Brands | internetnutzung.com - Part 2

Artikel-Schlagworte: „brands“

Why brands should put Twitter first

Friday, 19. August 2011

Quelle: smartbrief-com-socialmedia

Twitter users have far more clout than Facebook or LinkedIn users when it comes to influencing consumer perceptions of a bran -More-

Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD188C4B7-4502-4FD2-8546-9C449C17E66B%26copyid%3D119FFB68-34B5-4C47-B815-FC648D585D87%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=D188C4B7-4502-4FD2-8546-9C449C17E66B

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Schlagworte:brands, put, twitter
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Article: Focus on Fit Helps Brands Win in Online Gaming Space

Friday, 19. August 2011

Quelle: emarketer

Chris Miller
EVP, Group Management Director, Digital
Draftfcb Chicago

http://www.emarketer.com/Article.aspx?id=1008548

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Schlagworte:article, brands, fit, focus, gaming, helps, space, win
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What brands must consider before starting a Facebook page

Thursday, 18. August 2011

Quelle: smartbrief-com-socialmedia

Brands should think carefully before starting a Facebook page, Emily Peterson writes. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE3C0C959-AE3B-4D06-95C3-E002FBB1FEBE%26copyid%3D5403B4F3-FD82-44CC-9FC1-70DB324CBB77%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=E3C0C959-AE3B-4D06-95C3-E002FBB1FEBE

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Schlagworte:brands, facebook, page, starting
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Why Facebook is a good fit for luxury brands

Wednesday, 17. August 2011

Quelle: smartbrief-com-socialmedia

The personal endorsements made possible by Facebook make the social network a perfect fit for luxury brands looking to emphas -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE785B464-24D0-4CB5-8BF6-E3054B1FD1FE%26copyid%3D8F4071A0-4FBF-4D84-8088-187BCC7B8551%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=E785B464-24D0-4CB5-8BF6-E3054B1FD1FE

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Schlagworte:brands, facebook, fit, good, luxury
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Global brands struggle with social xenophobes

Saturday, 13. August 2011

Quelle: smartbrief-com-socialmedia

Coca-Cola drew fire from some Facebook users this week after a glitch in its geo-tagging system saw posts in Portuguese and R -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D6CDE9AEA-DD39-4452-8398-C507B11F9DCB%26copyid%3D0279D522-11A6-4C07-868B-A74E12E373C5%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=6CDE9AEA-DD39-4452-8398-C507B11F9DCB

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Schlagworte:brands, global, social, struggle, xenophobes
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Luxury brands have nothing to fear from Facebook commerce

Saturday, 6. August 2011

Quelle: smartbrief-com-socialmedia

Some luxury brands are reluctant to dabble in Facebook commerce for fear that it might degrade the brand’s image, writes Kayl -More-

Social Media Consulting Manager

NM Incite

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7C2C5553-1665-46E5-AE32-B127835D5E27%26copyid%3D0A7DFC3D-ED13-4B4D-B6C9-57F3349BC37E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7C2C5553-1665-46E5-AE32-B127835D5E27

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Schlagworte:brands, commerce, facebook, fear, luxury
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Brands tout social sites in online ads

Friday, 5. August 2011

Quelle: smartbrief-com-iab

As brands seek to enhance their social media standing with consumers, they increasingly are turning to online ads that plug t -More-

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Schlagworte:ads, brands, sites, social, tout
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Social media lets brands target India’s poorest consumers

Friday, 5. August 2011

Quelle: smartbrief-com-socialmedia

India’s poorest people may not have running water, but they often have Facebook-equipped mobile phones — and that’s giving b -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DABD4ABDC-56D8-4829-B496-078499492434%26copyid%3D508627FE-8AC1-450E-B084-75702FF9F630%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=ABD4ABDC-56D8-4829-B496-078499492434

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Schlagworte:brands, consumers, india, lets, media, poorest, social, target
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Why brands should stop tweeting until they learn to communicate

Thursday, 4. August 2011

Quelle: smartbrief-com-socialmedia

It’s easy to give your brand a Twitter account, but much harder to figure out what to actually tweet about, writes Noah Brier -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D22116D85-B66F-4578-8FB9-51B25E19D803%26copyid%3D611F3C6B-7A25-4E41-866D-C116E5146F7B%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=22116D85-B66F-4578-8FB9-51B25E19D803

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Schlagworte:brands, communicate, learn, stop, tweeting
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Brands are handing social media over to one agency

Tuesday, 2. August 2011

Quelle: smartbrief-com-iab

Marketing in social media is an especially complex world where more companies are finding it makes sense to hire one agency t -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7926D66B-8E35-4B96-BA4D-6CE7997F6696%26copyid%3D9B6C0639-48DA-43B1-8507-5EE047FA577A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=7926D66B-8E35-4B96-BA4D-6CE7997F6696

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Schlagworte:agency, brands, handing, media, social
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Facebook is an impression multiplier for brands

Friday, 29. July 2011

Quelle: smartbrief-com-iab

Facebook friends, on average, can extend a brands’ reach to an additional 34 Facebook users, according to a comScore study. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB6BECEC2-42BF-46D6-81A3-21E29C277EEB%26copyid%3D494B6074-7330-4FF5-ABE6-85C0FD420A52%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=B6BECEC2-42BF-46D6-81A3-21E29C277EEB

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Schlagworte:brands, facebook, impression, multiplier
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Cart without horse. Medium without message. Marketing without purpose. … Is it really so unfashionable for brands to ask for the sale?

Friday, 29. July 2011

Quelle: smartbrief-com-socialmedia

Jonathan Salem Baskin, global brand strategist, writing in Advertising Age -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D92B60D10-998D-4B30-9B46-62B82ECC14D6%26copyid%3DDC82EE5C-0F50-47FD-BE85-40A6298D742F%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&i=92B60D10-998D-4B30-9B46-62B82ECC14D6

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Schlagworte:brands, cart, horse, marketing, medium, message, purpose, sale, unfashionable
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

Report reveals value of Facebook news feed for brands

Thursday, 28. July 2011

Quelle: smartbrief-com-socialmedia

Brands should focus more on their Facebook news feed than on applications for pages on the social network, as indicated by co -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D5732E157-EF38-4137-82A7-DA1D2FDDF45F%26copyid%3DDE98BAC8-0D3A-43DC-9E61-7671F0687D15%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=5732E157-EF38-4137-82A7-DA1D2FDDF45F

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Schlagworte:brands, facebook, feed, news, report, reveals
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Car brands look for "likes" from Facebook friends

Tuesday, 26. July 2011

Quelle: smartbrief-com-iab

General Motors vehicle brands GMC and Buick, working with digital shop MRM Worldwide, are using Facebook to help track the re -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9CFAFAE6-4E2F-4D8B-A536-266779D4BB61%26copyid%3DC346CB1D-2560-4331-853C-A54D00909458%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9CFAFAE6-4E2F-4D8B-A536-266779D4BB61

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Schlagworte:brands, car, facebook, friends, quotlikesquot
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How brands can get started on Google+

Tuesday, 26. July 2011

Quelle: smartbrief-com-socialmedia

Marketers shouldn’t wait around to get started with Google+, writes Heidi Cohen. -More-

Spam vs. Your Brand: How to Win the Battle with Effective Moderation

Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We’ll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue’s latest Whitepaper on Spam Moderation now.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3264167A-7002-485C-9266-0243C73A0D06%26copyid%3D0B2CCCDF-7DDB-4DEA-BFB8-ABDFC1C30BC1%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=3264167A-7002-485C-9266-0243C73A0D06

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Schlagworte:brands, google, started
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How Brands Co-Create Value with Customers

Tuesday, 26. July 2011

Quelle: emarketer

Customers want deeper engagement with the brands and products they care about. Innovative companies are rising to the challenge, realizing that customer collaboration is vital to keeping a competitive edge. Co-creation is catching on with many brands.

http://www.emarketer.com/Report.aspx?code=emarketer_2000809

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Schlagworte:brands, cocreate, customers
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Article: Brands and Consumers Create Value Together

Tuesday, 26. July 2011

Quelle: emarketer

Collaborating from idea generation to customer service

http://www.emarketer.com/Article.aspx?id=1008511

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Schlagworte:article, brands, consumers, create
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Can big brands learn to go local on Facebook?

Wednesday, 20. July 2011

Quelle: smartbrief-com-socialmedia

Small businesses are generally more successful than huge corporations at leveraging their Facebook fans, writes Dave Williams -More-

Social Media Consulting Manager

NM Incite

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE406F20C-EB8A-4A55-B89B-25550CCC663A%26copyid%3DEB1A6166-3E13-4B13-B11D-E0BE141EBE17%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=E406F20C-EB8A-4A55-B89B-25550CCC663A

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Schlagworte:brands, facebook, learn, local
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Article: Brands Go Head-to-Head in Competition for Search Terms

Wednesday, 20. July 2011

Quelle: emarketer

Keyword battles costly for brands

http://www.emarketer.com/Article.aspx?id=1008504

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Schlagworte:article, brands, competition, headtohead, search, terms
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About half of social media users give brands feedback online

Saturday, 16. July 2011

Quelle: smartbrief-com-socialmedia

Customers are embracing social channels as a way to communicate directly with brands, with 53% of social media users saying t -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D95DF5F05-DF7F-49B3-A771-06F8160C027B%26copyid%3D096A174A-D9E8-4655-A15B-F24D3E5B6717%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=95DF5F05-DF7F-49B3-A771-06F8160C027B

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Schlagworte:brands, feedback, give, media, social, users
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Brands go back to school to get social-marketing help

Saturday, 12. March 2011

Quelle: smartbrief-com-iab

Sprint Nextel, Mattel and Levi Strauss are among the brands sponsoring university-level social-marketing classes in exchange -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D12AFAD67-6869-4CA7-AB14-16383DEF692B%26copyid%3DD7F4D87F-02F3-4DB8-834E-EC6F6E5D5597%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=12AFAD67-6869-4CA7-AB14-16383DEF692B

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Schlagworte:brands, school, socialmarketing
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The secret of 5 major brands’ social successes

Thursday, 9. December 2010

Quelle: smartbrief-com-socialmedia

Major brands such as Dell, Ford and Intel have had big successes running their own social-media marketing, sales and customer -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA4757A11-7F4F-459B-AD86-FC4027E5CCB2%26copyid%3DD4A6C245-0DFC-4198-8957-C60F736D23ED%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A4757A11-7F4F-459B-AD86-FC4027E5CCB2

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Schlagworte:5, brands, major, secret, social, successes
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Luxury brands expand their global reach online

Monday, 22. November 2010

Quelle: smartbrief-com-iab

More luxury brands are tailoring their selling strategies to fit online marketplaces, in an effort to reach high-fashion fans -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D0CECCE4A-D11B-472D-97F3-D617C5474E9D%26copyid%3DA143C32B-BA0C-48F1-AE65-BC2D8D615E70%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=0CECCE4A-D11B-472D-97F3-D617C5474E9D

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Schlagworte:brands, expand, global, luxury, reach
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RadiumOne develops tool to inspire users to "Like" brands

Thursday, 18. November 2010

Quelle: smartbrief-com-iab

Startup ad network RadiumOne has created a “like retargeting” tool that gives marketers the ability to expand their pool of F -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC08C0FB3-5CF3-4C4D-9460-97EA09342941%26copyid%3DFE658DF6-403F-44CC-AA3A-DAADFDFDC0D0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=C08C0FB3-5CF3-4C4D-9460-97EA09342941

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Schlagworte:brands, develops, inspire, quotlikequot, radiumone, tool, users
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Article: Could Brands Improve Their Outreach to Bloggers?

Thursday, 18. November 2010

Quelle: emarketer

Many say they are not respected by brands

http://www.emarketer.com/Article.aspx?id=1008050

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Schlagworte:article, bloggers, brands, improve, outreach
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Brands see "massive" potential in location-based apps

Tuesday, 16. November 2010

Quelle: smartbrief-com-iab

Location-based mobile applications, which offer incentives for consumers to pick up products and put them in shopping carts, -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D146C94D4-D083-48B4-89B9-AE13F60443C5%26copyid%3D652EB7F4-8093-4592-8D93-E4F884B9A7F0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=146C94D4-D083-48B4-89B9-AE13F60443C5

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Schlagworte:apps, brands, locationbased, potential, quotmassivequot
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Why brands should archive their Facebook pages

Saturday, 13. November 2010

Quelle: smartbrief-com-socialmedia

Brands should get into the habit of backing up their Facebook pages regularly, using third-party applications to download rec -More-

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Schlagworte:archive, brands, facebook, pages
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Super Bowl presents big opportunity for social brands

Friday, 12. November 2010

Quelle: smartbrief-com-socialmedia

Social media will play a larger role in advertising during the 2011 Super Bowl than ever before, so brands should start worki -More-

Acting on Customer Intelligence from Social Media

Social media not only engages your customers and increases brand awareness, but it drives traffic in-store and online — at a much lower cost than traditional advertising. Read about how to add social marketing to your mix with tips and best practices from social media experts Chris Brogan and John Bastone. Download white paper.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D200B7B95-BFB8-45E1-94E8-345275815A4F%26copyid%3DC17CB816-4329-4467-9548-89E764AF9AD9%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=200B7B95-BFB8-45E1-94E8-345275815A4F

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Schlagworte:bowl, brands, opportunity, presents, social, super
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Are brands’ incentives bad for social networks?

Wednesday, 10. November 2010

Quelle: smartbrief-com-socialmedia

Studies show that people who are paid to do something are more inclined to quit when payments cease than people who were neve -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3B584702-F048-4EB7-A97C-17E562321834%26copyid%3D6C773483-1A23-4487-837B-473EF3C8D9CC%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=3B584702-F048-4EB7-A97C-17E562321834

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Schlagworte:bad, brands, incentives, networks, social
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Is Twitter planning to let brands stake a claim to locations?

Tuesday, 9. November 2010

Quelle: smartbrief-com-socialmedia

Twitter watchers say they have noticed an intriguing development: The location for Twitter’s headquarters on the site’s Place -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D17AA1511-9D81-4475-B071-6F00B86969B4%26copyid%3D55CE105D-122D-4540-8F3B-20C23596E4A2%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=17AA1511-9D81-4475-B071-6F00B86969B4

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Schlagworte:brands, claim, locations, planning, stake, twitter
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Average consumer follows fewer than 5 brands, study finds

Saturday, 6. November 2010

Quelle: smartbrief-com-socialmedia

The average consumer is willing, but not necessarily eager, to connect to brands on Facebook or other social platforms, accor -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DE6BBA96F-E04E-4D14-8D05-3DF0BAC47502%26copyid%3DA5AB0B14-493B-49A8-9634-C948A7237912%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=E6BBA96F-E04E-4D14-8D05-3DF0BAC47502

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Schlagworte:5, average, brands, consumer, finds, study
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Brands get new beachhead on LinkedIn

Wednesday, 3. November 2010

Quelle: smartbrief-com-socialmedia

LinkedIn is giving brands more ways to connect with its users, adding brand-recommendation tools to its company pages and let -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D86E4DC3D-B7CF-4812-982B-1D802EA2E83A%26copyid%3D9C542607-53FE-4BB4-8030-7E17494C694E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=86E4DC3D-B7CF-4812-982B-1D802EA2E83A

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Schlagworte:beachhead, brands, linkedin
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Twitter lets brands buy in-stream advertising

Wednesday, 3. November 2010

Quelle: smartbrief-com-socialmedia

Twitter has started allowing firms to buy ads that will be inserted directly into users’ timelines, with brands such as Virgi -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D86E4DC3D-B7CF-4812-982B-1D802EA2E83A%26copyid%3DD474E17B-77D8-4C02-91DE-A0064E6CE3B9%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=86E4DC3D-B7CF-4812-982B-1D802EA2E83A

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Schlagworte:advertising, brands, buy, instream, lets, twitter
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Can brands’ social-media policies prevent online meltdowns?

Thursday, 28. October 2010

Quelle: smartbrief-com-socialmedia

Companies are increasingly seeking to eliminate embarrassing social-media gaffes by issuing detailed guidelines for employees -More-

Scroll down to browse new social media job opportunities.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.

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Schlagworte:brands, meltdowns, policies, prevent, Socialmedia
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Brands give reasons to "like" them

Tuesday, 26. October 2010

Quelle: smartbrief-com-iab

Marketers are luring Facebook fans by offering incentives and coupons that get more valuable as more people “like” the brand. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD2E6096E-BD87-4483-A04F-76F01B0A0B86%26copyid%3D756A59A4-0863-4C5F-9069-2B16EE8E4576%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D2E6096E-BD87-4483-A04F-76F01B0A0B86

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Schlagworte:brands, give, quotlikequot, reasons
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Snowballing incentives help brands expand Facebook communities

Tuesday, 26. October 2010

Quelle: smartbrief-com-socialmedia

Several brands have found social-media success using incentives to lure fans to “like” their Facebook pages — especially whe -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D52602A85-EC03-4723-A4D2-CF4050E553C6%26copyid%3DB038B176-62F5-4AD9-B254-EB4D8AED49EB%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=52602A85-EC03-4723-A4D2-CF4050E553C6

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Schlagworte:brands, communities, expand, facebook, incentives, snowballing
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National brands should go local to boost sales

Friday, 22. October 2010

Quelle: smartbrief-com-socialmedia

National brands should work with their local outlets on targeted social-media campaigns, writes Gregg Stewart. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2BF656-3769-4668-A451-B9F18841DB63%26copyid%3DAB3B7B22-D295-4FA3-A01E-7336D4FE4603%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7E2BF656-3769-4668-A451-B9F18841DB63

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Schlagworte:boost, brands, local, national, sales
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3 brands that use social media to unite their customers

Friday, 22. October 2010

Quelle: smartbrief-com-socialmedia

Companies are increasingly seeking ways to help their fans strike up brand-centric online conversations with each other. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E2BF656-3769-4668-A451-B9F18841DB63%26copyid%3DB5C42B16-0289-45BA-80D6-9F852BB1EBD4%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=7E2BF656-3769-4668-A451-B9F18841DB63

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Schlagworte:3, brands, customers, media, social, unite
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Big brands share their love for social media

Saturday, 16. October 2010

Quelle: smartbrief-com-socialmedia

Marketing chiefs from some of biggest U.S. -More-

The Premier Online Marketing Education Event — Registration Now Open. The 6th Annual Online Marketing Summit (OMS) is coming back to San Diego this February. Learn best practices in Social Media, Search, Email & more from the top experts & practitioners at Dell, Cisco, Intel, Facebook, DuPont, Salesforce & Youtube sensation Justin Bieber. Register now for group and earlybird savings.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DA56DBA14-77EA-402E-81EA-DEA637580E09%26copyid%3DC54149EA-6AB1-43BF-8B19-602C7A8863F7%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=A56DBA14-77EA-402E-81EA-DEA637580E09

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Schlagworte:brands, love, media, share, social
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Landor: Facebook, Nintendo are among top Breakaway Brands

Friday, 15. October 2010

Quelle: smartbrief-com-iab

Facebook, BlackBerry, Nintendo, Google and Apple made the top 10 of the Breakaway Brands list compiled by Landor Associates, -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCB421478-151E-491B-ADC5-9C846689ACD7%26copyid%3DC36A59BC-B77D-4060-AF7C-4B52F732A396%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=CB421478-151E-491B-ADC5-9C846689ACD7

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Schlagworte:among, brands, breakaway, facebook, landor, nintendo, top
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Why brands shouldn’t rely on a single social-media ad agency

Thursday, 7. October 2010

Quelle: smartbrief-com-socialmedia

Big brands shouldn’t try to rely on a single agency for all their social-media-marketing needs, according to senior marketers -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1BCC7A43-A283-45D3-AF3B-E03C7E7A0A21%26copyid%3DD00E38BC-5B8D-451E-977A-8FC949138451%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=1BCC7A43-A283-45D3-AF3B-E03C7E7A0A21

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Schlagworte:ad, agency, brands, rely, shouldnt, single, Socialmedia
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen

This week’s poll question comes from Mirna Bard, one of our SmartBlog on Social Media poll blogger finalists.Because of the social-media shift, do you think consumers are looking to be treated and spoken to as individuals instead of unknown statistics by brands?

Thursday, 7. October 2010

Quelle: smartbrief-com-socialmedia

-More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D1BCC7A43-A283-45D3-AF3B-E03C7E7A0A21%26copyid%3D1E2F35D1-1C9D-45E7-8974-BFB57272829F%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=1BCC7A43-A283-45D3-AF3B-E03C7E7A0A21

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Schlagworte:bard, blogger, brands, consumers, finalistsbecause, individuals, media, mirna, poll, question, shift, smartblog, social, Socialmedia, spoken, statistics, treated, unknown, week
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Report: Brands are reluctant to spend on social-media campaigns

Saturday, 2. October 2010

Quelle: smartbrief-com-socialmedia

More than a quarter of companies say they aren’t spending a dime on social-media marketing efforts, while another third say t -More-

Socialite is the new security management and compliance solution for social networks, providing granular control of Facebook, LinkedIn and Twitter. Designed specifically for financial services organizations and utilities companies determined to meet the necessary regulatory requirements. Click here to learn more.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D11C08A8B-9F91-4B45-8B97-CCE6060CB72A%26copyid%3D77A38F10-76DA-479A-98B8-470B76DDD88A%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=11C08A8B-9F91-4B45-8B97-CCE6060CB72A

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Schlagworte:brands, campaigns, reluctant, report, Socialmedia, spend
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Twitter’s ad program focuses on top brands

Thursday, 30. September 2010

Quelle: smartbrief-com-iab

Twitter, despite reportedly high demand from marketers, is only allowing a limited number of campaigns while it develops its -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3DD2E3F6-9105-4FC2-BC24-7D5987E40654%26copyid%3D8762A188-58A4-47D9-8B00-519FE9ED2D48%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3DD2E3F6-9105-4FC2-BC24-7D5987E40654

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Schlagworte:ad, brands, focuses, program, top, twitter
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NBCU unveils index of brands most important to women

Wednesday, 29. September 2010

Quelle: smartbrief-com-iab

Woman at NBCU, a female-focused advertising and marketing discipline within NBC Universal, has released an index of the most -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB51D2B1A-283D-49F6-8AB7-7FE880CFB832%26copyid%3DEE2CAEFE-692F-4875-82A2-78DD3A932B80%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=B51D2B1A-283D-49F6-8AB7-7FE880CFB832

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Schlagworte:brands, index, nbcu, unveils, women
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Hellman & Friedman to acquire Internet Brands for $640M

Wednesday, 22. September 2010

Quelle: smartbrief-com-iab

Private equity firm Hellman & Friedman will acquire online media company Internet Brands for $640 million — a 46.5% premium -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D056DF412-0038-4515-8CC8-F39C932A66AB%26copyid%3D67024ADF-7CE9-4908-B879-672AE04932E9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=056DF412-0038-4515-8CC8-F39C932A66AB

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Schlagworte:640m, acquire, brands, friedman, hellman, internet
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Facebook "likes" show potential to change how brands reach users

Tuesday, 21. September 2010

Quelle: smartbrief-com-iab

Facebook has the potential to become “the loyalty card of the Internet” through its programs that allow marketers to incorpor -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DEAB40A94-CAE7-4F39-89EE-16094B271E7E%26copyid%3D0370CC15-D7CF-4F29-B49F-6E53F99BDB7B%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=EAB40A94-CAE7-4F39-89EE-16094B271E7E

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Schlagworte:brands, change, facebook, potential, quotlikesquot, reach, show, users
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The YouTube celebs brands are banking on

Tuesday, 14. September 2010

Quelle: smartbrief-com-iab

They’re not household names, but this group of self-produced video stars — comedians, musicians, video bloggers and novelty -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DC0FF5650-BD93-4666-BDF4-E6208798EB97%26copyid%3D6341B7E4-E063-4813-AA44-DEDF650A7F07%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=C0FF5650-BD93-4666-BDF4-E6208798EB97

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Schlagworte:banking, brands, celebs, youtube
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How big brands learned to love "like"

Tuesday, 14. September 2010

Quelle: smartbrief-com-socialmedia

Facebook’s “like” buttons have sparked an arms race among some of America’s biggest brands as they campaign to boost their fa -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D01308AE3-70CA-48C9-A5C7-8520F87D2553%26copyid%3DF2264F13-731C-46B1-B095-C547205C01C5%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=01308AE3-70CA-48C9-A5C7-8520F87D2553

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Schlagworte:brands, learned, love, quotlikequot
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Brands tie radio-tag technology to social-media campaigns

Saturday, 11. September 2010

Quelle: smartbrief-com-socialmedia

Radio-frequency identification, or RFID, is proving a useful addition to some brands’ social-media marketing campaigns. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4F7B3CD0-E929-4AC2-B396-B23FF34CF54A%26copyid%3D83EACD01-DE10-4DBE-AC3D-538EEE84BDE7%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=4F7B3CD0-E929-4AC2-B396-B23FF34CF54A

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Schlagworte:brands, campaigns, radiotag, Socialmedia, technology, tie
Veröffentlicht in smartbrief-socialmedia | Kommentare geschlossen