likely as Boys to Tweet

Monday, 14. November 2011

Quelle: emarketer

Girls ages 12 to 17 take to Twitter

http://www.emarketer.com/Article.aspx?id=1008690

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Blog: November 11, 2011: eMarketer in the News

Saturday, 12. November 2011

Quelle: emarketer

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Financial Times – Yahoo, AOL and Microsoft [...]

http://www.emarketer.com/blog/index.php/november-11-2011-emarketer-news/

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Article: Mobile Changes Mom’s Path to the Register

Friday, 11. November 2011

Quelle: emarketer

http://www.emarketer.com/Article.aspx?id=1008688

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Article: B2B Marketers Still Unsure about Social Media Strategies

Friday, 11. November 2011

Quelle: emarketer

Firms need more tools and technology to measure success

http://www.emarketer.com/Article.aspx?id=1008689

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Article: How Well Do Companies Respond to Customer Complaints?

Thursday, 10. November 2011

Quelle: emarketer

Many marketers still ignoring dissatisfied customers on social media

http://www.emarketer.com/Article.aspx?id=1008686

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Article: Fortune 500 Companies Have Room to Grow on Social

Thursday, 10. November 2011

Quelle: emarketer

Many are using social sites and blogs, but usage has slowed in 2011

http://www.emarketer.com/Article.aspx?id=1008687

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Article: Mobile Brings New Opportunities for Local Retailers

Wednesday, 9. November 2011

Quelle: emarketer

Mobile becomes a more important driver of in-store traffic

http://www.emarketer.com/Article.aspx?id=1008679

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