Self-serve ads are coming soon, Twitter says
Monday, 5. December 2011Quelle: smartbrief-com-socialmedia
Twitter has begun testing a self-serve ad platform, with about 20 companies currently using the system. -More-
Artikel-Schlagworte: „ads“
Analysis: Mobile home screen ads could disrupt market
Friday, 2. December 2011Twitter is testing self-serve ads
Friday, 2. December 2011Quelle: smartbrief-com-iab
A self-serve ad option is in test mode with a few of Twitter’s advertisers in a long-expected move by the social network. -More-
What Google’s +1 button means for ads
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Google’s +1 feature, equivalent to “liking” something on Facebook, has been integrated with Google’s Gmail to better target o -More-
Amazon home page is led by CPG ads
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Consumer package goods manufacturers led display advertisers on Amazon’s home page, according to a Macquarie Group report for -More-
Twitter users take in-stream ads in stride
Saturday, 19. November 2011Quelle: smartbrief-com-socialmedia
Twitter has started to insert in-stream Promoted Tweets into users’ timelines, and so far hasn’t seen the user backlash that -More-
Facebook wants your face on ads to friends
Friday, 18. November 2011Quelle: smartbrief-com-iab
Facebook’s strategy for luring big brands into their social network is to get fans of something to send a link, incorporating -More-
Improved formats could aid growing market for local social ads
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Local ads via social channels are expected be worth one-third of the social sector’s $8.1 billion ad market by 2015, analysts -More-
Article: Ads Must Act Fast To Engage College-Age Multitaskers
Tuesday, 15. November 2011Quelle: emarketer
College students access two or more media at once, so ads must be quick and engaging
http://www.emarketer.com/Article.aspx?id=1008693
IAB revamps guidelines for rich media ads
Wednesday, 9. November 2011Quelle: smartbrief-com-iab
Surging use of rich media has prompted the Interactive Advertising Bureau to update its Rich Media Creative Guidelines. -More-
Article: US Hispanics More Receptive to Ads
Wednesday, 9. November 2011Quelle: emarketer
Most successful ad creative celebrates cultural sensibilities
http://www.emarketer.com/Article.aspx?id=1008680
Article: Older Online Video Viewers More Responsive to Ads
Tuesday, 8. November 2011Quelle: emarketer
Boomers’ online video viewing on the rise
http://www.emarketer.com/Article.aspx?id=1008676
Infected digital ads are a growing industry problem
Friday, 4. November 2011Quelle: smartbrief-com-iab
Online ads infected with malware have seen a recent spike, and online advertisers are suffering as word spreads on social net -More-
Video ads are more accepted if they accompany premium content
Monday, 31. October 2011Quelle: smartbrief-com-iab
Live or premium video content wins significantly more sustained attention from viewers for ads, according to a report by vide -More-
Facebook revamping brings wider reach for ads
Monday, 31. October 2011Quelle: smartbrief-com-iab
Ads are reaching more eyes on Facebook after changes introduced five weeks ago but are being seen less often per user, accord -More-
Study finds rich media particularly effective in mobile ads
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
Rich media produce results for mobile ad campaigns, winning click-through rates as much as 455% higher than banner and other -More-
Facebook advises "social by design" ads
Tuesday, 25. October 2011Quelle: smartbrief-com-iab
Reaching consumers where they hang out — namely, on Facebook — was the message of Facebook Chief Operating Officer Sheryl S -More-
Personalized video ads lift consumer favorability
Tuesday, 25. October 2011Quelle: smartbrief-com-iab
Personalized and localized video ads boosted intent to purchase 37% from the effect produced by a generic ad, according to a -More-
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Article: Online CPG Ads Increase In-Store Sales
Tuesday, 25. October 2011Quelle: emarketer
Sales lift isn’t limited to the web
http://www.emarketer.com/Article.aspx?id=1008658
Article: Personalized Online Video Ads Boost Branding
Monday, 24. October 2011Quelle: emarketer
Internet users receptive to relevant ads
http://www.emarketer.com/Article.aspx?id=1008655
IAB guidelines aim at bringing order to in-app rich media ads
Saturday, 22. October 2011Quelle: smartbrief-com-iab
Guidelines for a standard application programming interface for rich media ads on mobile devices were released by the IAB, wh -More-
AOL Radio cuts back audio ads in a bid to regain listeners
Saturday, 22. October 2011Quelle: smartbrief-com-iab
Responding to listener complaints of excessive interruptions, AOL’s online radio service is halving its ad time per hour to t -More-
Google startet Dynamic Search Ads
Friday, 21. October 2011Quelle: internet-world-business
Anfang der Woche hat Google AdWords Express in Deutschland eingeführt, jetzt gab der Internetkonzern eine weitere Neuerung in seinen Suchanzeigen bekannt: dynamische Anzeigen, bei denen Begriffe und Texte automatisch erstellt werden. Nur zahlen muss der Werbetreibende noch selbst.
Auto industry leads others with engaging video ads
Friday, 21. October 2011Quelle: smartbrief-com-iab
Automotive video ads score significantly better than online videos for other products, according to Adap.tv, whose figures sh -More-
Facebook offers awards for top creative ads on network
Friday, 21. October 2011Quelle: smartbrief-com-iab
Facebook is ramping up its incentives for creative ad work with Facebook Studio Awards. -More-
Article: Frequent Twitter Users Are More Likely to Click on Ads
Friday, 21. October 2011Quelle: emarketer
High-level users of Twitter don’t get ‘banner blindness’
http://www.emarketer.com/Article.aspx?id=1008654
Article: Social Media Presence More Important Than Social Media Ads
Tuesday, 11. October 2011Quelle: emarketer
Yet marketers have concerns with the communities they’ve built on social sites
http://www.emarketer.com/Article.aspx?id=1008634
ComScore aims for better handle on social media ads
Saturday, 8. October 2011Quelle: smartbrief-com-iab
ComScore is enhancing its Ad Metrix platform for measuring the performance of social media advertising, dividing ads into tho -More-
ComScore aims for a better handle on social media ads
Saturday, 8. October 2011Quelle: smartbrief-com-socialmedia
ComScore is enhancing its Ad Metrix platform for measuring the performance of social media advertising, dividing ads into tho -More-
Type-in ads heighten consumer awareness, study finds
Friday, 7. October 2011Quelle: smartbrief-com-iab
Typing words into an ad boosted consumer awareness by 52%, according to a study by Solve Media. -More-
Forecast: 2011 will be a $1 billion year for mobile ads
Thursday, 6. October 2011Quelle: smartbrief-com-iab
Revenue from mobile advertising will hit $1.23 billion for 2011, according to an eMarketer forecast. -More-
Social tools can shape buying decisions for TV ads
Wednesday, 5. October 2011Quelle: smartbrief-com-socialmedia
Social media is helping broadcast-TV ad buyers to target their spending, some industry watchers say. -More-
Article: Incentives Give a Boost to Consumer Products Ads
Tuesday, 4. October 2011Quelle: emarketer
Exchanging virtual currency or other value for ad views helps brands
http://www.emarketer.com/Article.aspx?id=1008623
Article: Lack of Trust, Relevancy Keep Consumers from Clicking Ads
Monday, 3. October 2011Quelle: emarketer
Yet more than half click on or are influenced by online ads
http://www.emarketer.com/Article.aspx?id=1008620
Study finds social gamers are open to ads, purchases
Friday, 30. September 2011Quelle: smartbrief-com-iab
About 1 in 4 players of social games click on ads and buy products, a study commissioned by RockYou found, and 1 in 3 say tha -More-
Google AdWords model is applied to YouTube video ads
Friday, 30. September 2011Quelle: smartbrief-com-iab
YouTube’s new Google AdWords for video puts video first in a service that remains the same as before but with an in-stream op -More-
Blog: Quick Stat: China to Spend Nearly Half a Billion on Mobile Ads This Year
Wednesday, 28. September 2011Quelle: emarketer
According to eMarketer data from April, overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billion—$448.7 million—in mobile [...]
http://www.emarketer.com/blog/index.php/quick-stat-china-spend-billion-mobile-ads-year-2/
What Google Wallet means for ads
Wednesday, 28. September 2011Quelle: smartbrief-com-iab
Google Wallet is the key for Google in analyzing offline sales and offering meaningful data to advertisers similar to that av -More-
Google boosts ads linking to mobile-friendly sites
Friday, 23. September 2011Quelle: smartbrief-com-iab
Ads that link to mobile-optimized websites will get higher play under Google’s latest “ad quality” rankings, which prioritize -More-
AOL enables e-commerce inside display ads
Thursday, 22. September 2011Quelle: smartbrief-com-iab
AOL announced a feature of its Project Devil display-ad upgrade that allows users to conduct online transactions via display -More-
SAY Media: Digital ads need sprucing
Thursday, 22. September 2011Quelle: smartbrief-com-iab
Troy Young, president of SAY Media, is on a neatness kick, overseeing the launch of a “Clean Campaign” across the online medi -More-
Google will roll out +1 button for display ads
Thursday, 22. September 2011Quelle: smartbrief-com-socialmedia
-More-
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YouTube ads for mobile add revenues, content, viewers
Tuesday, 20. September 2011Quelle: smartbrief-com-iab
Google’s move to add advertising to its mobile videos through YouTube is not only generating revenue but is also boosting vie -More-
YouTube’s ads for mobile have generated revenues, content, viewers
Tuesday, 20. September 2011Quelle: smartbrief-com-socialmedia
Google’s move to add advertising to its mobile videos through YouTube is not only generating revenue but is also boosting vie -More-
Blog: Quick Stat: Online Video Will Account for 6.9% of Online Ads This Year
Monday, 19. September 2011Quelle: emarketer
Video’s share of the US online ad market will remain very small this year—just 6.9%, according to eMarketer data from March and June. Online video will be merely 3.6% of [...]
http://www.emarketer.com/blog/index.php/quick-stat-online-video-account-69-online-ads-year/
Facebook’s plan for small-business ads
Saturday, 17. September 2011Quelle: smartbrief-com-iab
The woman who helped bring small businesses to Google’s ad network is now on a similar mission on behalf of Facebook, beginni -More-
Responsys ties display ads into e-mail marketing
Wednesday, 14. September 2011Article: Mobile Ads Six Times as Effective as Standard Banners
Tuesday, 13. September 2011Quelle: emarketer
Channel, location, size and placement all matter for display ads
http://www.emarketer.com/Article.aspx?id=1008585
AdRoll service customizes ads by products viewed
Saturday, 10. September 2011Twitter ads: No place to go but up, CEO says
Saturday, 10. September 2011Quelle: smartbrief-com-iab
Twitter is planning a major ad push, with CEO Dick Costolo saying the company’s main focus is on generating revenue via adver -More-