Los Angeles airport is coursing with social media
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
Los Angeles International Airport is the world’s most social airport, according to a list compiled by Facebook researchers, w -More-
Archiv für die Kategorie „smartbrief-socialmedia“
Children could soon see mommy tweeting Santa Claus
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
Santa has gone social, joining Twitter and YouTube thanks to a campaign from U.K. wireless provider O2. -More-
Rival influence-rating services aim to clobber Klout
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
Klout’s dominance of the online-influence-measurement business could be coming to an end, writes Erin Griffith. -More-
Facebook reportedly plans mobile-advertising push
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
Facebook plans a new push into mobile advertising early in 2012, sources say, with one option being to add Sponsored Stories -More-
With the recent explosion of social media usage, many of your customers are now talking about your brand and your competitors online. Do you know which of them are the most influential? Learn how advanced analytics can help you identify and engage with your most valuable customers from a new Economist Intelligence Unit report. Download white paper.
Dell is still worth watching for social tips
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
It’s become a cliche to praise Dell’s social media efforts, writes Jason Falls, but there’s plenty that marketers can learn f -More-
Are you adjusting your social media presence to include holiday-related content?
Thursday, 15. December 2011What’s your take on geo-social services such as Foursquare?
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
They’re destined to stay a niche channel
58.57%
They’re the next big thing
23.57%
They’re on the decline
-More-
Facebook dominates social sharing, study finds
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
Facebook accounts for about half of all social sharing, according to a study from AddThis. -More-
Are young people cooling on Facebook?
Thursday, 15. December 2011Quelle: smartbrief-com-socialmedia
Young Americans reportedly are quitting Facebook amid concerns over privacy and information overload. -More-
Are Facebook’s best days behind it?
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
Facebook has a huge user base and has seen its usage figures increase during the past year — but that growth may not be sust -More-
Report: Facebook gobbles up Gowalla
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
Facebook has reportedly acquired geo-social service Gowalla, according to an unidentified source close to Gowalla. -More-
Alibaba launches Chinese Google+-style social network
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
Alibaba Group, the largest online shopping firm in China, has announced it is testing a social network reportedly modeled on -More-
Police page shows why Google+ beats Facebook for photos
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
Cops with San Jacinto Police Department in California are using Google+ to post updates on their activities, along with mug s -More-
Surprise! Your future son wants to be your Facebook friend
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
Olla Condoms is hoping to shock male Facebook users into buying contraceptives by sending them personalized friend requests t -More-
Apple employee online comment rules made public
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
Apple’s internal social media policies have been leaked, giving readers a glimpse into the tech giant’s strategies for keepin -More-
Most Internet users are wasting their time, researchers say
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
The majority of Internet users go online without any real purpose, according to data from the Pew Research Center’s Internet -More-
What tools are you using to measure the ROI of your social media efforts?
Tuesday, 6. December 2011Rise of the online troll slayers
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
Professional moderators now help many big brands to rid their websites, as well as Facebook and Twitter accounts, of off-colo -More-
Facebook exec’s how-to guide for holiday-season retail success
Tuesday, 6. December 2011Quelle: smartbrief-com-socialmedia
Retailers need to get to grips with social commerce in order to have a successful holiday season, writes Facebook commerce-pa -More-
Social media ROI is MIA, marketers say
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
Social media marketers are still struggling to come to grips with return on investment, and are focusing more on soft metrics -More-
Google+ lets Hangout users make free phone calls
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
Google+ users can now use the network to make free phone calls to people they’d like to invite to join a Hangout. -More-
Self-serve ads are coming soon, Twitter says
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
Twitter has begun testing a self-serve ad platform, with about 20 companies currently using the system. -More-
Can Foursquare win over Wal-Mart?
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
Foursquare is a hit in places such as New York City and San Francisco, but to survive it needs to win over Wal-Mart and other -More-
How the Humane Society got 1 million "likes"
Monday, 5. December 2011Experimental "tweet seats" let theatergoers interact during a show
Monday, 5. December 2011Moms keep secrets on social networks
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
A survey found 9 in 10 parents are now friends with their children on Facebook and many also admit to quietly using other peo -More-
Are you optimistic your social media efforts eventually will show return on investment?
Monday, 5. December 2011How to become Twitter buddies with journalists
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
Twitter is potentially a powerful PR tool, but only if marketers put in the time and effort to develop meaningful relationshi -More-
Facebook keeps poker face over online-gambling rumors
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
Facebook is preparing to launch integrated online-gambling services in the U.K., allowing its users to place real-money bets -More-
Facebook phone could be a game-changer, experts say
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
A rumored Facebook phone could radically change ideas of how social media works, with major implications for marketers, analy -More-
Wal-Mart launches Facebook gift-advice app
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
Wal-Mart has created a Facebook application that scours users’ comments and newsfeed to come up with gift suggestions. -More-
Salesforce.com adds Radian6 tools to its core software
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
Salesforce.com has unveiled its plan for Radian6’s social media monitoring tools, which it purchased in May for $326 million. -More-
Social media lags searching influencing tech buys, research finds
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
Search marketing is more influential than social media when it comes to shaping tech purchase decisions, according to Forrest -More-
Hits and misses from Social Fresh Baltimore
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
Social media marketers gathered in Baltimore this week to share successful and less successful strategies. -More-
How SAP got everyone talking about Crystal Reports
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
To promote its Crystal Reports product, SAP staged a “Reportapalooza” contest in which five key influencers were paid to disc -More-
Marines take potshots at Segway-riding mannequins
Friday, 2. December 2011Quelle: smartbrief-com-socialmedia
U.S. Marines have taken to using mannequins mounted on armored Segways for target practice. -More-
With the recent explosion of social media usage, many of your customers are now talking about your brand and your competitors online. Do you know which of them are the most influential? Learn how advanced analytics can help you identify and engage with your most valuable customers from a new Economist Intelligence Unit report. Download white paper.
Facebook, FTC settle privacy charges
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
Facebook and the Federal Trade Commission have agreed to a settlement after regulators accused the social network of “unfair -More-
Analysis: Settlement won’t stop Facebook from giving data to marketers
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
-More-
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
Path gets less exclusive, eases 50-friend limit
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
Path, a journal application billed as an antidote to crowded social networks, is getting less exclusive. -More-
Social networks are told to "de-index" suspicious luxury-goods sites
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
A federal judge has issued a sweeping ruling that orders Facebook, Twitter and Google+ to “de-index” about 230 websites suspe -More-
Can Tumblr win back fashion marketers?
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
Fashion director Rich Tong is leaving Tumblr after officials from several high-end fashion houses accused the site of playing -More-
VW heads down memory lane to build Beetle buzz
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
Volkswagen is promoting the 2012 Beetle by using social channels to help motorists share stories about the car. -More-
Geo-social cane helps blind people find their friends
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
A high-tech white cane lets blind people tap into geo-social services such as Foursquare to find friends while on the go. -More-
Interest in checking in trails use of location services
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
Smartphone users still haven’t warmed up to social check-in services, according to data from the Pew Internet & American Life -More-
What social means for Google Music
Wednesday, 30. November 2011Quelle: smartbrief-com-socialmedia
Google is proving adept at building a social media platform plank by plank, Phil Simon writes. -More-
Facebook sets sights on $10 billion public offering
Wednesday, 30. November 2011Quelle: smartbrief-com-socialmedia
Facebook reportedly is planning to hold an initial public offering sometime between April and June, and will seek to raise $1 -More-
The real trouble with Google+’s Circles
Wednesday, 30. November 2011Quelle: smartbrief-com-socialmedia
Google+ shouldn’t be so proud of its friend-sorting Circles feature, Sarah Perez writes. -More-
Flavors.me offers users a single social hub
Wednesday, 30. November 2011Quelle: smartbrief-com-socialmedia
Flavors.me, a platform that draws together users’ Facebook, Twitter and other social presences in a single well-designed hub, -More-
Can Nando’s turn Robert Mugabe into the Old Spice Guy?
Wednesday, 30. November 2011Quelle: smartbrief-com-socialmedia
Nando’s, a South African restaurant chain, has struck viral gold with its “Last Dictator Standing” campaign, which features R -More-