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Quelle: emarketer

Today’s display ad buyer has to navigate an increasingly complex and crowded ad technology and publishing landscape, often with a dizzying array of decisions to make. Please join us for [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-buying-display-ad-inventory/

Quelle: emarketer

Consumer electronics retailer RadioShack sponsors Team RadioShack riders in races around the world. For the Amgen Tour of California, held May 15–22, RadioShack wanted to incorporate Promoted Products into its [...]

http://www.emarketer.com/blog/index.php/case-study-radioshack-tweets-tempt-cycling-fans/

Quelle: emarketer

According to eMarketer data from January 2011, the US virtual goods market is expected to generate $653 million in revenue this year, up 28% from 2010. The popularity of social [...]

http://www.emarketer.com/blog/index.php/quick-stat-virtual-goods-revenues-reach-653-million-year/

Quelle: smartbrief-com-socialmedia

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Quelle: smartbrief-com-socialmedia

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Quelle: emarketer

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 8/5: Forbes.com – How 2011 Can Still Become The Year Of Mobile [...]

http://www.emarketer.com/blog/index.php/august-5th-2011-emarketer-news/

Quelle: emarketer

Android usage exploded in 2010, experiencing a 496% growth in users and obtaining 24% of the US smartphone market, according to eMarketer data published in June 2011. Android usage will [...]

http://www.emarketer.com/blog/index.php/quick-stat-android-users-increase-42-year/

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AN INTERVIEW WITH : Linda Gangeri Manager of National Advertising Volvo Cars In her role at Volvo, Linda Gangeri manages integrated marketing programs in both traditional and emerging media channels. [...]

http://www.emarketer.com/blog/index.php/volvo-targets-gen-drivers/

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According to data compiled by eMarketer from Twitter, 80% of advertisers renew their campaigns with the social network. “Twitter offers advertisers a chance to interact with fans in real time, [...]

http://www.emarketer.com/blog/index.php/quick-stat-80-advertisers-renew-twitter/

Quelle: emarketer

TV is a focus in many of eMarketer’s recent reports. But that’s not because digital is any less important. Indeed, digital is more important than ever. With a growth rate [...]

http://www.emarketer.com/blog/index.php/emarketers-top-picks-july-2011/

Quelle: emarketer

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 7/29: Wall Street Journal – Twitter Tests New Ad Types To make [...]

http://www.emarketer.com/blog/index.php/july-29th-2011-emarketer-news/

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In 2011, nearly half of all online consumers in the US will redeem digital coupons online or in a store, eMarketer forecasts. While the vast majority of coupons are still [...]

http://www.emarketer.com/blog/index.php/quick-stat-47-percent-online-consumers-will-redeem-digital-coupons-in-201/

Quelle: emarketer

More than seven out of 10 internet users are online buyers, and the gap is slowly narrowing. In 2011, 148 million US consumers ages 14 and older will make at [...]

http://www.emarketer.com/blog/index.php/quick-stat-726-internet-users-shop-online-2011/

Quelle: emarketer

Having celebrated its centennial anniversary in 2010, Hallmark is arguably the most recognizable American greeting card brand. Despite a long history, Hallmark is not completely bound by tradition. In November [...]

http://www.emarketer.com/blog/index.php/case-study-hallmarks-customercreated-cards-grow-engagement/

Quelle: emarketer

Here are a few of the top stories in which eMarketer data and analysis were featured this week: 7/21: New York Times – Microsoft Posts a 30% Increase in Profit, [...]

http://www.emarketer.com/blog/index.php/july-22nd-2011-emarketer-news/

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eMarketer estimates that after exploding from just 6% of the US smartphone market in 2009 to 24% in 2010, Android will continue to gain share through 2011, when 28% of [...]

http://www.emarketer.com/blog/index.php/quick-stat-apple-30-share-smartphone-market-year/

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Check out eMarketer’s latest international coverage. This is just a taste of the digital intelligence to which eMarketer clients have access. Learn more about becoming an eMarketer client here. Asia-Pacific [...]

http://www.emarketer.com/blog/index.php/report-roundup-international/

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As music streaming service Spotify debuts in the US, here’s a brief look at the internet radio audience. eMarketer estimates 37.5% of US internet users ages 12 and up will [...]

http://www.emarketer.com/blog/index.php/quick-stat-793-million-people-listen-internet-radio-weekly/

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Excerpted from Digital Impact: The Two Secrets to Online Marketing Success, by eMarketer CEO Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar. If you look at the modern online ad [...]

http://www.emarketer.com/blog/index.php/challenges-opportunities-display-ad-marketplace/

Quelle: emarketer

For many businesses, having a Facebook page has become a near-essential part of their marketing arsenal. But now the question is: With thousands or even millions of “likes,” what’s next? [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-facebook-marketing-turning-likes-into-loyalty/

Quelle: emarketer

eMarketer estimates Facebook’s share of US online display ad revenues will grow to 17.7% in 2011, up from a 12.2% share last year. Facebook is expected to see $978 million [...]

http://www.emarketer.com/blog/index.php/quick-stat-facebook-display-ad-growth-greater-yahoo-aol-google-microsoft-combined/

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Email is a prime activity among internet users of all ages, even as mobile and social usage grab the headlines. In reality, the rise of these newer platforms has actually [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-best-practices-email-marketing-2/

Quelle: emarketer

AN INTERVIEW WITH: Ryan Records Director of the Starbucks Card Starbucks Last year, customers loaded more than $1.5 billion onto Starbucks gift cards. As the coffee company increased its presence [...]

http://www.emarketer.com/blog/index.php/starbucks-infuses-gift-cards-social-media/

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Check out eMarketer’s latest demographic coverage, which spans every age group and their activity online. eMarketer clients have access to these reports and hundreds more, easily searchable in our unique [...]

http://www.emarketer.com/blog/index.php/report-roundup-demographics/

Quelle: emarketer

Consumer spending on deal-a-day offers is poised to reach $1.25 billion in the US this year, according to a March 2011 forecast by BIA/Kelsey. The firm expects revenues for daily [...]

http://www.emarketer.com/blog/index.php/stat-day-daily-deal-site-revenues-reach-125-billion-year/

Quelle: emarketer

To convert more browsers into buyers, auto marketers are revving up their online ad spending. eMarketer estimates that online automotive advertising, including spending by manufacturers, dealer associations and dealers, will [...]

http://www.emarketer.com/blog/index.php/stat-day-online-auto-ad-spending-rise-14-year/

Quelle: emarketer

In light of looming layoffs at AOL, here are some quick stats about the restructuring media company: AOL’s share of overall US online ad revenues decreased to 3.4% in 2010, [...]

http://www.emarketer.com/blog/index.php/stat-day-aols-share-online-ad-revenues-slip-28-2011/

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eMarketer is expanding our ecommerce coverage. Here’s a brief review of our latest reports: Teen Girls: Always on a Social Shopping Mission Teen girls are intrepid social shoppers who eagerly [...]

http://www.emarketer.com/blog/index.php/report-roundup-consumers-ecommerce/

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When Apple introduced its iAd platform back in April, it promised to raise the bar for rich media mobile display advertising. To show off the platform’s capabilities, Apple demonstrated [...]

http://www.emarketer.com/blog/index.php/what-the-tron-mobile-ipad-iad-means-for-the-future-of-tablet-advertising/

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The average adult still spends far more time watching television than on the internet, according to new analysis by eMarketer.
The firm reports that in 2010 the average adult spent about [...]

http://www.emarketer.com/blog/index.php/time-spent-watching-tv-tops-internet/

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Groupon’s quick success has spawned dozens of copycat daily deal sites, but will these sites continue to flourish? Only if marketers become savvier to the new breed of consumer in [...]

http://www.emarketer.com/blog/index.php/shoppers-retailers-learn-groupons-mistakes/

Quelle: emarketer

Online video advertising is finally making an impact on the digital space. Of the $28.5 billion that eMarketer predicts will be spent online next year, video advertising—as it hits [...]

http://www.emarketer.com/blog/index.php/promises-promises-online-video-ads-deliver-year/

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With 52 million members, InterContinental Hotels Group’s (IHG) loyalty program, Priority Club Rewards, enables guests to earn points when checking in at nearly all IHG’s 4,500 hotels worldwide. The Priority [...]

http://www.emarketer.com/blog/index.php/case-study-using-online-community-crowd-source-customer-loyalty-strategies/

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With the Federal Trade Commission proposal for an online do-not-track mechanism and members of Congress putting out their own PR on the issue, I asked eMarketer’s principal analyst and social [...]

http://www.emarketer.com/blog/index.php/analyst-qa-track-nogo/

Quelle: emarketer

2010 promises to be the first year mobile shopping becomes widespread. Consumers in greater numbers are using their mobile devices to assist in in-store shopping, from browsing retailer websites to [...]

http://www.emarketer.com/blog/index.php/year-phone-wallet/

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Please join us for this free webinar featuring eMarketer Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson.
     
Speakers: Noah Elkin, David Hallerman and Debra Aho Williamson
What: Key [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-key-digital-trends-2011/

Quelle: emarketer

Cyber 5—the five days from Thanksgiving to cyber Monday—have hit record sales.
Online sales for the Cyber 5 grew 26% over the same period in 2009, for the customers active with [...]

http://www.emarketer.com/blog/index.php/holiday-cyber-sales-predict-holiday-bonanza/

Quelle: emarketer

Recent weeks have brought a raft of estimates and forecasts for UK advertising spending in 2010 and 2011. For digital media, the news is excellent; for traditional channels, more sobering.
Spending [...]

http://www.emarketer.com/blog/index.php/mixed-tidings-uk-ad-spending/

Quelle: emarketer

Today, Cyber Monday—once the biggest online shopping day of the year—may be losing much of its punch. Seduced by retailers’ irresistible deals, shoppers didn’t wait until Monday to buy online, [...]

http://www.emarketer.com/blog/index.php/cyber-monday-is-dead-long-live-online-shopping-all-thanksgiving-weekend-ecommerce/

Quelle: emarketer

With Thanksgiving weekend expected to be among the biggest online shopping times ever, several fashion- and shopping-related websites have been making headlines, blending online shopping with more interactive experiences. But [...]

http://www.emarketer.com/blog/index.php/google-boutiques-trend-wrong-approach/

Quelle: emarketer

Shopkick, the location-based mobile rewards app, appears to be gaining momentum as the holiday shopping season cranks up, recently signing up Target and The Wet Seal. They are the latest [...]

http://www.emarketer.com/blog/index.php/shopkick-app-lands-big-fish-target-wet-seal/

Quelle: emarketer

To listen and watch playback of the webinar, Email Best Practices in the Age of Social and Mobile with Principal Analyst David Hallerman, click here. You can view the PowerPoint [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-email-best-practices-in-age-of-mobile-social/

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The same week Google introduced its local recommendation service Hotpot and Facebook announced its new messaging platform, Yahoo! said it formed partnerships with online gaming company Zynga and several coupon [...]

http://www.emarketer.com/blog/index.php/yahoos-partnerships-rebuild-brand/

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A rave review in The New York Times of the motion capabilities of the Microsoft Kinect system for the Xbox 360 game console got me thinking about the ups and [...]

http://www.emarketer.com/blog/index.php/gaming-dollars-flowing-social-mobile-spaces/

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With more than 80 million users, LinkedIn has long been the top social network for the business crowd, and has grown quickly as a tool for recruiters and sales teams [...]

http://www.emarketer.com/blog/index.php/linkedin-finally-ready-social-media-marketers/

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At Optaros, a global consulting and systems integration firm that creates online shopping solutions, Adam Michelson helps retailers integrate next-generation digital technologies and commerce platforms. He also helped set up members’ [...]

http://www.emarketer.com/blog/index.php/multichannel-retailers-learn-flashsale-sites/

Quelle: emarketer

When Facebook launched Places, the social network’s long-awaited location-sharing feature, in August, it was accompanied by a couple of key assumptions. One was that 800-pound gorilla of the social networking [...]

http://www.emarketer.com/blog/index.php/facebook-location-deals/

Quelle: smartbrief-com-socialmedia

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Quelle: emarketer

Please join us for this free webinar featuring eMarketer Principal Analyst David Hallerman, who will discuss email best practices to better engage with customers and prospects.

Speaker: David Hallerman, Principal Analyst [...]

http://www.emarketer.com/blog/index.php/emarketer-webinar-email-best-practices-in-age-of-mobile-social/

Quelle: emarketer

Ecommerce spending is expected to grow 13.7% to $51.4 billion in the fourth quarter of 2010, topping last year’s Q4 sales of $45.2 billion, according to a new forecast published [...]

http://www.emarketer.com/blog/index.php/retail-ecommerce-spending-grow-137-q4-2010/