Smartbrief-IAB | internetnutzung.com

Readers of digital newspapers are younger, richer and smarter

Thursday, 15. December 2011

Quelle: smartbrief-com-iab

Consumers of digital-newspaper content are better educated, more affluent and younger than print readers, according to a Puls -More-

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Schlagworte:digital, newspapers, readers, richer, smarter, younger
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Testing time for metrics standardization plan

Thursday, 15. December 2011

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A broadly based attempt at standardizing online ad metrics enters a six-month testing phase in the first quarter of the new y -More-

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Schlagworte:metrics, plan, standardization, testing, time
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Sun rises on Heineken’s responsible-drinking ad

Thursday, 15. December 2011

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Heineken is encouraging responsible drinking with a campaign with the theme “Sunrise belongs to moderate drinkers.” The Amste -More-

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Schlagworte:ad, heineken, responsibledrinking, rises, sun
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Clearasil hopes to get on teens’ wish lists

Thursday, 15. December 2011

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Reckitt Benckiser is using guerrilla-marketing tactics and social media to sell Clearasil face-wash dispensers — a $19.99 it -More-

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Schlagworte:clearasil, hopes, lists, teens
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Droga5 wins $10M Amstel Light pitch

Thursday, 15. December 2011

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Amstel Light brand has been assigned to agency Droga5 for its “bold creativity and unconventional campaigns.” The shop was tr -More-

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Schlagworte:10m, droga5, wins
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Philips likes O&M’s digital approach

Thursday, 15. December 2011

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Philips has hired Ogilvy & Mather to handle its $500 million global creative account, replacing incumbent DDB. -More-

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Schlagworte:approach, digital, likes, oampm, philips
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With $18M in venture funding, TaskRabbit plans to expand

Thursday, 15. December 2011

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-More-

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Schlagworte:18m, funding, venture
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Google acquires restaurant app maker Clever Sense

Thursday, 15. December 2011

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-More-

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Schlagworte:acquires, app, clever, google, maker, restaurant, sense
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Twitter dresses up home page for engagement

Thursday, 15. December 2011

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Twitter has given its home page a facelift in an attempt to attract new users and bring back those now twittering on other pl -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D232001DD-3A91-4CEF-9D5C-059ADE71F1DC%26copyid%3D46307744-9E62-40AF-B92F-B3FB210FE4E6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=232001DD-3A91-4CEF-9D5C-059ADE71F1DC

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Schlagworte:dresses, engagement, home, page, twitter
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Facebook reportedly plans to launch mobile-ad platform

Thursday, 15. December 2011

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Facebook is expected to launch a mobile-advertising platform by late March, sources said. -More-

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Schlagworte:facebook, launch, mobilead, plans, platform, reportedly
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Browsing for amusement is up in all demos

Tuesday, 6. December 2011

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More than half of under-30 adult Internet users are going online to have fun, according to a Pew Internet & American Life Pro -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D52028D64-3323-436D-8556-EA92AB114BE2%26copyid%3D480AEFED-F040-4807-8942-6E2A07A8FF29%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=52028D64-3323-436D-8556-EA92AB114BE2

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Schlagworte:amusement, browsing, demos
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How the Web changed the Super Bowl spot

Tuesday, 6. December 2011

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The combination of Web viewing and social media sharing is changing the value of pricey Super Bowl ads, writes Seraj Bharwani -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D52028D64-3323-436D-8556-EA92AB114BE2%26copyid%3D820BE6A7-FA6E-4774-A9BA-9C77D6E03F91%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=52028D64-3323-436D-8556-EA92AB114BE2

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Schlagworte:bowl, changed, spot, super
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Wireless is no substitute for wired digital access

Tuesday, 6. December 2011

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The digital divide between the rich and the poor is growing wider, Susan Crawford writes. -More-

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Schlagworte:access, digital, substitute, wired, wireless
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Facebook preps hiring spree in New York

Tuesday, 6. December 2011

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Facebook is about to double its leased space in Manhattan in preparation for hiring to coincide with its expansion, according -More-

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Schlagworte:facebook, hiring, preps, spree, york
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DOJ gives green light to Google’s AdMeld acquisition

Tuesday, 6. December 2011

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The U.S. -More-

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Schlagworte:acquisition, admeld, doj, google, green, light
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Startup LiveLead allows YouTube video sharing and live chat

Tuesday, 6. December 2011

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-More-

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Schlagworte:chats, live, livelead, sharing, startup, video, youtube
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Facebook acquires location-sharing service Gowalla

Tuesday, 6. December 2011

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-More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D52028D64-3323-436D-8556-EA92AB114BE2%26copyid%3D17A639E9-A64D-4A87-9821-183A5F365818%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=52028D64-3323-436D-8556-EA92AB114BE2

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Schlagworte:acquires, facebook, gowalla, locationsharing, service
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MediaCom adds Brilliant Media to WPP group

Tuesday, 6. December 2011

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After stealing one of its most valuable clients, WPP’s MediaCom has added Brilliant Media to its group. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D52028D64-3323-436D-8556-EA92AB114BE2%26copyid%3D391BCEBC-A526-49A4-94A1-6431E29077B1%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=52028D64-3323-436D-8556-EA92AB114BE2

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Schlagworte:adds, brilliant, group, media, mediacom, wpp
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Mary Kay sees the beauty in social media

Tuesday, 6. December 2011

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Mary Kay, the venerable cosmetics brand built largely through grass-roots and word-of-mouth efforts, is planning a major move -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D52028D64-3323-436D-8556-EA92AB114BE2%26copyid%3DB10548CE-B0E8-47C1-86BB-E3D60720177F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=52028D64-3323-436D-8556-EA92AB114BE2

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Schlagworte:beauty, kay, mary, media, sees, social
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Moshi sees monster growth outside virtual world

Tuesday, 6. December 2011

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The Moshi Monsters social-gaming network for children is expanding dramatically by adding physical-world features to the virt -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D52028D64-3323-436D-8556-EA92AB114BE2%26copyid%3D4672C180-6629-4704-BC22-9AA23C7F5A3F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=52028D64-3323-436D-8556-EA92AB114BE2

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Schlagworte:growth, monster, moshi, sees, virtual, world
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Bing and Yahoo! users are split on news preferences

Friday, 2. December 2011

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Yahoo! and Microsoft Bing users diverge in the news they seek, with Yahoo! -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0%26copyid%3D7F86E81E-42AA-4FAC-9A43-E566331715FE%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0

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Schlagworte:bing, news, preferences, split, users, yahoo
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Brands explore meaning of "real-time" marketing

Friday, 2. December 2011

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-More-

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Schlagworte:brands, explore, marketing, meaning, quotrealtimequot
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Q&A: IAB’s Sarah Hudgins

Friday, 2. December 2011

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IAB’s public policy director Sarah Hudgins talks in this interview about how industry is handling user privacy concerns. -More-

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Schlagworte:hudgins, IAB, qampa, sarah
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Analysis: Mobile home screen ads could disrupt market

Friday, 2. December 2011

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-More-

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Schlagworte:ads, analysis, disrupt, home, market, mobile, screen
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Google plans local delivery service

Friday, 2. December 2011

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Google is combining its search, local coupon offers, and pay-by-mobile applications to offer delivery of local goods, accordi -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0%26copyid%3D7DAD00C4-B62E-4AC9-9557-50B11FAEB52B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0

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Schlagworte:delivery, google, local, plans, service
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Twitter is testing self-serve ads

Friday, 2. December 2011

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A self-serve ad option is in test mode with a few of Twitter’s advertisers in a long-expected move by the social network. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0%26copyid%3DA48FDE6E-46DF-463D-BE39-D1D086CE37EA%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0

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Schlagworte:ads, selfserve, testing, twitter
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Yahoo! change is embraced by some media shops

Friday, 2. December 2011

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Despite the turmoil caused by Yahoo!’s decision to cut out demand-side platforms and retargeters, some digital media buying f -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0%26copyid%3D85FAD55A-B394-4BC6-9512-66C314AEB37F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0

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Schlagworte:change, embraced, media, shops, yahoo
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Bologna is tapped to lead MDC Partners

Friday, 2. December 2011

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Anne Bologna has been named new managing director of MDC Partners by Chairman Miles Nadal. -More-

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Schlagworte:bologna, lead, mdc, partners, tapped
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Redesign of YouTube allows personal programming

Friday, 2. December 2011

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The most dramatic redesign in YouTube’s history will allow users to personalize their content viewing as they might program t -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0%26copyid%3D0405F925-2681-4BB8-BCDB-BC400AD17677%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0

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Schlagworte:personal, programming, redesign, youtube
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CP+B snags Markham as digital CD

Friday, 2. December 2011

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Unilever creative Tom Markham is going from Lowe to Crispin Porter + Bogusky’s Boulder, Colo., shop as digital creative direc -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0%26copyid%3D56DB36AF-CCE1-4B3D-894A-41F5F7FB1D24%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D6D3AF49-AFD4-49FE-BC7F-37ECBBEC09B0

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Schlagworte:cd, cpb, digital, markham, snags
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IAB: Q3 online ad revenue was up 22%

Thursday, 1. December 2011

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Online ad revenue reached $7.88 billion for the third quarter, rising 2.7% over the second quarter and 22% over the same quar -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3DA02AE4AF-F292-452E-8BD2-183F15D992B6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:22, ad, IAB, q3, revenue
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YouTube aims to help marketers better know their viewers

Thursday, 1. December 2011

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Google’s YouTube has unveiled an offering designed to help advertisers better track how well their ads are performing on the -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3D65A79010-0A61-4E28-B188-F3A3F1459451%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:aims, marketers, viewers, youtube
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Study: Online viewers accept bigger ad loads

Thursday, 1. December 2011

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Even as spots within streamed long-form content increase, viewers seem to be watching the ads. -More-

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Schlagworte:accept, ad, bigger, loads, study, viewers
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Adobe acquires ad-buying firm Efficient Frontier

Thursday, 1. December 2011

Quelle: smartbrief-com-iab

Adobe announced the acquisition of Efficient Frontier, a company that helps clients buy display and search advertising. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3D6F2F82FE-5A2A-499D-A06D-72FD0A69576B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:acquires, adbuying, adobe, efficient, firm, frontier
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Report: Yahoo! to sell minority stake by year’s end

Thursday, 1. December 2011

Quelle: smartbrief-com-iab

Yahoo! is looking to sell 20% of the company by the end of the year. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3D1F9AF8CE-1E5B-4D44-843A-7E3128404FC2%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:minority, report, sell, stake, yahoo, year
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Foursquare intros "follow" buttons for pubs

Thursday, 1. December 2011

Quelle: smartbrief-com-iab

-More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3DD7DB4BCB-5453-4A34-A516-7BD7B52EF473%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:buttons, foursquare, intros, pubs, quotfollowquot
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Research shows sales growth in U.S. ad sector

Thursday, 1. December 2011

Quelle: smartbrief-com-iab

A financial analysis provided by Sageworks indicates that creative shops, media buyers and public relations firms are seeing -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3DA699838F-7B63-4235-8077-8D12757E25AF%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:ad, growth, research, sales, sector, shows
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Twitter partners with Japanese social net Mixi

Thursday, 1. December 2011

Quelle: smartbrief-com-iab

-More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3DBAD9E9CE-FF45-4995-B848-10871EA5E527%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:japanese, mixi, net, partners, social, twitter
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Wal-Mart app to take the guesswork out of gift-giving

Thursday, 1. December 2011

Quelle: smartbrief-com-iab

Wal-Mart’s new “Shopycat” application aims to take the guesswork out of determining the perfect gift for friends and family - -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3DFD58F4FE-6DBB-4236-B879-8861BE84AB34%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:app, giftgiving, guesswork, walmart
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Wal-Mart, Sears make geo-targeting moves

Thursday, 1. December 2011

Quelle: smartbrief-com-iab

-More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D66FE8B77-1F98-4E75-B067-C598F801D81C%26copyid%3D8430BAD3-6E2F-4BC9-A8DB-9030DCD49838%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=66FE8B77-1F98-4E75-B067-C598F801D81C

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Schlagworte:geotargeting, moves, sears, walmart
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New record for U.S. online video views

Wednesday, 30. November 2011

Quelle: smartbrief-com-iab

U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D2DFDC120-AA17-40D0-9C09-FC4BD7BBF0F7%26copyid%3D58EA4691-C22E-4A34-9ADB-1BDDB399A564%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=2DFDC120-AA17-40D0-9C09-FC4BD7BBF0F7

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Schlagworte:record, video, views
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DailyCandy’s Romero must blend e-commerce and ad sales

Wednesday, 30. November 2011

Quelle: smartbrief-com-iab

Fernando Romero, DailyCandy’s vice president of ad sales, is charged with assembling all digital assets of the women’s lifest -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D2DFDC120-AA17-40D0-9C09-FC4BD7BBF0F7%26copyid%3D27026D4D-DCC6-4E2E-9E5F-5AECEA52D9B2%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=2DFDC120-AA17-40D0-9C09-FC4BD7BBF0F7

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Schlagworte:dailycandy
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Report: Facebook eyes 2012 IPO

Wednesday, 30. November 2011

Quelle: smartbrief-com-iab

Facebook is expected to float an initial public offering to raise $10 billion in 2012, raising the company’s valuation to the -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D2DFDC120-AA17-40D0-9C09-FC4BD7BBF0F7%26copyid%3D52E833CA-D7D8-4285-B06A-1C5B2B367443%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=2DFDC120-AA17-40D0-9C09-FC4BD7BBF0F7

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Schlagworte:2012, eyes, facebook, ipo, report
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Peer-to-peer search engine launches

Wednesday, 30. November 2011

Quelle: smartbrief-com-iab

The YaCy search engine uses a new peer-to-peer model that differentiates it from the giants, Google, Yahoo! and Bing. -More-

From creating the expandable ad and being the first to deliver interactive expandable mobile & tablet ads, to leading the industry in real-time dynamic versioning & optimization across multiple digital touch points, PointRoll delivers more than rich media. Display*In-stream Video*Mobile*Facebook*Digital Out-of-Home*& more! www.pointroll.com