How to add video to a social-media campaign
Friday, 15. October 2010Quelle: smartbrief-com-socialmedia
Web videos — how-to guides or in-depth interviews — can make a powerful add-on to a social-media marketing campaign, says M -More-
Artikel-Schlagworte: „campaign“
High-flying Foursquare campaign promotes Conan O’Brien
Tuesday, 12. October 2010Quelle: smartbrief-com-socialmedia
Conan O’Brien is taking Foursquare marketing to new levels by combining a location-based promotional campaign with a giant or -More-
EBay campaign in Australia aims to transform its image
Saturday, 9. October 2010Quelle: smartbrief-com-iab
EBay Australia is set to launch a campaign aimed at leaving behind the company’s image as an auction site for used goods and -More-
Find the heart of every good Facebook marketing campaign
Saturday, 9. October 2010Quelle: smartbrief-com-socialmedia
Facebook campaigns thrive on discussion, says Brian Solis. -More-
How to bring a social-media campaign back from the dead
Friday, 8. October 2010Quelle: smartbrief-com-socialmedia
If you let your brand’s Twitter account or Facebook page fall by the wayside, don’t despair — most dormant social-media chan -More-
Clorox campaign rewards healthy choices
Thursday, 7. October 2010Quelle: smartbrief-com-iab
Clorox has launched a campaign through its Green Works brand called Green Footprints, using social media to provide support t -More-
Naked Juice gets its largest campaign to date
Tuesday, 5. October 2010Quelle: smartbrief-com-iab
The first national campaign for PepsiCo’s Naked Juice brand includes print and digital components touting the beverages as “h -More-
Cosmo seeks connection through Facebook, video campaign
Friday, 1. October 2010Quelle: smartbrief-com-iab
Cosmopolitan magazine is inviting online users to “strike your most Cosmo pose” and participate in a social video campaign. -More-
Ford, Pandora get social, charitable with new campaign
Thursday, 30. September 2010Quelle: smartbrief-com-iab
Ford has teamed up with online radio service Pandora for a cause-marketing campaign that will benefit charities supported by -More-
2 key skills for scaling up a social-media campaign
Thursday, 30. September 2010Quelle: smartbrief-com-socialmedia
Scaling up a social-media offering is tricky because you need to stay cost-effective but can almost never predict volume in a -More-
7 mistakes that can sink a branded-app campaign
Friday, 24. September 2010Quelle: smartbrief-com-socialmedia
Developing a successful branded application is harder than it looks, writes Alan Wolk, and it’s easy for apps to turn into ex -More-
HBO to launch promotion campaign via GetGlue social site
Friday, 17. September 2010Quelle: smartbrief-com-iab
HBO is using social-networking site GetGlue to boost viewership of its upcoming “Boardwalk Empire” series. -More-
Foursquare campaign boosts McDonald’s foot traffic
Friday, 17. September 2010Quelle: smartbrief-com-socialmedia
A one-off Foursquare promotion that cost less than $1,000 to implement increased McDonald’s foot traffic, according to Rick W -More-
Use business goals to shape your social-media campaign
Thursday, 16. September 2010Quelle: smartbrief-com-socialmedia
Great social-media campaigns are built around existing business goals, says Troy Janisch, social-media manager for American F -More-
Betsey Johnson store floats first Facebook Places campaign
Wednesday, 15. September 2010Quelle: smartbrief-com-socialmedia
A Betsey Johnson store in Santa Clara, Calif., is launching what’s believed to be the first formal Facebook Places promotion, -More-
How to mess up a social-media campaign
Wednesday, 15. September 2010Quelle: smartbrief-com-socialmedia
Social media is a powerful tool for companies and brands, writes Lisa Barone, but if your social-media team makes dumb mistak -More-
Google launches print campaign to tout display platform
Saturday, 11. September 2010Quelle: smartbrief-com-iab
Google, via ads in trade magazines and other print and online publications, is making its first major pitch for its display a -More-
Popeyes spills the beans on its taste-test campaign
Friday, 27. August 2010Quelle: smartbrief-com-socialmedia
Popeyes is giving a recent taste-test victory over KFC big play on old-school media and social networks, using Facebook, Twit -More-
Honda shifts gear with social-gaming campaign
Monday, 23. August 2010Quelle: smartbrief-com-socialmedia
Honda has launched a series of virtual billboards that can be viewed only by drivers in the Facebook game “Car Town.” The com -More-
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Exorcism movie turns heads with Chatroulette campaign
Thursday, 19. August 2010Quelle: smartbrief-com-socialmedia
Chatroulette users who found themselves chatting with an attractive young woman were in for a surprise this week: part way th -More-
How to optimize a social-media marketing campaign
Tuesday, 17. August 2010Quelle: smartbrief-com-socialmedia
Online marketers are used to optimizing e-mail, media and SEO campaigns, writes Harry Gold, but social-media marketing is oft -More-
3 lessons from Nabisco’s Wheat Thins campaign
Friday, 6. August 2010Quelle: smartbrief-com-socialmedia
Nabisco has been turning up on the doorstep of people who tweet about the company’s Wheat Thins brand, offering free crackers -More-
Let search-engine marketing turbocharge your social-media campaign
Thursday, 5. August 2010Quelle: smartbrief-com-socialmedia
Social-media marketers should make the most of search-engine marketers’ hard-won insights, writes Rob Birgfeld. -More-
Corona campaign targets a co-ed crowd
Monday, 2. August 2010Quelle: smartbrief-com-iab
New ads for Corona Light by Miami shop La Comunidad depict a young, active crowd at an exotic locale in an effort to appeal t -More-
How to socialize a marketing campaign in 3 months
Friday, 30. July 2010Quelle: smartbrief-com-socialmedia
Converting old-school marketing campaigns to take advantage of social media is often better than starting from scratch, write -More-
What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?
Wednesday, 28. July 2010Shaving gel campaign puts the focus on irritants
Tuesday, 27. July 2010Quelle: smartbrief-com-iab
Comedian John Caparulo, in a series of video clips sponsored by Edge Shaving Gel on the brand’s site and Funny or Die, is pro -More-
Wheat Thins turns rewarding fans into an ad campaign
Tuesday, 27. July 2010Quelle: smartbrief-com-socialmedia
Wheat Thins lovers who’ve tweeted about their fondness for the snack cracker will be featured in upcoming TV commercials. -More-
Coca-Cola suspends shop behind salacious Facebook campaign
Thursday, 22. July 2010Quelle: smartbrief-com-iab
Coca-Cola GB, which distributes the Dr Pepper Brand in the United Kingdom, is considering ending its relationship with digita -More-
Obscene reference sinks Dr Pepper campaign
Wednesday, 21. July 2010Quelle: smartbrief-com-socialmedia
A Facebook campaign for the Dr Pepper brand ended in disaster. -More-
New About.com ad campaign targets advertisers
Tuesday, 20. July 2010Quelle: smartbrief-com-iab
Topic-based online content network About.com introduced a new ad campaign with placements that appear designed to reach busy -More-
Old Spice guy takes viral campaign in new social direction
Thursday, 15. July 2010Quelle: smartbrief-com-iab
Wieden + Kennedy’s much buzzed about TV campaign for Old Spice’s Red Zone Body Wash has shifted into a new social-media phase -More-
Ben & Jerry’s drops e-mail campaign for social-media marketing
Thursday, 15. July 2010Quelle: smartbrief-com-socialmedia
Ben & Jerry’s will discontinue its e-mail marketing campaign and try to steer subscribers toward its social-media outposts in -More-
Campaign seeks to bring World Cup to U.S.
Thursday, 8. July 2010Quelle: smartbrief-com-iab
The USA World Cup Bid Committee has signed up soccer player Landon Donovan and Internet strategy firm Blue State Digital for -More-
Pepto Bismol launches a Fourth of July Facebook campaign
Friday, 2. July 2010Quelle: smartbrief-com-socialmedia
Pepto Bismol is aiming to reach new audiences this weekend with a Facebook campaign promoting its stomach remedy to Fourth of -More-
"DEWmocracy 2" campaign is a sweet success
Tuesday, 29. June 2010Quelle: smartbrief-com-iab
Mountain Dew’s “DEWmocracy 2″ campaign has served 60,000 samples to more than 100,000 people who have shown up for its nation -More-
Seventh Generation challenges bloggers in line-drying campaign
Monday, 28. June 2010Burberry’s latest campaign uses digital models that move
Friday, 25. June 2010Quelle: smartbrief-com-iab
Burberry is debuting its fall fashions with a digital twist that lets online users move stylish models to see how the pieces -More-
Social campaign takes media Grand Prix in Cannes
Wednesday, 23. June 2010Quelle: smartbrief-com-iab
This year’s Grand Prix in the media category went to Leo Burnett Sydney for the “EOS Photochains” campaign for the Canon EOS -More-
BP tries to repair image with social-media campaign
Monday, 21. June 2010Quelle: smartbrief-com-iab
BP is seeking to counter continuing news reports about the Gulf of Mexico oil spill with a digital PR strategy that includes -More-
Old school mixtapes figure in campaign for TDK recordable media
Tuesday, 15. June 2010Quelle: smartbrief-com-iab
Branding shop Cornerstone has signed Nas, the Strokes and the Walkmen as the first artists to create mixtapes that can be str -More-
Unilever preps iAd campaign for Dove men’s line
Friday, 11. June 2010Quelle: smartbrief-com-iab
Unilever’s worldwide deal to be a “presenting advertiser” on Apple’s new iAd platform puts the CPG giant at the center of new -More-
Microsoft promotes security in Internet Explorer 8 campaign
Thursday, 10. June 2010Quelle: smartbrief-com-iab
Microsoft is hoping a TV push by Crispin Porter + Bogusky will help drive online adoption of its Internet Explorer 8 browser. -More-
Florida’s campaign ad rules let online spots go disclaimer-free
Thursday, 3. June 2010Quelle: smartbrief-com-iab
Online ads may be looking a lot more appealing to Florida political groups, after the passage of a law allowing Web display, -More-
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Ad campaign taps into Spartans’ pride
Wednesday, 2. June 2010Quelle: smartbrief-com-iab
Michigan State University, via a microsite and print, TV and YouTube ad campaign, is trying to use its well-known athletic id -More-
Fake-patient campaign flatlines
Wednesday, 2. June 2010Quelle: smartbrief-com-socialmedia
Medseek, a medical-software firm, ventured into the social-media world by creating a Facebook page for a fake patient named “ -More-
The Weather Channel builds cross-platform campaign for Haier
Friday, 28. May 2010Quelle: smartbrief-com-iab
Haier America and The Weather Channel Companies on Thursday kicked off a cross-platform ad campaign for Haier’s line of air c -More-
Hotels.com campaign merges print, augmented reality
Tuesday, 18. May 2010Quelle: smartbrief-com-iab
A Hotels.com digital and print push by Tool and Y&R, Chicago, includes an augmented reality site, VirtualVacay.com, with inte -More-
J&J tries to refresh Listerine sales with Web video campaign
Tuesday, 18. May 2010Quelle: smartbrief-com-iab
Listerine, in a bid to reverse a 14.6% sales drop over the past year, has created an online “docummercial” with voiceover by -More-
9 steps to preparing for a new social campaign
Tuesday, 18. May 2010Quelle: smartbrief-com-socialmedia
It’s all too easy for companies to rush into a new social-media push before they’re truly ready — and that can lead to embar -More-