4 reasons most QR campaigns fall flat
Friday, 28. October 2011Quelle: smartbrief-com-socialmedia
QR codes are potentially a useful marketing tool, but so far remarkably few brands have figured out how to make the most of t -More-
Artikel-Schlagworte: „campaigns“
Political Web video campaigns emerge as a force
Saturday, 22. October 2011Quelle: smartbrief-com-iab
Political campaigns are investing heavily in Web video, despite doubts about its effectiveness. -More-
Online Chevy campaigns get local
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Chevy is getting ready to celebrate its 100th year with an online campaign called “The Road We’re On,” an interactive map tha -More-
Crowd Factory focuses on leveraging social ad campaigns
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
San Francisco’s Crowd Factory startup is targeting its service at scaling up the effects of social advertising by identifying -More-
Multiscreen campaigns create deeper impressions
Friday, 30. September 2011Quelle: smartbrief-com-iab
Multiscreen exposure to video ads greatly boosts consumer awareness, according to a joint Nielsen-CBS study. -More-
Report: Social campaigns to boost luxury brands’ e-sales by 20% a year
Saturday, 17. September 2011Quelle: smartbrief-com-socialmedia
Online sales by luxury brands could climb by 20% annually by mid-decade thanks to the sector’s increasing acceptance of socia -More-
50 Restaurant Social Media Experts Share Their Secrets with You
On September 18-20, restaurant industry professionals will gather in San Francisco for Foodservice Social Media Universe where they will learn best practices for developing and executing a profitable social media strategy. Register now using discount code SB2011 and Save $100!
On September 18-20, restaurant industry professionals will gather in San Francisco for Foodservice Social Media Universe where they will learn best practices for developing and executing a profitable social media strategy. Register now using discount code SB2011 and Save $100!
Kellogg Web portal opens door to targeted campaigns
Wednesday, 31. August 2011Quelle: smartbrief-com-iab
Kellogg has teamed with Epsilon to create a site to interactions with customers that also lets buyers receive e-mail and mobi -More-
Article: B2B Marketers Yet to Connect Financial Metrics to Marketing Campaigns
Tuesday, 30. August 2011Quelle: emarketer
Greater ability to demonstrate efforts vs. financial impact of marketing programs
http://www.emarketer.com/Article.aspx?id=1008567
5 key questions to ask about your social campaigns
Wednesday, 10. August 2011Quelle: smartbrief-com-socialmedia
Social media campaigns are like cars; they need regular tune-ups to ensure optimal performance, writes Heidi Cohen. -More-
Director, Digital Channel Development
SmartBrief
SmartBrief
Blog: Quick Stat: 80% of Advertisers Renew Campaigns with Twitter
Tuesday, 2. August 2011Quelle: emarketer
According to data compiled by eMarketer from Twitter, 80% of advertisers renew their campaigns with the social network. “Twitter offers advertisers a chance to interact with fans in real time, [...]
http://www.emarketer.com/blog/index.php/quick-stat-80-advertisers-renew-twitter/
Why social media media campaigns never really end
Thursday, 21. July 2011Quelle: smartbrief-com-socialmedia
Social media marketing is a great match for the video-game industry, but too often social campaigns supporting video games ar -More-
Article: Advertisers Work to Integrate Mobile into Cross-Platform Campaigns
Friday, 15. July 2011Quelle: emarketer
Most plan to integrate campaigns targeting mobile users into broader efforts
http://www.emarketer.com/Article.aspx?id=1008498
Article: How Media Buyers Should Approach Display Campaigns
Thursday, 14. July 2011Quelle: emarketer
Multitude of sources can complicate media plans
http://www.emarketer.com/Article.aspx?id=1008490
Article: How Financial Services Advertisers Can Get the Most from Online Display Campaigns
Saturday, 12. March 2011Quelle: emarketer
Rich media engages users beyond the first impression
http://www.emarketer.com/Article.aspx?id=1008267
Article: Getting Bulk Emails to Perform Like Targeted Campaigns
Wednesday, 1. December 2010Quelle: emarketer
Friends-and-family emails can bring high performance to whole lists
http://www.emarketer.com/Article.aspx?id=1008074
Tech groups target parents and teachers in online-safety campaigns
Wednesday, 1. December 2010Quelle: smartbrief-com-iab
Several technology groups are launching initiatives to help educators and parents protect children from dangers on the Intern -More-
The 10 top interactive campaigns from the Digital Decade
Wednesday, 1. December 2010Quelle: smartbrief-com-iab
The top 10 interactive campaigns from the so-called Digital Decade of 2001-2010 have been named by the One Club for Art and C -More-
Bring social-media campaigns into the real world
Monday, 22. November 2010Quelle: smartbrief-com-socialmedia
Brands need to find ways to connect their digital outposts and their real-world presence to maximize returns on their online -More-
Political campaigns show the importance of keeping one’s cool online
Thursday, 18. November 2010Quelle: smartbrief-com-socialmedia
Online strategies that worked on the campaign trail can be translated to the business sector, writes political consultant Roy -More-
How to make social-media team up with your other marketing campaigns
Thursday, 4. November 2010Quelle: smartbrief-com-socialmedia
Social media are delicious, but that’s no reason to throw away all the successful campaigns you’ve already cooked up, writes -More-
QR campaigns target consumers on the go
Friday, 29. October 2010Quelle: smartbrief-com-iab
Increasingly marketers are enhancing out-of-home media like posters and billboards with QR codes that allow consumers to save -More-
Get more volume with less effort with Yahoo! Search and Bing. Advertise on Yahoo! Search, Bing and partner sites with the convenience of a single account through Microsoft Advertising adCenter, for access to 163 million searchers in the U.S. For more information please visit searchalliance.com. (Source: comScore Core Search (custom) August 2010)
5 ways for political campaigns to take social media to the next level
Wednesday, 27. October 2010Quelle: smartbrief-com-socialmedia
About one in 10 people say they’ve had contact — either directly or indirectly — with a politician through a social network -More-
Article: Brand Campaigns Drive Most Social Media Following
Monday, 18. October 2010Quelle: emarketer
Three-quarters of Facebook fans have signed up with pages after invitations or ads from brands
http://www.emarketer.com/Article.aspx?id=1007994
Why crowdsourcing campaigns stumble
Thursday, 14. October 2010Quelle: smartbrief-com-socialmedia
Crowdsourcing can be a powerful tool, writes Geoff Livingston, but it’s easy for things to go wrong. -More-
Article: Are Retailers Missing Valuable Conversions with Limited Display Campaigns?
Tuesday, 5. October 2010Quelle: emarketer
Unique users typically see a campaign only once or twice
http://www.emarketer.com/Article.aspx?id=1007968
Report: Brands are reluctant to spend on social-media campaigns
Saturday, 2. October 2010Quelle: smartbrief-com-socialmedia
More than a quarter of companies say they aren’t spending a dime on social-media marketing efforts, while another third say t -More-
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5 lessons from the best social-media campaigns
Thursday, 16. September 2010Quelle: smartbrief-com-socialmedia
A great social marketing campaign can be hard to describe; sometimes it’s better just to study what works. -More-
Keep tabs on video campaigns with YouTube Insight
Wednesday, 15. September 2010Quelle: smartbrief-com-socialmedia
YouTube views are an easy way to keep track of your video’s effectiveness, but the video-hosting service offers a far more so -More-
Brands tie radio-tag technology to social-media campaigns
Saturday, 11. September 2010Quelle: smartbrief-com-socialmedia
Radio-frequency identification, or RFID, is proving a useful addition to some brands’ social-media marketing campaigns. -More-
Small, medium firms can get data on click-to-call campaigns
Friday, 10. September 2010Quelle: smartbrief-com-iab
Kenshoo Local has teamed up with Mongoose Metrics to offer click-to-call metrics to doctors, lawyers, plumbers and other smal -More-
Social, SEO and the Open Graph: What To Do Now
Do you know how Social and Search intersect today? Facebook’s search engine is making headlines, but what are the implications for your business? Find out how your business can apply the new tools that bridge social and search to drive increased traffic.
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Do you know how Social and Search intersect today? Facebook’s search engine is making headlines, but what are the implications for your business? Find out how your business can apply the new tools that bridge social and search to drive increased traffic.
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Many successful corporate social-media campaigns rely heavily on the leadership and insight of one person. Does your company have a social-media succession plan in place in the event that your internal expert leaves?
Thursday, 9. September 2010Why campaigns should be built with passive users in mind
Monday, 30. August 2010Quelle: smartbrief-com-socialmedia
Marketers need to focus on passive users first, and actively engaged users second, argues Charlene Li. -More-
5 of the best brand-focused Foursquare campaigns
Thursday, 26. August 2010Quelle: smartbrief-com-socialmedia
Location-based promotions make sense for retail businesses, but they can also help with brand-based promotions, writes Matt S -More-
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20 greatest social-media campaigns of all time
Wednesday, 18. August 2010Quelle: smartbrief-com-socialmedia
The best social-media campaigns have one thing in common: They’re fun. -More-
5 successful location campaigns — and 5 big losers
Friday, 13. August 2010Quelle: smartbrief-com-socialmedia
Paul Frank’s Gowalla and Loopt promotions top ClickZ’s location-campaign rankings, thanks to the company’s low participation -More-
Social platforms make it easier for campaigns to go viral
Monday, 9. August 2010Quelle: smartbrief-com-iab
Top marketers such as Pepsi, National Geographic and AOL are using BuzzFeed, StumbleUpon and Digg and other social-media plat -More-
What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?
Wednesday, 28. July 2010How social tourism campaigns can fall flat
Tuesday, 29. June 2010Quelle: smartbrief-com-socialmedia
The travel industry loves social marketing, but it’s made its share of mistakes, writes Jake Hird. -More-
Campaigns for Volkswagen, Nike win Cyber Grand Prix
Thursday, 24. June 2010Quelle: smartbrief-com-iab
Cyber Grand Prix awards were handed out for DDB Stockholm’s “Fun Theory” campaign for Volkswagen and Wieden & Kennedy’s “Chal -More-
YouTube rolls out toolkit for political campaigns
Friday, 4. June 2010Quelle: smartbrief-com-iab
YouTube is offering politicians a semi-custom product: the You Choose 2010 Campaign Toolkit. -More-
Why movements are more powerful than campaigns
Thursday, 3. June 2010Quelle: smartbrief-com-socialmedia
Fiskars, a venerable scissors maker, credits its fan community with boosting sales 300% and generating 13 product ideas each -More-
Is crowdsourcing the way of future for ad campaigns?
Tuesday, 1. June 2010Quelle: smartbrief-com-iab
Crowdsourcing is gaining favor with top marketers such as General Electric, Dell, Starbucks and Pillsbury, which are using th -More-
Social networks become testing grounds for ad campaigns
Monday, 24. May 2010Quelle: smartbrief-com-iab
Ford’s “Fiesta Movement,” Procter & Gamble’s Gillette Fusion ProGlide Challenge and PepsiCo’s DEWmocracy campaign are just so -More-
Conde Nast unit is creating campaigns for rival sites
Thursday, 22. April 2010Quelle: smartbrief-com-iab
CND Studios, a unit of Conde Nast that formerly created ads for clients to run in the publisher’s websites, is acting more li -More-