Publicis agencies acquire 2 big accounts in one week
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Zenith Media won $100 million in business with the media planning and buying account for Gulf States Toyota dealers, while Op -More-
Artikel-Schlagworte: „agencies“
3 big hires show agencies’ great expectations
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Agencies are adding senior talent to their staffs in anticipation what’s to come in 2012. -More-
Clients see traditional ad firms lagging interactive agencies
Tuesday, 8. November 2011Quelle: smartbrief-com-iab
Only about 4 in 10 client companies have a favorable impression of their ad agencies and in particular are dissatisfied with -More-
Agencies offer social expertise
Wednesday, 2. November 2011Quelle: smartbrief-com-iab
Separately branded social agencies are on offer from several traditional ad agencies hoping to highlight expertise in a new a -More-
WPP backs away from market for digital agencies in U.S., Brazil
Monday, 31. October 2011Quelle: smartbrief-com-iab
Britain’s WPP sees a promising market for independent digital agencies, just not in the U.S. -More-
Article: Agencies Report Clients Still Increasing Focus on Digital
Friday, 28. October 2011Quelle: emarketer
Online advertising becoming as important as spot TV
http://www.emarketer.com/Article.aspx?id=1008663
Global agencies continue push into Brazil
Tuesday, 4. October 2011Quelle: smartbrief-com-iab
Publicis Groupe and WPP Group have acquired Brazilian agencies, while other ad shops including R/GA are expanding their footp -More-
Marketers are deflecting blame onto ad agencies
Wednesday, 7. September 2011Quelle: smartbrief-com-iab
Increasing pressure on companies and brands are leading them to point the finger at ad agencies when campaigns don’t work out -More-
Big agencies face special challenges as client interests change
Saturday, 20. August 2011Quelle: smartbrief-com-iab
Digital advertising is transforming the industry and posing particular challenges for big agencies. -More-
Frito-Lay puts its chips on new agencies
Wednesday, 3. August 2011Quelle: smartbrief-com-iab
Frito-Lay has shifted the marketing account for Lay’s and SunChips to EnergyBBDO and moved its Stacy’s pita chips account to -More-
2 areas in which social media agencies will thrive
Thursday, 28. July 2011Quelle: smartbrief-com-socialmedia
Brands can get much of their social media marketing done in-house, but agencies remain vital in at least two key roles, write -More-
Ad agencies offer startups more than venture capital
Wednesday, 23. March 2011Quelle: smartbrief-com-iab
Marketing and ad firms are taking a swing at the venture capital field, offering not only capital but also their expertise in -More-
What does an AT&T-T-Mobile deal mean for agencies?
Monday, 21. March 2011Quelle: smartbrief-com-iab
The proposed merger between AT&T and T-Mobile USA would create the largest carrier in the U.S. -More-
Research: Agencies are more bullish on mobile than clients
Saturday, 12. March 2011Quelle: smartbrief-com-iab
Marketers usually lead the way over their agencies in boosting budgets for paid search, display ads, e-mail marketing and cor -More-
Article: Real-Time Bidding Grows Among Advertisers, Agencies and Publishers
Saturday, 12. March 2011Quelle: emarketer
Advertisers and agencies will continue to invest in real-time bidding in 2011
http://www.emarketer.com/Article.aspx?id=1008273
How social media challenges marketing agencies
Friday, 12. November 2010Quelle: smartbrief-com-socialmedia
The rise of digital marketing trends such as social media is making life more difficult for marketing agencies, but agencies -More-
Agencies provide creative to address cyberbullying problem
Tuesday, 26. October 2010Quelle: smartbrief-com-iab
Adweek asked a half-dozen agencies to develop campaigns to combat cyberbullying among teenagers. -More-
It’s time for ad agencies to take back social media
Friday, 15. October 2010Quelle: smartbrief-com-socialmedia
Many ad agencies have been slow to embrace social media, but it’s time to reverse that trend, writes Tom Martin. -More-
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Agencies need to make loyalty worth millennials’ time
Wednesday, 13. October 2010Quelle: smartbrief-com-iab
Cultivating a pool of talented digital marketing professionals at the entry- and mid-management levels can be a challenge. -More-
Agencies make the leap to emerging platforms
Tuesday, 12. October 2010Quelle: smartbrief-com-iab
Omnicom Group’s OMD has created a unit called vc@OMD to identify emerging platforms and help clients make effective use of th -More-
Panel: Social media requires input from multiple agencies
Thursday, 7. October 2010Quelle: smartbrief-com-iab
Pepsi, Ford and Microsoft are using more than one shop to develop their social-media initiatives and including their agency p -More-
Survey: Most agencies don’t use social media for client leads
Tuesday, 14. September 2010Quelle: smartbrief-com-iab
Nearly two in three agency leaders “rarely or never” or “never” consult social-media sites for new business leads, while just -More-
For agencies, technical savvy is a key to social-media success
Thursday, 9. September 2010Quelle: smartbrief-com-socialmedia
The battle to dominate social-media marketing will be won by ad agencies that combine top-of-the-line creativity and cutting- -More-
Social Media Best Practices: Q&A Forums
In this best practices report, identify opportunities to grow your business through business question-and-answer (Q&A) forums and learn the best practices you need to improve your business social media results. Download your copy now!
In this best practices report, identify opportunities to grow your business through business question-and-answer (Q&A) forums and learn the best practices you need to improve your business social media results. Download your copy now!
Traditional agencies shine online
Monday, 26. July 2010Quelle: smartbrief-com-iab
The recent digital “The Man Your Man Could Smell Like” effort for Old Spice is interesting not only because of its success bu -More-
Big agencies eye China’s digital market
Thursday, 22. July 2010Quelle: smartbrief-com-iab
Publicis Groupe and Interpublic Group are among the major ad players trying to capitalize on the burgeoning online market in -More-
Why agencies shouldn’t segregate social media
Wednesday, 21. July 2010Quelle: smartbrief-com-socialmedia
Several Madison Avenue agencies are launching social-media divisions — and in the process isolating their social-media campa -More-
Some agencies don’t see need for digital chiefs
Monday, 28. June 2010Quelle: smartbrief-com-iab
Although TBWA, Ogilvy & Mather and Young & Rubicam credit recent digital strides in part to having brought in chief digital o -More-
Several agencies join to form BlueGlass
Wednesday, 23. June 2010Quelle: smartbrief-com-iab
BlueGlass Interactive is a new Internet marketing agency that was formed by the combination of four agencies: 10e20, Search a -More-
Agencies show off their social chops at Cannes
Tuesday, 22. June 2010Quelle: smartbrief-com-socialmedia
The Cannes Lions ad festival is under way, and many advertising agencies are using the event as an excuse to show off social- -More-
Are outside agencies more trouble than they’re worth?
Monday, 21. June 2010Quelle: smartbrief-com-socialmedia
Are third-party agencies a valuable source of social-media expertise — or an unnecessary drain on corporate resources and a -More-
Agencies: Targeting Boosts Display Spend
Thursday, 17. June 2010Quelle: emarketer
Legislation and privacy concerns underscore continued difficulties
http://www.emarketer.com/Article.aspx?id=1007755
Report: U.S. agencies are not coordinated on cybersecurity
Wednesday, 16. June 2010Quelle: smartbrief-com-iab
The Department of Homeland Security, including its U.S. -More-
Google TV to bring new possibilities for marketers, agencies
Friday, 21. May 2010Quelle: smartbrief-com-iab
Google TV, an interactive service that promises to bridge the gap between traditional TV and the Web, will debut this fall. -More-
Survey: Big agencies see signs of recovery
Thursday, 20. May 2010Quelle: smartbrief-com-iab
Nearly half of national agencies say business improved in the first quarter, according to research from Strata. -More-
Survey: Digital is a moneymaker for indie agencies
Wednesday, 19. May 2010Quelle: smartbrief-com-iab
Nearly half of independent agencies turn a profit with digital services, according to a survey of shops that belong to the Wo -More-
Agencies: Paid ads also must produce "earned media" results
Monday, 17. May 2010Quelle: smartbrief-com-iab
Paid ad placements aren’t deemed a complete success, unless they generate “earned media” in the form of social-media chat or -More-
WPP expands in Latin America, purchasing two Brazilian agencies
Friday, 14. May 2010Quelle: smartbrief-com-iab
The latest ad network to buy its way into the Brazilian market is WPP Group, which has purchased I-Cherry and Midia Digital. -More-
Agencies, publishers see ad networks as devaluing online inventory
Thursday, 6. May 2010Quelle: smartbrief-com-iab
Ad agencies and publishers at the Digital Hollywood Summit had few kind words for ad networks, which they said are driving do -More-
Delving into hot topics among ad agencies
Thursday, 6. May 2010Quelle: smartbrief-com-iab
The posts on the Small Agency Diary blog over the past year-and-a-half dealt with the global economy, agency culture, relatio -More-
Agencies are unfazed by Apple’s war on Flash
Monday, 3. May 2010Quelle: smartbrief-com-iab
Steve Jobs’ prohibition of Adobe Flash on applications for Apple’s iPad and iPhone isn’t worrying developers, who say that cr -More-
Ad Agencies Shift Spend to Video
Monday, 3. May 2010Quelle: emarketer
Most consider online video more effective than other ads
http://www.emarketer.com/Article.aspx?id=1007669
Exec: Agencies, marketers must protect online data
Tuesday, 27. April 2010Quelle: smartbrief-com-iab
A “technical oversight” on social shopping site Blippy that caused the credit card numbers and purchases of some users to app -More-
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Agencies will no longer have to pay for Google AdWords tool
Tuesday, 27. April 2010Quelle: smartbrief-com-iab
Google’s agency partners will no longer have to pay to access AdWords API, a tool for developers to build apps to interact wi -More-
Latest crop of political agencies are digital
Monday, 26. April 2010Quelle: smartbrief-com-iab
A new breed of political agencies emerged from the 2008 presidential race, bringing digital know-how to the fore or integrati -More-
Marketers, agencies plan to place more ads directly on sites
Thursday, 22. April 2010Quelle: smartbrief-com-iab
Just over half of agencies and marketers say they are likely to increase ad spending on “content sites” such as ESPN and WebM -More-