Article: M-Commerce Sales Shoot Up as More Consumers Buy via Mobile
Thursday, 1. December 2011Quelle: emarketer
Sales will nearly double this year and more than quadruple again by 2015
http://www.emarketer.com/Article.aspx?id=1008714
Artikel-Schlagworte: „consumers“
Article: One in Three Online Consumers to Use a Tablet by 2014
Monday, 21. November 2011Quelle: emarketer
90 million Americans will use a tablet device in 2014
http://www.emarketer.com/Article.aspx?id=1008701
What do consumers want? Deals, deals and more deals
Saturday, 5. November 2011Quelle: smartbrief-com-socialmedia
The best way for brands to attract followers on social sites is to offer giveaways and discounts, according to data from Niel -More-
Consumers have options when it comes to cookies
Friday, 4. November 2011Quelle: smartbrief-com-iab
Consumers who access Web pages with ads may end up with tracking cookies on their computers without being aware of it. -More-
Blog: eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
Wednesday, 2. November 2011Quelle: emarketer
Where is the privacy debate going? How should advertisers, agencies, publishers and vendors deal with privacy concerns? What should your company be doing? Please join us for this free webinar [...]
http://www.emarketer.com/blog/index.php/emarketer-webinar-perspectives-digital-privacy/
Consumers aren’t buying the brands they want
Wednesday, 2. November 2011Quelle: smartbrief-com-iab
ComScore Chairman Gian Fulgoni, writing in Advertising Age, says cash-strapped consumers aren’t buying their favorite brands -More-
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Study: Young Chinese consumers are open to digital pitches
Thursday, 27. October 2011Quelle: smartbrief-com-iab
About 4 in 5 young, digitally connected adults in China say they’re willing to click on branded content of interest to them, -More-
Article: When Consumers Tweet Complaints, Should Brands Respond?
Wednesday, 26. October 2011Quelle: emarketer
Consumers view brands that respond via Twitter positively
http://www.emarketer.com/Article.aspx?id=1008659
Article: How Young, Urban Consumers Respond to Digital Marketing in China
Wednesday, 26. October 2011Quelle: emarketer
Young consumers in China like receiving and sharing brand messages online
http://www.emarketer.com/Article.aspx?id=1008660
What consumers will and won’t share
Thursday, 20. October 2011Quelle: smartbrief-com-iab
Consumers are much more willing to share with brands information about their shopping habits than to share personal or locati -More-
Article: Mobile Coupons Pit Convenience Against Privacy for Some Consumers
Friday, 14. October 2011Quelle: emarketer
Marketers have the opportunity to make trade-offs worth it for users
http://www.emarketer.com/Article.aspx?id=1008641
Report: Consumers are spending more online; fraud remains a concern
Wednesday, 12. October 2011Article: iPhone Gains Share Among Affluents, Women, Older Consumers
Tuesday, 11. October 2011Quelle: emarketer
Females, people making over $100,000 per year now account for nearly half of iPhone users
http://www.emarketer.com/Article.aspx?id=1008635
Google "zones" let consumers go hands-on with Chromebook
Saturday, 8. October 2011Quelle: smartbrief-com-iab
Google hopes to give new impetus to its Internet-only Chromebook computers and Chrome browser with pop-up stations at airport -More-
Study: Different media form deeper connections with consumers
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
Consumers are open to establishing a relationship with brands, and paid media can serve as the “first date” between the two, -More-
Article: Lack of Trust, Relevancy Keep Consumers from Clicking Ads
Monday, 3. October 2011Quelle: emarketer
Yet more than half click on or are influenced by online ads
http://www.emarketer.com/Article.aspx?id=1008620
Article: Mobile and Social Commerce Create New Security Concerns for Consumers
Thursday, 29. September 2011Quelle: emarketer
Lower risks are associated with more familiar technologies
http://www.emarketer.com/Article.aspx?id=1008616
Facebook is best for brand outreach, consumers say
Friday, 23. September 2011Quelle: smartbrief-com-socialmedia
Four out of five consumers would rather communicate with a brand via Facebook than via Twitter, LinkedIn or other social plat -More-
Article: Age, Gender Affect Whether Consumers Will ‘Like’ an Ad
Friday, 9. September 2011Quelle: emarketer
Older consumers will click on an ad, while younger ones go for the “like”
http://www.emarketer.com/Article.aspx?id=1008582
Survey finds promise in consumers’ attitudes toward Promoted Tweets
Saturday, 3. September 2011Quelle: smartbrief-com-socialmedia
Consumers are generally upbeat about Twitter’s Promoted Tweet service, which lets brands pay to insert messages into users’ T -More-
Article: LGBT Consumers Warm to Ads Targeted to Gays
Thursday, 1. September 2011Quelle: emarketer
Facebook and smartphones are among top channels for reaching this demographic
http://www.emarketer.com/Article.aspx?id=1008571
Article: Consumers Demand Personalized Messaging Across All Verticals
Wednesday, 31. August 2011Quelle: emarketer
Marketers turn to social media to meet their needs
http://www.emarketer.com/Article.aspx?id=1008569
Digital outreach appeals to consumers in Asia-Pacific countries
Tuesday, 23. August 2011Quelle: smartbrief-com-iab
Brands can get a big boost from digital media in the Asia-Pacific region, according to research from TNS and Campaign Asia th -More-
Whenever a brand can give back — to give to the consumers more than it asks of them, in terms of entertainment and value — people are going to have a better feeling about that brand.
Tuesday, 23. August 2011Quelle: smartbrief-com-socialmedia
Jason Bagley, creative director at Wieden + Kennedy, as quoted by Inc.com -More-
Wary consumers catch on to online ad tactics
Friday, 19. August 2011Quelle: smartbrief-com-iab
Not only are consumers widely aware of the terminology and methods of online advertising, but the large majority are also rel -More-
Article: Consumers to Behavioral Advertisers: We Know You’re There
Wednesday, 17. August 2011Quelle: emarketer
Internet users aware of online behavioral advertising activity and industry terms
http://www.emarketer.com/Article.aspx?id=1008542
Social media lets brands target India’s poorest consumers
Friday, 5. August 2011Quelle: smartbrief-com-socialmedia
India’s poorest people may not have running water, but they often have Facebook-equipped mobile phones — and that’s giving b -More-
Blog: Quick Stat: 47% of Online Consumers Will Redeem Digital Coupons This Year
Thursday, 28. July 2011Quelle: emarketer
In 2011, nearly half of all online consumers in the US will redeem digital coupons online or in a store, eMarketer forecasts. While the vast majority of coupons are still [...]
New Twitter marketing execs to focus on consumers, advertisers
Wednesday, 27. July 2011Article: Brands and Consumers Create Value Together
Tuesday, 26. July 2011Quelle: emarketer
Collaborating from idea generation to customer service
http://www.emarketer.com/Article.aspx?id=1008511
Article: Consumers Turn to AutoMD for Help Under the Hood
Friday, 22. July 2011Quelle: emarketer
Brian Hafer
VP of Marketing and Media Services
http://www.emarketer.com/Article.aspx?id=1008508
Consumers should own their social data, FTC official says
Thursday, 21. July 2011Quelle: smartbrief-com-socialmedia
Consumers should have control over their own social data, says David Vladeck, head of the Federal Trade Commission’s Bureau o -More-
Article: Consumers Split on Social Sign-on for Retail
Tuesday, 19. July 2011Quelle: emarketer
Many find personalized features invasive
http://www.emarketer.com/Article.aspx?id=1008502
[N]othing engages consumers like good content in their social networking streams.
Thursday, 14. July 2011Quelle: smartbrief-com-socialmedia
Ian Schafer, CEO at Deep Focus, writing in Advertising Age’s DigitalNext blog -More-
Article: Asia-Pacific Consumers View Mobile as First Screen
Thursday, 14. July 2011Quelle: emarketer
Region holds 56% of worldwide mobile users
http://www.emarketer.com/Article.aspx?id=1008496
Article: Consumers Embrace Social Media for Brand Feedback
Thursday, 14. July 2011Quelle: emarketer
But still more likely to address complaints to brands more directly
http://www.emarketer.com/Article.aspx?id=1008495
Yahoo! adds new cookie controls for U.K. consumers
Monday, 21. March 2011Blog: Report Roundup: Consumers & Ecommerce
Saturday, 12. March 2011Quelle: emarketer
eMarketer is expanding our ecommerce coverage. Here’s a brief review of our latest reports: Teen Girls: Always on a Social Shopping Mission Teen girls are intrepid social shoppers who eagerly [...]
http://www.emarketer.com/blog/index.php/report-roundup-consumers-ecommerce/
Article: Are Consumers Ready to ‘Friend’ Financial Firms?
Friday, 17. December 2010Quelle: emarketer
Socializing for antisocial industries
http://www.emarketer.com/Article.aspx?id=1008111
Article: Consumers Believe in Positive Word-of-Mouth
Thursday, 2. December 2010Quelle: emarketer
Good news about brand buzz
http://www.emarketer.com/Article.aspx?id=1008078
Visa targets consumers with LivingSocial 2-for-1 campaign
Wednesday, 1. December 2010Quelle: smartbrief-com-iab
Visa is targeting consumers in cities throughout the U.S. with an online promotion through LivingSocial.com. -More-
U.K. consumers are better connected than ever
Thursday, 25. November 2010Quelle: smartbrief-com-iab
Internet use in the U.K. continues to climb steadily, especially among residents ages 50 and older. -More-
Article: Consumers to Retailers: Improve Your Mobile Sites
Tuesday, 23. November 2010Quelle: emarketer
More than half of consumers more likely to purchase from a retailer with a mobile site
http://www.emarketer.com/Article.aspx?id=1008058
Article: UK Consumers Are Doing More Online, More Often, With More Devices
Thursday, 18. November 2010Quelle: emarketer
Broadband access high, mobile web usage rising
http://www.emarketer.com/Article.aspx?id=1008051
Article: Is Social Media Making Consumers Antisocial?
Tuesday, 9. November 2010Quelle: emarketer
Sites like Facebook and Twitter no menace to society
http://www.emarketer.com/Article.aspx?id=1008033
Article: Product Availability Tops Consumers’ Mobile Commerce Wish List
Monday, 1. November 2010Quelle: emarketer
Mobile adds complication to multichannel demands
http://www.emarketer.com/Article.aspx?id=1008018
Report: Consumers continue shift to online shopping
Friday, 29. October 2010Quelle: smartbrief-com-iab
Online sales are on pace to hit $51.4 billion in the fourth quarter of 2010, up from $45.2 billion during the same period las -More-
QR campaigns target consumers on the go
Friday, 29. October 2010Quelle: smartbrief-com-iab
Increasingly marketers are enhancing out-of-home media like posters and billboards with QR codes that allow consumers to save -More-
Get more volume with less effort with Yahoo! Search and Bing. Advertise on Yahoo! Search, Bing and partner sites with the convenience of a single account through Microsoft Advertising adCenter, for access to 163 million searchers in the U.S. For more information please visit searchalliance.com. (Source: comScore Core Search (custom) August 2010)
Article: Consumers Demand Convenience in Financial Management
Monday, 25. October 2010Quelle: emarketer
Most Americans would switch banks for better online service
http://www.emarketer.com/Article.aspx?id=1008003
Article: Online Video Big Draw on Health Sites for Marketers and Consumers
Monday, 18. October 2010Quelle: emarketer
Pharma and healthcare marketers find their targets watching videos
http://www.emarketer.com/Article.aspx?id=1007993