US SEM Agency Executive Survey, 2008: Mining Value to Clients in a Challenging Economy
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Search marketing agencies are facing a two-pronged attack. A global economic crisis has joined forces with a looming ad recession. Meanwhile, a subtle but undeniable shift exists among organizations to develop in-house search marketing expertise and forgo their agency relationships.
http://www.jup.com/bin/item.pl/research:vision/1091/id=100803/
