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Sources: Publicis isn’t living up to ad buying clause of Microsoft deal

Tuesday, 7. September 2010

Quelle: smartbrief-com-iab

Publicis Groupe reportedly is falling short of its ad-spending pledge to Microsoft as part of its 2009 deal to acquire Razorf -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE2BE8122-5B5A-4FDB-8EC4-1BC7F5593740%26copyid%3D935FD797-CB69-4C05-A431-950F8AC35441%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E2BE8122-5B5A-4FDB-8EC4-1BC7F5593740

Schlagworte:ad, buying, clause, deal, isnt, living, microsoft, publicis, sources
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

YouTube sees ad green in unauthorized clips

Friday, 3. September 2010

Quelle: smartbrief-com-iab

YouTube, instead of taking down many unauthorized clips of shows such as “Mad Men,” instead is placing ads on the videos and -More-

How To Engage Small Businesses Through Social Media
Learn the most effective ways to reach small business decision makers through social media. See how 1,711 small business decision makers find value in social media usage and the social media resources they turn to for relevant information. Download your copy now!

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D8C1E2228-9F03-4235-8DE6-C658CE1DD9CE%26copyid%3D59FD3A63-21D1-401D-9EA9-DF3A5A52F536%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=8C1E2228-9F03-4235-8DE6-C658CE1DD9CE

Schlagworte:ad, clips, green, sees, unauthorized, youtube
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

ING banks on TV ad to boost redesigned website

Wednesday, 1. September 2010

Quelle: smartbrief-com-iab

ING is running a new TV spot during broadcast and cable coverage of the U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7DB07813-2AF0-40B7-B78E-936F1C6BDB18%26copyid%3D7A016BE9-AE3C-437E-9AD6-06EF18B89D73%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=7DB07813-2AF0-40B7-B78E-936F1C6BDB18

Schlagworte:ad, banks, boost, ing, redesigned, TV, website
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

OpenX, Dentsu unit to launch ad exchange in Japan

Wednesday, 1. September 2010

Quelle: smartbrief-com-iab

Dentsu’s Cyber Communications is teaming up with OpenX Technologies to develop a self-serve ad exchange in Japan. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7DB07813-2AF0-40B7-B78E-936F1C6BDB18%26copyid%3DED402E97-CF7D-463F-8772-5BEC078B5736%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=7DB07813-2AF0-40B7-B78E-936F1C6BDB18

Schlagworte:ad, dentsu, exchange, japan, launch, openx, unit
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Clearwire launches ad effort to support new broadband plan

Tuesday, 31. August 2010

Quelle: smartbrief-com-iab

Clearwire, whose investors include Comcast and Time Warner Cable, is launching an ad campaign touting its new 4G pay-as-you-g -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCFEEFE84-37E9-4D88-BE3E-8EAC0BB30B7F%26copyid%3DBC8FC143-68BF-4A32-94EA-B173383DF348%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=CFEEFE84-37E9-4D88-BE3E-8EAC0BB30B7F

Schlagworte:ad, broadband, clearwire, effort, launches, plan, support
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Will mobile deliver on its ad potential?

Friday, 27. August 2010

Quelle: smartbrief-com-iab

Although mobile ads this year are projected to total just $1 billion worldwide, against $45 billion for online ads, the segme -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DDD154EC7-5A15-4A48-9A17-B3495F5256BF%26copyid%3DB34F7334-3A26-4C93-BCC1-B861A4E1820C%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=DD154EC7-5A15-4A48-9A17-B3495F5256BF

Schlagworte:ad, deliver, mobile, potential
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

How popular is the ad industry?

Thursday, 26. August 2010

Quelle: smartbrief-com-iab

A Gallup Poll found that the general public ranks the “advertising and public relations industry” ahead of several sectors th -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DEA678BC0-4A22-47E2-B1C9-74E2BBB42884%26copyid%3D32CE5046-58A5-4393-8D21-84ADAB3B6E3B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=EA678BC0-4A22-47E2-B1C9-74E2BBB42884

Schlagworte:ad, industry, popular
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Fleet Labs shifts ad business to Richards Group

Wednesday, 25. August 2010

Quelle: smartbrief-com-iab

Fleet Laboratories, formerly known as C.B. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD90D1425-F78D-46D8-BD5F-1191D8A1B11F%26copyid%3DC51B269F-E880-440E-A78D-A3B7BFA22508%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D90D1425-F78D-46D8-BD5F-1191D8A1B11F

Schlagworte:ad, business, fleet, group, labs, richards, shifts
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

News Corp. ad network to become part of MySpace

Wednesday, 25. August 2010

Quelle: smartbrief-com-iab

News Corp. plans to fold its digital ad network, whose president, Adam Bain, is jumping to Twitter, into MySpace. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD90D1425-F78D-46D8-BD5F-1191D8A1B11F%26copyid%3DFC07E687-8244-42F4-B1D1-62F0FE3DCD94%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D90D1425-F78D-46D8-BD5F-1191D8A1B11F

Schlagworte:ad, corp, MySpace, network, news, part
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Honda is latest marketer to try social ad game

Wednesday, 25. August 2010

Quelle: smartbrief-com-iab

Honda Motor, in its first ad foray on Facebook, is marketing its new CR-Z hybrid on virtual billboards on the social network’ -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD90D1425-F78D-46D8-BD5F-1191D8A1B11F%26copyid%3DA0E2AEDB-5B87-4919-A468-AAB50EBF0C4F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D90D1425-F78D-46D8-BD5F-1191D8A1B11F

Schlagworte:ad, game, honda, latest, marketer, social
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Forecaster predicts rise in e-mail, local online and video ad spending

Tuesday, 24. August 2010

Quelle: smartbrief-com-iab

A forecast from Borrell Associates predicts a rise in spending on ads in streaming video to $5.6 billion in 2011, an uptick o -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBAA5B66B-A400-44A0-AAAE-8D3BA317C34A%26copyid%3D50336DEB-D8D3-4AAD-98C6-8BA74C495536%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=BAA5B66B-A400-44A0-AAAE-8D3BA317C34A

Schlagworte:ad, email, forecaster, local, predicts, rise, spending, video
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Has the online video ad segment come into its own?

Tuesday, 24. August 2010

Quelle: smartbrief-com-iab

Several signs, including the advent of a kind of online video upfront in which marketers try to secure advance ad rates in th -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBAA5B66B-A400-44A0-AAAE-8D3BA317C34A%26copyid%3D8AA0D1A3-A771-425E-9BAF-0CC426603277%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=BAA5B66B-A400-44A0-AAAE-8D3BA317C34A

Schlagworte:ad, segment, video
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Has the online video ad segment come into its own?

Tuesday, 24. August 2010

Quelle: smartbrief-com-iab

Several signs, including the advent of a kind of online video upfront in which marketers try to secure advance ad rates in th -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBAA5B66B-A400-44A0-AAAE-8D3BA317C34A%26copyid%3D8AA0D1A3-A771-425E-9BAF-0CC426603277%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=BAA5B66B-A400-44A0-AAAE-8D3BA317C34A

Schlagworte:ad, segment, video
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Führungswechsel bei ad pepper media: Torsten Engelken wird Deutschlandchef

Monday, 23. August 2010

Quelle: internet-world-business

Torsten Engelken übernimmt ab September die Geschäftsführung von ad pepper media Deutschland. Er tritt damit die Nachfolge von Oliver Busch an, der nach fünf Jahren als Chief Marketing Officer zur Partnerbörse Parship wechselt.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/oS74ByywDAI/Fuehrungswechsel-bei-ad-pepper-media-Torsten-Engelken-wird-Deutschlandchef

Schlagworte:ad, deutschlandchef, engelken, führungswechsel, media, pepper, torsten
Veröffentlicht in internetworld | Kommentare geschlossen

Worldwide Social Network Ad Spending: A Rising Tide

Monday, 23. August 2010

Quelle: emarketer

Social network advertising is getting renewed attention in 2010. Ad spending on social destinations in the US will reach $1.7 billion this year and cross the $2 billion mark in 2011, according to eMarketer’s most recent forecast. In addition, spending is growing quickly outside the US. Worldwide, $4.3 billion will be spent on social networks in 2011, a 29% boost from this year’s expected $3.3 billion.

http://www.emarketer.com/Report.aspx?code=emarketer_2000692

Schlagworte:ad, network, rising, social, spending, tide, worldwide
Veröffentlicht in emarkteter | Kommentare geschlossen

Apple’s iPhone dominates mobile ad market

Thursday, 19. August 2010

Quelle: smartbrief-com-iab

July numbers from mobile ad firm Millennial Media indicate that iPhones were responsible for more than half of all U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9414CF26-C98D-4DDD-9E14-6BF25C336C7D%26copyid%3D0D055935-7466-433F-BEFF-B117E13BF874%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9414CF26-C98D-4DDD-9E14-6BF25C336C7D

Schlagworte:ad, apple, dominates, iphone, market, mobile
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Apple’s mobile ad rivals sense opportunity with iAd slowdown

Thursday, 19. August 2010

Quelle: smartbrief-com-iab

Mobile ad network Greystripe, after reports of delays in Apple launching campaigns on its iAd system, is promising to mount r -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9414CF26-C98D-4DDD-9E14-6BF25C336C7D%26copyid%3D2A2C2F68-0EB0-450C-B464-8C431FA86C39%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9414CF26-C98D-4DDD-9E14-6BF25C336C7D

Schlagworte:ad, apple, iad, mobile, opportunity, rivals, sense, slowdown
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

RIM hunts for mobile ad network acquisition

Thursday, 19. August 2010

Quelle: smartbrief-com-iab

Research in Motion’s quest to purchase mobile advertising network Millennial Media reportedly has fallen apart over the Balti -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9414CF26-C98D-4DDD-9E14-6BF25C336C7D%26copyid%3D24BA7BEE-9D8C-48D8-B924-285B4A26EE40%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9414CF26-C98D-4DDD-9E14-6BF25C336C7D

Schlagworte:acquisition, ad, hunts, mobile, network, rim
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Neuer Head of Ad Sales bei Microsoft Advertising: Jörg Wyschka wechselt intern

Thursday, 19. August 2010

Quelle: internet-world-business

Als neuer Leiter der Agency-Sales-Abteilung bei Microsoft Advertising wurde jetzt Jörg Wyschka eingesetzt. Der 40-Jährige kommt von der Enterprise & Partner Group und berichtet ab sofort an den Director Sales and Marketing Microsoft Advertising Markus Frank.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/E7zHEem2wxw/Neuer-Head-of-Ad-Sales-bei-Microsoft-Advertising-Joerg-Wyschka-wechselt-intern

Schlagworte:ad, advertising, intern, jörg, microsoft, sales, wechselt, wyschka
Veröffentlicht in internetworld | Kommentare geschlossen

Neuer Head of Ad Sales bei Microsoft Advertising: Jörg Wyschka wechselt intern

Thursday, 19. August 2010

Quelle: internet-world-business

Als neuer Leiter der Agency-Sales-Abteilung bei Microsoft Advertising wurde jetzt Jörg Wyschka eingesetzt. Der 40-Jährige kommt von der Enterprise & Partner Group und berichtet ab sofort an den Director Sales and Marketing Microsoft Advertising Markus Frank.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/E7zHEem2wxw/Neuer-Head-of-Ad-Sales-bei-Microsoft-Advertising-Joerg-Wyschka-wechselt-intern

Schlagworte:ad, advertising, intern, jörg, microsoft, sales, wechselt, wyschka
Veröffentlicht in internetworld | Kommentare geschlossen

ICrossing joins up with DataXu to better use ad exchanges for display

Wednesday, 18. August 2010

Quelle: smartbrief-com-iab

Search firm iCrossing is teaming up with demand-side platform DataXu, which will provide ad optimization and bidding services -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D2F6DFF3B-F5A8-464A-B877-14D13D39E03B%26copyid%3D7CA61067-3367-4312-B800-1FC94AE342C2%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=2F6DFF3B-F5A8-464A-B877-14D13D39E03B

Schlagworte:ad, dataxu, display, exchanges, icrossing, joins
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

ad pepper media steigt bei Videovalis ein: Mehr Videos für die Vermarktung

Wednesday, 18. August 2010

Quelle: internet-world-business

Die ad pepper media International hat eine Minderheitsbeteiligung an Videovalis erworben, einemAnbieter von Videoinhalten und Content-Syndication-Lösungen mit Fokus auf den deutschen Markt. Ziel ist eine bessere Monetarisierung von Videoinhalten.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/BDJoZG8Wtoc/ad-pepper-media-steigt-bei-Videovalis-ein-Mehr-Videos-fuer-die-Vermarktung

Schlagworte:ad, media, pepper, vermarktung, videos, videovalis
Veröffentlicht in internetworld | Kommentare geschlossen

Report: U.S. marketers to boost social ad budgets 20%

Tuesday, 17. August 2010

Quelle: smartbrief-com-iab

U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE195A34B-312C-44E6-BA22-29596136F19E%26copyid%3DBE35C077-0019-4871-8087-6DB8A43BA04F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E195A34B-312C-44E6-BA22-29596136F19E

Schlagworte:20, ad, boost, budgets, marketers, report, social
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Report: U.S. marketers to boost social ad budgets 20%

Tuesday, 17. August 2010

Quelle: smartbrief-com-iab

U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE195A34B-312C-44E6-BA22-29596136F19E%26copyid%3DBE35C077-0019-4871-8087-6DB8A43BA04F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E195A34B-312C-44E6-BA22-29596136F19E

Schlagworte:20, ad, boost, budgets, marketers, report, social
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Report: U.S. marketers to boost social ad budgets 20%

Tuesday, 17. August 2010

Quelle: smartbrief-com-iab

U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE195A34B-312C-44E6-BA22-29596136F19E%26copyid%3DBE35C077-0019-4871-8087-6DB8A43BA04F%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E195A34B-312C-44E6-BA22-29596136F19E

Schlagworte:20, ad, boost, budgets, marketers, report, social
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Report: Web TV ad market to pass $5B mark by 2014

Tuesday, 17. August 2010

Quelle: smartbrief-com-iab

As more viewers turn to Web-enabled TVs and set-top boxes for their programming needs, advertisers’ spending on online video -More-

Case Studies: How 5 Brands Make Their Own Sites Social — Learn how Intuit’s TurboTax, Fox News, American Eagle Outfitters, TNT, and SnagFilms have integrated social technologies into their own websites to increase traffic, registrations, customers and engagement. Download the free case studies now.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE195A34B-312C-44E6-BA22-29596136F19E%26copyid%3DF4692105-0FEE-49A2-ABB3-9D12D3DCF592%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E195A34B-312C-44E6-BA22-29596136F19E

Schlagworte:ad, market, pass, report, TV, web
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Report: Web TV ad market to pass $5B mark by 2014

Tuesday, 17. August 2010

Quelle: smartbrief-com-iab

As more viewers turn to Web-enabled TVs and set-top boxes for their programming needs, advertisers’ spending on online video -More-

Case Studies: How 5 Brands Make Their Own Sites Social — Learn how Intuit’s TurboTax, Fox News, American Eagle Outfitters, TNT, and SnagFilms have integrated social technologies into their own websites to increase traffic, registrations, customers and engagement. Download the free case studies now.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE195A34B-312C-44E6-BA22-29596136F19E%26copyid%3DF4692105-0FEE-49A2-ABB3-9D12D3DCF592%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E195A34B-312C-44E6-BA22-29596136F19E

Schlagworte:2014, 5b, ad, mark, market, pass, report, TV, web
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Report: Web TV ad market to pass $5B mark by 2014

Tuesday, 17. August 2010

Quelle: smartbrief-com-iab

As more viewers turn to Web-enabled TVs and set-top boxes for their programming needs, advertisers’ spending on online video -More-

Case Studies: How 5 Brands Make Their Own Sites Social — Learn how Intuit’s TurboTax, Fox News, American Eagle Outfitters, TNT, and SnagFilms have integrated social technologies into their own websites to increase traffic, registrations, customers and engagement. Download the free case studies now.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE195A34B-312C-44E6-BA22-29596136F19E%26copyid%3DF4692105-0FEE-49A2-ABB3-9D12D3DCF592%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=E195A34B-312C-44E6-BA22-29596136F19E

Schlagworte:2014, 5b, ad, mark, market, pass, report, TV, web
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Article: Social Network Ad Spending to Approach $1.7 Billion This Year

Monday, 16. August 2010

Quelle: emarketer

6.7% of all US online ad spending to go toward social networks this year

http://www.emarketer.com/Article.aspx?id=1007869

Schlagworte:17, ad, approach, article, billion, network, social, spending, year
Veröffentlicht in emarkteter | Kommentare geschlossen

Facebook ad revenue is estimated to top $1.2B in 2010

Friday, 13. August 2010

Quelle: smartbrief-com-iab

Facebook in 2010 is on track to nearly double its worldwide ad sales to $1.285 billion, according to eMarketer. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D074E80E4-FA22-4095-9FF2-CFD8A44E4484%26copyid%3D0E8EBB6F-5E04-4768-9825-F597DE83F6F5%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=074E80E4-FA22-4095-9FF2-CFD8A44E4484

Schlagworte:ad, facebook, revenue
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Facebook ad revenue is estimated to top $1.2B in 2010

Friday, 13. August 2010

Quelle: smartbrief-com-iab

Facebook in 2010 is on track to nearly double its worldwide ad sales to $1.285 billion, according to eMarketer. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D074E80E4-FA22-4095-9FF2-CFD8A44E4484%26copyid%3D0E8EBB6F-5E04-4768-9825-F597DE83F6F5%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=074E80E4-FA22-4095-9FF2-CFD8A44E4484

Schlagworte:12b, 2010, ad, estimated, facebook, revenue, top
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

DirecTV, Google announce TV ad sales deal

Thursday, 12. August 2010

Quelle: smartbrief-com-iab

Google will sell advertising for select channels on DirecTV’s satellite service, including Bloomberg Television and TV Guide. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC5D0952E-7CC2-47ED-A32B-9C2AD8555945%26copyid%3D00BF38A6-0EF4-42A3-B8C4-88F34C630EE6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=C5D0952E-7CC2-47ED-A32B-9C2AD8555945

Schlagworte:ad, announce, deal, directv, google, sales, TV
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Sources: AOL may "like" Facebook for ad pact

Wednesday, 11. August 2010

Quelle: smartbrief-com-iab

AOL and Facebook reportedly are in talks about forming some kind of ad partnership that could entail AOL becoming a “preferre -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D44A19CC7-3C1D-4549-B786-652954CEEF7D%26copyid%3D247388C4-BF5E-4981-8B9C-262D85009752%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=44A19CC7-3C1D-4549-B786-652954CEEF7D

Schlagworte:ad, aol, facebook, pact, quotlikequot, sources
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Investors bank on mobile ad segment’s future

Wednesday, 11. August 2010

Quelle: smartbrief-com-iab

Mobile ad firms seem to be garnering greater interest from investors because of the buzz generated by Apple’s iAd mobile plat -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D44A19CC7-3C1D-4549-B786-652954CEEF7D%26copyid%3D734E0BCC-7DF9-4A5E-937F-607722A9D4B0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=44A19CC7-3C1D-4549-B786-652954CEEF7D

Schlagworte:ad, bank, future, investors, mobile, segment
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Investors bank on mobile ad segment’s future

Wednesday, 11. August 2010

Quelle: smartbrief-com-iab

Mobile ad firms seem to be garnering greater interest from investors because of the buzz generated by Apple’s iAd mobile plat -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D44A19CC7-3C1D-4549-B786-652954CEEF7D%26copyid%3D734E0BCC-7DF9-4A5E-937F-607722A9D4B0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=44A19CC7-3C1D-4549-B786-652954CEEF7D

Schlagworte:ad, bank, investors, mobile
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Brazil digital ad market heats up

Monday, 9. August 2010

Quelle: smartbrief-com-iab

With the World Cup coming in 2014 and the Olympics soon after in 2016, it’s no wonder that several leading ad holding compani -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB6D1576A-0B61-46A0-AB6D-0DF8D1113A5F%26copyid%3DAE43DF32-0EA8-442E-8493-03F50CC986D3%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=B6D1576A-0B61-46A0-AB6D-0DF8D1113A5F

Schlagworte:ad, brazil, digital, heats, market
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Brands lock in as Facebook hones ad pitch

Thursday, 5. August 2010

Quelle: smartbrief-com-iab

Facebook’s most prominent advertisers have multiplied their buys by 10 to 20 times over the past year, according to the site’ -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4B0076E8-C571-4C47-B40B-661211D51E67%26copyid%3D938949A0-F6A3-49FD-A715-A4869F381AB6%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=4B0076E8-C571-4C47-B40B-661211D51E67

Schlagworte:ad, brands, facebook, hones, lock, pitch
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Social-media ad spending is up 1,000%, Facebook official says

Wednesday, 4. August 2010

Quelle: smartbrief-com-socialmedia

Facebook says its biggest advertisers spent 10 to 20 times as much with the network in 2010 as they did in 2009. -More-

Is Social Media Too Good To Be True? It’s time to separate fact from fiction. Discover why you need to have a blog, what it takes to Tweet effectively, how to get people to “Like” your brand on Facebook and more. Download Oneupweb’s free white paper, The Bloody Truth About Social Media.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D974494C1-2964-4B51-A0BC-0A0746AA4E84%26copyid%3D24E52E19-82E2-4955-A9A5-0A393C0E2D99%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=974494C1-2964-4B51-A0BC-0A0746AA4E84

Schlagworte:1000, ad, facebook, official, Socialmedia, spending
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Social-media ad spending is up 1,000%, Facebook official says

Wednesday, 4. August 2010

Quelle: smartbrief-com-socialmedia

Facebook says its biggest advertisers spent 10 to 20 times as much with the network in 2010 as they did in 2009. -More-

Is Social Media Too Good To Be True? It’s time to separate fact from fiction. Discover why you need to have a blog, what it takes to Tweet effectively, how to get people to “Like” your brand on Facebook and more. Download Oneupweb’s free white paper, The Bloody Truth About Social Media.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D974494C1-2964-4B51-A0BC-0A0746AA4E84%26copyid%3D24E52E19-82E2-4955-A9A5-0A393C0E2D99%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=974494C1-2964-4B51-A0BC-0A0746AA4E84

Schlagworte:ad, Socialmedia, spending
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Media companies are set to report earnings amid ad rebound

Tuesday, 3. August 2010

Quelle: smartbrief-com-iab

As media companies gear up to release their second-quarter financial reports, analysts expect that companies hardest-hit by a -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7F464123-E3BD-4322-9538-5A899EC4A904%26copyid%3D6870EEF2-1472-42A4-8C2C-3836E39F916C%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=7F464123-E3BD-4322-9538-5A899EC4A904

Schlagworte:ad, companies, earnings, media, rebound, report, set
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Oliver Busch von ad pepper media im Interview: "Performancemarketing kapert die Displaywerbung"

Monday, 2. August 2010

Quelle: internet-world-business

Erobert der Performancegedanke die grafische Werbung? In welchem Marketingbereich steckt das größte Optimierungspotenzial? Und was bedeutet semantisches Targeting? Über diese Fragen sprach Tanja Gabler von internetworld.de mit Oliver Busch, dem Geschäftsführer von ad pepper media.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/BnyRy_f8pHw/Oliver-Busch-von-ad-pepper-media-im-Interview-Performancemarketing-kapert-die-Displaywerbung

Schlagworte:ad, busch, displaywerbungquot, interview, kapert, media, oliver, pepper, quotperformancemarketing
Veröffentlicht in internetworld | Kommentare geschlossen

CW expands ad load in online shows

Friday, 30. July 2010

Quelle: smartbrief-com-iab

The CW believes it has found a successful ad formula for its shows’ online versions, which offer the same number of commercia -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5578E78F-438D-4D2E-B020-E654CBB6417E%26copyid%3D31A64652-55C9-4EC1-B584-85B9645B8D4E%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=5578E78F-438D-4D2E-B020-E654CBB6417E

Schlagworte:ad, cw, expands, load, shows
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Can digital growth offset print ad losses at newspapers?

Thursday, 29. July 2010

Quelle: smartbrief-com-iab

Online newspapers, with their professionally produced content, are able to charge much higher ad online rates than portals or -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D94C5145E-02D5-4AB1-BAC1-EAE3B7E26E1A%26copyid%3D242A5E20-8E60-4AEF-B5BA-F55E47B231F9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=94C5145E-02D5-4AB1-BAC1-EAE3B7E26E1A

Schlagworte:ad, digital, growth, losses, newspapers, offset, print
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Buzzlogic’s new ad units pull in related content

Tuesday, 27. July 2010

Quelle: smartbrief-com-iab

-More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3B903ECF-F291-43B3-B534-34746E12F378%26copyid%3DEAEEDC19-CE9B-4EFC-8E7C-D34379EB61B7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3B903ECF-F291-43B3-B534-34746E12F378

Schlagworte:ad, buzzlogic, pull, related, units
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Wheat Thins turns rewarding fans into an ad campaign

Tuesday, 27. July 2010

Quelle: smartbrief-com-socialmedia

Wheat Thins lovers who’ve tweeted about their fondness for the snack cracker will be featured in upcoming TV commercials. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB13CBEDB-24FB-4FB9-878E-FF1DC704FFAA%26copyid%3DE6F46811-7302-4870-97A3-F685EA29D11E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=B13CBEDB-24FB-4FB9-878E-FF1DC704FFAA

Schlagworte:ad, campaign, fans, rewarding, thins, turns, wheat
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

NBCU ad network to reach close to 60 million users

Monday, 26. July 2010

Quelle: smartbrief-com-iab

NBCU has launched Universal Audience Platform, an online ad network representing the company’s own sites, including USANetwor -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC4EB867-38D9-45BE-91B7-BE29EC7C96F0%26copyid%3DF693DB2A-3813-4242-BD50-A7CABA631DF7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=BC4EB867-38D9-45BE-91B7-BE29EC7C96F0

Schlagworte:60, ad, close, nbcu, network, reach, users
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Article: Web Users Demand Control over Ad Targeting

Thursday, 22. July 2010

Quelle: emarketer

Education about ad targeting can create more fear

http://www.emarketer.com/Article.aspx?id=1007827

Schlagworte:ad, article, control, demand, targeting, users, web
Veröffentlicht in emarkteter | Kommentare geschlossen

New About.com ad campaign targets advertisers

Tuesday, 20. July 2010

Quelle: smartbrief-com-iab

Topic-based online content network About.com introduced a new ad campaign with placements that appear designed to reach busy -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D915FBD54-6BBA-4BAC-ADA5-68EC221ECD90%26copyid%3DA2417B25-0717-430C-BBC0-CFA6978AECEE%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=915FBD54-6BBA-4BAC-ADA5-68EC221ECD90

Schlagworte:aboutcom, ad, advertisers, campaign, targets
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

Ad growth is fueled by online and mobile gains

Tuesday, 20. July 2010

Quelle: smartbrief-com-iab

ZenithOptimedia revised its forecasts for 2010 ad spending and is expecting an improvement of 3.5% in global spending this ye -More-

The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D915FBD54-6BBA-4BAC-ADA5-68EC221ECD90%26copyid%3DDC0C14FA-F774-49A7-BE27-77B949AB7C52%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=915FBD54-6BBA-4BAC-ADA5-68EC221ECD90

Schlagworte:ad, fueled, gains, growth, mobile
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

What’s a Twitter ad really worth?

Tuesday, 20. July 2010

Quelle: smartbrief-com-socialmedia

Marketers are keeping a close eye on Twitter’s “Promoted Tweet” and “Promoted Trend” ads and trying to figure out whether the -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC08F8DAA-03EC-48B5-9AE8-078C74265A0C%26copyid%3D40CD3FB0-9FE3-439B-8C92-4A4F9B96CCE2%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=C08F8DAA-03EC-48B5-9AE8-078C74265A0C

Schlagworte:ad, twitter, worth
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

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