Artikel-Schlagworte: „article“

Article: Publishers Optimistic About Online Video Ad Growth

Friday, 4. November 2011

Quelle: emarketer

Brands in favor of video even as cost is a concern for agencies

http://www.emarketer.com/Article.aspx?id=1008674

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Article: Mobile Gaming Rises Rapidly Among Kids and Teens

Thursday, 3. November 2011

Quelle: emarketer

Mobile gaming more than quadruples in two years

http://www.emarketer.com/Article.aspx?id=1008671

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Article: B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success

Thursday, 3. November 2011

Quelle: emarketer

B2Bs much more divided on primary social network than B2Cs

http://www.emarketer.com/Article.aspx?id=1008672

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Article: In-Store Buyers Influenced By Online Search

Wednesday, 2. November 2011

Quelle: emarketer

Generic search terms drive more retail purchases than branded ones

http://www.emarketer.com/Article.aspx?id=1008670

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Article: Facebook, Social Networks Get Greater Share of Online Ad Spend

Wednesday, 2. November 2011

Quelle: emarketer

Facebook to reap $7 of every $10 spent on social network advertising

http://www.emarketer.com/Article.aspx?id=1008669

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Article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Tuesday, 1. November 2011

Quelle: emarketer

Data and social media investment central to marketing strategy, programs

http://www.emarketer.com/Article.aspx?id=1008667

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Article: UK Digital Ad Spending Sticks to Solid Growth

Tuesday, 1. November 2011

Quelle: emarketer

Online to make up nearly two-fifths of ad dollars by 2015

http://www.emarketer.com/Article.aspx?id=1008668

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Article: Facebook’s New Features Annoy Teens

Monday, 31. October 2011

Quelle: emarketer

Bothered by changes, heaviest users exploring Google+

http://www.emarketer.com/Article.aspx?id=1008665

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Article: Mobile Advertising Goes Mainstream

Monday, 31. October 2011

Quelle: emarketer

Mobile search, display spending surges in response to mobile web adoption

http://www.emarketer.com/Article.aspx?id=1008666

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Article: To Reach Millennials, Be Facebook-Savvy, Device-Agnostic

Friday, 28. October 2011

Quelle: emarketer

And don’t forget that utility is key to fostering engagement

http://www.emarketer.com/Article.aspx?id=1008664

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Article: Agencies Report Clients Still Increasing Focus on Digital

Friday, 28. October 2011

Quelle: emarketer

Online advertising becoming as important as spot TV

http://www.emarketer.com/Article.aspx?id=1008663

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Article: Real-Time Bidding Spending to Quadruple This Year

Thursday, 27. October 2011

Quelle: emarketer

Dramatic growth in spending, but from a still-small base

http://www.emarketer.com/Article.aspx?id=1008661

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Article: Marketers Seek to Better Measure Social Media Success

Thursday, 27. October 2011

Quelle: emarketer

Fan figures leave marketers at a loss when judging campaign effectiveness

http://www.emarketer.com/Article.aspx?id=1008662

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Article: When Consumers Tweet Complaints, Should Brands Respond?

Wednesday, 26. October 2011

Quelle: emarketer

Consumers view brands that respond via Twitter positively

http://www.emarketer.com/Article.aspx?id=1008659

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Article: How Young, Urban Consumers Respond to Digital Marketing in China

Wednesday, 26. October 2011

Quelle: emarketer

Young consumers in China like receiving and sharing brand messages online

http://www.emarketer.com/Article.aspx?id=1008660

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Article: Facebook Usage Beats TV During Work Hours

Tuesday, 25. October 2011

Quelle: emarketer

Boomers still prefer TV during workday

http://www.emarketer.com/Article.aspx?id=1008657

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Article: Online CPG Ads Increase In-Store Sales

Tuesday, 25. October 2011

Quelle: emarketer

Sales lift isn’t limited to the web

http://www.emarketer.com/Article.aspx?id=1008658

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Article: Mobile Ad Effectiveness Helps Drive Investment

Monday, 24. October 2011

Quelle: emarketer

Will the novelty of mobile ads wear off, and with it, effectiveness?

http://www.emarketer.com/Article.aspx?id=1008656

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Article: Personalized Online Video Ads Boost Branding

Monday, 24. October 2011

Quelle: emarketer

Internet users receptive to relevant ads

http://www.emarketer.com/Article.aspx?id=1008655

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Article: Frequent Twitter Users Are More Likely to Click on Ads

Friday, 21. October 2011

Quelle: emarketer

High-level users of Twitter don’t get ‘banner blindness’

http://www.emarketer.com/Article.aspx?id=1008654

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Article: Centro’s Chief Takes Aim at Ad Targeting

Friday, 21. October 2011

Quelle: emarketer

Shawn Riegsecker
Founder and President
Centro

http://www.emarketer.com/Article.aspx?id=1008653

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Article: Social Media Comes up Short for Agency Prospecting

Thursday, 20. October 2011

Quelle: emarketer

Email, newsletters top online sources for online lead generation

http://www.emarketer.com/Article.aspx?id=1008651

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Article: With Rise of Social, There’s a Game for Any Marketer

Thursday, 20. October 2011

Quelle: emarketer

Wider demographics make new partnerships possible

http://www.emarketer.com/Article.aspx?id=1008652

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Article: Moms Continue Flocking to Facebook

Wednesday, 19. October 2011

Quelle: emarketer

More moms use Facebook, social networks than average internet users

http://www.emarketer.com/Article.aspx?id=1008649

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Article: Tablet Owners Most Active in M-Commerce

Wednesday, 19. October 2011

Quelle: emarketer

More satisfying shopping experience via tablet may be a reason why

http://www.emarketer.com/Article.aspx?id=1008650

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Article: Top Marketers Look to Invest Big in Social Media

Tuesday, 18. October 2011

Quelle: emarketer

Companies are hiring, increasing spending and planning improvements for social media efforts

http://www.emarketer.com/Article.aspx?id=1008648

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Article: Content Marketing Key to B2B Sales Funnel

Tuesday, 18. October 2011

Quelle: emarketer

Lead generation, nurture both benefit from content marketing

http://www.emarketer.com/Article.aspx?id=1008647

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Article: Are Music Listeners Ready to Move to the Cloud?

Monday, 17. October 2011

Quelle: emarketer

Many consumers still want to own their tunes

http://www.emarketer.com/Article.aspx?id=1008645

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Article: Hispanics Flock to the Web for Communication and Entertainment

Monday, 17. October 2011

Quelle: emarketer

The US Hispanic population is young, growing and online

http://www.emarketer.com/Article.aspx?id=1008646

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Article: Samsung’s Social Spending on the Rise

Friday, 14. October 2011

Quelle: emarketer

Kris Narayanan
Vice President of Digital Marketing
Samsung

http://www.emarketer.com/Article.aspx?id=1008640

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Article: Mobile Coupons Pit Convenience Against Privacy for Some Consumers

Friday, 14. October 2011

Quelle: emarketer

Marketers have the opportunity to make trade-offs worth it for users

http://www.emarketer.com/Article.aspx?id=1008641

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Article: Weak Economy Can’t Spook Halloween Shoppers

Thursday, 13. October 2011

Quelle: emarketer

Americans are spending more and participating at higher rates than in years past

http://www.emarketer.com/Article.aspx?id=1008638

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Article: Mobile Shines Amid Rising Digital Ad Spending

Thursday, 13. October 2011

Quelle: emarketer

Global ad spend expected to top $500B in 2011 despite woes in major markets

http://www.emarketer.com/Article.aspx?id=1008639

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Article: Netflix and the Increasing Focus on Streaming Services

Wednesday, 12. October 2011

Quelle: emarketer

Company has ridden a rocky road toward a more cloud-based service

http://www.emarketer.com/Article.aspx?id=1008636

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Article: Case Study: Hispanics Agree, ‘Somos Muchos Toyota’

Wednesday, 12. October 2011

Quelle: emarketer

Automaker uses Facebook to make loyalty a source of pride

http://www.emarketer.com/Article.aspx?id=1008637

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Article: iPhone Gains Share Among Affluents, Women, Older Consumers

Tuesday, 11. October 2011

Quelle: emarketer

Females, people making over $100,000 per year now account for nearly half of iPhone users

http://www.emarketer.com/Article.aspx?id=1008635

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Article: Social Media Presence More Important Than Social Media Ads

Tuesday, 11. October 2011

Quelle: emarketer

Yet marketers have concerns with the communities they’ve built on social sites

http://www.emarketer.com/Article.aspx?id=1008634

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Article: What Role Will Mobile Play This Holiday Season?

Monday, 10. October 2011

Quelle: emarketer

Smartphone and tablet owners plan holiday purchases on mobile devices

http://www.emarketer.com/Article.aspx?id=1008632

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Article: Company Websites Top Source of B2B Leads

Monday, 10. October 2011

Quelle: emarketer

Better tracking is still needed to determine quality

http://www.emarketer.com/Article.aspx?id=1008633

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Article: What Do Facebook Users Expect from Brands?

Friday, 7. October 2011

Quelle: emarketer

Facebook users have both positive and negative expectations when “liking” a brand

http://www.emarketer.com/Article.aspx?id=1008630

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Article: Daily Deal Program Deepens Loyalty for UK Mobile Network

Friday, 7. October 2011

Quelle: emarketer

Shaun Gregory
Managing Director
02 Media

http://www.emarketer.com/Article.aspx?id=1008631

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Article: The Demographics of Social Gamers, at Home and On the Go

Thursday, 6. October 2011

Quelle: emarketer

Who’s playing—and who’s paying?

http://www.emarketer.com/Article.aspx?id=1008627

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Article: Latin America Increasingly Choosing Facebook for Social Networking

Thursday, 6. October 2011

Quelle: emarketer

Marketers looking to Latin America—especially outside Brazil—can bet web users will be on Facebook

http://www.emarketer.com/Article.aspx?id=1008628

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Article: Social Network Ad Revenues to Reach $10 Billion Worldwide in 2013

Wednesday, 5. October 2011

Quelle: emarketer

LinkedIn ad revenues at $140.8 million this year

http://www.emarketer.com/Article.aspx?id=1008625

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Article: What Smartphones Say About Their Users

Wednesday, 5. October 2011

Quelle: emarketer

Smartphone owners more apt to make a major purchase than the general population

http://www.emarketer.com/Article.aspx?id=1008626

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Article: Smartphones, Mobile Internet Set Stage for Increased Mobile Ad Spend

Tuesday, 4. October 2011

Quelle: emarketer

Search, display gain share over messaging-based ads

http://www.emarketer.com/Article.aspx?id=1008622

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Article: Incentives Give a Boost to Consumer Products Ads

Tuesday, 4. October 2011

Quelle: emarketer

Exchanging virtual currency or other value for ad views helps brands

http://www.emarketer.com/Article.aspx?id=1008623

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Article: Lack of Trust, Relevancy Keep Consumers from Clicking Ads

Monday, 3. October 2011

Quelle: emarketer

Yet more than half click on or are influenced by online ads

http://www.emarketer.com/Article.aspx?id=1008620

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Article: Search Engines Top Local News Sites for Community Information

Monday, 3. October 2011

Quelle: emarketer

Also top source for finding info about local businesses

http://www.emarketer.com/Article.aspx?id=1008621

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Article: Marketo Gets Creative with B2B Content Marketing

Friday, 30. September 2011

Quelle: emarketer

Maria Pergolino
Senior Director of Marketing
Marketo

http://www.emarketer.com/Article.aspx?id=1008618

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