Brand | internetnutzung.com - Part 2

Artikel-Schlagworte: „brand“

Survey: 92% of Facebook fans are brand advocates

Thursday, 14. October 2010

Quelle: smartbrief-com-socialmedia

More than 90% of people who “like” a brand on Facebook say they would “probably” or “certainly” recommend that brand to their -More-

Oneupweb Unveils The Bloody Truth About Social Media: FREE WEBINAR. Register for Oneupweb’s FREE webinar on10/20/2010 and Get The Bloody Truth! Does social really work? Is it right for your brand? From Twitter, to Facebook, to Linked In, get the facts you need to succeed. Register today!

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1CEC1F87-4891-4372-B011-4E2BA5E86276%26copyid%3D276C9F72-BC98-450A-987B-D85FC04A7ABE%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=1CEC1F87-4891-4372-B011-4E2BA5E86276

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Schlagworte:92, advocates, brand, facebook, fans, survey
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Article: Food, Drink and Entertainment Top Brand Discussions

Tuesday, 12. October 2010

Quelle: emarketer

Karin von Abrams, Senior Analyst

http://www.emarketer.com/Article.aspx?id=1007983

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Schlagworte:article, brand, discussions, drink, entertainment, food, top
Veröffentlicht in emarkteter | Kommentare geschlossen

Euro RSCG unveils Social brand

Tuesday, 12. October 2010

Quelle: smartbrief-com-iab

Euro RSCG Social is the new moniker for the Havas-owned agency’s social-media initiatives across its various units. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D823D3C54-2B39-4FA1-903A-04F4887EE82F%26copyid%3DC87647E5-F551-46A2-954C-765E7D080479%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=823D3C54-2B39-4FA1-903A-04F4887EE82F

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Schlagworte:brand, euro, rscg, social, unveils
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CNN study shows the effect of sharing on brand loyalty

Saturday, 9. October 2010

Quelle: smartbrief-com-iab

A new study by CNN shows that social media and peer-to-peer recommendations have become important factors in the way people c -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D47352317-9776-47BA-B906-635B23CA2D39%26copyid%3D1A5B340D-CDA5-4868-9BED-B0A5A5772667%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=47352317-9776-47BA-B906-635B23CA2D39

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Schlagworte:brand, cnn, effect, loyalty, sharing, shows, study
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Google tests search ads with brand names of drugs

Tuesday, 5. October 2010

Quelle: smartbrief-com-iab

Google is seeking input from pharmaceutical marketers and the FDA on two potential ad formats that would allow marketers to i -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFA0AB2C6-2B85-4079-8955-9E141CE59823%26copyid%3D249F9631-7F53-4531-A0EA-FEC3E97FAADD%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=FA0AB2C6-2B85-4079-8955-9E141CE59823

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Schlagworte:ads, brand, drugs, google, names, search, tests
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Marketers tap college students as brand ambassadors

Tuesday, 5. October 2010

Quelle: smartbrief-com-iab

American Eagle, Disney and Apple are among the top marketers enlisting college students as sales reps to help them integrate -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFA0AB2C6-2B85-4079-8955-9E141CE59823%26copyid%3D9503B0ED-C1E0-47C0-AC66-55D8E8A88264%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=FA0AB2C6-2B85-4079-8955-9E141CE59823

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Schlagworte:ambassadors, brand, college, marketers, students, tap
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Article: Getting Your Brand On Shopping Lists of Frugal Consumers

Monday, 4. October 2010

Quelle: emarketer

Marketers have a chance to reach consumers in-store, even if they’re not on the list

http://www.emarketer.com/Article.aspx?id=1007964

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Schlagworte:article, brand, consumers, frugal, lists, shopping
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McDonald’s goes social to turn employees into brand ambassadors

Friday, 1. October 2010

Quelle: smartbrief-com-socialmedia

To stir up its employees’ engagement and brand loyalty, McDonald’s is running an in-house talent contest powered by Twitter, -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D11683D33-A79F-4A4A-98B9-A8A72F8915E4%26copyid%3DE6C7C925-CF0B-4026-B452-E704B3419773%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=11683D33-A79F-4A4A-98B9-A8A72F8915E4

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Schlagworte:ambassadors, brand, employees, mcdonald, social, turn
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Affluent Shoppers and Luxury Brand Retailers Online

Thursday, 30. September 2010

Quelle: emarketer

Affluent consumers are the primary shoppers for many different online product categories and retailers. Their influence on ecommerce sales is readily apparent. While households with income of $100,000 or more contributed about only one-third of total US retail online spending in Q2 2010, they accounted for two-thirds of ecommerce growth in that quarter, comScore reported. Marketers who sell high-end goods must understand how the shopping behavior and attitudes of affluent consumers are evolving.

http://www.emarketer.com/Report.aspx?code=emarketer_2000706

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Schlagworte:affluent, brand, luxury, retailers, shoppers
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Seth Godin: How to use engagement to combat brand fatigue

Tuesday, 28. September 2010

Quelle: smartbrief-com-socialmedia

How do marketers reach audiences who have been inundated with advertising clutter? -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D43CDBBD7-B14D-4D6B-AFEC-36F373EAF8A1%26copyid%3DF6301F02-C048-4BAB-9FBE-84AAAAF5C061%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=43CDBBD7-B14D-4D6B-AFEC-36F373EAF8A1

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Schlagworte:brand, combat, engagement, fatigue, godin, seth
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Article: Retargeting Used by Marketers for Cost-Effective Brand Lift

Monday, 27. September 2010

Quelle: emarketer

Good bet for display campaigns

http://www.emarketer.com/Article.aspx?id=1007948

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Schlagworte:article, brand, costeffective, lift, marketers, retargeting
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Brand Marketing Online: Paid, Owned, Earned

Tuesday, 21. September 2010

Quelle: emarketer

Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand. At this phase in brand marketing’s shift to the digital space, it is difficult to judge one media’s value by dollars alone. That said, marketers tend to spend more for paid media than owned or earned. And the trend toward more online brand-focused ad spending is clear: Between 2010 and 2014 it will rise from a 35.7% share to nearly 42%.

http://www.emarketer.com/Report.aspx?code=emarketer_2000686

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Schlagworte:brand, earned, marketing, owned, paid
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Article: How Social Media Is Changing Brand Marketing

Friday, 10. September 2010

Quelle: emarketer

Four in 10 brand marketers think social creates new challenges to maintaining brand integrity

http://www.emarketer.com/Article.aspx?id=1007919

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Schlagworte:article, brand, changing, marketing, media, social
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Is social media diluting your brand?

Friday, 10. September 2010

Quelle: smartbrief-com-socialmedia

A crisis is looming for social-media marketers, writes Chris Perry, as brands risk their very identity in the rush to produce -More-

Using Facebook to Grow Your Business Starts with Open Graph. And Oneupweb. Tapping the buying power of Facebook’s 500 million users starts by integrating Open Graph. Discover why you need to do it and how it will change your search strategy in Oneupweb’s free white paper, The Facebook Fallacy.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFDE08D62-4B2D-4C13-86F6-BA9121CED59D%26copyid%3D3C32DF1B-6F7F-4E00-BE9F-10B6A546D143%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=FDE08D62-4B2D-4C13-86F6-BA9121CED59D

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Schlagworte:brand, diluting, media, social
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

How Whirlpool puts a social spin on its brand

Friday, 10. September 2010

Quelle: smartbrief-com-socialmedia

To maintain a consistent brand identity online, Brian Snyder and Scott Spiegel of Whirlpool say that it’s essential to make b -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFDE08D62-4B2D-4C13-86F6-BA9121CED59D%26copyid%3DDB1878DC-B7CB-4471-B029-2C0B1E59F58E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=FDE08D62-4B2D-4C13-86F6-BA9121CED59D

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Schlagworte:brand, puts, social, spin, whirlpool
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Article: The Thin Line Between Liking a Brand and Liking Its Social Marketing

Wednesday, 8. September 2010

Quelle: emarketer

Liking a brand is not necessarily an invitation to market

http://www.emarketer.com/Article.aspx?id=1007912

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Schlagworte:article, brand, liking, line, marketing, social, thin
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Whom should your brand follow on Twitter?

Wednesday, 18. August 2010

Quelle: smartbrief-com-socialmedia

As companies take to Twitter, they have to decide whom to follow — and it’s best to cast a wide net, writes Rupal Parekh. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9BCCB258-5B8C-42B1-8C9A-9ED8D687780F%26copyid%3D32553392-CCAC-4A8E-BC9D-EF2B5A1CDEC3%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=9BCCB258-5B8C-42B1-8C9A-9ED8D687780F

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Schlagworte:brand, follow, twitter
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Blog: Just 16% of Brand Tweets Engage Others, Compared to 43% of Consumers’

Wednesday, 4. August 2010

Quelle: emarketer

Marketers may not be doing enough to truly engage followers in conversations, according to a white paper on marketer and consumer Twitter usage from 360i.
As reported in the eMarketer [...]

http://www.emarketer.com/blog/index.php/16-marketers-engage-tweets-compared-43-consumers/

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Schlagworte:16, 43, Blog, brand, compared, consumers, engage, tweets
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How to find people who care about your brand

Friday, 30. July 2010

Quelle: smartbrief-com-socialmedia

Marketers used to be able to simply broadcast their message to everyone within earshot, but in the social-media era it’s nece -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD208356C-32AF-4F78-A7A9-9685B37175F8%26copyid%3DBCFFE981-6BC3-41D3-81E2-7B3348070ADD%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D208356C-32AF-4F78-A7A9-9685B37175F8

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Schlagworte:brand, care, find, people
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

4 ways to turn workers into brand ambassadors

Thursday, 29. July 2010

Quelle: smartbrief-com-socialmedia

The social-media revolution is turning every worker into a potential brand ambassador, writes Jolie O’Dell. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D82E297F3-ABD1-4BE6-A044-9A17683FA556%26copyid%3D50A1690E-B88E-4A98-898B-9F8C58983AB8%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=82E297F3-ABD1-4BE6-A044-9A17683FA556

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Schlagworte:4, ambassadors, brand, turn, ways, workers
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10 strategies for promoting your brand on Facebook

Monday, 19. July 2010

Quelle: smartbrief-com-socialmedia

Facebook has enormous potential for marketers, writes Kevin Gibbons, but it’s easy to overlook the basic strategies needed fo -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D63B02A9D-8F74-4CA2-8647-4CE6E12F0071%26copyid%3DA4BF0EA6-72B3-43AD-B026-A012A14B7FC8%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=63B02A9D-8F74-4CA2-8647-4CE6E12F0071

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Schlagworte:10, brand, facebook, promoting, strategies
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Starbucks is first brand with 10 million Facebook fans

Thursday, 15. July 2010

Quelle: smartbrief-com-iab

Starbucks has become the first brand to have 10 million Facebook fans, with Coca-Cola and Skittles trailing with about 6.5 mi -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D55D5F578-089B-473F-92BF-0557B751B769%26copyid%3DB1275F5F-11C0-4F32-8CA2-0C1ABAC7CA13%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=55D5F578-089B-473F-92BF-0557B751B769

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Schlagworte:10, brand, facebook, fans, starbucks
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How social media can humanize your brand

Tuesday, 13. July 2010

Quelle: smartbrief-com-socialmedia

Social media can help huge companies put a more human face on their brand, says Boeing communications chief Todd Blecher. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC0C2C761-B53D-441F-9334-EEDFFCEE29A3%26copyid%3DB8B89C32-DAB4-4817-9C94-3E53E72ACE63%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=C0C2C761-B53D-441F-9334-EEDFFCEE29A3

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Schlagworte:brand, humanize, media, social
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Article: Building Trust Through Brand Monitoring

Thursday, 1. July 2010

Quelle: emarketer

Getting involved in the community—the right way

http://www.emarketer.com/Article.aspx?id=1007777

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Schlagworte:article, brand, building, monitoring, trust
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What Brand Fans Are Worth

Monday, 21. June 2010

Quelle: emarketer

Can a single number capture the value of social followers?

http://www.emarketer.com/Article.aspx?id=1007761

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Schlagworte:brand, fans, worth
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Report: Starbucks is America’s most social brand

Thursday, 10. June 2010

Quelle: smartbrief-com-socialmedia

Starbucks is the most popular U.S. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D910E6CF0-77B7-4440-BA70-FDF33F747897%26copyid%3DD8E18B81-AEBC-4BC6-B71C-8FB2DCC20FDE%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=910E6CF0-77B7-4440-BA70-FDF33F747897

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Schlagworte:america, brand, report, social, starbucks
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Beckham kicks off brand ambassador role for Yahoo!

Wednesday, 9. June 2010

Quelle: smartbrief-com-iab

British soccer star David Beckham has been named a brand ambassador for Yahoo! -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D57CEDDF5-9C7D-4F26-967F-517319E7552A%26copyid%3D11E45ECD-2F80-4196-A11C-24F84BAC0931%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=57CEDDF5-9C7D-4F26-967F-517319E7552A

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Schlagworte:ambassador, beckham, brand, kicks, role, yahoo
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To build a community, look beyond your brand

Tuesday, 8. June 2010

Quelle: smartbrief-com-socialmedia

Texas Instruments’ engineer-to-engineer community is a model example of a business-to-business social strategy in action, wri -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA2470DD9-79EF-4A40-BA17-CDCB33855DA5%26copyid%3DD6B12139-26C7-43E2-B037-A734E8E517A8%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A2470DD9-79EF-4A40-BA17-CDCB33855DA5

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Schlagworte:brand, build, Community
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Brand Interactions on Social Networks

Tuesday, 8. June 2010

Quelle: emarketer

The social networking audience in the US has reached critical mass.
Marketers have been chasing this all-important audience for several
years, using banner ads, branded pages, homepage takeovers, targeted
text ads and search keyword buys. Whether consumers notice, or care,
has been a big question in social media marketing.

http://www.emarketer.com/Report.aspx?code=emarketer_2000694

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Schlagworte:brand, interactions, networks, social
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Hennessy wants younger drinkers to try new "Black" brand

Thursday, 3. June 2010

Quelle: smartbrief-com-iab

Hennessy Black, the first new label from the cognac maker in almost 50 years, is targeting younger drinkers with a digital-ce -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBC2D1959-7B88-4B1D-81C8-5C759747C555%26copyid%3D7B8ACE92-8BAE-42AC-83EB-EC7DB39B8B39%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=BC2D1959-7B88-4B1D-81C8-5C759747C555

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Schlagworte:brand, drinkers, hennessy, quotblackquot, younger
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Why your brand needs a social-media privacy policy

Wednesday, 26. May 2010

Quelle: smartbrief-com-socialmedia

Facebook’s privacy woes will lead to all social brands coming under scrutiny for their handling of customer data, writes Jay -More-

Shiv Singh dials financial pros into social media

Execs from ING Direct, John Hancock, Moody’s, MetLife, Raymond James & Oppenheimer Funds will be dialed into SmartBrief’s June 8th Social Media Meets Finance Webinar. Get your CFO, financial planner or banker up to speed. Just a few spots are left — Register now!

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D561F85D1-DA40-4E3F-BE58-706B630195BD%26copyid%3DFE46F119-8CF9-441A-A00E-EE375E8D1C70%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=561F85D1-DA40-4E3F-BE58-706B630195BD

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Schlagworte:brand, policy, privacy, Socialmedia
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

6 ways to find your brand’s voice

Wednesday, 5. May 2010

Quelle: smartbrief-com-socialmedia

Social marketers need to stop actively promoting themselves and allow their brand identity to speak for itself, writes Michae -More-

Experts breakdown the nuts and bolts of social media

Conversations among your customers are taking place daily across traditional media outlets, public forums and customer feedback channels. With social media analytics you can capture, integrate, analyze and report on what’s being said and gain insight into what’s really important to your customers. Click here to learn more.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D660609B5-A510-4A1B-90CE-6C6B9BC83BC7%26copyid%3D7941D6AE-60CE-4437-AD7A-ABD0BE45CA80%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=660609B5-A510-4A1B-90CE-6C6B9BC83BC7

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Schlagworte:6, brand, find, voice, ways
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Improvised social campaign doubles tea brand’s sales

Monday, 3. May 2010

Quelle: smartbrief-com-socialmedia

Steaz, an organic-tea brand, used a Facebook-focused social-media campaign to double its sales in just two months, helping to -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D96F45A4A-6472-41C8-BD68-E203FAF6DD43%26copyid%3DBA6CDC40-B4F6-4C10-8C3F-A552DAE409B3%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=96F45A4A-6472-41C8-BD68-E203FAF6DD43

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Schlagworte:brand, campaign, doubles, improvised, sales, social, tea
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Magnum asks contestants to sing its brand’s tune

Wednesday, 28. April 2010

Quelle: smartbrief-com-iab

Magnum, Trojan’s specialty line of large condoms and the frequent stuff of rap lyrics, is launching its first ad effort. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4FC5EC60-76E2-430B-9F49-82E5041E8277%26copyid%3D7B092A72-9806-441D-A160-337D36417AD3%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=4FC5EC60-76E2-430B-9F49-82E5041E8277

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Schlagworte:asks, brand, contestants, magnum, sing, tune
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Brand Safety Concerns Hurt Display Ad Growth

Tuesday, 27. April 2010

Quelle: emarketer

Marketers not satisfied with transparency

http://www.emarketer.com/Article.aspx?id=1007661

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Schlagworte:ad, brand, concerns, display, growth, hurt, safety
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Facebook ads have better brand recall when part of user feed

Tuesday, 20. April 2010

Quelle: smartbrief-com-iab

Ads on Facebook that mention users’ friends as fans of the brand generated a 16% higher recall, while those that were part of -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D24C115EA-A65D-4E9D-8EAE-D32B0A769EE5%26copyid%3DCD727823-9F30-4812-A685-13C206574286%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=24C115EA-A65D-4E9D-8EAE-D32B0A769EE5

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Schlagworte:ads, brand, facebook, feed, part, recall, user
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