Article: Publishers Optimistic About Online Video Ad Growth
Friday, 4. November 2011Quelle: emarketer
Brands in favor of video even as cost is a concern for agencies
http://www.emarketer.com/Article.aspx?id=1008674
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Brands in favor of video even as cost is a concern for agencies
http://www.emarketer.com/Article.aspx?id=1008674
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Mobile gaming more than quadruples in two years
http://www.emarketer.com/Article.aspx?id=1008671
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B2Bs much more divided on primary social network than B2Cs
http://www.emarketer.com/Article.aspx?id=1008672
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Generic search terms drive more retail purchases than branded ones
http://www.emarketer.com/Article.aspx?id=1008670
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Facebook to reap $7 of every $10 spent on social network advertising
http://www.emarketer.com/Article.aspx?id=1008669
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Data and social media investment central to marketing strategy, programs
http://www.emarketer.com/Article.aspx?id=1008667
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Online to make up nearly two-fifths of ad dollars by 2015
http://www.emarketer.com/Article.aspx?id=1008668
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Bothered by changes, heaviest users exploring Google+
http://www.emarketer.com/Article.aspx?id=1008665
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Mobile search, display spending surges in response to mobile web adoption
http://www.emarketer.com/Article.aspx?id=1008666
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And don’t forget that utility is key to fostering engagement
http://www.emarketer.com/Article.aspx?id=1008664
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Online advertising becoming as important as spot TV
http://www.emarketer.com/Article.aspx?id=1008663
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Dramatic growth in spending, but from a still-small base
http://www.emarketer.com/Article.aspx?id=1008661
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Fan figures leave marketers at a loss when judging campaign effectiveness
http://www.emarketer.com/Article.aspx?id=1008662
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Consumers view brands that respond via Twitter positively
http://www.emarketer.com/Article.aspx?id=1008659
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Young consumers in China like receiving and sharing brand messages online
http://www.emarketer.com/Article.aspx?id=1008660
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Boomers still prefer TV during workday
http://www.emarketer.com/Article.aspx?id=1008657
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Sales lift isn’t limited to the web
http://www.emarketer.com/Article.aspx?id=1008658
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Will the novelty of mobile ads wear off, and with it, effectiveness?
http://www.emarketer.com/Article.aspx?id=1008656
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Internet users receptive to relevant ads
http://www.emarketer.com/Article.aspx?id=1008655
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High-level users of Twitter don’t get ‘banner blindness’
http://www.emarketer.com/Article.aspx?id=1008654
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Shawn Riegsecker
Founder and President
Centro
http://www.emarketer.com/Article.aspx?id=1008653
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Email, newsletters top online sources for online lead generation
http://www.emarketer.com/Article.aspx?id=1008651
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Wider demographics make new partnerships possible
http://www.emarketer.com/Article.aspx?id=1008652
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More moms use Facebook, social networks than average internet users
http://www.emarketer.com/Article.aspx?id=1008649
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More satisfying shopping experience via tablet may be a reason why
http://www.emarketer.com/Article.aspx?id=1008650
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Companies are hiring, increasing spending and planning improvements for social media efforts
http://www.emarketer.com/Article.aspx?id=1008648
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Lead generation, nurture both benefit from content marketing
http://www.emarketer.com/Article.aspx?id=1008647
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Many consumers still want to own their tunes
http://www.emarketer.com/Article.aspx?id=1008645
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The US Hispanic population is young, growing and online
http://www.emarketer.com/Article.aspx?id=1008646
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Kris Narayanan
Vice President of Digital Marketing
Samsung
http://www.emarketer.com/Article.aspx?id=1008640
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Marketers have the opportunity to make trade-offs worth it for users
http://www.emarketer.com/Article.aspx?id=1008641
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Americans are spending more and participating at higher rates than in years past
http://www.emarketer.com/Article.aspx?id=1008638
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Global ad spend expected to top $500B in 2011 despite woes in major markets
http://www.emarketer.com/Article.aspx?id=1008639
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Company has ridden a rocky road toward a more cloud-based service
http://www.emarketer.com/Article.aspx?id=1008636
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Automaker uses Facebook to make loyalty a source of pride
http://www.emarketer.com/Article.aspx?id=1008637
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Females, people making over $100,000 per year now account for nearly half of iPhone users
http://www.emarketer.com/Article.aspx?id=1008635
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Yet marketers have concerns with the communities they’ve built on social sites
http://www.emarketer.com/Article.aspx?id=1008634
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Smartphone and tablet owners plan holiday purchases on mobile devices
http://www.emarketer.com/Article.aspx?id=1008632
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Better tracking is still needed to determine quality
http://www.emarketer.com/Article.aspx?id=1008633
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Facebook users have both positive and negative expectations when “liking” a brand
http://www.emarketer.com/Article.aspx?id=1008630
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Shaun Gregory
Managing Director
02 Media
http://www.emarketer.com/Article.aspx?id=1008631
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Who’s playing—and who’s paying?
http://www.emarketer.com/Article.aspx?id=1008627
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Marketers looking to Latin America—especially outside Brazil—can bet web users will be on Facebook
http://www.emarketer.com/Article.aspx?id=1008628
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LinkedIn ad revenues at $140.8 million this year
http://www.emarketer.com/Article.aspx?id=1008625
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Smartphone owners more apt to make a major purchase than the general population
http://www.emarketer.com/Article.aspx?id=1008626
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Search, display gain share over messaging-based ads
http://www.emarketer.com/Article.aspx?id=1008622
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Exchanging virtual currency or other value for ad views helps brands
http://www.emarketer.com/Article.aspx?id=1008623
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Yet more than half click on or are influenced by online ads
http://www.emarketer.com/Article.aspx?id=1008620
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Also top source for finding info about local businesses
http://www.emarketer.com/Article.aspx?id=1008621
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Maria Pergolino
Senior Director of Marketing
Marketo
http://www.emarketer.com/Article.aspx?id=1008618
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