Shop In-Store, Look Up Online
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Many multichannel retailers provide their store employees with Web-enabled point-of-sale terminals to help customers place orders. Others have in-store kiosks that give customers the same capability. The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store. Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.
http://www.emarketer.com/Report.aspx?code=emarketer_2000642
