Article: Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend
Tuesday, 4. October 2011Quelle: emarketer
Search, display gain share over messaging-based ads
http://www.emarketer.com/Article.aspx?id=1008622
Artikel-Schlagworte: „ad“
AdBrite, Jivox team for ad videos, social sharing
Saturday, 1. October 2011Quelle: smartbrief-com-iab
Advertising exchange adBrite is teaming with video ad company Jivox to insert long-form videos, coupons and an array of socia -More-
Twitter triples ad revenues in one year
Friday, 30. September 2011Quelle: smartbrief-com-iab
Twitter’s projected ad revenues this year of $139.5 million will be more than triple its result for 2010 on the road to $400 -More-
IAB: Online ad spending hits $14.9 billion for first half
Friday, 30. September 2011Quelle: smartbrief-com-iab
Online ad spending saw a massive hike in the first six months of the year, rising 23.2% to a record-setting $14.9 billion, ac -More-
Forecast: Twitter’s global ad revenues should near $400 million by 2013
Friday, 30. September 2011Quelle: smartbrief-com-socialmedia
Twitter will post ad revenues of about $139.5 million this year, about $10 million less than a previous estimate, eMarketer s -More-
Article: Healthy H1 2011 Gains Put US Online Ad Spending on Track for Record Year
Friday, 30. September 2011Quelle: emarketer
Spending nears $15 billion in 2011’s first six months
http://www.emarketer.com/Article.aspx?id=1008619
Article: Twitter Ad Revenues to Near $400 Million by 2013
Thursday, 29. September 2011Quelle: emarketer
Ad dollars expected to triple this year
http://www.emarketer.com/Article.aspx?id=1008615
New platforms give rise to new ad units
Wednesday, 28. September 2011Quelle: smartbrief-com-iab
Ads that blur the distinction between advertising and content and conform with different platforms are rapidly displacing dis -More-
Ad analytics join attempt to gauge social media’s worth
Wednesday, 28. September 2011Quelle: smartbrief-com-iab
Two analytics platforms joined a field populated by companies hoping to produce a good standard measure of ad effectiveness i -More-
Microsoft top ad sales manager takes CEO post at Booking.com
Wednesday, 28. September 2011Doritos ad contest dangles Hollywood job
Wednesday, 28. September 2011Quelle: smartbrief-com-iab
Doritos is holding its fifth-annual Super Bowl ad contest, and the grand prize is $1 million and the chance to create a Dorit -More-
CiCi’s pizza orders new ad shop
Wednesday, 28. September 2011Quelle: smartbrief-com-iab
Publicis, Dallas, will handle creative, branding and digital for pizza chain CiCi’s, which spends $26 million annually in adv -More-
Blog: Quick Stat: Facebook Display Ad Revenue Growth More Than Yahoo!, AOL, Microsoft an Google Combined
Monday, 26. September 2011Quelle: emarketer
According to eMarketer data from January through June, Facebook’s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook [...]
EMarketer: Facebook global ad revenue to reach $3.8B
Thursday, 22. September 2011Quelle: smartbrief-com-iab
Facebook will slightly more than double its worldwide advertising revenue this year to $3.8 billion, per eMarketer estimates, -More-
EMarketer: Facebook’s global ad revenue to reach $3.8B
Thursday, 22. September 2011Quelle: smartbrief-com-socialmedia
Facebook will slightly more than double its worldwide advertising revenue this year to $3.8 billion, according to eMarketer e -More-
Ad incentives are found to boost interactions, sales
Wednesday, 21. September 2011Quelle: smartbrief-com-iab
Brands can nearly double the chances for interactions with consumers using ads that combine message and incentive, according -More-
IAB, other groups, look to redefine online ad metrics
Tuesday, 20. September 2011Quelle: smartbrief-com-iab
The IAB is joining two other ad trade organizations and 40 marketers, agencies and publishers to formulate standard online a -More-
Spotify taps former AOL ad exec Levick
Saturday, 17. September 2011Facebook plans ad giveaway that targets small businesses
Saturday, 17. September 2011Quelle: smartbrief-com-socialmedia
Facebook is planning to give away $50 in free advertising to as many as 200,000 small businesses in a bid to give them a tast -More-
Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now.
Tubifi simplifies, expedites video ad creation
Friday, 16. September 2011Quelle: smartbrief-com-iab
The new Tubifi service will allow companies to tap a library of video imagery and audio content as well as collaborate with o -More-
Yahoo!, AOL, Microsoft partner on ad sales to compete with Google
Friday, 16. September 2011Quelle: smartbrief-com-iab
Yahoo!, AOL and Microsoft will work together to sell ads on one another’s websites, as the companies work to reverse sliding -More-
Wal-Mart acquires ad network OneRiot
Thursday, 15. September 2011Quelle: smartbrief-com-iab
OneRiot, a startup that began life specializing in real-time search before switching to mobile application advertising, was a -More-
Twitter reverses ad policy
Thursday, 15. September 2011Quelle: smartbrief-com-socialmedia
Twitter has reversed its policy banning brands from inserting ads into the timelines of persons who were not already followin -More-
Ad spending is up, but growth is slowing
Tuesday, 13. September 2011Quelle: smartbrief-com-iab
According to Kantar Media, advertising spending increased 2.8% in the second quarter compared with the same quarter last year -More-
Spam vs. Your Brand: How to Win the Battle with Effective Moderation
Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We’ll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue’s latest Whitepaper on Spam Moderation now.
Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We’ll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue’s latest Whitepaper on Spam Moderation now.
Yahoo! display dominance wanes as others take ad share
Saturday, 10. September 2011Quelle: smartbrief-com-iab
Aggressive plays by Facebook and Google in the display ad market over the past two years have won revenue partly at the expen -More-
Google tailors ad click counter to time periods
Saturday, 10. September 2011Barclays downcast about U.S. ad market
Friday, 9. September 2011Quelle: smartbrief-com-iab
Rough sledding in the economy will cause U.S. -More-
Article: Age, Gender Affect Whether Consumers Will ‘Like’ an Ad
Friday, 9. September 2011Quelle: emarketer
Older consumers will click on an ad, while younger ones go for the “like”
http://www.emarketer.com/Article.aspx?id=1008582
Blog: Quick Stat: Yahoo! to Bring in $3.46 Billion in Online Ad Revenues This Year
Thursday, 8. September 2011Quelle: emarketer
In light of Carol Bartz’ exit from Yahoo!, here’s a brief look at ad revenues at the top five ad-selling companies: Google’s projected $16.53 billion net US ad revenues in [...]
http://www.emarketer.com/blog/index.php/quick-stat-yahoo-bring-346-billion-online-ad-revenues-year/
Ad world is hyped over unreleased gaming app
Thursday, 8. September 2011Quelle: smartbrief-com-iab
Founders of “Foursquaropoly” say the not-yet-released iPhone/Android gaming application is generating intense interest among -More-
Ad clicks don’t necessarily correlate with effectiveness
Wednesday, 7. September 2011Quelle: smartbrief-com-iab
Click-through rates can be deceptive, with research showing that low-click ads can be just as effective as ads with high clic -More-
Marketers are deflecting blame onto ad agencies
Wednesday, 7. September 2011Quelle: smartbrief-com-iab
Increasing pressure on companies and brands are leading them to point the finger at ad agencies when campaigns don’t work out -More-
Der Online-Vermarkterkreis bietet mit Ad Checker ein Prüf-Tool für Werbemittel
Monday, 5. September 2011Quelle: internet-world-business
Der Online-Vermarkterkreis im Bundesverband Digitale Wirtschaft (BVDW) hat ein neues Prüftool für Onlinewerbemittel an den Start gebracht. Mit dem kostenlosen Ad Checker können Media- und Kreativagenturen kontrollieren, ob ihre Anzeigen den Kriterien der Vermarkter genügen.
Facebook gives ad opt-out a trial run
Saturday, 3. September 2011Quelle: smartbrief-com-iab
Facebook is testing a feature that allows users to opt out of current and future ads from sources they have no interest in, a -More-
Facebook gives ad opt-outs a trial run
Saturday, 3. September 2011Quelle: smartbrief-com-socialmedia
Facebook is testing a feature that allows users to opt out of current and future ads from sources they have no interest in, a -More-
19 Experts Help You Master Facebook Marketing
Experts from Intuit, PETCO, Applebees and Intel reveal their Facebook marketing tactics at Facebook Success Summit 2011. Fully online. Click here for sample class.
Experts from Intuit, PETCO, Applebees and Intel reveal their Facebook marketing tactics at Facebook Success Summit 2011. Fully online. Click here for sample class.
Digital ad growth poses a multi-channel challenge
Friday, 2. September 2011Quelle: smartbrief-com-iab
Several trends are seen in Forrester Research’s forecast that interactive marketing will grow to $77 billion a year by 2016, -More-
End of NFL lockout triggers blitz on fantasy football ad space
Friday, 2. September 2011Quelle: smartbrief-com-iab
Sponsors for fantasy football are rushing to tap into fan fever now that the NFL lockout is over. -More-
Blog: Q&As from Last Week’s Webinar: Buying Display Ad Inventory
Thursday, 1. September 2011Quelle: emarketer
View the PowerPoint deck from last week’s webinar, Buying Display Ad Inventory, below. View more presentations from eMarketer Thank you again to those of you who joined us for last [...]
http://www.emarketer.com/blog/index.php/qas-buying-display-ad-inventory-webinar/
DG extends digital ad service acquisitions with EyeWonder
Thursday, 1. September 2011Quelle: smartbrief-com-iab
DG is extending its recent run of acquisitions in digital ad products, acquiring EyeWonder from Limelight Networks for $66 mi -More-
Yahoo! ad deal with Gannett expands via local TV
Thursday, 1. September 2011WPP weighs $43M investment in Japan digital ad firm
Thursday, 1. September 2011Quelle: smartbrief-com-iab
WPP, as part of an aggressive effort over the past several weeks to shore up its Asian portfolio, is seeking a deal with one -More-
Blog: Quick Stat: US Entertainment Industry to Increase Online Ad Spending by 21.2% This Year
Tuesday, 30. August 2011Quelle: emarketer
The US entertainment industry will spend $1.26 billion in online advertising this year, accounting for 4% of total online ad spending, according to eMarketer data published in July. Spending increased [...]
Online ad spending is projected to top TV in 5 years
Tuesday, 30. August 2011Quelle: smartbrief-com-iab
Online ad spending in a rapidly changing landscape will exceed spending for ads on television by 2016, Forrester Research pre -More-
OMD develops sites with ad potential
Tuesday, 30. August 2011Quelle: smartbrief-com-iab
Omnicom Group agency OMD is looking to support companies developing content and applications that could potentially support a -More-
Moat charts mouse movements to measure ad effectiveness
Friday, 26. August 2011Quelle: smartbrief-com-iab
New York-based startup Moat is offering a new measure of digital ad effectiveness based mouse positioning as a sign of reader -More-
Interactive marketing seen at 35% of U.S. ad spend by 2016
Friday, 26. August 2011IPhone ad targeting mechanism is set for phaseout
Friday, 26. August 2011Quelle: smartbrief-com-iab
The cookie-like technology that allows mobile ad networks and developers to add tracking functions on Apple’s iPhone is on it -More-
Android is the top-ranked mobile ad platform for the 8th straight month
Thursday, 25. August 2011Quelle: smartbrief-com-iab
-More-
Stop throwing marketing dollars down the drain — find out how. Over 10,000 marketing professionals have leveraged the brand new Definitive Guide to Marketing Metrics & Analytics to understand and interpret marketing results to better prove and improve ROI. Learn how you too can earn a seat at the revenue table at your organization.
DoubleRecall offers reader-engaging ad gateway to content
Thursday, 25. August 2011Quelle: smartbrief-com-iab
DoubleRecall is offering a new take on pay walls, giving readers the opportunity to engage with sponsors’ ads to gain access -More-
Google: Banner ad click-through rates slip
Tuesday, 23. August 2011Quelle: smartbrief-com-iab
Despite efforts to make banner ads more appealing, their overall rate for click-throughs declined a bit last year, to 0.09% f -More-