internetnutzung.com

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Most successful ad creative celebrates cultural sensibilities

http://www.emarketer.com/Article.aspx?id=1008680

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Brands that include photos and calls to action see higher engagement rates with those posts

http://www.emarketer.com/Article.aspx?id=1008677

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Young consumers drive adoption of mobile internet, but barriers remain

http://www.emarketer.com/Article.aspx?id=1008678

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Followers are a loyal base of current customers

http://www.emarketer.com/Article.aspx?id=1008675

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Boomers’ online video viewing on the rise

http://www.emarketer.com/Article.aspx?id=1008676

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http://www.emarketer.com/Article.aspx?id=1008673

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Brands in favor of video even as cost is a concern for agencies

http://www.emarketer.com/Article.aspx?id=1008674

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Mobile gaming more than quadruples in two years

http://www.emarketer.com/Article.aspx?id=1008671

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B2Bs much more divided on primary social network than B2Cs

http://www.emarketer.com/Article.aspx?id=1008672

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Generic search terms drive more retail purchases than branded ones

http://www.emarketer.com/Article.aspx?id=1008670

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Facebook to reap $7 of every $10 spent on social network advertising

http://www.emarketer.com/Article.aspx?id=1008669

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Where is the privacy debate going? How should advertisers, agencies, publishers and vendors deal with privacy concerns? What should your company be doing? Please join us for this free webinar [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-perspectives-digital-privacy/

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Data and social media investment central to marketing strategy, programs

http://www.emarketer.com/Article.aspx?id=1008667

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Online to make up nearly two-fifths of ad dollars by 2015

http://www.emarketer.com/Article.aspx?id=1008668

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eMarketer is no longer selling individual reports but all reports are included with a corporate subscription. Learn more at www.emarketer.com.

http://www.emarketer.com/Products

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Bothered by changes, heaviest users exploring Google+

http://www.emarketer.com/Article.aspx?id=1008665

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Mobile search, display spending surges in response to mobile web adoption

http://www.emarketer.com/Article.aspx?id=1008666

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: 10/23: The Wall Street Journal – Google, Private-Equity [...]

http://www.emarketer.com/blog/index.php/october-28-2011-emarketer-news/

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Online advertising becoming as important as spot TV

http://www.emarketer.com/Article.aspx?id=1008663

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US mobile ad spending will grow 47% in 2012, reaching $1.8 billion, as marketers seek to capitalize on rising smart device and mobile web adoption. As on the desktop, search and display (banners, rich media and video) are emerging as the dominant mobile ad formats.

http://www.emarketer.com/Report.aspx?code=emarketer_2000840

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And don’t forget that utility is key to fostering engagement

http://www.emarketer.com/Article.aspx?id=1008664

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Dramatic growth in spending, but from a still-small base

http://www.emarketer.com/Article.aspx?id=1008661

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Fan figures leave marketers at a loss when judging campaign effectiveness

http://www.emarketer.com/Article.aspx?id=1008662

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Consumers view brands that respond via Twitter positively

http://www.emarketer.com/Article.aspx?id=1008659

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Young consumers in China like receiving and sharing brand messages online

http://www.emarketer.com/Article.aspx?id=1008660

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Boomers still prefer TV during workday

http://www.emarketer.com/Article.aspx?id=1008657

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Sales lift isn’t limited to the web

http://www.emarketer.com/Article.aspx?id=1008658

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Will the novelty of mobile ads wear off, and with it, effectiveness?

http://www.emarketer.com/Article.aspx?id=1008656

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Internet users receptive to relevant ads

http://www.emarketer.com/Article.aspx?id=1008655

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High-level users of Twitter don’t get ‘banner blindness’

http://www.emarketer.com/Article.aspx?id=1008654

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Shawn Riegsecker
Founder and President
Centro

http://www.emarketer.com/Article.aspx?id=1008653

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Email, newsletters top online sources for online lead generation

http://www.emarketer.com/Article.aspx?id=1008651

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Wider demographics make new partnerships possible

http://www.emarketer.com/Article.aspx?id=1008652

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More moms use Facebook, social networks than average internet users

http://www.emarketer.com/Article.aspx?id=1008649

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The expansion of gaming to new devices, platforms and audience segments has opened up additional marketing opportunities. Advertisers are capitalizing on this trend by attaching brands to game properties in increasingly sophisticated ways.

http://www.emarketer.com/Report.aspx?code=emarketer_2000820

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More satisfying shopping experience via tablet may be a reason why

http://www.emarketer.com/Article.aspx?id=1008650

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Facing aggressive customer acquisition goals and rising costs per lead, B2B marketers must evolve their lead generation tactics. For many, content marketing is the key to increasing leads and converting prospects into clients.

http://www.emarketer.com/Report.aspx?code=emarketer_2000819

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Companies are hiring, increasing spending and planning improvements for social media efforts

http://www.emarketer.com/Article.aspx?id=1008648

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Lead generation, nurture both benefit from content marketing

http://www.emarketer.com/Article.aspx?id=1008647

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Many consumers still want to own their tunes

http://www.emarketer.com/Article.aspx?id=1008645

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The US Hispanic population is young, growing and online

http://www.emarketer.com/Article.aspx?id=1008646

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 10/11: The Wall Street Journal – LocalResponse Raises $5 Million For Its [...]

http://www.emarketer.com/blog/index.php/october-14-2011-emarketer-news/

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Kris Narayanan
Vice President of Digital Marketing
Samsung

http://www.emarketer.com/Article.aspx?id=1008640

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Marketers have the opportunity to make trade-offs worth it for users

http://www.emarketer.com/Article.aspx?id=1008641

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The US Hispanic population is booming and eMarketer estimates that by the end of this year 63% of it will be online. As the number of Hispanics, and their spending power, continues to increase, so will the role of digital media—and marketing—in their daily lives.

http://www.emarketer.com/Report.aspx?code=emarketer_2000824

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Americans are spending more and participating at higher rates than in years past

http://www.emarketer.com/Article.aspx?id=1008638

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Global ad spend expected to top $500B in 2011 despite woes in major markets

http://www.emarketer.com/Article.aspx?id=1008639

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Company has ridden a rocky road toward a more cloud-based service

http://www.emarketer.com/Article.aspx?id=1008636

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Automaker uses Facebook to make loyalty a source of pride

http://www.emarketer.com/Article.aspx?id=1008637

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After a breakout year in 2010, mobile has earned a place at the marketing table and is increasingly becoming a staple of marketing campaigns. Even more than other channels, mobile [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-advertising-marketing-key-trends-benchmarks/