Article: Uneven Campaign Metrics Make Multichannel Advertising More Challenging
Monday, 5. December 2011Quelle: emarketer
Marketers report difficulty making sense of online metrics
http://www.emarketer.com/Article.aspx?id=1008719
Artikel-Schlagworte: „campaign“
Is your social media campaign generating return on investment?
Wednesday, 30. November 2011AMC gets results from "interest-based" Twitter campaign
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
A Twitter-based marketing campaign for AMC’s original programming yielded click-through rates on average of 0.4%, compared wi -More-
"Muppets" premiere caps 2-year campaign
Tuesday, 22. November 2011Quelle: smartbrief-com-socialmedia
A film staring the Muppets opens this week, and Kermit and gang have waged a long-term social media effort to build buzz ahea -More-
Ford, Zynga team up as part of Escape campaign
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
“Words With Friends,” a social media game powered by Zynga, will play a part in Ford’s campaign for its 2013 Escape model. -More-
John Deere launches food-bank Facebook campaign
Monday, 14. November 2011Quelle: smartbrief-com-socialmedia
A Facebook campaign from John Deere aims to build buzz while feeding the hungry this holiday season. -More-
Real and virtual worlds collide in $10M Jeep campaign
Tuesday, 8. November 2011Quelle: smartbrief-com-iab
Chrysler Group’s Jeep is bowing an estimated $10 million campaign to promote its 2012 Wrangler Call of Duty: MW3 Special Edit -More-
Time Out New York and Foursquare launch a best-of campaign
Saturday, 5. November 2011Quelle: smartbrief-com-socialmedia
Time Out New York is launching a Foursquare-powered “Best of New York” campaign that includes a real-time online scoreboard t -More-
Multimedia campaign raises Hyundai Veloster website visits
Tuesday, 25. October 2011Quelle: smartbrief-com-iab
A Hyundai campaign combining TV spots, social media, e-mail and direct mail for its new Veloster model boosted website visits -More-
Your social media campaign may be a load of garbage
Tuesday, 25. October 2011Quelle: smartbrief-com-socialmedia
Too many social media marketers are guilty of “landfill marketing” — creating campaigns that are trashy, disposable and inst -More-
Dunkin’ Donuts adds Twitter component to Halloween campaign
Saturday, 22. October 2011Fox movie campaign invites viewers to spot online birds
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Bird watching is the challenge across nearly 100 popular websites as Fox promotes its new movie “The Big Year.” In a campaign -More-
Dr. Pepper draws Facebook heat for "manly" diet-soda campaign
Friday, 14. October 2011Quelle: smartbrief-com-socialmedia
Dr Pepper is using Facebook to promote its new “Ten” soda, a 10-calorie beverage aimed at men — but not everyone’s happy abo -More-
How to give your social campaign a performance review
Tuesday, 11. October 2011Quelle: smartbrief-com-socialmedia
Social media professionals should evaluate and assess their campaigns with the same diligence that HR professionals show in e -More-
Social media is killing off the ad campaign
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
The conventional advertising campaign could soon be a thing of the past, Eric Wheeler writes. -More-
This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.
Innocent launches "Tweet and Eat" discount campaign
Friday, 30. September 2011Quelle: smartbrief-com-socialmedia
U.K. food brand Innocent is launching a social-discount program to promote its “Veg Pot” line. -More-
What your social media campaign really needs is focus
Friday, 30. September 2011Quelle: smartbrief-com-socialmedia
Social media marketers are struggling to make the most of the tools and technologies available, but Jay Baer argues that mark -More-
BP seeks to counter social media critics with YouTube campaign
Thursday, 29. September 2011Quelle: smartbrief-com-socialmedia
BP has struggled on social channels since the oil spill in the Gulf of Mexico last year, but the company is taking another st -More-
Twitter seeks a slice of 2012 campaign cash
Thursday, 22. September 2011Quelle: smartbrief-com-socialmedia
Twitter is looking to persuade political campaigns to splurge on marketing on the network during the run-up to the 2012 elect -More-
Malibu rum plans an off-season social campaign
Saturday, 17. September 2011Quelle: smartbrief-com-socialmedia
Malibu rum, a brand with strong summertime associations, is launching a Facebook social game intended to keep the brand fresh -More-
10 ways to get a geo-social campaign off the ground
Tuesday, 13. September 2011Quelle: smartbrief-com-socialmedia
Companies planning geo-social promotions need to focus on operational execution in order to make their campaign a success, wr -More-
Tumblr’s blogger campaign rubs fashion brands the wrong way
Saturday, 3. September 2011Quelle: smartbrief-com-socialmedia
Fashion brands are up in arms over a Tumblr promotion that saw the network send bloggers to Fashion Week, promising them excl -More-
Inside Intel’s super-sized social media campaign
Friday, 2. September 2011Quelle: smartbrief-com-socialmedia
Intel is working hard to scale up its social media efforts to leverage the company’s 80,000-strong global workforce. -More-
E-mail campaign open and click rates are flat as volumes drop
Thursday, 1. September 2011Madonna signs on for Smirnoff nightlife campaign on Facebook
Friday, 19. August 2011Quelle: smartbrief-com-socialmedia
Smirnoff is bringing Madonna into the mix in a Facebook campaign that asks users to share their nightlife experiences. -More-
Secret’s "Mean Stinks" campaign smells like social success
Tuesday, 16. August 2011Quelle: smartbrief-com-socialmedia
Procter & Gamble’s Secret deodorant brand generated sales and social media chatter with its “Mean Stinks” campaign, which aim -More-
Free Webinar: learn the art of social conversation from Jason Falls so you and your team can engage your customers in social media. Register now.
LG campaign puts a new spin on an old carnival game
Saturday, 13. August 2011Quelle: smartbrief-com-iab
LG Electronics USA, via digital shop Publicis Modem, is offering a fresh spin on an old contest by asking Facebook users to w -More-
Learn the ingredients of a successful SEO campaign
Wednesday, 10. August 2011Quelle: smartbrief-com-socialmedia
Companies should take search marketing seriously, especially as it grows more entwined with social media, says Simon Heseltin -More-
Levi’s campaign debut is a Facebook exclusive
Tuesday, 9. August 2011Quelle: smartbrief-com-iab
A new leg of Levi’s ongoing “Go Forth” effort that will encourage consumers to support efforts to provide clean drinking wate -More-
RadioShack adds Facebook to print circular campaign
Saturday, 6. August 2011Quelle: smartbrief-com-iab
Supplementing its circulars, RadioShack is posting its weekly ad on its Facebook page, extending its outreach to younger cons -More-
Is the "Old Spice Guy" campaign selling product?
Friday, 5. August 2011Quelle: smartbrief-com-socialmedia
“Old Spice Guy” Isaiah Mustafa remains the biggest viral-video draw around, with the brand’s latest campaign bagging more tha -More-
2D bar codes drive a Toyota campaign
Thursday, 4. August 2011Quelle: smartbrief-com-iab
Toyota Motor Sales USA plans to incorporate SpyderLynk’s SnapTags, which employ 2D mobile bar code technology, into its marke -More-
100-year-old brand keeps young with digital campaign
Tuesday, 2. August 2011Quelle: smartbrief-com-iab
The Nivea skin care brand, which turns 100 this year, has added an interactive video and augmented-reality application from A -More-
Milk board ends PMS campaign
Saturday, 23. July 2011Quelle: smartbrief-com-iab
The California Milk Processor Board has cut short an ad campaign touting milk’s ability to ease PMS symptoms after it was cri -More-
The Obama campaign drills deep for data
Tuesday, 19. July 2011Quelle: smartbrief-com-iab
The re-election campaign for President Barack Obama is looking to build out the 2008 candidate’s online success with ever mor -More-
6 tactics for defending your campaign from naysayers
Thursday, 14. July 2011Quelle: smartbrief-com-socialmedia
When your brand’s social media channels are besieged by critics, it’s best to respond by turning on the charm, writes Pamela -More-
RadioShack’s Foursquare campaign has little juice
Wednesday, 23. March 2011Quelle: smartbrief-com-socialmedia
A Foursquare promotion by RadioShack has fallen flat, according to this blog post. -More-
Sports Authority reports success with Black Friday location campaign
Friday, 3. December 2010Quelle: smartbrief-com-socialmedia
A Black Friday campaign in which Foursquare users were given the chance to win $500 gift vouchers significantly boosted Sport -More-
Visa targets consumers with LivingSocial 2-for-1 campaign
Wednesday, 1. December 2010Quelle: smartbrief-com-iab
Visa is targeting consumers in cities throughout the U.S. with an online promotion through LivingSocial.com. -More-
Innovate your way to a better social-media campaign
Wednesday, 1. December 2010Quelle: smartbrief-com-socialmedia
Social-media campaigns aren’t inherently innovative, writes Chris Street. -More-
S.C. Johnson launches green campaign
Thursday, 25. November 2010USA unveils social-media component to diversity campaign
Thursday, 25. November 2010Quelle: smartbrief-com-iab
USA unveiled a new aspect to its Character Project campaign for greater diversity and social awareness that includes social-m -More-
Facebook launches a campaign to be your home page
Wednesday, 24. November 2010Quelle: smartbrief-com-socialmedia
Facebook is prompting its users to make the social site their home page, in a move some experts say is a strike at Google. -More-
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David Meerman Scott, Brian Solis, Kristina Halvorson, Ann Handley, and 20 other
content pros cover content marketing in 14 hours from A to Z. Join us online a few
hours per day Dec. 3-17 (plus up to a year on demand). Save $200 with SMARTVIP today!
HBO uses digital campaign to snag younger boxing fans
Tuesday, 9. November 2010Quelle: smartbrief-com-iab
HBO is using a heavy rotation of social-networking ads leading up to the Nov. -More-
Old Navy Halloween campaign hits YouTube
Saturday, 30. October 2010Quelle: smartbrief-com-socialmedia
Old Navy’s Halloween-themed “Scream for Savings” campaign features a celeb-studded long-form video starring Judy Greer, Jamie -More-
MSG Sports prepares multimedia campaign for New York Knicks
Thursday, 28. October 2010Quelle: smartbrief-com-iab
The MSG Sports unit of Madison Square Garden, which owns the New York Knicks, is launching a new, multimedia ad campaign for -More-
P&G campaign asks: “Have you tried this yet?”
Friday, 22. October 2010Quelle: smartbrief-com-iab
A Procter & Gamble campaign in Canada and the U.S. -More-
Carhartt gets "Tough" with first national campaign
Wednesday, 20. October 2010Quelle: smartbrief-com-iab
Carhartt, in its debut national effort from WPP’s Team Detroit, is spotlighting the durable quality of its work apparel. -More-
The real reasons your viral-video campaign flopped
Saturday, 16. October 2010Quelle: smartbrief-com-socialmedia
Viral videos can pay big dividends, writes Megan O’Neill, but more often they simply fall flat. -More-