Article: National Brands Look to Local Online Efforts
Thursday, 15. December 2011Quelle: emarketer
Online accounting for more local ad spending as local makes up a greater share of digital total
http://www.emarketer.com/Article.aspx?id=1008730
Artikel-Schlagworte: „brands“
Brands explore meaning of "real-time" marketing
Friday, 2. December 2011Article: Will Brands Be Successful on Google+?
Wednesday, 30. November 2011Quelle: emarketer
Consumer participation and engagement with brand pages isn’t as high as on Facebook
http://www.emarketer.com/Article.aspx?id=1008712
3 ways brands make shopping more social
Thursday, 24. November 2011Quelle: smartbrief-com-socialmedia
Social shopping is still in its infancy, but a number of key strategies are emerging as brands dedicate greater resources to -More-
Brands are getting better at tapping online communities
Tuesday, 22. November 2011Quelle: smartbrief-com-socialmedia
Brands are getting better at building and leveraging online communities, but still aren’t engaging their customers as well as -More-
Should brands steer customers to Facebook, or to a corporate website?
Saturday, 19. November 2011Quelle: smartbrief-com-socialmedia
Research shows that branded websites are taking a traffic hit as users flock to brands’ Facebook pages instead, Dave Chaffey -More-
Google+ to let brands use management platforms
Thursday, 17. November 2011Quelle: smartbrief-com-socialmedia
Google is teaming with some professional social media brand-management platforms, including Buddy Media, Hearsay Social and H -More-
Fashion brands find compelling video outlet online
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Fashion brands that couldn’t afford television are finding video avenues online. -More-
Fashion brands find a compelling video outlet online
Wednesday, 16. November 2011Quelle: smartbrief-com-socialmedia
Fashion brands that couldn’t afford television ads are finding video avenues online. -More-
Brands are told that Google+ contests aren’t kosher
Thursday, 10. November 2011Quelle: smartbrief-com-socialmedia
The terms of service for brands using Google+ suggest that marketers won’t be allowed to hold contests or promotions on their -More-
Dx3 Canada – The Canadian trade show were business gets digital – Dx3 Canada is Canada’s only trade show for digital marketers, digital advertisers and digital retailers. January 25-26th 2012, Metro Toronto Convention Centre. Click here to participate.
How Coke became one of the biggest social brands
Thursday, 10. November 2011Quelle: smartbrief-com-socialmedia
Coca-Cola is one of the most buzzed-about brands on Facebook and Twitter because the brand took social tools seriously early -More-
Half of Twitter users who follow brands say they buy more
Wednesday, 9. November 2011Quelle: smartbrief-com-iab
Half of Twitter users who follow brands on the network say they’re more likely to make purchases, and a larger proportion say -More-
Google+ throws open the doors for brands
Wednesday, 9. November 2011Quelle: smartbrief-com-socialmedia
Google+ has unveiled Pages, its version of branded fan pages. -More-
Brands learn that old-school PR can’t handle social media storms
Tuesday, 8. November 2011Quelle: smartbrief-com-socialmedia
A tweet can turn into a social media disaster for brands if not handled quickly, Alexandra Bruell writes. -More-
Most bloggers post about brands, survey shows
Tuesday, 8. November 2011Quelle: smartbrief-com-socialmedia
Two-thirds of bloggers write about brands, and 37% say they make a living doing it, according to Technorati’s State of the Bl -More-
Article: What Twitter Users Think About the Brands They Follow
Tuesday, 8. November 2011Quelle: emarketer
Followers are a loyal base of current customers
http://www.emarketer.com/Article.aspx?id=1008675
Facebook will find a way to make brands pay
Saturday, 5. November 2011Quelle: smartbrief-com-socialmedia
Advertisers reportedly are reluctant to spend much cash on direct Facebook advertising, preferring instead to buy off-site ad -More-
Brands partner with blogs
Friday, 4. November 2011Quelle: smartbrief-com-iab
Brands are increasingly willing to take the risk of participating in online conversations that may lead to negative feedback, -More-
"Social Sentiment Slider" from Yahoo! may help brands go social
Friday, 4. November 2011Can Facebook persuade brands to pay up?
Thursday, 3. November 2011Quelle: smartbrief-com-socialmedia
Brands have shown an affinity for Facebook, but they’re reluctant to shell out serious cash for their social media campaigns -More-
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
Klout picks up pace, partners with more brands
Thursday, 3. November 2011Quelle: smartbrief-com-socialmedia
Klout has completed about 100 deals since it started partnering with brands in 2010, and it’s ramping up its activities, with -More-
Turning brands into online destinations
Wednesday, 2. November 2011Quelle: smartbrief-com-iab
British TV producer Mark Burnett’s Vimby digital production studio is reaching out to major brands with stories produced for -More-
Consumers aren’t buying the brands they want
Wednesday, 2. November 2011Quelle: smartbrief-com-iab
ComScore Chairman Gian Fulgoni, writing in Advertising Age, says cash-strapped consumers aren’t buying their favorite brands -More-
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• Exclusive representation of premium sites plus the reach & targeting capabilities of a video network
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Facebook revamp boosts brands’ reach, reduces frequency, study finds
Monday, 31. October 2011Quelle: smartbrief-com-socialmedia
Facebook’s recent overhaul has increased brands’ reach in terms of the total number of people that see any given message, but -More-
Big brands seek social media directors
Friday, 28. October 2011Quelle: smartbrief-com-iab
Major brands increasingly are creating new executive marketing roles within their ranks for individuals with expertise in soc -More-
Article: When Consumers Tweet Complaints, Should Brands Respond?
Wednesday, 26. October 2011Quelle: emarketer
Consumers view brands that respond via Twitter positively
http://www.emarketer.com/Article.aspx?id=1008659
ReachBuddy lets brands build standalone Facebook apps
Friday, 21. October 2011Quelle: smartbrief-com-socialmedia
Social media tool ReachBuddy, which lets companies design Facebook applications, is winning the business of brands such as th -More-
10 luxury brands succeeding with social media
Saturday, 15. October 2011Quelle: smartbrief-com-socialmedia
Many prominent luxury brands are starting to get the hang of social media, writes Rachel Lamb. -More-
Study: 84% of global brands lack world-class social strategies
Friday, 14. October 2011Quelle: smartbrief-com-socialmedia
Global brands are struggling to take advantage of social media, according to a survey of top executives. -More-
Cash In on the Social Media Goldmine in Your Own Back-Yard! Local businesses are demanding social media managers. We train, and give you everything you need to sign them up for a lucrative monthly income… and we do the work FOR you! Click here to learn more.
Mothers "like" brands but don’t like too many offers
Tuesday, 11. October 2011Quelle: smartbrief-com-iab
While 44% of mothers say they’ve viewed direct marketing offers from brands they have “liked” on Facebook and almost as many -More-
Get your social marketing industry news fix with the Vitrue Social Marketing Minute, a video series on social marketing thought leadership featuring brand marketers, community managers, authors and experts in the industry. Watch this Vitrue’s Social Marketing Minute as Intel’s Ekaterina Walter gives her thoughts on delivering consumer value.
Facebook looks to get cozy with big brands
Tuesday, 11. October 2011Quelle: smartbrief-com-iab
Facebook is wooing major marketers in the hopes of securing highly lucrative advertising deals before the social site goes pu -More-
Article: What Do Facebook Users Expect from Brands?
Friday, 7. October 2011Quelle: emarketer
Facebook users have both positive and negative expectations when “liking” a brand
http://www.emarketer.com/Article.aspx?id=1008630
Facebook apps help brands link users to loyalty accounts
Tuesday, 4. October 2011Quelle: smartbrief-com-socialmedia
Marketers are increasingly designing Facebook applications in ways that allow them to trace connections between online users -More-
Why brands need to learn to play digital softball
Tuesday, 4. October 2011Quelle: smartbrief-com-socialmedia
“Playing softball” is the key to winning over people online, SmartBrief’s James daSilva writes. -More-
LinkedIn: Brands should get busy attracting users
Friday, 30. September 2011Quelle: smartbrief-com-iab
Noting that consumers appear to have only a very limited appetite for following brands, LinkedIn says companies are well advi -More-
Most brands fail to reach out to Hispanics, study finds
Thursday, 29. September 2011Quelle: smartbrief-com-socialmedia
Brands are failing to reach out effectively to Hispanic social media users, according to a survey by Latinum. -More-
Brands take note as Tumblr takes off
Tuesday, 27. September 2011Quelle: smartbrief-com-socialmedia
Tumblr has overtaken WordPress as the most popular blogging platform, and as of this month it is hosting more than 29 million -More-
Why Facebook’s Ticker is a big deal for brands
Tuesday, 27. September 2011Quelle: smartbrief-com-socialmedia
Facebook’s Ticker widget is no Twitter-killer, pundits say, but it could change the way brands reach the social network’s use -More-
Social media guidelines set a path for alcohol brands’ marketing
Friday, 23. September 2011Quelle: smartbrief-com-socialmedia
The Distilled Spirits Council of the United States has joined with Europe’s Forum for Responsible Drinking to offer social me -More-
Brands in (E)Motion
Wednesday, 21. September 2011Quelle: internet-world-business
Eine vermarkterübergreifende Grundlagen-Studie von Interactive Media, United Internet Media und Yahoo Deutschland hat die Wirkung von unterschiedlichen Bewegtbildformaten untersucht. Ergebnis: Video Ads steigern die Werbewirkung, doch die unterschiedlichen Formate zahlen unterschiedlich auf die Kampagnenziele ein.
Report: Social campaigns to boost luxury brands’ e-sales by 20% a year
Saturday, 17. September 2011Quelle: smartbrief-com-socialmedia
Online sales by luxury brands could climb by 20% annually by mid-decade thanks to the sector’s increasing acceptance of socia -More-
50 Restaurant Social Media Experts Share Their Secrets with You
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On September 18-20, restaurant industry professionals will gather in San Francisco for Foodservice Social Media Universe where they will learn best practices for developing and executing a profitable social media strategy. Register now using discount code SB2011 and Save $100!
Brands embed in story lines of online shows
Thursday, 15. September 2011Quelle: smartbrief-com-iab
Kmart is sponsoring the online program “First Day,” a comedy series targeting teenage girls, and it is taking an active hand -More-
Digital marketing is a delicate proposition for luxury brands
Wednesday, 14. September 2011Quelle: smartbrief-com-iab
Luxury brands face a quandary with digital marketing, whose democratizing, common-denominator nature cuts across the grain of -More-
Luxury brands struggle to learn to love social media
Wednesday, 14. September 2011Quelle: smartbrief-com-socialmedia
Many luxury retailers and designers are struggling to use social media to elevate their brands, as some companies are wary of -More-
Increase Likes and engage existing fans with Facebook contests. Download our new report, Facebook Contests: A Step-by-Step Guide for Marketers, to learn the most important steps to ensure a successful promotion. Get your free guide here.
New top-level domain names are a burden for brands
Wednesday, 7. September 2011Quelle: smartbrief-com-iab
The necessity for brands to channel resources to defend their brand equity and names with the addition of new top-level doma -More-
Tumblr’s blogger campaign rubs fashion brands the wrong way
Saturday, 3. September 2011Quelle: smartbrief-com-socialmedia
Fashion brands are up in arms over a Tumblr promotion that saw the network send bloggers to Fashion Week, promising them excl -More-
Consumer brands double down on digital
Friday, 2. September 2011Quelle: smartbrief-com-iab
CPG companies were slow to adopt digital marketing, but they are taking the plunge as more consumers buy food and personal-ca -More-
Brands, media with visual appeal warm up to Tumblr
Wednesday, 31. August 2011Quelle: smartbrief-com-iab
Blogging platform Tumblr is winning over fashion retailers and certain media that find more engaging ways to connect with use -More-
Article: How Younger Adults React to Brands on Social Networks
Monday, 29. August 2011Quelle: emarketer
Do millennials really interact most with brands on social sites?
http://www.emarketer.com/Article.aspx?id=1008564
Article: Brands in Asia-Pacific Find Success Building Trust Online
Monday, 22. August 2011Quelle: emarketer
Digital media drives interest in top brands among consumers in Asia-Pacific
http://www.emarketer.com/Article.aspx?id=1008551