Retailers with consumer data are becoming media players
Friday, 28. October 2011Quelle: smartbrief-com-iab
Retailers are tapping their own consumer databases or seeking others as valuable indicators of consumer behavior for targeted -More-
Artikel-Schlagworte: „consumer“
Personalized video ads lift consumer favorability
Tuesday, 25. October 2011Quelle: smartbrief-com-iab
Personalized and localized video ads boosted intent to purchase 37% from the effect produced by a generic ad, according to a -More-
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Mevio delivers the reach of television with the accountability of online marketing. We produce and distribute thousands of episodes of brand-safe video entertainment every month to an engaged, audience. And with our production studio, Mevio can quickly create video to integrate brands with any of our shows. Learn more.
Verizon to market consumer habit info to advertisers
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Verizon plans to collect and sell to advertisers consumer data, though without linking identities to any of the information p -More-
Type-in ads heighten consumer awareness, study finds
Friday, 7. October 2011Quelle: smartbrief-com-iab
Typing words into an ad boosted consumer awareness by 52%, according to a study by Solve Media. -More-
Article: Incentives Give a Boost to Consumer Products Ads
Tuesday, 4. October 2011Quelle: emarketer
Exchanging virtual currency or other value for ad views helps brands
http://www.emarketer.com/Article.aspx?id=1008623
Tablets, not phones, make inroads into consumer video viewing
Tuesday, 20. September 2011IAB, consumer groups are split on self-regulation program
Saturday, 10. September 2011Quelle: smartbrief-com-iab
Consumer groups are joining in opposition to the online ad industry’s self-regulation efforts in an appeal to regulators in t -More-
Consumer brands double down on digital
Friday, 2. September 2011Quelle: smartbrief-com-iab
CPG companies were slow to adopt digital marketing, but they are taking the plunge as more consumers buy food and personal-ca -More-
Back-to-school shopping boosts apparel, consumer goods sites
Tuesday, 30. August 2011FTC commissioner urges testimony on consumer tracking
Wednesday, 24. August 2011Quelle: smartbrief-com-iab
Investigations of ad networks’ online tracking practices should be launched by the Federal Trade Commission to guide any futu -More-
Amazon looks to leverage consumer data for ads
Saturday, 13. August 2011Quelle: smartbrief-com-iab
Marketers will soon be able to tap into Amazon’s huge cache of consumer behavioral data to target ads more efficiently. -More-
Article: Low Consumer Awareness and Other Challenges Inhibit Mobile Coupon Growth
Friday, 12. August 2011Quelle: emarketer
Gary Lombardo
Multichannel & Mobile Product Marketing Lead
Demandware
http://www.emarketer.com/Article.aspx?id=1008538
UK Multichannel Marketing: New Paths to Consumer Engagement
Saturday, 12. March 2011Quelle: emarketer
As UK consumers embrace new digital channels and behaviors, advertisers are developing strategies to deliver key messages and incentives at many touchpoints. The science of planning and assessing multichannel campaigns is in its infancy, however.
http://www.emarketer.com/Report.aspx?code=emarketer_2000778
Consumer goods dominate in-video ads
Friday, 19. November 2010Quelle: smartbrief-com-iab
Consumer-packaged goods companies boosted their in-video buys on sites such as YouTube and Daily Motion by roughly 375% over -More-
Yahoo! considers layoffs in consumer products group
Saturday, 13. November 2010[F]or real world businesses, consumer check-ins will become the new gold standard for broadcasting social affinity.
Friday, 12. November 2010Quelle: smartbrief-com-socialmedia
[F]or real world businesses, consumer check-ins will become the new gold standard for broadcasting social affinity. -More-
Average consumer follows fewer than 5 brands, study finds
Saturday, 6. November 2010Quelle: smartbrief-com-socialmedia
The average consumer is willing, but not necessarily eager, to connect to brands on Facebook or other social platforms, accor -More-
Bogusky rebrands himself as a consumer "insurgent"
Thursday, 28. October 2010Quelle: smartbrief-com-iab
Alex Bogusky, the former creative chief at Crispin Porter + Bogusky, has announced his intentions of becoming a modern day, R -More-
Article: Gaining Consumer Trust Online and Offline
Tuesday, 26. October 2010Quelle: emarketer
Marketers must leverage trust, not just popularity
http://www.emarketer.com/Article.aspx?id=1008005
How can marketers tap huge Asian online consumer base?
Saturday, 25. September 2010Quelle: smartbrief-com-iab
Marketers can reap big rewards with users in China and India by building online campaigns around “wow” ideas that also click -More-
Article: The ‘New Normal’ in Consumer Shopping Behavior
Monday, 2. August 2010Quelle: emarketer
Lisa E. Phillips, Senior Analyst
http://www.emarketer.com/Article.aspx?id=1007841
What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?
Wednesday, 28. July 2010Intel creates online consumer "Experience" for microprocessors
Friday, 23. July 2010Quelle: smartbrief-com-iab
Publicis Groupe’s Razorfish has created a site for Intel that allows users to compare and contrast its Core processors and ma -More-
E-commerce sites pull in tools to boost consumer activity
Tuesday, 6. July 2010Quelle: smartbrief-com-iab
In a quest to keep consumers shopping and entice greater activity, e-commerce websites are meshing a wide range of media and -More-
Microsoft scrambles to reach consumer market
Tuesday, 6. July 2010Quelle: smartbrief-com-iab
Microsoft’s decision to kill its youth-focused, social-networking Kin phones within two months of launch — after selling few -More-
Draftfcb launches unit to study consumer decision making
Wednesday, 30. June 2010Quelle: smartbrief-com-iab
The Institute of Decision Making is a new research unit being formed by Interpublic Group’s Draftfcb that will study how inst -More-
10 best marketers for consumer engagement
Thursday, 24. June 2010Quelle: smartbrief-com-iab
EBay, Google and Amazon are the top three marketers, in terms of engaging consumers on an emotional level, according to resea -More-
IAB und Google veröffentlichen Consumer Commerce Barometer: Tool für Marktforschung weltweit
Friday, 4. June 2010Quelle: internet-world-business
Wie viel Prozent der australischen Frauen buchen Reisen übers Web? Wie viele Franzosen über 55 Jahre informieren sich in Blogs über Autos? Antworten auf diese und ähnliche Fragen liefert Werbetreibenden das neue Consumer Commerce Barometer mit Datensätzen von TNS Infratest.
Consumer Base crowdsources consumer research
Tuesday, 25. May 2010Quelle: smartbrief-com-socialmedia
Forget focus groups, writes Jason Falls: a software kit called Consumer Base lets marketers harness social chatter to monitor -More-
A consumer advocate growls Google
Monday, 10. May 2010Quelle: smartbrief-com-iab
John Simpson, a longtime journalist, is now heading up research on Google for advocacy group Consumer Watchdog. -More-
Consumer Packaged Goods Take E-Commerce Path
Monday, 10. May 2010Quelle: emarketer
Following some of the dismal failures of the dot-com-crazy 1990s, consumer packaged goods (CPG) e-tailers are earning a meaningful place in e-commerce. The advent of broadband, more efficient online retailing strategies and consumers’ wider acceptance of Internet shopping are driving the resurgence.
http://www.emarketer.com/Report.aspx?code=emarketer_2000664