Artikel-Schlagworte: „companies“

Article: Companies Worldwide Plan to Increase Social Media Marketing

Thursday, 15. December 2011

Quelle: emarketer

More Latin American companies plan to increase use for advertising, recruiting and communicating with customers

http://www.emarketer.com/Article.aspx?id=1008731

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Article: Travel Companies Must Take Online Reputation Management Seriously

Wednesday, 23. November 2011

Quelle: emarketer

Reputation is important for all brands, but online travel booking puts travel firms in a particularly bright spotlight

http://www.emarketer.com/Article.aspx?id=1008706

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Major newspaper companies form shopping and deal venture

Saturday, 19. November 2011

Quelle: smartbrief-com-iab

Daily deals, coupons and text-message shopping alerts are part of an online shopping venture assembled by eight major media c -More

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Most B2B companies aren’t heavy social media users

Friday, 11. November 2011

Quelle: smartbrief-com-socialmedia

Fewer than 10% of business-to-business companies make “extensive” use of social media, according to an Accenture survey, whil -More

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Article: How Well Do Companies Respond to Customer Complaints?

Thursday, 10. November 2011

Quelle: emarketer

Many marketers still ignoring dissatisfied customers on social media

http://www.emarketer.com/Article.aspx?id=1008686

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Article: Fortune 500 Companies Have Room to Grow on Social

Thursday, 10. November 2011

Quelle: emarketer

Many are using social sites and blogs, but usage has slowed in 2011

http://www.emarketer.com/Article.aspx?id=1008687

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Google+ officially opens doors to companies

Wednesday, 9. November 2011

Quelle: smartbrief-com-iab

After initially rejecting commercial entities, Google+ is officially opening up its 40 million-strong user base to the busine -More

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Companies build businesses on a Facebook foundation

Tuesday, 8. November 2011

Quelle: smartbrief-com-socialmedia

As Facebook becomes “the new World Wide Web,” a number of companies are building their businesses on that foundation, includi -More

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Credit card companies look to ad targeting

Wednesday, 26. October 2011

Quelle: smartbrief-com-iab

MasterCard and Visa explored the possibility of using data from credit card purchases as the basis for targeting card users w -More

Joost Media helps brands start conversation, then AMPLIFIES them to audiences who matter the most through:

• Exclusive representation of premium sites plus the reach & targeting capabilities of a video network
• Exciting executions, sponsorships & integrations that turn casual visits into deep engagements
Learn more about Audiences and Experiences.

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How much is Facebook really worth to media companies?

Friday, 7. October 2011

Quelle: smartbrief-com-socialmedia

Media companies such as Spotify appear to be reaping significant rewards from Facebook tie-ins.  -More

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Companies get serious about social media hiring

Friday, 30. September 2011

Quelle: smartbrief-com-socialmedia

Demand for social media marketing experts is booming, as brands get serious about promoting themselves on Facebook and Twitte -More

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Companies need to link marketing, information functions

Wednesday, 21. September 2011

Quelle: smartbrief-com-iab

Chief marketing officers should reach out across differing corporate cultures and become better acquainted with their compani -More

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Why companies should focus on social, not media

Thursday, 8. September 2011

Quelle: smartbrief-com-socialmedia

Too often, corporate social media strategies involve simply ticking boxes rather than any genuine attempt to engage employees -More

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Pharma companies flee Facebook over "open walls" policy

Thursday, 18. August 2011

Quelle: smartbrief-com-socialmedia

Facebook now allows users to publicly comment on drug companies’ pages, reversing an earlier policy.  -More

As volumes of data build up, marketing silos need to come down so that growth opportunities can be revealed. Read about how every customer is a potential marketer and how you can use social media to your advantage. To download the white paper, Drive Marketing Relevance in Today’s Digital World, click here.

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Companies tap Facebook for job candidates

Tuesday, 9. August 2011

Quelle: smartbrief-com-iab

Facebook is becoming a richer source of potential candidates for job recruiters and companies, which are sharply reducing th -More

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Startup lets companies keep tabs on workers’ social habits

Friday, 29. July 2011

Quelle: smartbrief-com-socialmedia

Hearsay Social lets companies track employees’ Twitter and Facebook posts, and then helps the company train workers to better -More

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Tech companies are still wrestling with online tracking protections

Thursday, 28. July 2011

Quelle: smartbrief-com-iab

Federal regulatory agencies are reportedly ramping up pressure on technology companies to offer users a way of opting out of  -More

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Educational content builds awareness, trust for b-to-b companies

Tuesday, 21. December 2010

Quelle: smartbrief-com-socialmedia

It can be difficult to get high-level executives to engage over social channels, so business-to-business companies should loo -More

The power of word-of-mouth meets the world’s largest audience of professionals. With LinkedIn’s new Company Pages, members see products recommended by their connections, and brands get marketing in its most trusted form. Join over 32,000 companies featuring products on LinkedIn. Build your showcase of recommendations today >

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How companies can clean up their Facebook Community page

Saturday, 4. December 2010

Quelle: smartbrief-com-socialmedia

Facebook’s Community pages are a messy and overcomplicated, but companies should still rush to get involved, advises B.L.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DEC3C4724-A577-4093-A5DC-8B829151DE2E%26copyid%3DA04CC66E-3FD9-4EF8-9870-26D8BD44D1AD%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=EC3C4724-A577-4093-A5DC-8B829151DE2E

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Social media can help companies go green

Friday, 19. November 2010

Quelle: smartbrief-com-socialmedia

Social media is the key to building buzz around corporate sustainability operations, writes Matthew Yeomans.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D12490FBA-91FB-4EC0-91FB-9BF26D3F7774%26copyid%3DDD43B916-2E61-411F-ABB8-E5F7F366AC44%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=12490FBA-91FB-4EC0-91FB-9BF26D3F7774

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CPG companies see e-commerce as link to customers

Thursday, 18. November 2010

Quelle: smartbrief-com-iab

Though e-commerce sales are still small for consumer packaged goods, companies are eager to participate in the trend because  -More

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Foursquare lets companies stage coups against fake mayors

Thursday, 4. November 2010

Quelle: smartbrief-com-socialmedia

Foursquare-friendly brands will get a little more control over who qualifies as their mayor, the location network announced T -More

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3 questions companies must answer before hiring a social-media consultant

Wednesday, 3. November 2010

Quelle: smartbrief-com-socialmedia

Social-media consultants don’t come cheap, and they have an enormous amount of influence over your brand’s public face, so it -More

Scroll down to browse new social media job opportunities.
Looking for more? Visit our SmartBrief Jobs website to find open positions in 20 different industries.

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The trait big companies must change before they can embrace social media

Friday, 29. October 2010

Quelle: smartbrief-com-socialmedia

Major corporations sometimes get stage fright when it comes to social media, but with a bit of forethought it’s easy to lever -More

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German companies put curbs on social networking

Tuesday, 26. October 2010

Quelle: smartbrief-com-socialmedia

A growing number of German companies are banning their employees from using social networks while at the office amid concerns -More

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Companies use social media to find up-to-date market intel

Tuesday, 12. October 2010

Quelle: smartbrief-com-socialmedia

Big brands are scouring social networks in search of clues about what their customers think of their products — as well as t -More

1 day, 14 sessions, 3 keynotes—just 1 focus: B2B Social Media Marketing. Join Jeremiah Owyang, Robert Scoble, Guy Kawasaki, and successful B2B social media marketing practitioners from companies like Adobe, Cisco, Intel, Motorola, and SAP at SocialTech 2010 (San Jose, CA). Save $150 with promo code SB150.

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Study: Companies are still making up their minds about social media

Saturday, 9. October 2010

Quelle: smartbrief-com-socialmedia

Almost half of companies surveyed say that they’re still not sure whether social-media marketing is worth the effort.  -More

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Study: Groupon deals are a gamble for companies

Saturday, 2. October 2010

Quelle: smartbrief-com-socialmedia

Almost a third of Groupon deals are unprofitable for the companies that offer them, according to a study from Rice University -More

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Klout lets companies target their most influential customers

Saturday, 2. October 2010

Quelle: smartbrief-com-socialmedia

A growing number of companies are looking to use Klout’s social-media data to identify and woo their most influential custome -More

3 Days, 300 speakers, Critical Marketing Lessons from the world’s leading Social Media Experts. Get the “Blueprints for Business at the Speed of NOW” from Amber Naslund of Radian6, master “Digital Crisis Communications” with Scott Monty of Ford and much more…Build your online strategy at BlogWorld’s Social Media Business Summit! Use Code Smart20 to get 20% OFF!

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Should regulators make it easier for health care companies to go social?

Saturday, 2. October 2010

Quelle: smartbrief-com-socialmedia

Drug and health care companies should be allowed to harness social networks more fully to promote their products and services -More

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Article: Companies Struggle to Keep Social Media Content On-Message

Friday, 1. October 2010

Quelle: emarketer

More than three-quarters of blog posts don’t reflect corporate messaging

http://www.emarketer.com/Article.aspx?id=1007963

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Fashion companies take cues from Twitter followers

Thursday, 9. September 2010

Quelle: smartbrief-com-socialmedia

Fashion designers and retailers are using feedback from Twitter fans to adjust their offerings and promotions in real time.  -More

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Travel companies go social to build loyalty

Tuesday, 7. September 2010

Quelle: smartbrief-com-socialmedia

Hotels, airlines and other travel and tourism companies are embracing social media in a bid to build customer loyalty.  -More

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Health care companies need a social-media hearing test

Friday, 3. September 2010

Quelle: smartbrief-com-socialmedia

Too many health care companies are shooting themselves in the foot by wading into social-media marketing without first listen -More

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Report: Companies keep on blogging

Wednesday, 18. August 2010

Quelle: smartbrief-com-socialmedia

More than one in three companies have a blog used for communicating with their customers, according to an eMarketer report, a -More

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FCC ends private meetings with tech companies

Friday, 6. August 2010

Quelle: smartbrief-com-iab

The FCC said it is ending its closed-door meetings with Google, Verizon and other technology companies after indicating that  -More

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Lawmakers query Web companies about user data

Friday, 6. August 2010

Quelle: smartbrief-com-iab

Reps. Ed Markey, D-Mass., and Joe Barton, R-Texas, have issued letters to 15 Web companies, including AOL, Yahoo!  -More

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Media companies are set to report earnings amid ad rebound

Tuesday, 3. August 2010

Quelle: smartbrief-com-iab

As media companies gear up to release their second-quarter financial reports, analysts expect that companies hardest-hit by a -More

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Article: Companies Throw Their Weight Behind Online Video

Tuesday, 20. July 2010

Quelle: emarketer

Paul Verna, Senior Analyst

http://www.emarketer.com/Article.aspx?id=1007821

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Real estate companies are making good use of social tools

Wednesday, 30. June 2010

Quelle: smartbrief-com-socialmedia

Real estate pros are pulling out all the stops when it comes to social marketing, using mobile tools and video applications t -More

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New ad privacy tool gets trial by top marketers, holding companies

Monday, 21. June 2010

Quelle: smartbrief-com-iab

AT&T, American Express and Microsoft are among the dozens of top marketers that are testing a new tool from Better Advertisin -More

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Companies call in lawyers to deal with online critics

Thursday, 3. June 2010

Quelle: smartbrief-com-socialmedia

A growing number of companies are calling in the lawyers in a bid to silence social-media critics and end online conversation -More

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Alcohol companies’ social marketing comes under fire

Thursday, 20. May 2010

Quelle: smartbrief-com-socialmedia

A report from the Center for Digital Democracy suggests that alcohol brands are increasingly using social marketing to target -More

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Startup incubator Betaworks helps tech companies grow

Monday, 3. May 2010

Quelle: smartbrief-com-iab

Betaworks is billed as New York’s answer to the Silicon Valley tech startup incubator Y Combinator.  -More

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Your turn: Should companies focus on targeting peer-influencers?

Wednesday, 21. April 2010

Quelle: smartbrief-com-socialmedia

 -More

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