Ad targeting system from Rocket Fuel gets real-time features
Tuesday, 23. August 2011Quelle: smartbrief-com-iab
Rocket Fuel is updating its Brand Booster ad analytics to draw on real-time data, such as consumer awareness, preferences and -More-
Artikel-Schlagworte: „ad“
Article: Room for Improvement in Social Network Ad Engagement
Tuesday, 23. August 2011Quelle: emarketer
Google+ may face attention problems similar to Facebook’s
http://www.emarketer.com/Article.aspx?id=1008552
Online ad buying suffers from problems with attribution, placement
Friday, 19. August 2011Quelle: smartbrief-com-iab
Ad dollars are being wasted and targeting opportunities missed due to a variety of factors, such as misattribution in campaig -More-
YouTube, National Music Publishers announce an ad deal
Friday, 19. August 2011Quelle: smartbrief-com-iab
YouTube will permit advertising to run alongside more of the videos on its site, under the terms of a pact with the National -More-
Wary consumers catch on to online ad tactics
Friday, 19. August 2011Quelle: smartbrief-com-iab
Not only are consumers widely aware of the terminology and methods of online advertising, but the large majority are also rel -More-
YouTube has ad deal with National Music Publishers
Friday, 19. August 2011Quelle: smartbrief-com-socialmedia
YouTube will permit advertising to run alongside more of the videos on its site under the terms of a pact with the National M -More-
Blog: Quick Stat: US Social Network Ad Revenues to Reach $3.08 Billion This Year
Wednesday, 17. August 2011Quelle: emarketer
US marketers will spend $3.08 billion to advertise on social networking sites this year, according to eMarketer data published in January. Spending will be up 55% over the $1.99 billion [...]
Facebook ZIP code ad targeting may win small businesses
Wednesday, 17. August 2011Quelle: smartbrief-com-iab
Facebook’s new ad service that allows targeting by ZIP code offers more flexibility than Google’s AdWords, by letting adverti -More-
Marin brings ad analytics to YouTube
Wednesday, 17. August 2011Quelle: smartbrief-com-socialmedia
Marin Software’s management platform has been enhanced for YouTube ads to provide workflow, analytics and other tools for vid -More-
Online ad spending is predicted to rise 20.2%
Tuesday, 16. August 2011Quelle: smartbrief-com-iab
According to eMarketer, spending for online ads will rise 20.2% this year, to $31.3 billion. -More-
Facebook adds ZIP code granularity for ad targeting
Saturday, 13. August 2011Quelle: smartbrief-com-iab
With implications for a range of advertisers, including politicians, Facebook has introduced targeting by ZIP code, a much mo -More-
Ad spending growth is tempered by reeling economy
Saturday, 13. August 2011BrightTag ad management startup raises $5 million
Saturday, 13. August 2011Quelle: smartbrief-com-iab
BrightTag, a startup that manages advertisers’ technical connections to various online ad vendors, has raised $5 million in -More-
China is seen surpassing Japan as No. 2 ad market in 2011
Friday, 12. August 2011Quelle: smartbrief-com-iab
China is set to emerge as the world’s second-largest ad market by the end of this year, overtaking Japan in that spot, eMarke -More-
United Continental consolidates ad accounts
Friday, 12. August 2011Quelle: smartbrief-com-iab
Dentsu’s McGarryBowen and independent media agency Horizon have scooped up the advertising business for United Continental Ho -More-
Electronic Arts introduces in-game ad service EA Signal
Thursday, 11. August 2011Quelle: smartbrief-com-iab
Electronic Arts is rolling out its in-game advertising technology with a sweepstakes. -More-
Article: China to Become the No. 2 Ad Market in the World
Thursday, 11. August 2011Quelle: emarketer
China will surpass Japan in total media spending this year
http://www.emarketer.com/Article.aspx?id=1008537
Intel wirbt mit einer Magazine Ad auf Yahoo
Wednesday, 10. August 2011Quelle: internet-world-business
Nach den tanzenden Pinguinen wirbt Intel ab sofort mit einer Magazine Ad auf dem Nachrichtenportal von Yahoo für seine flotten Prozessoren. Die großformatige Anzeige lehnt sich an konventionelle Anzeigen in gedruckten Medien an.
Tablets top e-readers as ad platform
Wednesday, 10. August 2011Quelle: smartbrief-com-iab
Early data indicate that tablets are a better platform than e-readers for getting ads noticed, according to a study by GfK MR -More-
Blog: eMarketer Webinar: Buying Display Ad Inventory
Tuesday, 9. August 2011Quelle: emarketer
Today’s display ad buyer has to navigate an increasingly complex and crowded ad technology and publishing landscape, often with a dizzying array of decisions to make. Please join us for [...]
http://www.emarketer.com/blog/index.php/emarketer-webinar-buying-display-ad-inventory/
Online video, ad spending are growing rapidly
Tuesday, 9. August 2011Despite popularity, Yahoo! lags in ad sales
Tuesday, 9. August 2011Quelle: smartbrief-com-iab
Yahoo!’s dependence on an old sales model for display ads may be a drag on the service’s financial performance, according to -More-
Worldwide Ad Spending: Online Drives Growth
Tuesday, 9. August 2011Quelle: emarketer
eMarketer predicts advertisers around the world will spend nearly $500 billion in 2011—a growth rate of 4.5%. Online ad expenditures of $80.2 billion are growing at a rate of 17.2% and fueling total media ad spending growth.
http://www.emarketer.com/Report.aspx?code=emarketer_2000800
WPP buys Manila ad shop
Saturday, 6. August 2011Quelle: smartbrief-com-iab
WPP’s acquisition of the 25-year-old, full-service shop Campaigns & Grey based in Manilla in the Philippines gives the holdin -More-
ComScore seeks tech, talent in ad effectiveness acquisition
Friday, 5. August 2011Quelle: smartbrief-com-iab
In a hunt for talent and technology, comScore has acquired AdXpose, a company specializing in verification and optimization s -More-
Article: Twitter Ad Platform Evolves Quickly
Tuesday, 2. August 2011Quelle: emarketer
Still in-flux ad offerings attract many marketers
http://www.emarketer.com/Article.aspx?id=1008523
Twitter Advertising: Four Marketers Test the New Ad Platform
Monday, 1. August 2011Quelle: emarketer
After a year, Twitter’s Promoted Trends, Tweets and Accounts are still a mystery to many marketers. As more companies test the offerings, best practices are emerging, and Twitter is planning ways to improve its ad platform and compete with other social network ad stars.
http://www.emarketer.com/Report.aspx?code=emarketer_2000776
Ad placement and frequency are key online, study shows
Tuesday, 26. July 2011Quelle: smartbrief-com-iab
Ads that appear on the first screen of a user’s browser window are nearly seven times more likely to be clicked than ads that -More-
Article: Options for Online Video Ad Viewers Lead to Greater Engagement
Monday, 25. July 2011Quelle: emarketer
Interactive overlays, dismissible pre-roll offer greater engagement
http://www.emarketer.com/Article.aspx?id=1008509
NBCU has ad prices in mind with new exchange
Saturday, 23. July 2011Quelle: smartbrief-com-iab
NBC Universal is launching its own ad exchange that will allow marketers to select premium display ads for NBCU’s digital ad -More-
Develop your skills in the new IAB Ad Lab
Friday, 22. July 2011Quelle: smartbrief-com-iab
Two of the IAB’s most popular classes make their Ad Lab debut — Essentials of the Digital Marketing Ecosystem and Profession -More-
Director, Sales – Digital Media
Datalogix
Datalogix
Magnetic Force allows for more refined ad targeting
Thursday, 21. July 2011Quelle: smartbrief-com-iab
Magnetic’s new Magnetic Force service helps companies apply ever more refined data from consumer searches to target ads tailo -More-
Live Gamer gets into ad sales to reach game players
Thursday, 21. July 2011Quelle: smartbrief-com-iab
Live Gamer is adding ad sales to its online microtransaction service with its new unit Live Gamer Media. -More-
Display ad slowdown at Yahoo! affects results
Thursday, 21. July 2011Quelle: smartbrief-com-iab
Yahoo!’s most recent results show its second-quarter profit rising 11% over the same quarter a year earlier, but revenue drop -More-
Article: Advertisers Continue to Rely on Ad Network, Publisher Site Placements
Thursday, 21. July 2011Quelle: emarketer
More marketers investing in upfront ad buys than impression-level inventory
http://www.emarketer.com/Article.aspx?id=1008505
Mobile U.S. ad sales to surpass $1B this year
Saturday, 16. July 2011Quelle: smartbrief-com-iab
Growth in mobile phone usage is expected to push mobile ad spending to $1.2 billion this year, according to a J.P. -More-
Google Q2 sales hit $6.2B as mobile ad sales expand
Saturday, 16. July 2011Quelle: smartbrief-com-iab
Building on mobile ads, Google’s second-quarter sales hit $6.92 billion, with net income of $2.51 billion. -More-
Video ad click-through rates may be misleading
Friday, 15. July 2011Quelle: smartbrief-com-iab
Tracking the performance of online video ads by click-through rates can be challenging. -More-
Ad automation is coming to Twitter
Friday, 15. July 2011Quelle: smartbrief-com-socialmedia
Twitter advertisers will soon be able to bypass a salesperson and use an online interface to target and automate their ads. -More-
Google sees interaction as key to display ad future
Thursday, 14. July 2011Quelle: smartbrief-com-iab
Google is betting that stronger forms of interaction can boost the potential of display advertising. -More-
A digital ad pioneer looks back
Thursday, 14. July 2011Quelle: smartbrief-com-iab
Jonathan Nelson, founder of digital ad shop Organic, recalls the gold rush days of the 1990s Internet business in San Francis -More-
Buying Display Ad Inventory: Making Sense of Multiple Sources
Thursday, 14. July 2011Quelle: emarketer
The display advertising landscape boasts hundreds of ad inventory choices. By approaching the ad purchase process objective-first, media buyers can best identify a winning combination of inventory sources and buying methods.
http://www.emarketer.com/Report.aspx?code=emarketer_2000788
US Online Ad Spending: The Floodgates Are Open
Thursday, 14. July 2011Quelle: emarketer
Online ad spending in the US will grow by over 20% this year, passing the $30 billion mark. By 2013, it will exceed $40 billion. See how these spending trends affect marketers and their budget planning for the next several years.
http://www.emarketer.com/Report.aspx?code=emarketer_2000787
Blog: Challenges and Opportunities in the Display Ad Marketplace
Thursday, 14. July 2011Quelle: emarketer
Excerpted from Digital Impact: The Two Secrets to Online Marketing Success, by eMarketer CEO Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar. If you look at the modern online ad [...]
http://www.emarketer.com/blog/index.php/challenges-opportunities-display-ad-marketplace/
Blog: Quick Stat: Google Display Ad Revenues to Pass $1 Billion This Year
Thursday, 14. July 2011Quelle: emarketer
eMarketer estimates Facebook’s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook is expected to see $978 million [...]
Article: Click Rates Complicate Online Video Ad Metrics
Thursday, 14. July 2011Quelle: emarketer
General benchmarks nonexistent as CTR varies by industry, demographic and more
http://www.emarketer.com/Article.aspx?id=1008493
Local ad spend is shifting online
Wednesday, 23. March 2011Quelle: smartbrief-com-iab
Local online ad spending will nearly double in dollar terms by 2015 and make up nearly a quarter of total spending in that ca -More-
Mobile consolidation and online ad spending
Wednesday, 23. March 2011Quelle: smartbrief-com-iab
More than $150 million in annual online ad spending is in play with the proposed acquisition of T-Mobile by AT&T. -More-
Ad agencies offer startups more than venture capital
Wednesday, 23. March 2011Quelle: smartbrief-com-iab
Marketing and ad firms are taking a swing at the venture capital field, offering not only capital but also their expertise in -More-
Groupon parts with ad shop
Monday, 21. March 2011Quelle: smartbrief-com-iab
Social-coupon site Groupon got into hot water over a Super Bowl advertisement — and a series of related spots that were post -More-