How to build buzz for a boring brand
Tuesday, 29. November 2011Quelle: smartbrief-com-socialmedia
Boring brands can generate as much buzz as more captivating product lines if the discussion is framed correctly, writes Malco -More-
Artikel-Schlagworte: „brand“
54% of magazine readers interact with brand digitally
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Nearly all of America’s 187 million magazine readers still use print, but more than half are interacting digitally, according -More-
Brand and retail pages score lowest in Facebook "likes"
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Brand pages on Facebook garnered only 9% of “likes,” the least amount by category, a Crowd Science survey finds. -More-
Rewarding brand loyalty is Zappos founder’s goal with RNKD
Friday, 18. November 2011Quelle: smartbrief-com-iab
A startup by Zappos founder Nick Swinmurn looks to exploit social media by getting users to earn reward points by proving the -More-
Google+ brand pages must not be viewed as an isolated experience, but rather a platform that has the potential to underpin a brand’s relationship with their customers over multiple Google touchpoints.
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
Daniel Brown of MediaCom, as quoted at MarketingMagazine.co.uk -More-
Google has unveiled brand pages for Google+. Will your business be joining Google’s social network?
Thursday, 10. November 2011How to get started with a Google+ brand page
Wednesday, 9. November 2011Quelle: smartbrief-com-socialmedia
Marketers firing up their first Google+ brand page should take a moment to stop, look and listen, writes Mike Sansone. -More-
ERGObaby looks to Profero to help take the brand global
Monday, 31. October 2011Quelle: smartbrief-com-iab
ERGOBaby, a maker of baby carriers, wants to become a global brand, and has tapped digital shop Profero to help it achieve th -More-
Google+ chief says pseudonyms, brand pages are coming this year
Friday, 21. October 2011Quelle: smartbrief-com-socialmedia
Google+ will soon make it possible for users to register under pseudonyms, addressing a criticism of the network, says Vic Gu -More-
Executives turn to Twitter to build their personal brand
Tuesday, 18. October 2011Quelle: smartbrief-com-socialmedia
A numbers of corporate executives are using social tools, and especially Twitter, to reach out to customers and burnish their -More-
Why brand journalism isn’t about content farming
Wednesday, 28. September 2011Quelle: smartbrief-com-socialmedia
Brand journalism has a undeserved bad reputation for being ethically dubious and producing poor content, David Spark writes. -More-
Article: How Facebook Brand Fans Interact Post ‘Like’
Tuesday, 27. September 2011Quelle: emarketer
Fans will ‘like’ and share content, but will also ‘unlike’ a brand if they aren’t happy
http://www.emarketer.com/Article.aspx?id=1008612
Facebook is best for brand outreach, consumers say
Friday, 23. September 2011Quelle: smartbrief-com-socialmedia
Four out of five consumers would rather communicate with a brand via Facebook than via Twitter, LinkedIn or other social plat -More-
How to minimize your brand’s social media risk exposure
Saturday, 17. September 2011Quelle: smartbrief-com-socialmedia
Social media is here to stay, and banks and other big organizations need to get with the program, write Raj Chaudhary and Eri -More-
Many say they’re more likely to buy from a brand after connecting on Facebook
Wednesday, 14. September 2011Report: Marketers must use social to cultivate brand ambassadors
Tuesday, 13. September 2011Quelle: smartbrief-com-iab
Marketers should focus their social efforts on encouraging loyal brand fans to talk up their products rather than trying to b -More-
Can social media spice up a boring brand?
Tuesday, 13. September 2011Quelle: smartbrief-com-socialmedia
Social media can be a great way to make a brand seem sexier than it really is, writes Maria Peagler. -More-
Brand urges men to value fashion
Wednesday, 7. September 2011Quelle: smartbrief-com-iab
Fashion brand Edun, co-founded by U2 frontman Bono, is working with agency All Day Every Day on a campaign designed to convin -More-
Whenever a brand can give back — to give to the consumers more than it asks of them, in terms of entertainment and value — people are going to have a better feeling about that brand.
Tuesday, 23. August 2011Quelle: smartbrief-com-socialmedia
Jason Bagley, creative director at Wieden + Kennedy, as quoted by Inc.com -More-
Facebook brand engagement is down 22%, study finds
Saturday, 20. August 2011Quelle: smartbrief-com-socialmedia
Consumers are engaging with brands on Facebook at rates 22% lower than they were a year ago, suggesting that many marketers a -More-
Article: Case Study: Snack Brand Doubles Facebook ‘Likes’ Through Social Coupon
Wednesday, 17. August 2011Quelle: emarketer
Viral sampling program expands social presence
http://www.emarketer.com/Article.aspx?id=1008543
LinkedIn draws heat for turning users into brand cheerleaders
Saturday, 13. August 2011Quelle: smartbrief-com-socialmedia
LinkedIn has come under fire after launching an opt-out system that allows marketers to bake users’ names and photos into the -More-
Marketers take ICANN to task over brand domain names
Saturday, 6. August 2011Quelle: smartbrief-com-iab
The Association of National Advertisers is up in arms over the Internet Corporation for Assigned and Numbers’ plans to permit -More-
Nissan game highlights brand’s environmental theme
Saturday, 6. August 2011Quelle: smartbrief-com-iab
Building on its Leaf electric car, Nissan is putting environmental sustainability at the heart of its brand image, as reflect -More-
100-year-old brand keeps young with digital campaign
Tuesday, 2. August 2011Quelle: smartbrief-com-iab
The Nivea skin care brand, which turns 100 this year, has added an interactive video and augmented-reality application from A -More-
Social media brand management could help top talent find you
Tuesday, 26. July 2011Quelle: smartbrief-com-socialmedia
Social media can be a powerful recruitment tool, writes Scott Gerber. -More-
The battle for brand keywords
Friday, 22. July 2011Quelle: smartbrief-com-iab
An L2 Think Tank study found that half of credit card brands engaged in competitive keyword buying on Google. -More-
Brand marketers see a future in mobile
Wednesday, 20. July 2011Quelle: smartbrief-com-iab
About half of brand marketers have mobile strategies but their spending remains minimal, with a majority planning to lay out -More-
Article: In-stream Online Video Boosts Brand Recall
Tuesday, 19. July 2011Quelle: emarketer
Pre-, mid- and post-roll best video ads for brand marketers
http://www.emarketer.com/Article.aspx?id=1008501
Article: Consumers Embrace Social Media for Brand Feedback
Thursday, 14. July 2011Quelle: emarketer
But still more likely to address complaints to brands more directly
http://www.emarketer.com/Article.aspx?id=1008495
Syfy to extend brand via social gaming on Facebook
Wednesday, 23. March 2011Quelle: smartbrief-com-iab
Syfy later this year will launch a suite of games on Facebook. -More-
How Doritos earned better online buzz than any other snack brand in 2010
Friday, 17. December 2010Quelle: smartbrief-com-socialmedia
Doritos earned the most positive buzz of any snack or beverage brand in 2010, according to a Zeta Interactive survey. -More-
What does location mean for your brand?
Thursday, 9. December 2010Quelle: smartbrief-com-iab
Instagram, Path, Foodspotting and other targeted mobile applications may offer a better fit for marketers than the one-size-f -More-
Using Social Data: Does Your Business Know the Rules?
Learn what it takes to create a positive experience for both your users and your business.
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Learn what it takes to create a positive experience for both your users and your business.
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Will Groupon dilute your brand?
Wednesday, 8. December 2010Quelle: smartbrief-com-iab
Although Groupon can help drive business by appealing to price-conscious customers, it could have the long-term effect of dil -More-
How a simple question can help your brand click on social media
Wednesday, 1. December 2010Quelle: smartbrief-com-iab
Oreo and BlackBerry are among the marketers to connect with their followers on Facebook and Twitter by engaging them on a mor -More-
Use social media to make your brand better, not just more entertaining
Wednesday, 24. November 2010Quelle: smartbrief-com-socialmedia
Too many companies use social-media razzle-dazzle to distract from the fact that they’re offering mediocre services, writes J -More-
Blog: Will Yahoo!’s New Partnerships Help Rebuild Its Brand?
Friday, 19. November 2010Quelle: emarketer
The same week Google introduced its local recommendation service Hotpot and Facebook announced its new messaging platform, Yahoo! said it formed partnerships with online gaming company Zynga and several coupon [...]
http://www.emarketer.com/blog/index.php/yahoos-partnerships-rebuild-brand/
How to maximize the social-digital Super Bowl for your brand
Friday, 12. November 2010Quelle: smartbrief-com-iab
Marketers, to take advantage of the social-digital potential of this year’s Super Bowl, should adopt the POEM strategy combin -More-
Article: How Marketers Can Keep Brand Fans on Board
Friday, 12. November 2010Quelle: emarketer
Don’t overdo it
http://www.emarketer.com/Article.aspx?id=1008041
Vaseline looks online to find brand ambassadors
Wednesday, 10. November 2010Quelle: smartbrief-com-socialmedia
Vaseline hired ad agency Bartle Bogle Hegarty to create a campaign based on stories found on social-media sites. -More-
Share the love to build your brand
Wednesday, 10. November 2010Quelle: smartbrief-com-socialmedia
Companies shouldn’t be shy about linking to their rivals’ social-media content, writes Ellie Mirman. -More-
The value of workers as brand evangelists
Tuesday, 9. November 2010Quelle: smartbrief-com-socialmedia
Some major marketers, including Kraft Foods and Overstock.com, are recognizing the value of their workers as brand ambassador -More-
Article: Millennials Show Off Brand Relationships
Monday, 1. November 2010Quelle: emarketer
Most have joined a brand-sponsored online community
http://www.emarketer.com/Article.aspx?id=1008016
5 brand ambassadors that put social media to good use
Wednesday, 27. October 2010Quelle: smartbrief-com-socialmedia
Brand ambassadors can be a good way for companies to put a human face on their products — and social media is becoming an im -More-
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[W]hile ‘real people’ acting as the face of a huge brand is nothing new, the age of social media has made a compelling case for marketers to choose this route over traditional advertising.
Wednesday, 27. October 2010Quelle: smartbrief-com-socialmedia
[W]hile ‘real people’ acting as the face of a huge brand is nothing new, the age of social media has made a compelling case f -More-
Blog: How Important is Your Facebook Brand Page to Your Social Media Strategy?
Tuesday, 26. October 2010Quelle: emarketer
Over the past few weeks, I’ve been interviewing marketing executives for an eMarketer report looking at budgeting for social media in 2011. It’s been a fascinating exercise; the businesses I’ve [...]
http://www.emarketer.com/blog/index.php/brand-interactions-facebook-changing/
How to effectively crowdsource a brand
Friday, 22. October 2010Quelle: smartbrief-com-socialmedia
As the recent outrage over Gap’s logo redesign showed, crowdsourcing elements of your brand can be a tricky business. -More-
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How to ensure your brand doesn’t get "unfriended"
Thursday, 21. October 2010Quelle: smartbrief-com-socialmedia
A study that looks at the reasons people sever connections with their Facebook friends contains important lessons for markete -More-
Scroll down to browse new social media job opportunities.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.
Article: Brand Campaigns Drive Most Social Media Following
Monday, 18. October 2010Quelle: emarketer
Three-quarters of Facebook fans have signed up with pages after invitations or ads from brands
http://www.emarketer.com/Article.aspx?id=1007994
Measuring Video Ads: Metrics for Brand Marketers
Friday, 15. October 2010Quelle: emarketer
Today’s video metrics only partially answer the essential question marketers want to know: Did the ad convince the consumer to buy? Whether the metric data comes from servers (completion rates) or from surveys (awareness), it acts as only a proxy for answering that bottom-line question.
http://www.emarketer.com/Report.aspx?code=emarketer_2000713