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Quelle: emarketer

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – Yahoo’s Board Games [...]

http://www.emarketer.com/blog/index.php/december-9-2011-emarketer-news/

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Even the best information has little value if you can’t use it. That’s why eMarketer makes all of its information available in a variety of easy-to-use formats such as PowerPoint, [...]

http://www.emarketer.com/blog/index.php/infographics-arrived-emarketer-clients/

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Please join us for this free webinar featuring eMarketer Principal Analysts David Hallerman, Debra Aho Williamson and Noah Elkin. To get you ready for the upcoming year, they’ll be covering [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-key-digital-trends-2012/

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Wall Street Journal – ‘Cyber Monday’ Gains [...]

http://www.emarketer.com/blog/index.php/november-23-2011-emarketer-news/

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For B2B marketers, keeping the sales pipeline stocked with quality leads is a never-ending task. Today, as buyers increasingly demand solutions as well as products, marketers need to attract customers [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-b2b-lead-generation-using-content-acquire-new-customers/

Quelle: smartbrief-com-iab

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: The Financial Times – Yahoo, AOL and Microsoft [...]

http://www.emarketer.com/blog/index.php/november-11-2011-emarketer-news/

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Where is the privacy debate going? How should advertisers, agencies, publishers and vendors deal with privacy concerns? What should your company be doing? Please join us for this free webinar [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-perspectives-digital-privacy/

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so: 10/23: The Wall Street Journal – Google, Private-Equity [...]

http://www.emarketer.com/blog/index.php/october-28-2011-emarketer-news/

Quelle: smartbrief-com-socialmedia

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 10/11: The Wall Street Journal – LocalResponse Raises $5 Million For Its [...]

http://www.emarketer.com/blog/index.php/october-14-2011-emarketer-news/

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After a breakout year in 2010, mobile has earned a place at the marketing table and is increasingly becoming a staple of marketing campaigns. Even more than other channels, mobile [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-advertising-marketing-key-trends-benchmarks/

Quelle: smartbrief-com-socialmedia

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 10/6: The Wall Street Journal – Fever Breaks for Facebook Shares The [...]

http://www.emarketer.com/blog/index.php/october-7-2011-emarketer-news/

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AN INTERVIEW WITH: Ed Gold Advertising Director State Farm Insurance State Farm ranks as the 10th largest advertiser in Hispanic media spending in the US, according to Kantar Media and [...]

http://www.emarketer.com/blog/index.php/state-farm-mixes-national-local-efforts-reach-hispanic-market/

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According to eMarketer data from April, overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billion—$448.7 million—in mobile [...]

http://www.emarketer.com/blog/index.php/quick-stat-china-spend-billion-mobile-ads-year-2/

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Even as audience targeting becomes central for marketers, content and context persist as valuable targeting methods. Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman as [...]

http://www.emarketer.com/blog/index.php/reaching-right-audience-ad-ad-targeting-trends/

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To enhance its growing social media presence, nonprofit medical practice and research group Mayo Clinic established a Center for Social Media in July 2010. Since launching the division, Mayo Clinic [...]

http://www.emarketer.com/blog/index.php/case-study-mayo-clinic-supports-patients-social-media/

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According to eMarketer data from January through June, Facebook’s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook [...]

http://www.emarketer.com/blog/index.php/quick-stat-facebook-display-ad-revenue-growth-yahoo-aol-microsoft-google-combined/

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/23: Associated Press – Questions and answers on the latest ‘New Facebook’ [...]

http://www.emarketer.com/blog/index.php/september-23-2011-emarketer-news/

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Total revenues at Facebook, which include those from advertising as well as Facebook Credits and other sources, will reach $4.27 billion this year, eMarketer estimates. That’s more than twice as [...]

http://www.emarketer.com/blog/index.php/quick-stat-total-revenues-facebook-reach-427-billion-year/

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AN INTERVIEW WITH: Tania Cameron Senior Manager CRM–Hispanic Segment Kraft Foods Tania Cameron leads the planning and development for consumer relationship marketing in Kraft Foods’ Hispanic segment, including the Comida [...]

http://www.emarketer.com/blog/index.php/interview-kraft-finds-food-means-love-hispanic-moms/

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Video’s share of the US online ad market will remain very small this year—just 6.9%, according to eMarketer data from March and June. Online video will be merely 3.6% of [...]

http://www.emarketer.com/blog/index.php/quick-stat-online-video-account-69-online-ads-year/

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/16: Adweek.com – Appssavvy Ditches Banners for In-Game Activity Ads Startups love [...]

http://www.emarketer.com/blog/index.php/september-16-2011-emarketer-news/

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eMarketer CEO Geoff Ramsey kicked off the paidContent Advertising conference today with the latest trends in mobile advertising. In terms of the amount of time users spend with different media, [...]

http://www.emarketer.com/blog/index.php/quick-stat-time-spent-mobile-equals-print/

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Ecommerce sales growth this holiday season will be similar to or even surpass last year, according to first-half 2011 online sales estimates and the consensus view of a panel of [...]

http://www.emarketer.com/blog/index.php/quick-stat-12-growth-expected-online-holiday-sales-year/

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Check out some of eMarketer’s latest coverage on online video. This is just a small portion of the digital insights eMarketer offers to clients through our Total Access subscription service. [...]

http://www.emarketer.com/blog/index.php/online-video-roundup/

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Watching online video, from user-generated clips to premium content, is now a firmly entrenched habit among US internet users. Seeking out specific content such as a TV show is not [...]

http://www.emarketer.com/blog/index.php/quick-stat-549-adult-internet-users-watch-tv-shows-online/

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/9: SFGate.com – Twitter’s active flock reaches 100 million Twitter use is [...]

http://www.emarketer.com/blog/index.php/september-9-2011-emarketer-news/

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In light of Carol Bartz’ exit from Yahoo!, here’s a brief look at ad revenues at the top five ad-selling companies: Google’s projected $16.53 billion net US ad revenues in [...]

http://www.emarketer.com/blog/index.php/quick-stat-yahoo-bring-346-billion-online-ad-revenues-year/

Quelle: smartbrief-com-socialmedia

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Quelle: emarketer

AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Clorox’s laundry and homecare [...]

http://www.emarketer.com/blog/index.php/tracking-mobile-coupons-shelf-cloroxs-nirvana/

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AN INTERVIEW WITH : Tiffany Tan Senior Group Manager, Consumer and Shopper Promotions Clorox Co. Tiffany Tan is responsible for directing consumer and shopper promotions for Clorox’s laundry and homecare [...]

http://www.emarketer.com/blog/index.php/tracking-mobile-coupons-shelf-cloroxs-nirvana/

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The global advertising industry has rebounded more quickly from the worldwide recession than eMarketer and other analysts had anticipated. According to updated eMarketer data published in June, advertisers will spend [...]

http://www.emarketer.com/blog/index.php/quick-stat-advertisers-spend-500-billion-2011/

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 9/1: WSJ.com – What Bubble? Google’s Ex-China Chief Raises $180 Million for [...]

http://www.emarketer.com/blog/index.php/september-2-2011-emarketer-news/

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View the PowerPoint deck from last week’s webinar, Buying Display Ad Inventory, below. View more presentations from eMarketer Thank you again to those of you who joined us for last [...]

http://www.emarketer.com/blog/index.php/qas-buying-display-ad-inventory-webinar/

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In addition to the data and quantitative analysis in our reports, eMarketer writers and analysts speak to executives and experts at best-in-class brands and leading ad agencies to gather qualitative [...]

http://www.emarketer.com/blog/index.php/emarketers-top-picks-august-2011/

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The US entertainment industry will spend $1.26 billion in online advertising this year, accounting for 4% of total online ad spending, according to eMarketer data published in July. Spending increased [...]

http://www.emarketer.com/blog/index.php/quick-stat-entertainment-industry-increase-online-ad-spending-212-year/

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/25: Adweek.com – Will New Apple Chief Mean Shift for Publishers? Apple, [...]

http://www.emarketer.com/blog/index.php/august-26th-2011-emarketer-news/

Quelle: emarketer

eMarketer estimates that Apple will grab 30% share of the US smartphone market this year. Android will fall close behind with 28% share, after exploding from just 6% in 2009. [...]

http://www.emarketer.com/blog/index.php/quick-stat-apples-share-smartphone-market-reach-30-year/

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Holiday season shoppers will rely heavily on the internet to help them find the best deals and procure popular items that run out of stock in stores. Please join us [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-online-holiday-shopping-behavior/

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Smartphone penetration will reach 38% of mobile users and 28.8% of the overall population by the end of this year, according to new eMarketer data. The number of smartphone users [...]

http://www.emarketer.com/blog/index.php/quick-stat-smartphone-users-account-38-mobile-phone-users/

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The UK has long dominated Western Europe’s ecommerce landscape, accounting for well over half of annual sales in the EU-5. This year, the UK is expected to see $102 billion [...]

http://www.emarketer.com/blog/index.php/uk-b2c-ecommerce-sales-pass-100-billion-year/

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/17: The Wall Street Journal – Query on Google’s Strategy Maybe Google’s [...]

http://www.emarketer.com/blog/index.php/august-19th-2011-emarketer-news/

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eMarketer estimates that Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015. Asia-Pacific is economically diverse, but universally high mobile [...]

http://www.emarketer.com/blog/index.php/quick-stat-mobile-internet-users-asiapacific-double-2015/

Quelle: emarketer

In 2007, Intuit launched TurboTax Live Community, a site for users to get answers to their tax return questions. Accessed directly from the TurboTax’s help center or from any TurboTax [...]

http://www.emarketer.com/blog/index.php/case-study-intuits-live-community-clicks-taxpayers/

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US marketers will spend $3.08 billion to advertise on social networking sites this year, according to eMarketer data published in January. Spending will be up 55% over the $1.99 billion [...]

http://www.emarketer.com/blog/index.php/quick-stat-social-network-ad-revenues-reach-308-billion-year/

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Twitter is still experimenting with new ways to incorporate advertising into the site, but there is no shortage of brands willing to join them for the ride. These include Volkswagen, [...]

http://www.emarketer.com/blog/index.php/top-5-promoted-tweets/

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Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/12: WSJ.com – Game On for Google In a much-anticipated move, Google [...]

http://www.emarketer.com/blog/index.php/august-12th-2011-emarketer-news/

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US online shopping dollars, excluding travel, digital downloads and event tickets, will exceed $188 billion this year, according to eMarketer data published in April. Growth will drop to 13.7%, resuming [...]

http://www.emarketer.com/blog/index.php/quick-stat-online-sales-reach-1881-billion-year/