Online sales rise 24% on Black Friday
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Shoppers flocked to online commerce sites on Black Friday, a day devoted to traditional retail promotions. -More-
Archiv für die Kategorie „smartbrief-IAB“
Digital leads Chinese ad surge
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Measured media spending in China is forecast to increase 15.2% to $54 billion in 2011, making it one of the world’s fastest g -More-
Digital continues growth trend, but some marketers slow Q4 outlays
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Though ad spending this holiday season continues the longer trend toward digital, individual advertisers are curbing their pl -More-
Google encourages businesses to go mobile in Mobile
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Google is hosting an initiative to persuade companies to invest in mobile-ready websites, focusing on Mobile, Ala., as a test -More-
Rudolph leads Bing’s holiday sleigh
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Microsoft’s Christmas campaign for the search engine Bing features characters from the 1960s stop-motion animation special “R -More-
Adobe tool evaluates total value of paid and organic search
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
A module from Adobe Systems will allow users to compare paid and organic campaigns and form a bid strategy accordingly. -More-
What Google’s +1 button means for ads
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Google’s +1 feature, equivalent to “liking” something on Facebook, has been integrated with Google’s Gmail to better target o -More-
Digitas to handle loyalty marketing for Dunkin’ Donuts
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Dunkin’ Donuts has tapped Digitas’ Boston office to oversee loyalty marketing for the chain, which this year unveiled its fir -More-
Wal-Mart steers sales force into digital world
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Using its in-store magazine and social media as well as offering incentives, Wal-Mart Stores appears to be tapping its 1.4 mi -More-
YouTube Movies prepares to add Disney films
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Walt Disney will soon make hundreds of films available for online viewing via YouTube Movies. -More-
Small businesses find Facebook friendlier than mobile
Thursday, 24. November 2011Quelle: smartbrief-com-iab
Just as small businesses got their grip on social media, they’ve fallen behind in mobile, according to Constant Contact data. -More-
Digital buying indicators up
Thursday, 24. November 2011Quelle: smartbrief-com-iab
Marketers are spending more in the digital space this quarter, according to an IgnitionOne report. -More-
Microsoft buys VideoSurf to bolster Bing
Thursday, 24. November 2011Quelle: smartbrief-com-iab
Microsoft has purchased video search engine company VideoSurf for $70 million, according to this article. -More-
Mall of America beckons with QR-driven Black Friday prizes
Thursday, 24. November 2011Ghirardelli turns to UM agency for digital duties
Thursday, 24. November 2011Quelle: smartbrief-com-iab
San Francisco agency UM has won the estimated $3 million digital business for Ghirardelli Chocolate in advance of the company -More-
"Sponsored Stories" are now a Facebook ticker
Thursday, 24. November 2011Quelle: smartbrief-com-iab
Facebook has merged its “Sponsored Stories” ad content to its live-feed ticker, integrating paid and unpaid content that had -More-
Toyota taps Food & Wine for debut of latest Prius model
Thursday, 24. November 2011Quelle: smartbrief-com-iab
American Express Publishing’s Food & Wine is a chosen platform as Toyota Motor launches its Prius v. -More-
Target’s hitting Black Friday engagement bull’s-eye
Thursday, 24. November 2011Quelle: smartbrief-com-iab
Target and Kohl’s both have more than 6 million Facebook fans, but Target is engaging with a lot more of its fanbase this sea -More-
RuneScape revamps its look, raises social profile
Thursday, 24. November 2011Quelle: smartbrief-com-iab
RuneScape, the world’s most popular free browser-based social role-playing game, is moving to a new site with a redesigned lo -More-
SmartBrief will not publish Thursday and Friday
Thursday, 24. November 2011Quelle: smartbrief-com-iab
In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. -More-
Sr. Coordinator, Sales Operations
NBC Universal
NBC Universal
54% of magazine readers interact with brand digitally
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Nearly all of America’s 187 million magazine readers still use print, but more than half are interacting digitally, according -More-
Amazon home page is led by CPG ads
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Consumer package goods manufacturers led display advertisers on Amazon’s home page, according to a Macquarie Group report for -More-
AMC gets results from "interest-based" Twitter campaign
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
A Twitter-based marketing campaign for AMC’s original programming yielded click-through rates on average of 0.4%, compared wi -More-
Gulf States Toyota dealers tap MMB
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Gulf States Toyota dealers centered in Houston have hired the MMB agency in Boston, best known for its ads for Subway. -More-
Valpak, Savings.com alliance connects audiences with online savings
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Coupon merchants Valpak and Savings.com have joined forces, connecting national retailers with local audiences. -More-
Yahoo!’s "living ads" let users interact with video
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Advertisements that blend the engagement and story-telling strength of TV ads with an invitation for consumer interaction are -More-
Blog-based pop-up store widget integrates with social media
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
A widget that allows retailers to create a “pop-up” store that can be hosted on blogs proved successful for pre-launching a S -More-
Senior Affiliate Manager – Online Marketing
Acquinity Interactive
Acquinity Interactive
Social media ingredients lead Wal-Mart’s holiday recipe
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
The volume of Facebook chatter on Wal-Mart’s Facebook page leads the pack among retailers using the social network, according -More-
Be vigilant, for nothing one achieves lasts forever.
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Tahar Ben Jelloun,Moroccan poet and writer -More-
Online holiday sales are set to increase — but can big retailers keep up?
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
This holiday season will see online sales increase 16.8%, while retail sales will increase 3%, eMarketer estimates — yet man -More-
Brand and retail pages score lowest in Facebook "likes"
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Brand pages on Facebook garnered only 9% of “likes,” the least amount by category, a Crowd Science survey finds. -More-
IPhone success Instagram is coming to Android soon
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
The Instagram application for Apple iPhone has attracted 13 million users in about a year. -More-
Mogreet reaches out to app developers with ad net tools
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
A Mogreet developers’ network will help third-party application designers use open-source code to target the mobile market, a -More-
Signs suggest Google’s Ad Exchange is seeking to enter China
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Activity at a Shanghai forum and a conspicuous recruiting ad indicates that Google is preparing to introduce its Ad Exchange -More-
Publicis agencies acquire 2 big accounts in one week
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Zenith Media won $100 million in business with the media planning and buying account for Gulf States Toyota dealers, while Op -More-
Target is in the bull’s-eye for rival retailers on Twitter
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Target appears to be a prime target for rival retailers heading into the holiday shopping season, with J.C. -More-
Merit badges could round out resumes for online job hunters
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Digital merit badges for work-related experience that might not have a place on a traditional resume are the object of a comp -More-
Rules and models destroy genius and art.
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
William Hazlitt,British writer, philosopher and historian -More-
Old media models still dominate the new
Saturday, 19. November 2011Quelle: smartbrief-com-iab
No matter how new the media, advertisers seem stuck on old models of advertising, argues Mindshare’s Antony Young. -More-
Survey finds high rate of action from online video
Saturday, 19. November 2011Quelle: smartbrief-com-iab
About 1 in 4 men who view online video said they’ve taken an action as a result, and the proportion among women is nearly as -More-
Yahoo! leverages its reach with research
Saturday, 19. November 2011Quelle: smartbrief-com-iab
Yahoo! is conducting a study on mothers around the world as part of a push to incorporate more research into its business. -More-
Startup fighting social spam gets timely venture capital
Saturday, 19. November 2011Google+ sees user attention flagging
Saturday, 19. November 2011Quelle: smartbrief-com-iab
Despite having one of its best weeks recently, Experian Hitwise data indicate flagging interest in Google+, the company’s for -More-
Yahoo! should consider merging with its new ad partners
Saturday, 19. November 2011Quelle: smartbrief-com-iab
A merger with AOL and Microsoft might be the ticket back to a sustainable business for struggling Yahoo!, proposes Kevin Kell -More-
Major newspaper companies form shopping and deal venture
Saturday, 19. November 2011Quelle: smartbrief-com-iab
Daily deals, coupons and text-message shopping alerts are part of an online shopping venture assembled by eight major media c -More-
Yelp calls for IPO
Saturday, 19. November 2011Quelle: smartbrief-com-iab
After Groupon’s initial public offering haul and Angie’s List’s new stock market listing, Yelp and others are looking to join -More-
R/GA is pared from Wal-Mart roster amid consolidation push
Saturday, 19. November 2011Quelle: smartbrief-com-iab
R/GA is out as Wal-Mart’s digital agency of record as the retailer strives to consolidate its marketing agency relationships. -More-
Sega’s Three Rings acquisition to lift business abroad
Saturday, 19. November 2011Social networks are attracting more millennial affluents
Friday, 18. November 2011Quelle: smartbrief-com-iab
The affluent demographic uses Facebook and other social networks, contrary to how they’re often portrayed. -More-
Draper Fisher Jurvetson likes "freemium" ads for social nets
Friday, 18. November 2011Quelle: smartbrief-com-iab
Early AdMob investor Draper Fisher Jurvetson is bullish on other ad-network startups. -More-