VW heads down memory lane to build Beetle buzz
Thursday, 1. December 2011Quelle: smartbrief-com-socialmedia
Volkswagen is promoting the 2012 Beetle by using social channels to help motorists share stories about the car. -More-
Artikel-Schlagworte: „buzz“
How to build buzz for a boring brand
Tuesday, 29. November 2011Quelle: smartbrief-com-socialmedia
Boring brands can generate as much buzz as more captivating product lines if the discussion is framed correctly, writes Malco -More-
How to keep it real and counteract bad buzz
Friday, 18. November 2011Quelle: smartbrief-com-socialmedia
Every brand attracts negative buzz from time to time, and smart marketers have plans in place to push back against their crit -More-
Marketers find ROI online, but they aren’t reporting social buzz
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
Online marketing efforts, apart from e-mail campaigns, offer an average return on investment of $20 per dollar spent, and the -More-
Scaring and sharing helps haunted house build buzz
Wednesday, 2. November 2011Quelle: smartbrief-com-socialmedia
The Nightmares Fear Factory in Niagara Falls, Ontario, drummed up digital buzz by posting photos of its terrified customers t -More-
Informal team builds buzz for Wall Street protests
Friday, 21. October 2011Quelle: smartbrief-com-socialmedia
The Occupy Wall Street protests have attracted an informal cadre of social media workers who are seeking to keep the protests -More-
Google to silence Buzz network
Tuesday, 18. October 2011Quelle: smartbrief-com-socialmedia
Google says it will pull the plug on Buzz in order to focus on Google+. -More-
Aufräumaktion: Google stellt Google Buzz ein
Monday, 17. October 2011Quelle: golem
Google Buzz, im Februar 2010 mit einem weltweiten Datenschutzskandal fehlgestartet, wird eingestellt. Auch aus anderen Produkten entfernt der Internetkonzern soziale Funktionen. (Google+, Internet) 
Social buzz may help increase TV ratings, Nielsen says
Saturday, 8. October 2011Quelle: smartbrief-com-socialmedia
Social buzz appears to help increase television shows’ real-world ratings, with a 9% increase in social chatter correlating t -More-
Article: Negative Buzz Gains Traction Among Web Users
Wednesday, 28. September 2011Quelle: emarketer
Negative reviews increase in influence as consumers turn to more online sources of research
http://www.emarketer.com/Article.aspx?id=1008614
Mattel used social media to create buzz for real-life Hot Wheels jump
Friday, 16. September 2011Quelle: smartbrief-com-socialmedia
Mattel’s Hot Wheels brand used social media to build community and generate buzz around a record-breaking jump by a life-size -More-
Global "scavenger hunt" builds Pearl Jam’s Twitter buzz
Wednesday, 24. August 2011Quelle: smartbrief-com-socialmedia
Sony used a Twitter-powered global “scavenger hunt” to drum up interest in an upcoming documentary about Pearl Jam, with fans -More-
Stay relevant to drum up buzz on Google+
Wednesday, 10. August 2011Quelle: smartbrief-com-socialmedia
The Circles feature on Google+ places a premium on the relevance of shared information, so brands will need to find ways to t -More-
Coca-Cola creates buzz for Spotify
Saturday, 30. July 2011How Doritos earned better online buzz than any other snack brand in 2010
Friday, 17. December 2010Quelle: smartbrief-com-socialmedia
Doritos earned the most positive buzz of any snack or beverage brand in 2010, according to a Zeta Interactive survey. -More-
Discovery aims to turn social buzz into ratings
Wednesday, 8. December 2010Quelle: smartbrief-com-socialmedia
It’s not always easy to quantify the degree to which Discovery’s Twitter and YouTube activities affect an individual show’s r -More-
Sometimes banality is the best way to build buzz
Thursday, 2. December 2010Quelle: smartbrief-com-socialmedia
Many social-media marketers are abandoning clever, creative copy after discovering that they get better responses to casual, -More-
Learn the building blocks of buzz
Thursday, 11. November 2010Quelle: smartbrief-com-socialmedia
There are three reasons why people talk about brands, writes Andy Sernovitz. -More-
How to use social media to build buzz for a real-world event
Friday, 5. November 2010Quelle: smartbrief-com-socialmedia
Social-media tools can be the perfect accompaniment to a real-world event, writes Adam Helweh. -More-
Google settles privacy claims against Buzz service
Thursday, 4. November 2010Quelle: smartbrief-com-iab
Google will establish an $8.5 million fund for online privacy education and pay seven users $2,500 each to settle a class act -More-
Google Buzz – Millionenzahlung nach Sammelklage
Wednesday, 3. November 2010Quelle: focus
Einigung im Streit um Googles Kurznachrichtendienst Buzz: Eine Sammelklage wegen Datenmissbrauchs hat der Internetkonzern nun mit einem Vergleich beilegen können – in Millionenhöhe.
Google Buzz: Konzern legt mit 8,5 Millionen Dollar Sammelklage bei
Wednesday, 3. November 2010Quelle: golem
Der Fehlstart des sozialen Netzwerks Google Buzz im Februar 2010 hat Folgen. Um eine Sammelklage von empörten Nutzern beizulegen, wird der Internetkonzern jetzt 8,5 Millionen US-Dollar an Datenschutzorganisationen spenden. (Datenschutz, Google)
http://www.golem.de/1011/79109-rss.html
Want more buzz? Don’t be so annoying
Saturday, 16. October 2010Quelle: smartbrief-com-socialmedia
The key to running a successful social-media campaign is simple, says Unmarketing’s Scott Stratten: Just don’t annoy people. -More-
Early buzz saves big bucks, says Ford marketing chief
Saturday, 2. October 2010Quelle: smartbrief-com-socialmedia
Ford’s social-media efforts are saving the company huge amounts of money, says Chief Marketing Officer Jim Farley. -More-
Buick taps food bloggers for buzz
Tuesday, 28. September 2010Quelle: smartbrief-com-socialmedia
Buick is promoting its Lacrosse sedan with a sponsorship of a food-blogging contest on the site FoodBuzz.com. -More-
Alex Blagg’s guide to bagging better buzz
Tuesday, 28. September 2010Quelle: smartbrief-com-socialmedia
Looking for tips on viral marketing? -More-
Burger joint builds buzz with loyalty rewards
Wednesday, 22. September 2010Quelle: smartbrief-com-socialmedia
Restaurants must get more creative in their efforts to maximize buzz from location-based marketing tools, especially when one -More-
Army builds buzz with skydiving bloggers
Monday, 30. August 2010Quelle: smartbrief-com-socialmedia
The Army’s Golden Knights — an elite parachute display team — is using social media to boost its brand and help with the mi -More-
Request a Complimentary Social Media Analysis for Your Brand — Answer a few simple questions and receive a free report with a detailed assessment of your brand’s performance online. Also includes actionable recommendations to boost your brand’s visibility. Request your report here.
MTV aims to create social buzz for a slasher flick
Friday, 27. August 2010Quelle: smartbrief-com-socialmedia
MTV is partnering with digital promoter Eventful to drum up buzz for “Savage County,” a low-budget horror movie. -More-
How to use back channels to counter negative buzz
Friday, 27. August 2010Quelle: smartbrief-com-socialmedia
When people start trash-talking your brand online, it’s not always best to take them to task in public, writes Eric Groves. -More-
Facebook Places buzz gives Foursquare its best day yet
Friday, 20. August 2010Quelle: smartbrief-com-socialmedia
Foursquare had a record number of check-ins Thursday, as Facebook launched its own location service — a phenomenon observers -More-
Video clips add buzz to Justin Timberlake’s new tequila brand
Friday, 13. August 2010Quelle: smartbrief-com-iab
Justin Timberlake’s new spirits brand, 901 Silver Tequila, is seeking to boost its online profile via a series of provocative -More-
How Starbucks turns online buzz into real-world action
Tuesday, 10. August 2010Quelle: smartbrief-com-socialmedia
The key to turning social-media activity into real-world action is simply the belief that conversion is possible, says Starbu -More-
Twitter is an integral part of movie buzz
Tuesday, 3. August 2010Quelle: smartbrief-com-iab
Hot on the heels of successful movie promotions using social media and traditional, PMK-BNC has teamed up with Marian Koltai- -More-
How a clean-water charity builds buzz
Friday, 9. July 2010Quelle: smartbrief-com-socialmedia
Charity: water, a charity that provides clean water for people in developing nations, has mastered the art of building buzz t -More-
To build buzz, keep things regular
Thursday, 1. July 2010Quelle: smartbrief-com-socialmedia
To turn around Canadian Club’s social efforts, marketers from the Zezza Network focused on using competitions and giveaways t -More-
Article: Most Hispanic Women Trust Online Buzz More than Ads
Tuesday, 29. June 2010Quelle: emarketer
Positive comments more common than complaints
http://www.emarketer.com/Article.aspx?id=1007775
Google Buzz lets users "Reshare" content
Friday, 28. May 2010Quelle: smartbrief-com-socialmedia
Google Buzz has added a “Reshare” button, mimicking the re-tweet tool already familiar to Twitter users. -More-
"Lost" leads TV shows in social-media buzz
Wednesday, 19. May 2010Quelle: smartbrief-com-iab
“Lost” wasn’t the most-watched show on TV, but when it comes to social-media buzz it drew the most: an average of 126.5 milli -More-
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Brace for the buzz with this social-media preparedness checklist
Tuesday, 18. May 2010Quelle: smartbrief-com-iab
Before you venture so much as a tweet, your chief marketing officer should have a full range of policies and processes in pla -More-
Study: Google Buzz users are vulnerable to spam, phishing attacks
Monday, 17. May 2010Quelle: smartbrief-com-socialmedia
People who display their Buzz info on their Google profiles might be vulnerable to spamming or phishing attacks, according to -More-
When to Respond to Negative Buzz
Friday, 7. May 2010Quelle: emarketer
Denise Zimmerman
President and Chief Strategy Officer
NetPlus Marketing Inc.
http://www.emarketer.com/Article.aspx?id=1007678
How Retailers Handle Negative Buzz on Social Media Sites
Wednesday, 5. May 2010Quelle: emarketer
A number of big retailers have developed a large marketing presence on Facebook, Twitter and other social sites, and disgruntled consumers are increasingly using them as forums to complain about these companies and their mishaps. As such, retailers cannot afford to take negative buzz lightly when it can adversely affect their reputation and sales.
http://www.emarketer.com/Report.aspx?code=emarketer_2000647
Google Buzz in Google Maps
Thursday, 22. April 2010Quelle: golem
Nun kann Googles soziales Netzwerk Buzz auch in das “große” Google Maps eingeblendet werden. Bisher war der Buzz-Layer nur auf mobilen Geräten zu finden. (Google, Soziales Netz)
http://www.golem.de/1004/74667-rss.html
Restaurant builds buzz with boat-badge bash
Wednesday, 21. April 2010Quelle: smartbrief-com-socialmedia
Milwaukee restaurateur Joe Sorge is drawing hundreds of diners to his restaurant, AJ Bombers, by staging events that allow cu -More-
The Influencer: A Consumer Voice With Legs
FREE WEBCAST May 19th 12:30 – 1:30 ET
Join us as we share extensive research on influencers and the opportunity they present for brands including if and how they participate in social media. Don’t miss this opportunity to hear how marketers are leveraging the power of this unique yet influential group to drive their business. Click here to register.
FREE WEBCAST May 19th 12:30 – 1:30 ET
Join us as we share extensive research on influencers and the opportunity they present for brands including if and how they participate in social media. Don’t miss this opportunity to hear how marketers are leveraging the power of this unique yet influential group to drive their business. Click here to register.
Big buzz surrounds Gotham’s social entrepreneurs
Tuesday, 20. April 2010Quelle: smartbrief-com-iab
New York has become an epicenter for young entrepreneurs looking to make their marks in social media, drawn by the success of -More-