Facebook wants your face on ads to friends
Friday, 18. November 2011Quelle: smartbrief-com-iab
Facebook’s strategy for luring big brands into their social network is to get fans of something to send a link, incorporating -More-
Archiv für die Kategorie „smartbrief-IAB“
Holiday shoppers’ spending is tight, but looking online
Friday, 18. November 2011Quelle: smartbrief-com-iab
Budget-challenged holiday shoppers are expected to turn from retail outlets to the Web for bargains, increasing the percentag -More-
Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue’s Social Marketing Minute as Intel’s Ekaterina Walter gives her thoughts on delivering consumer value.
"Less instant, more message" is goal of AOL’s AIM revamp
Friday, 18. November 2011Quelle: smartbrief-com-iab
AOL’s facelift for AIM instant-messaging includes video and photo viewing within chat windows, cross-platform message syncing -More-
Rewarding brand loyalty is Zappos founder’s goal with RNKD
Friday, 18. November 2011Quelle: smartbrief-com-iab
A startup by Zappos founder Nick Swinmurn looks to exploit social media by getting users to earn reward points by proving the -More-
Ex-Myspace exec Mike Jones starts Science at Hollywood crossroads
Friday, 18. November 2011Brandcaster Social is spreading coupons across Facebook
Friday, 18. November 2011"Inside" the interactive "social film" for Intel and Toshiba
Friday, 18. November 2011Jack in the Box consolidates media duties at Horizon
Friday, 18. November 2011Quelle: smartbrief-com-iab
Horizon Media has added Jack in the Box’s digital-media duties to the traditional media buying and planning chores it has had -More-
Web giants unite against IP legislation
Thursday, 17. November 2011Quelle: smartbrief-com-iab
The world’s largest Web companies have joined to oppose copyright legislation they say might be good for the music and movie -More-
Connecting with friends, family easily tops other social media uses
Thursday, 17. November 2011Quelle: smartbrief-com-iab
Friends and family far outpace other interests — including keeping up with public figures — for users of social media, acco -More-
A merry Christmas for digital media, passing spot radio
Thursday, 17. November 2011Quelle: smartbrief-com-iab
Media buying of Internet/digital has supplanted spot radio in the number-two slot for holiday advertising, trailing only spot -More-
MediaVest says it can gauge combined effects across media
Thursday, 17. November 2011Quelle: smartbrief-com-iab
The knock-on effects of advertising across paid, owned and earned media can be analyzed and used to make timely adjustments w -More-
Zenith looks to unify video buying
Thursday, 17. November 2011Quelle: smartbrief-com-iab
As consumers increasingly get video content from a variety of sources, media buying shop Zenith is looking to unify the way i -More-
Details emerge on Microsoft’s Socl social network
Thursday, 17. November 2011Quelle: smartbrief-com-iab
The Verge is reporting that Microsoft is in the process of testing a social network dubbed Socl that according to early repor -More-
Tapad and Evidon partner to solve mobile opt-out problem
Thursday, 17. November 2011Quelle: smartbrief-com-iab
Re-targeting ad platform Tapad has joined with Ghostery application creator Evidon to address continuing notification and opt -More-
Video ad net YuMe raises $11.9M in VC, as BrightRoll and Blinkx advance
Thursday, 17. November 2011BrightRoll to use $30M bankroll to boost mobile ad net
Thursday, 17. November 2011Online retailers expect more holiday traffic, driving up CPC rates
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
The upcoming holiday season is shaping up to be the most expensive for cost per click and keyword search campaigns on record -More-
Popular Facebook Pages attract one click for every 715 impressions
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Recent click-through-rate figures show Facebook Pages are an increasingly important part of the online marketing mix. -More-
Joost Media helps brands start conversation, then AMPLIFIES them to audiences who matter the most through:
• Exclusive representation of premium sites plus the reach & targeting capabilities of a video network
• Exciting executions, sponsorships & integrations that turn casual visits into deep engagements
Learn more about Audiences and Experiences.
• Exclusive representation of premium sites plus the reach & targeting capabilities of a video network
• Exciting executions, sponsorships & integrations that turn casual visits into deep engagements
Learn more about Audiences and Experiences.
Improved formats could aid growing market for local social ads
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Local ads via social channels are expected be worth one-third of the social sector’s $8.1 billion ad market by 2015, analysts -More-
Babble moms to blog for Disney Online
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Disney Online is buying the mom-oriented blog group Babble Media, as part of an effort to engage the segment. -More-
Premium tiers add to StumbleUpon’s ad network offering
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
StumbleUpon’s Paid Discovery ad network has attracted more business since reconfiguring its service to include a tiered prici -More-
3 big hires show agencies’ great expectations
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Agencies are adding senior talent to their staffs in anticipation what’s to come in 2012. -More-
Education company Chegg buys designers 3D3R for possible Facebook facelift
Wednesday, 16. November 2011BBDO taps Teddy Lynn for branded content leadership
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
BBDO New York’s hiring of Teddy Lynn to be the agency’s first director of content shows that chief creative officer David Lub -More-
Fashion brands find compelling video outlet online
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Fashion brands that couldn’t afford television are finding video avenues online. -More-
Ford, Zynga team up as part of Escape campaign
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
“Words With Friends,” a social media game powered by Zynga, will play a part in Ford’s campaign for its 2013 Escape model. -More-
Google’s search dominance grows, but Bing tightens race for second
Monday, 14. November 2011Quelle: smartbrief-com-iab
Google increased its search lead, claiming more than 65% of market share last month. -More-
Facebook users "like" retail deals most of all, study finds
Monday, 14. November 2011Quelle: smartbrief-com-iab
Consumers say they’re prone to engage with a company on Facebook for deals, contests and the opportunity to share an experien -More-
Going beyond bill pay helps banks keep customers happy
Monday, 14. November 2011Quelle: smartbrief-com-iab
Banks can overcome recent expressions of consumer distrust by giving users access to the right financial control tools, accor -More-
Study: Tablet engagement, viewing time are better than on desktop PCs
Monday, 14. November 2011Quelle: smartbrief-com-iab
-More-
Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue’s Social Marketing Minute as Intel’s Ekaterina Walter gives her thoughts on delivering consumer value.
Publication aggregation should help tablet advertisers
Monday, 14. November 2011Quelle: smartbrief-com-iab
Sites that aggregate magazine and newspaper applications for tablet devices are starting to appear, providing a new venue for -More-
Google Music is set for debut without all major labels
Monday, 14. November 2011Quelle: smartbrief-com-iab
Google is rolling out its music service with a licensing agreement in place with only one of the four major labels, Universal -More-
AOL is transitioning to a new profit model in mobile
Monday, 14. November 2011Quelle: smartbrief-com-iab
AOL’s mobile business is profitable because of a series of legacy mobile-advertising deals involving its instant-messaging cl -More-
J.C. Penney uses Foursquare to bolster Black Friday sales
Monday, 14. November 2011Crispin wins Kraft belVita account
Monday, 14. November 2011Quelle: smartbrief-com-iab
Kraft has assigned Crispin Porter + Bogusky as the lead creative agency for its belVita Breakfast biscuits, set for a Februar -More-
Digital buys help Home Depot stay in step with customers
Monday, 14. November 2011Quelle: smartbrief-com-iab
Freestanding print inserts have long been an advertising mainstay for The Home Depot, but with consumers moving away from new -More-
Business coalition opposes new domain names
Friday, 11. November 2011Quelle: smartbrief-com-iab
The Association of National Advertisers has formed a coalition of 87 companies and associations opposing a dramatic expansion -More-
FTC is settling with Facebook over misleading privacy settings
Friday, 11. November 2011Quelle: smartbrief-com-iab
The Federal Trade Commission is nearing a settlement with Facebook after its determination that Facebook’s privacy settings h -More-
Timeline and other apps move Facebook forward
Friday, 11. November 2011Quelle: smartbrief-com-iab
Going beyond the basic info of original Facebook profile pages, a feature called Timeline would organize user updates into an -More-
Google adds 2 startups
Friday, 11. November 2011Quelle: smartbrief-com-iab
Google has purchased Apture, which makes a program for permitting in-page searches, and Katango, a social media organizing to -More-
Retargeters are shown the door at Yahoo!
Friday, 11. November 2011AppNexus sets up tech provider marketplace for advertisers
Friday, 11. November 2011Intent Media to boost staff with latest round of funding
Friday, 11. November 2011Bartle Bogle Hegarty puts Gunning at head of digital push
Friday, 11. November 2011Quelle: smartbrief-com-iab
Bartle Bogle Hegarty has tapped Simon Gunning to head up its global push in digital development. -More-
Publicis’ Mars see mobile advertising emerging from infancy
Friday, 11. November 2011Quelle: smartbrief-com-iab
Mobile ads are transitioning from an experimental to a big budget item for advertisers, says Alexandre Mars, CEO of Publicis -More-
Google draws barbs from GroupM for change in search-ad position
Friday, 11. November 2011What are mobile shoppers buying?
Thursday, 10. November 2011Quelle: smartbrief-com-iab
One of the top tablet activities is shopping, according to a Jumptap and comScore study that found 63% of tablet owners had p -More-
Brazilians are connected but not yet shopping much online
Thursday, 10. November 2011Quelle: smartbrief-com-iab
In Brazil, aesthetics and hands-on experience are important to shopping, which may explain the dearth of online commerce desp -More-
Razorfish says real-time bidding has come of age
Thursday, 10. November 2011Quelle: smartbrief-com-iab
Agencies such as Razorfish are increasingly participating in real-time bidding at ad-exchange auctions. -More-