Gamer Audience Segmentation, 2008: Directly Address Important Home Console Users
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In this report, JupiterResearch provides a refined taxonomy for the consumption matrix as a method for segmenting US gamers into discrete groups. This scheme helps narrow the focus on the gamers who matter most to suppliers and provides detail on how to best address demand.
http://www.jup.com/bin/item.pl/research:vision/111/id=100815/
