Artikel-Schlagworte: „ads“
We really see Facebook as becoming like the operating system for delivering ads on the Internet.
Friday, 9. September 2011Quelle: smartbrief-com-socialmedia
Dave Williams, CEO of Blinq Media, as quoted by Reuters -More-
Microsoft bolsters commitment to display ads
Wednesday, 7. September 2011Quelle: smartbrief-com-iab
In a move designed to reinforce its commitment to display, Microsoft is joining with AppNexus and MediaMath to help customers -More-
Article: Online Video Ads in Canada Lag US
Tuesday, 6. September 2011Quelle: emarketer
Digital advertisers in Canada less willing to experiment with new format
http://www.emarketer.com/Article.aspx?id=1008575
Article: Images, Coupons Boost Local Search Ads
Tuesday, 6. September 2011Quelle: emarketer
Searchers look for images and coupons from local business listings online
http://www.emarketer.com/Article.aspx?id=1008574
Survey shows Twitter users are receptive to ads
Saturday, 3. September 2011Quelle: smartbrief-com-iab
Half of Twitter users say they follow one to 10 brands on the site, and 11.1% say that keeping up with brands is the main rea -More-
More apps than ads? Firm finds mobile apps are proliferating
Friday, 2. September 2011Quelle: smartbrief-com-iab
Flurry, an application advertising and analytics firm, says that available ad inventory within mobile apps is expanding much -More-
Study: Older women drive click rates on Facebook ads
Thursday, 1. September 2011Article: LGBT Consumers Warm to Ads Targeted to Gays
Thursday, 1. September 2011Quelle: emarketer
Facebook and smartphones are among top channels for reaching this demographic
http://www.emarketer.com/Article.aspx?id=1008571
Article: Smartphone Users Most Engaged with Ads While Shopping
Wednesday, 31. August 2011Quelle: emarketer
Different mobile activities lead to different behaviors and engagement levels
http://www.emarketer.com/Article.aspx?id=1008568
Video sites let viewers opt out of targeted ads
Saturday, 27. August 2011Quelle: smartbrief-com-iab
A deal struck between Adap.tv and online privacy solutions company Truste means viewers of video ads on that channel will rec -More-
Pandora reports uptick in mobile ads, revenue
Saturday, 27. August 2011Quelle: smartbrief-com-iab
Pandora Media reported Thursday that its revenues for its fiscal second quarter had risen 117% from the same period a year ag -More-
Google settles for $500 million over Canadian pharmacy ads
Friday, 26. August 2011Quelle: smartbrief-com-iab
Ads for Canadian pharmacies offering Americans reduced prices on pharmaceuticals have led to a $500 million settlement by Goo -More-
Coca-Cola taps mobile ads for social engagement on Facebook
Wednesday, 24. August 2011Quelle: smartbrief-com-socialmedia
-More-
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Scout24 setzt Refined Ads ein
Monday, 22. August 2011Quelle: internet-world-business
Refined Labs gewinnt einen neuen Kunden für sein Portfolio: Scout24 steuert die Marketingaktivitäten seiner Portale in Zukunft mit der Software des Münchner Technologieanbieters.
Facebook geo-targeting for ads isn’t ready for prime time, data suggest
Saturday, 20. August 2011Quelle: smartbrief-com-socialmedia
Facebook’s geo-targeting system for ads may not be fully reliable, according to research from XA.net. -More-
Viewers of online video are warming up to ads, report shows
Friday, 19. August 2011Quelle: smartbrief-com-iab
Consumers of free online video have grown increasingly receptive to sitting through ads, especially to watch long-form progra -More-
Interactive ads keep mobile readers engaged, data suggests
Thursday, 18. August 2011Quelle: smartbrief-com-iab
Marketers would do well either to start from scratch creatively or make interactive adaptations, rather than merely repurpose -More-
Rich media usage in ads is increasing, but user response is declining
Thursday, 18. August 2011Quelle: smartbrief-com-iab
The proportion of rich media display ads as measured by Google data doubled last year to 18%, compared with 2009 figures. -More-
Article: Retail, CPG Pour Most New Dollars into Online Ads
Wednesday, 17. August 2011Quelle: emarketer
More than a third of new online ad spending this year will come from the two industries
http://www.emarketer.com/Article.aspx?id=1008540
Complaints lead LinkedIn to alter social ads
Tuesday, 16. August 2011Quelle: smartbrief-com-iab
LinkedIn has agreed to change its social-advertising features, which let third parties use the names and images of LinkedIn m -More-
Amazon looks to leverage consumer data for ads
Saturday, 13. August 2011Quelle: smartbrief-com-iab
Marketers will soon be able to tap into Amazon’s huge cache of consumer behavioral data to target ads more efficiently. -More-
Video is the indispensable element in memorable online ads
Friday, 12. August 2011Quelle: smartbrief-com-iab
Digital banner ads and pop-ups seldom win a consumer’s attention and are more often an irritation. -More-
ZIP code targeting comes to Facebook ads
Friday, 12. August 2011Brands tout social sites in online ads
Friday, 5. August 2011Quelle: smartbrief-com-iab
As brands seek to enhance their social media standing with consumers, they increasingly are turning to online ads that plug t -More-
Marketers use online ads to pitch social platforms instead of products
Friday, 5. August 2011Quelle: smartbrief-com-socialmedia
Marketers increasingly are using online ads to try to persuade people to check out their brands’ Facebook and Twitter posts, -More-
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You’re no stranger to digital marketing, heck you wouldn’t be reading this if you were. But how much do you know about the vast and ever-changing digital landscape? Separate the myths from the facts by listening in LIVE for FREE on August 18th as Oneupweb’s experts answer your questions! Register Now!
Rovi reports high click rate for connected-TV ads
Thursday, 4. August 2011Quelle: smartbrief-com-iab
Rovi ads displayed on Internet-connected TVs and Blu-ray Disc players generated clicks from 13% of viewers in a trial run tha -More-
Ads come to free "Angry Birds" games
Saturday, 30. July 2011Quelle: smartbrief-com-iab
Rovio’s wildly popular “Angry Birds” game is getting ads in its free version. The banner ads will appear between levels. -More-
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Article: Digital Moms Favor Informative Ads
Friday, 29. July 2011Quelle: emarketer
Detailed digital advertising a good bet to reach mom demographic
http://www.emarketer.com/Article.aspx?id=1008518
Analysis: Google+ could boost search ads
Saturday, 23. July 2011Quelle: smartbrief-com-iab
Google+ is growing fast, and that can be good news for advertisers, writes Dave Williams. -More-
IAB proposes new measurement standards for online ads
Friday, 15. July 2011Quelle: smartbrief-com-iab
The IAB is proposing new standards to measure the effectiveness of online ad campaigns. -More-
Facebook’s cost-per-click for ads jumps 22%
Thursday, 14. July 2011Quelle: smartbrief-com-iab
With more marketers seeing value in and pursuing fans on Facebook, the social network’s median cost-per-click for advertising -More-
Article: Mobile Ads Outperform Standard Banners
Thursday, 14. July 2011Quelle: emarketer
Entertainment, retail industries have best mobile click rates
http://www.emarketer.com/Article.aspx?id=1008494
Social video ads make their mark this year
Friday, 17. December 2010Quelle: smartbrief-com-iab
Social video ads in 2010 came into their own, with 1,000 brands participating in such campaigns, compared with fewer than 450 -More-
Applying Social Data: 3 Best Practices
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Learn what it takes to create a positive experience for both your users and your business.
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AdKeeper founder makes case for saving ads for later
Friday, 17. December 2010Quelle: smartbrief-com-iab
Scott Kurnit — founder of About.com — talks about his new venture, AdKeeper, which lets users store ads for later viewing. -More-
Blog: Promises, Promises: Will Online Video Ads Deliver This Year?
Thursday, 9. December 2010Quelle: emarketer
Online video advertising is finally making an impact on the digital space. Of the $28.5 billion that eMarketer predicts will be spent online next year, video advertising—as it hits [...]
http://www.emarketer.com/blog/index.php/promises-promises-online-video-ads-deliver-year/
YouTube tool allows for ads to be skipped
Saturday, 4. December 2010Quelle: smartbrief-com-iab
Google’s YouTube now offers an optional tool for marketers to allow users to skip ads, if they choose to do so within the fir -More-
Panel: More ads are likely for TV shows online
Friday, 3. December 2010Quelle: smartbrief-com-iab
The number of ads on Hulu and other online TV sites could be on the rise, as users get more accustomed to marketing messages -More-
YouTube to debut skippable ads
Monday, 22. November 2010Quelle: smartbrief-com-iab
Users of YouTube will soon be able to select which ads they watch during videos — and even opt out of watching any ads at al -More-
AOL, YouTube and Yahoo! show strength in rich media display ads
Monday, 22. November 2010Quelle: smartbrief-com-iab
MSN for the Oct.1 to Nov. 15 period lagged behind its portal rivals AOL, YouTube and Yahoo! -More-
Consumer goods dominate in-video ads
Friday, 19. November 2010Quelle: smartbrief-com-iab
Consumer-packaged goods companies boosted their in-video buys on sites such as YouTube and Daily Motion by roughly 375% over -More-
Research shows Web ads get better response from Hispanics
Friday, 19. November 2010Quelle: smartbrief-com-iab
Hispanics who go online are more apt to like Web ads and recall and respond to them than non-Hispanic users, comScore has fou -More-
AOL chief sees content, ads as forces behind future acquisitions
Friday, 19. November 2010Quelle: smartbrief-com-iab
AOL’s future acquisitions will be more strategic than some in the past 10 years, and will be made to boost content and ad sca -More-
Calif. sets disclosure rules for online political ads
Thursday, 18. November 2010Quelle: smartbrief-com-iab
The state of California, under new rules set by its Fair Political Practices Commission, is mandating that political ads for -More-
Ads and Microsoft’s camera-enabled Kinect
Saturday, 13. November 2010Quelle: smartbrief-com-iab
The new Kinect video game system uses a camera to capture the movements of game players who can control game action without a -More-
Rivals: Massive’s closing doesn’t spell doom for in-game ads
Wednesday, 10. November 2010Quelle: smartbrief-com-iab
Double Fusion, IGA Worldwide and other in-game ad firms claim Microsoft’s decision to shutter its Massive unit isn’t an indic -More-
Report: Facebook has nearly 1 in 4 display ads
Wednesday, 10. November 2010Quelle: smartbrief-com-iab
Facebook in Q3 controlled 23.1% of the online display ad market, and tallied a higher number of ad impressions than the total -More-
Facebook launches targeted mobile ads
Friday, 5. November 2010Quelle: smartbrief-com-iab
More than 20 corporate partners have joined Facebook in launching a new mobile ad service that will allow merchants to reach -More-
Why Facebook promotions beat Super Bowl ads
Friday, 5. November 2010Quelle: smartbrief-com-socialmedia
Ford recently unveiled its new Explorer model on Facebook rather than at an auto show — and while the launch cost next to no -More-
Twitter puts ads in user "timelines"
Wednesday, 3. November 2010Quelle: smartbrief-com-iab
Virgin, Starbucks and Red Bull are among the first marketers to advertise on Twitter’s user streams, which are called “timeli -More-