Sun rises on Heineken’s responsible-drinking ad
Thursday, 15. December 2011Quelle: smartbrief-com-iab
Heineken is encouraging responsible drinking with a campaign with the theme “Sunrise belongs to moderate drinkers.” The Amste -More-
Artikel-Schlagworte: „ad“
Article: Relevance Key to Increasing Display Ad Dwell Rate
Tuesday, 6. December 2011Quelle: emarketer
Dynamic creative optimization, synced ads lead to higher rich media ad engagement
http://www.emarketer.com/Article.aspx?id=1008720
IAB: Q3 online ad revenue was up 22%
Thursday, 1. December 2011Quelle: smartbrief-com-iab
Online ad revenue reached $7.88 billion for the third quarter, rising 2.7% over the second quarter and 22% over the same quar -More-
Study: Online viewers accept bigger ad loads
Thursday, 1. December 2011Quelle: smartbrief-com-iab
Even as spots within streamed long-form content increase, viewers seem to be watching the ads. -More-
Research shows sales growth in U.S. ad sector
Thursday, 1. December 2011Quelle: smartbrief-com-iab
A financial analysis provided by Sageworks indicates that creative shops, media buyers and public relations firms are seeing -More-
Digital leads Chinese ad surge
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Measured media spending in China is forecast to increase 15.2% to $54 billion in 2011, making it one of the world’s fastest g -More-
European regulators take aim at Facebook’s ad targeting
Tuesday, 29. November 2011Quelle: smartbrief-com-socialmedia
Facebook is facing a crackdown on its data-harvesting and ad-targeting technologies, with the European Commission planning to -More-
Article: 2012 Trends: Video Leads Online Ad Growth
Tuesday, 29. November 2011Quelle: emarketer
US online video ad spending to grow 43.1% in 2012
http://www.emarketer.com/Article.aspx?id=1008709
Article: Canada Trails US in Online Ad Spending per Internet User
Tuesday, 22. November 2011Quelle: emarketer
Double-digit increases in ad spending expected
http://www.emarketer.com/Article.aspx?id=1008704
Mogreet reaches out to app developers with ad net tools
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
A Mogreet developers’ network will help third-party application designers use open-source code to target the mobile market, a -More-
Signs suggest Google’s Ad Exchange is seeking to enter China
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Activity at a Shanghai forum and a conspicuous recruiting ad indicates that Google is preparing to introduce its Ad Exchange -More-
Yahoo! should consider merging with its new ad partners
Saturday, 19. November 2011Quelle: smartbrief-com-iab
A merger with AOL and Microsoft might be the ticket back to a sustainable business for struggling Yahoo!, proposes Kevin Kell -More-
Video ad net YuMe raises $11.9M in VC, as BrightRoll and Blinkx advance
Thursday, 17. November 2011BrightRoll to use $30M bankroll to boost mobile ad net
Thursday, 17. November 2011Premium tiers add to StumbleUpon’s ad network offering
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
StumbleUpon’s Paid Discovery ad network has attracted more business since reconfiguring its service to include a tiered prici -More-
Startup Trada links businesses with social media ad experts
Thursday, 10. November 2011Quelle: smartbrief-com-iab
Small businesses that want to launch social media campaigns can now find experts in the field through Trada.com, a site that -More-
Aegis Group expands in Russia with Ad O’Clock acquisition
Thursday, 10. November 2011Clients see traditional ad firms lagging interactive agencies
Tuesday, 8. November 2011Quelle: smartbrief-com-iab
Only about 4 in 10 client companies have a favorable impression of their ad agencies and in particular are dissatisfied with -More-
Article: Publishers Optimistic About Online Video Ad Growth
Friday, 4. November 2011Quelle: emarketer
Brands in favor of video even as cost is a concern for agencies
http://www.emarketer.com/Article.aspx?id=1008674
Social-network marketing leads to big ad spending
Thursday, 3. November 2011Quelle: smartbrief-com-iab
Worldwide ad spending on social networks is likely to top $8 billion next year, with nearly half of that total in the U.S., a -More-
New FCC website would post TV station political ad data
Thursday, 3. November 2011Quelle: smartbrief-com-iab
A new proposal by the Federal Communications Commission would require that TV stations make information about the political a -More-
[Webinar] 9 Types of Collaborators & Your Marketing Team. If you use marketing collaboration software to prevent project pileups and communication catastrophes, you may have noticed that different team members have different collaboration styles. This webinar introduces all 9 types, from the Dinosaur to the Stealth Ninja. Attend free webcast Nov 16
Adknowledge buys Facebook ad provider AdParlor
Thursday, 3. November 2011Quelle: smartbrief-com-iab
AdParlor, a leading advertising provider for Facebook, has been acquired by online ad network Adknowledge, in a deal whose te -More-
Toyota in multiyear Internet-TV ad deal with LG
Thursday, 3. November 2011Quelle: smartbrief-com-iab
Toyota Motor Sales USA has signed on as the first sponsor to avail itself of a new advertising capability being offered in LG -More-
Article: Facebook, Social Networks Get Greater Share of Online Ad Spend
Wednesday, 2. November 2011Quelle: emarketer
Facebook to reap $7 of every $10 spent on social network advertising
http://www.emarketer.com/Article.aspx?id=1008669
Article: UK Digital Ad Spending Sticks to Solid Growth
Tuesday, 1. November 2011Quelle: emarketer
Online to make up nearly two-fifths of ad dollars by 2015
http://www.emarketer.com/Article.aspx?id=1008668
Ad clients are shifting attention to digital from TV
Friday, 28. October 2011Quelle: smartbrief-com-iab
Ad clients are thinking more and more about digital, agencies report. -More-
Phone calls to figure in Google Ad Ranks
Thursday, 27. October 2011Quelle: smartbrief-com-iab
Advertisers will soon be able to take advantage of a bid-per-call option for Google search ads on computers and tablets in “a -More-
Project shifts focus of technology to ad creative
Thursday, 27. October 2011Quelle: smartbrief-com-iab
Ad targeting tools are being updated to help with creative messaging, under a new initiative by agency trading desk Adnetik. -More-
Redesign, ad refresh for VW Beetle
Thursday, 27. October 2011Quelle: smartbrief-com-iab
The VW Beetle, introduced more than a decade ago, was a fresh take on its predecessor that had been on the market for 30 year -More-
Second-screen TV-digital sync ad wins big response
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
A digital ad campaign synchronized with TV viewing won an “off the charts” response rate of 23% from people viewing the ad vi -More-
Credit card companies look to ad targeting
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
MasterCard and Visa explored the possibility of using data from credit card purchases as the basis for targeting card users w -More-
Joost Media helps brands start conversation, then AMPLIFIES them to audiences who matter the most through:
• Exclusive representation of premium sites plus the reach & targeting capabilities of a video network
• Exciting executions, sponsorships & integrations that turn casual visits into deep engagements
Learn more about Audiences and Experiences.
• Exclusive representation of premium sites plus the reach & targeting capabilities of a video network
• Exciting executions, sponsorships & integrations that turn casual visits into deep engagements
Learn more about Audiences and Experiences.
Report: EBay is seeking a new ad shop
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
Online auction site eBay has issued a request-for-proposal to several shops, with the aim of “partnering with the most strate -More-
Article: Mobile Ad Effectiveness Helps Drive Investment
Monday, 24. October 2011Quelle: emarketer
Will the novelty of mobile ads wear off, and with it, effectiveness?
http://www.emarketer.com/Article.aspx?id=1008656
Google looks to local with new video ad service
Friday, 21. October 2011Quelle: smartbrief-com-iab
Google is aiming to make things simple and inexpensive for local advertisers looking for an online video presence. -More-
Article: Centro’s Chief Takes Aim at Ad Targeting
Friday, 21. October 2011Quelle: emarketer
Shawn Riegsecker
Founder and President
Centro
http://www.emarketer.com/Article.aspx?id=1008653
BuzzLogic ad platform is based on Web pages, not sites
Wednesday, 19. October 2011Quelle: smartbrief-com-iab
BuzzLogic’s new Spectrum ad platform goes more granular, analyzing content on individual pages of a website to establish a ma -More-
Adweek singles out the ad world’s top programmers
Tuesday, 18. October 2011Quelle: smartbrief-com-iab
Adweek lists the leading technologists in the ad industry at a time when creativity figures in a programmer’s reputation as m -More-
Ops @ an Inflection Point: IAB Ad Operations Summit
Tuesday, 18. October 2011Quelle: smartbrief-com-iab
Register now for the IAB Ad Operations Summit on Monday, Nov. 7, in New York City. -More-
Director of Silver-Path
Mundo Media
Mundo Media
Google chief notes surge in mobile ad revenues:
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Advertising through mobile devices has boosted revenue by a factor of 2.5 over the past year and is on track to generate $2.5 -More-
MagnaGlobal downgrades outlook for 2012 U.S. ad growth
Thursday, 13. October 2011Quelle: smartbrief-com-iab
Interpublic unit MagnaGlobal has issued a new, less optimistic forecast for U.S. -More-
Article: Mobile Shines Amid Rising Digital Ad Spending
Thursday, 13. October 2011Quelle: emarketer
Global ad spend expected to top $500B in 2011 despite woes in major markets
http://www.emarketer.com/Article.aspx?id=1008639
Microsoft is automating ad adjustments for different screens
Wednesday, 12. October 2011Quelle: smartbrief-com-iab
Microsoft is aiming to take much of the “busy work” out of advertising with a new product that largely automates the task of -More-
Google offers free marketing data, new ad unit
Friday, 7. October 2011Quelle: smartbrief-com-iab
Google has built a website at OurMobilePlanet.com designed to provide marketers and advertisers with free background data on -More-
Social media is killing off the ad campaign
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
The conventional advertising campaign could soon be a thing of the past, Eric Wheeler writes. -More-
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
Facebook presents new ad opportunities
Thursday, 6. October 2011Quelle: smartbrief-com-iab
The changes recently introduced to Facebook’s look and feel are designed in part to offer marketers new opportunities to targ -More-
Forecast: Online to reach 18.9% of global ad spend in 2013
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
Interactive advertising is growing, both on a year-over-year basis and in terms of its total share of overall global advertis -More-
Ad shops are under less pressure to create viral content
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
In a presentation at IAB’s MIXX conference, Iain Tait, global interactive executive creative director at Wieden+Kennedy, said -More-
Crowd Factory focuses on leveraging social ad campaigns
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
San Francisco’s Crowd Factory startup is targeting its service at scaling up the effects of social advertising by identifying -More-
Yahoo! to take plunge into social ad targeting
Wednesday, 5. October 2011Quelle: smartbrief-com-socialmedia
Yahoo! is following the lead of Facebook and Google to launch a social ad-targeting service. -More-
Article: Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013
Wednesday, 5. October 2011Quelle: emarketer
LinkedIn ad revenues at $140.8 million this year
http://www.emarketer.com/Article.aspx?id=1008625