Digital buying indicators up
Thursday, 24. November 2011Quelle: smartbrief-com-iab
Marketers are spending more in the digital space this quarter, according to an IgnitionOne report. -More-
Artikel-Schlagworte: „buying“
Zenith looks to unify video buying
Thursday, 17. November 2011Quelle: smartbrief-com-iab
As consumers increasingly get video content from a variety of sources, media buying shop Zenith is looking to unify the way i -More-
What are mobile shoppers buying?
Thursday, 10. November 2011Quelle: smartbrief-com-iab
One of the top tablet activities is shopping, according to a Jumptap and comScore study that found 63% of tablet owners had p -More-
Consumers aren’t buying the brands they want
Wednesday, 2. November 2011Quelle: smartbrief-com-iab
ComScore Chairman Gian Fulgoni, writing in Advertising Age, says cash-strapped consumers aren’t buying their favorite brands -More-
Joost Media helps brands start conversation, then AMPLIFIES them to audiences who matter the most through:
• Exclusive representation of premium sites plus the reach & targeting capabilities of a video network
• Exciting executions, sponsorships & integrations that turn casual visits into deep engagements
Learn more about Audiences and Experiences.
• Exclusive representation of premium sites plus the reach & targeting capabilities of a video network
• Exciting executions, sponsorships & integrations that turn casual visits into deep engagements
Learn more about Audiences and Experiences.
Buying MySpace was a big mistake, Rupert Murdoch says
Tuesday, 25. October 2011Social tools can shape buying decisions for TV ads
Wednesday, 5. October 2011Quelle: smartbrief-com-socialmedia
Social media is helping broadcast-TV ad buyers to target their spending, some industry watchers say. -More-
Blog: Q&As from Last Week’s Webinar: Buying Display Ad Inventory
Thursday, 1. September 2011Quelle: emarketer
View the PowerPoint deck from last week’s webinar, Buying Display Ad Inventory, below. View more presentations from eMarketer Thank you again to those of you who joined us for last [...]
http://www.emarketer.com/blog/index.php/qas-buying-display-ad-inventory-webinar/
Online ad buying suffers from problems with attribution, placement
Friday, 19. August 2011Quelle: smartbrief-com-iab
Ad dollars are being wasted and targeting opportunities missed due to a variety of factors, such as misattribution in campaig -More-
Blog: eMarketer Webinar: Buying Display Ad Inventory
Tuesday, 9. August 2011Quelle: emarketer
Today’s display ad buyer has to navigate an increasingly complex and crowded ad technology and publishing landscape, often with a dizzying array of decisions to make. Please join us for [...]
http://www.emarketer.com/blog/index.php/emarketer-webinar-buying-display-ad-inventory/
Buying Display Ad Inventory: Making Sense of Multiple Sources
Thursday, 14. July 2011Quelle: emarketer
The display advertising landscape boasts hundreds of ad inventory choices. By approaching the ad purchase process objective-first, media buyers can best identify a winning combination of inventory sources and buying methods.
http://www.emarketer.com/Report.aspx?code=emarketer_2000788
GSK picks PHD to handle U.S. media planning, buying
Tuesday, 21. December 2010Quelle: smartbrief-com-iab
Omnicom Group’s PHD reportedly has won the U.S. media planning and buying business for GlaxoSmithKline, after a review. -More-
Startup pitches real-time buying platform to indie shops
Saturday, 13. November 2010Quelle: smartbrief-com-iab
Startup Accordant Media wants to become the go-to source for real-time online ad buying for independent media agencies. -More-
Sources: Publicis isn’t living up to ad buying clause of Microsoft deal
Tuesday, 7. September 2010Quelle: smartbrief-com-iab
Publicis Groupe reportedly is falling short of its ad-spending pledge to Microsoft as part of its 2009 deal to acquire Razorf -More-
Article: Women Account for Bulk of Online Buying
Thursday, 12. August 2010Quelle: emarketer
More than 60% of online transactions made by females
http://www.emarketer.com/Article.aspx?id=1007864
Article: How Affluents Use Mobile for Shopping and Buying
Wednesday, 11. August 2010Quelle: emarketer
Do the habits of the ultrawealthy point to the future of m-commerce?
http://www.emarketer.com/Article.aspx?id=1007859
App brings Groupon-style buying to Facebook
Wednesday, 21. July 2010Quelle: smartbrief-com-socialmedia
Facebook promotional specialists Wildfire have rolled out an application that lets brands and marketers turn their Facebook p -More-
Starbucks’ move signals end of buying Wi-Fi access
Wednesday, 16. June 2010Quelle: smartbrief-com-iab
Businesses like hotels that still charge for Wi-Fi access will likely take a cue from Starbucks, which will start offering fr -More-
BP is buying "oil spill" and other keywords on Google
Friday, 11. June 2010Quelle: smartbrief-com-iab
As consumers turn online for information regarding the Gulf of Mexico oil spill, BP is looking to do some damage control by b -More-
Digital buying spree is over at Publicis
Tuesday, 1. June 2010Quelle: smartbrief-com-iab
After a raft of digital agency acquisitions including the .3 billion purchase of Digitas, agency holding company Publicis G -More-
Dockers consolidates digital buying with OMD
Friday, 7. May 2010Quelle: smartbrief-com-iab
Dockers, a unit of Levi Strauss & Co., held a review for its digital business, but surprised participants by opting to handle -More-