Smartbrief-IAB | internetnutzung.com

Small, medium firms can get data on click-to-call campaigns

Friday, 10. September 2010

Quelle: smartbrief-com-iab

Kenshoo Local has teamed up with Mongoose Metrics to offer click-to-call metrics to doctors, lawyers, plumbers and other smal -More-

Social, SEO and the Open Graph: What To Do Now
Do you know how Social and Search intersect today? Facebook’s search engine is making headlines, but what are the implications for your business? Find out how your business can apply the new tools that bridge social and search to drive increased traffic.
Download the free Whitepaper Now

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3D985CB95E-896F-4AF7-86D6-4992B852E3D2%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:campaigns, clicktocall, data, firms, medium, small
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MTV, with help from Warner, becomes most popular music site

Friday, 10. September 2010

Quelle: smartbrief-com-iab

MTV’s websites in August pushed Vevo out of the top online spot for music, attracting 53 million unique visitors, compared wi -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3DE340243F-8D3D-4D3F-ADDC-029AEFBA59E4%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:mtv, music, popular, site, warner
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Viral success is often backed up by ad spending

Friday, 10. September 2010

Quelle: smartbrief-com-iab

Popular commercial video clips that go viral usually are ones tied to movies or games that spend big on TV and other traditio -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3DF690B8BD-4842-4676-B06B-114818F1C4A0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:ad, backed, spending, success, viral
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Syfy enlists Shazam for promo with "Eureka," "Warehouse 13"

Friday, 10. September 2010

Quelle: smartbrief-com-iab

Syfy is teaming with downloadable application Shazam on a marketing promotion around the respective Sept. 10 and Sept. -More-

How To Engage Small Businesses Through Social Media
Learn the most effective ways to reach small business decision makers through social media. See how 1,711 small business decision makers find value in social media usage and the social media resources they turn to for relevant information. Download your copy now!

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3DBEB127FA-B4A6-426F-8D9D-49418DC00064%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:13quot, enlists, promo, quoteurekaquot, quotwarehouse, shazam, syfy
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Google Instant aims to cut keystrokes, read minds

Friday, 10. September 2010

Quelle: smartbrief-com-iab

Google users now will see search results and relevant ads pop up as soon as they type in the first letter of a word, and evol -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3D162C0FEF-3DE9-44BB-9884-98A386806DD6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:aims, cut, google, instant, keystrokes, minds, read
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GM tests hands-free interactive apps

Friday, 10. September 2010

Quelle: smartbrief-com-iab

Motorists with the GM OnStar system may soon be able to update their Facebook statuses using a voice-activated application an -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3DB573A1A6-ADAA-4EE9-A264-6488BB1DB73C%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:apps, gm, handsfree, interactive, tests
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Customers at burger stand can create, share sandwiches online

Friday, 10. September 2010

Quelle: smartbrief-com-iab

A newly opened burger joint in New York allows customers to develop their own menu items — in-store or via its website — an -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3DC2E7533C-A791-4A95-9194-5E25D1A943EA%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:burger, create, customers, sandwiches, share, stand
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MDC ramps up PR holdings

Friday, 10. September 2010

Quelle: smartbrief-com-iab

Agencies in the MDC Partners network are ramping up their public relations capacity via acquisition. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3DDDEC9733-DBAE-4681-BB8A-93F5F0C0DE3E%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:holdings, mdc, PR, ramps
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Jets get social with Facebook game

Friday, 10. September 2010

Quelle: smartbrief-com-iab

The New York Jets have released an online social game called The Ultimate Fan that allows fans to buy virtual NFL-branded goo -More-

MIXX 2010 — Register Now to Guarantee You’ll Be There

Each September the IAB brings together the brightest minds in the interactive space for MIXX-the preeminent digital marketing event of the year. Join marketers, ad agency execs and publishers to debate the hottest trends and shape the future of the dynamic media marketplace. View the stellar agenda, powerhouse speaker lineup, and register at www.mixx-expo.com.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3D6878160D-3D87-45B2-878B-CA524BDDC433%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:facebook, game, jets, social
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How to survive when the new job stinks

Friday, 10. September 2010

Quelle: smartbrief-com-iab

If you find you hate a new job because you’re overwhelmed or feel as though you constantly get negative comments, sit down wi -More-

Vice President, Online and Mobile Advertising Sales

AccuWeather

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D50168884-3CAE-4DED-9A6A-F290F3DBEB1A%26copyid%3D824F196E-507E-4798-A369-0C2363A43372%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=50168884-3CAE-4DED-9A6A-F290F3DBEB1A

Schlagworte:job, stinks, survive
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SNL Kagan forecasts 3% uptick in U.S. ad market

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

After two consecutive years of decline, the U.S. advertising market will rise this year, forecasts research shop SNL Kagan. -More-

Reach Your Best Consumers Online

Want to reach online adults ages 25-44, who drive a BMW, or have a 401K, or shop on the Internet or own a Smartphone? Whoever your audience, Just Ask Nielsen to reach your most valuable consumers online so you can deliver the right ad to the right people.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3DE6754EED-1778-4243-B8F7-57E150B8A9CD%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:3, ad, forecasts, kagan, market, snl, uptick
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

SNL Kagan forecasts 3% uptick in U.S. ad market

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

After two consecutive years of decline, the U.S. advertising market will rise this year, forecasts research shop SNL Kagan. -More-

Reach Your Best Consumers Online

Want to reach online adults ages 25-44, who drive a BMW, or have a 401K, or shop on the Internet or own a Smartphone? Whoever your audience, Just Ask Nielsen to reach your most valuable consumers online so you can deliver the right ad to the right people.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3DE6754EED-1778-4243-B8F7-57E150B8A9CD%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:snl
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SNL Kagan forecasts 3% uptick in U.S. ad market

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

After two consecutive years of decline, the U.S. advertising market will rise this year, forecasts research shop SNL Kagan. -More-

Reach Your Best Consumers Online

Want to reach online adults ages 25-44, who drive a BMW, or have a 401K, or shop on the Internet or own a Smartphone? Whoever your audience, Just Ask Nielsen to reach your most valuable consumers online so you can deliver the right ad to the right people.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3DE6754EED-1778-4243-B8F7-57E150B8A9CD%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:3, ad, forecasts, kagan, market, snl, uptick
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Social media takes off with travel marketers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Airlines, hotels and other travel marketers are using Facebook, Twitter, blogs and other social media to communicate with the -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D75293F49-B173-48FC-906C-E34F61BE3F21%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:marketers, media, social, takes, travel
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Social media takes off with travel marketers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Airlines, hotels and other travel marketers are using Facebook, Twitter, blogs and other social media to communicate with the -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D75293F49-B173-48FC-906C-E34F61BE3F21%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:marketers, media, social, takes, travel
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Social media takes off with travel marketers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Airlines, hotels and other travel marketers are using Facebook, Twitter, blogs and other social media to communicate with the -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D75293F49-B173-48FC-906C-E34F61BE3F21%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:marketers, media, social, takes, travel
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Social feedback boosts designers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Fashion designers who engage with customers via social media are getting valuable feedback that drives bottom line results, a -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D4D4854D5-012E-4D38-8515-48277355F764%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:boosts, designers, feedback, social
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Social feedback boosts designers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Fashion designers who engage with customers via social media are getting valuable feedback that drives bottom line results, a -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D4D4854D5-012E-4D38-8515-48277355F764%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:boosts, designers, feedback, social
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Social feedback boosts designers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Fashion designers who engage with customers via social media are getting valuable feedback that drives bottom line results, a -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D4D4854D5-012E-4D38-8515-48277355F764%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:boosts, designers, feedback, social
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

NCM and Flixster pair up to target moviegoers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Cinema ad network National CineMedia, which reaches 17,100 screens in the U.S., is partnering with movie news site Flixster i -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3DE4F4FB3C-3B22-4150-B39B-322C7F1D87B1%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:flixster, moviegoers, ncm, pair, target
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Glamour launches image-building effort

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Conde Nast title Glamour is promoting its “young & posh” brand identity to potential advertisers, via an effort that spans pr -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D27B50661-C025-4F1F-BEFC-A76E2E0538EC%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:effort, glamour, imagebuilding, launches
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Sporting News to offer subscription newsletter for iPad

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Sporting News, through the use of Zinio’s Unity tool, is becoming one of the first Apple iPad magazine partners to offer a su -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D8E3B5AC8-A679-41CC-9FC8-B02A127D0226%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:ipad, news, newsletter, offer, sporting, subscription
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Sporting News to offer subscription newsletter for iPad

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Sporting News, through the use of Zinio’s Unity tool, is becoming one of the first Apple iPad magazine partners to offer a su -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D8E3B5AC8-A679-41CC-9FC8-B02A127D0226%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:ipad, news, newsletter, offer, sporting, subscription
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

NCM and Flixster pair up to target moviegoers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Cinema ad network National CineMedia, which reaches 17,100 screens in the U.S., is partnering with movie news site Flixster i -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3DE4F4FB3C-3B22-4150-B39B-322C7F1D87B1%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:flixster, moviegoers, ncm, pair, target
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Google TV service to debut this fall in U.S.

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Google has set a fall launch date in the U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D7749BAC2-6063-4C4E-B31B-CF4C6A0E7B47%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:debut, google, service, TV
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Sporting News to offer subscription newsletter for iPad

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Sporting News, through the use of Zinio’s Unity tool, is becoming one of the first Apple iPad magazine partners to offer a su -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D8E3B5AC8-A679-41CC-9FC8-B02A127D0226%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:ipad, news, newsletter, offer, sporting, subscription
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Google TV service to debut this fall in U.S.

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Google has set a fall launch date in the U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D7749BAC2-6063-4C4E-B31B-CF4C6A0E7B47%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:debut, google, service, TV
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Google TV service to debut this fall in U.S.

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Google has set a fall launch date in the U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D7749BAC2-6063-4C4E-B31B-CF4C6A0E7B47%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:debut, google, service, TV
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

MobiTV offers multiscreen access to content

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Mobile-TV packager MobiTV has introduced a tool that provides users with digital video recorder functionality for content acr -More-

Unbound: Everything Everywhere—Register for MIXX 2010

Join advertising thought leaders from across the ecosystem as they explore the transformative cultural shift triggered by interactivity being infused into every aspect of our lives. Demand Media’s Joanne Bradford, Twitter’s Dick Costolo, Yahoo!’s Blake Irving, AOL’s Jeff Levick and more. Educational deep-dives. Solution-based workshops. Networking.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3DD2BD8F4B-BA20-4A0C-B756-E38A819573E0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:access, mobitv, multiscreen, offers
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

MobiTV offers multiscreen access to content

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Mobile-TV packager MobiTV has introduced a tool that provides users with digital video recorder functionality for content acr -More-

Unbound: Everything Everywhere—Register for MIXX 2010

Join advertising thought leaders from across the ecosystem as they explore the transformative cultural shift triggered by interactivity being infused into every aspect of our lives. Demand Media’s Joanne Bradford, Twitter’s Dick Costolo, Yahoo!’s Blake Irving, AOL’s Jeff Levick and more. Educational deep-dives. Solution-based workshops. Networking.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3DD2BD8F4B-BA20-4A0C-B756-E38A819573E0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:access, mobitv, multiscreen, offers
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Lexus wants users to feel the beat of new sports sedan

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

A TV spot for Lexus’ 2011 IS sedan in which the racing vehicle triggers a series of drum riffs is getting a major online push -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D27986B1D-8869-4357-AEF6-2AD030C78D89%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:beat, feel, lexus, sedan, sports, users
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Lexus wants users to feel the beat of new sports sedan

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

A TV spot for Lexus’ 2011 IS sedan in which the racing vehicle triggers a series of drum riffs is getting a major online push -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D27986B1D-8869-4357-AEF6-2AD030C78D89%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:beat, feel, lexus, sedan, sports, users
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Web reality show crowdsources choices

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

The Ford subcompact Fiesta has a supporting role in an online reality program called ControlTV, which follows a 20-something -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D6B88694C-1BF3-4764-9AD2-9505230F7C06%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:choices, crowdsources, reality, show, web
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Lexus wants users to feel the beat of new sports sedan

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

A TV spot for Lexus’ 2011 IS sedan in which the racing vehicle triggers a series of drum riffs is getting a major online push -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D27986B1D-8869-4357-AEF6-2AD030C78D89%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:beat, feel, lexus, sedan, sports, users
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Glamour launches image-building effort

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Conde Nast title Glamour is promoting its “young & posh” brand identity to potential advertisers, via an effort that spans pr -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D27B50661-C025-4F1F-BEFC-A76E2E0538EC%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:effort, glamour, imagebuilding, launches
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Web reality show crowdsources choices

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

The Ford subcompact Fiesta has a supporting role in an online reality program called ControlTV, which follows a 20-something -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D6B88694C-1BF3-4764-9AD2-9505230F7C06%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:choices, crowdsources, reality, show, web
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

NCM and Flixster pair up to target moviegoers

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Cinema ad network National CineMedia, which reaches 17,100 screens in the U.S., is partnering with movie news site Flixster i -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3DE4F4FB3C-3B22-4150-B39B-322C7F1D87B1%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:flixster, moviegoers, ncm, pair, target
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Web reality show crowdsources choices

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

The Ford subcompact Fiesta has a supporting role in an online reality program called ControlTV, which follows a 20-something -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D6B88694C-1BF3-4764-9AD2-9505230F7C06%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:choices, crowdsources, reality, show, web
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Glamour launches image-building effort

Thursday, 9. September 2010

Quelle: smartbrief-com-iab

Conde Nast title Glamour is promoting its “young & posh” brand identity to potential advertisers, via an effort that spans pr -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1A10147B-A4DF-46D8-8241-B9DB599076C3%26copyid%3D27B50661-C025-4F1F-BEFC-A76E2E0538EC%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=1A10147B-A4DF-46D8-8241-B9DB599076C3

Schlagworte:effort, glamour, imagebuilding, launches
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Sources: Publicis isn’t living up to ad buying clause of Microsoft deal

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Publicis Groupe reportedly is falling short of its ad-spending pledge to Microsoft as part of its 2009 deal to acquire Razorf -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D935FD797-CB69-4C05-A431-950F8AC35441%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:ad, buying, clause, deal, isnt, living, microsoft, publicis, sources
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Sources: Publicis isn’t living up to ad buying clause of Microsoft deal

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Publicis Groupe reportedly is falling short of its ad-spending pledge to Microsoft as part of its 2009 deal to acquire Razorf -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D935FD797-CB69-4C05-A431-950F8AC35441%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:isnt, living, publicis, sources
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Craigslist’s adult section is "censored" by site

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Craigslist’s adult section, which has been the subject of allegations by law enforcement officials and human-rights groups th -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D42256119-5BD3-4411-AF17-A2F20F87270A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:adult, craigslist, quotcensoredquot, section, site
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Craigslist’s adult section is "censored" by site

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Craigslist’s adult section, which has been the subject of allegations by law enforcement officials and human-rights groups th -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D42256119-5BD3-4411-AF17-A2F20F87270A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:adult, craigslist, quotcensoredquot, section, site
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

AOL to team up with Ellen for joint promotions

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Telepictures Productions, under a new partnership with AOL, will include AOL branding on “The Ellen DeGeneres Show” website a -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3DF2CC1413-F512-4548-8251-ED80145BDF06%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:aol, team
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

AOL to team up with Ellen for joint promotions

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Telepictures Productions, under a new partnership with AOL, will include AOL branding on “The Ellen DeGeneres Show” website a -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3DF2CC1413-F512-4548-8251-ED80145BDF06%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:aol, ellen, joint, promotions, team
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Newspapers start to use metrics for editorial decisions

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Some top newspapers, including The Wall Street Journal and The Washington Post, are beginning to use online metrics to shape -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D9B2E753C-9080-422A-9F0E-79E88143F25F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:newspapers, start
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Newspapers start to use metrics for editorial decisions

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Some top newspapers, including The Wall Street Journal and The Washington Post, are beginning to use online metrics to shape -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D9B2E753C-9080-422A-9F0E-79E88143F25F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:decisions, editorial, metrics, newspapers, start
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

How a Web sensation hit the pop charts

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

The Gregory Brothers, a New York-based music video group known for their “Auto-Tune the News” series, has hit the Billboard H -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D6AB443C1-C17F-4613-8DBF-F66AC79AEA3A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:charts, hit, pop, sensation, web
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

How a Web sensation hit the pop charts

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

The Gregory Brothers, a New York-based music video group known for their “Auto-Tune the News” series, has hit the Billboard H -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D6AB443C1-C17F-4613-8DBF-F66AC79AEA3A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:charts, hit, pop, sensation, web
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Virtual gear market closes in on $2 billion

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Brands such as retailer H&M and MTV Networks are leaders in a new marketing space — selling virtual goods as part of online -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D2F9F4490-96B4-4335-AAEE-E386C920C750%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:2, billion, closes, gear, market, virtual
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

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