Article: Will Halloween Spook Consumers?
Wednesday, 13. October 2010Quelle: emarketer
Holiday plans look less scary for retailers
http://www.emarketer.com/Article.aspx?id=1007985
Artikel-Schlagworte: „consumers“
Article: Mobile Consumers See Value in Advertising
Monday, 11. October 2010Quelle: emarketer
More than a third say mobile ads serve ‘important purpose’
http://www.emarketer.com/Article.aspx?id=1007980
This week’s poll question comes from Mirna Bard, one of our SmartBlog on Social Media poll blogger finalists.Because of the social-media shift, do you think consumers are looking to be treated and spoken to as individuals instead of unknown statistics by brands?
Thursday, 7. October 2010Article: Getting Your Brand On Shopping Lists of Frugal Consumers
Monday, 4. October 2010Quelle: emarketer
Marketers have a chance to reach consumers in-store, even if they’re not on the list
http://www.emarketer.com/Article.aspx?id=1007964
Article: Many Mobile Web Experiences Frustrate Consumers
Thursday, 30. September 2010Quelle: emarketer
Bad formatting and slow load times plague mobile sites
http://www.emarketer.com/Article.aspx?id=1007959
Blog: Can RIM Satisfy Both Consumers and the Enterprise with Its Tablet?
Monday, 27. September 2010Quelle: emarketer
Thanks in large part to the success of iPad, 2010 is shaping up to be the year of the tablet. Apple succeeded in resurrecting a moribund form factor and endowing [...]
http://www.emarketer.com/blog/index.php/rim-satisfy-consumers-enterprise-tablet/
Article: Consumers Force Retailers to Adopt Social Strategy
Friday, 24. September 2010Quelle: emarketer
Confusion about ROI, disagreement about performance indicators
http://www.emarketer.com/Article.aspx?id=1007944
Article: Consumers Want More Cause Marketing
Tuesday, 21. September 2010Quelle: emarketer
Moms and millennials love socially and environmentally conscious efforts
http://www.emarketer.com/Article.aspx?id=1007937
Chiquita and Knorr put consumers in charge
Friday, 3. September 2010Quelle: smartbrief-com-iab
More brands are holding online contests seeking label designs or recipes from consumers, with Chiquita Brands International a -More-
Feds go social to help consumers identify mystery pills
Friday, 3. September 2010Quelle: smartbrief-com-socialmedia
The federal government has launched a health care application called Pillbox, which lets users identify unknown pills based o -More-
Article: Consumers Still Like TV Ads Best
Thursday, 5. August 2010Quelle: emarketer
Commercials most noticeable, helpful and fun on TV
http://www.emarketer.com/Article.aspx?id=1007849
Blog: Just 16% of Brand Tweets Engage Others, Compared to 43% of Consumers’
Wednesday, 4. August 2010Quelle: emarketer
Marketers may not be doing enough to truly engage followers in conversations, according to a white paper on marketer and consumer Twitter usage from 360i.
As reported in the eMarketer [...]
http://www.emarketer.com/blog/index.php/16-marketers-engage-tweets-compared-43-consumers/
Paying online still proves too complicated for many consumers
Wednesday, 28. July 2010Quelle: smartbrief-com-iab
Many consumers still balk at buying online because they find the effort of typing in credit card information each time too ti -More-
Article: Empowered Consumers Seek and Share Health Info Online
Friday, 23. July 2010Quelle: emarketer
Christopher M. Schroeder
CEO
HealthCentral
http://www.emarketer.com/Article.aspx?id=1007828
Online Healthcare Empowers Consumers
Wednesday, 21. July 2010Quelle: emarketer
Healthcare consumers go online for an increasing variety of
healthcare information and services, including looking for doctors,
researching medicines, sharing personal health details and tracking
health conditions for themselves and their loved ones. Because of
this high level of engagement, consumers have become more involved in
their own care and are rejecting mass communications in favor of a
more personalized approach.
http://www.emarketer.com/Report.aspx?code=emarketer_2000697
Article: Why Consumers Connect with Marketers via Email and Social
Friday, 16. July 2010Quelle: emarketer
Deals and discounts rule the day for opt-in email
http://www.emarketer.com/Article.aspx?id=1007818
Blog: UK Consumers Aim to Trim Spending
Thursday, 8. July 2010Quelle: emarketer
The Daily Telegraph has released results of a TNS study into consumer spending intentions, following government announcements of public sector budget cuts and a rise in value-added tax (VAT) to [...]
http://www.emarketer.com/blog/index.php/uk-consumers-aim-trim-spending/
Article: How Consumers Prepare to Purchase Mobile Devices
Thursday, 8. July 2010Quelle: emarketer
Longer purchase process gives device marketers opportunities to target shoppers
http://www.emarketer.com/Article.aspx?id=1007798
E-mails send consumers shopping
Friday, 25. June 2010Quelle: smartbrief-com-iab
Consumers do respond to e-mail marketing messages when they like what they see, according to a survey in the U.S. -More-
Microblogging brands gain consumers’ trust
Thursday, 24. June 2010Quelle: smartbrief-com-iab
Consumers trust brands that use microblogging sites such as Twitter to respond to their queries in real time, according to a -More-
Applying Social Identity: 7
Best Practices for Driving Registrations —
Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the free whitepaper now.
Enabling your users to register with an existing identity from Facebook, Twitter, Yahoo or other provider is one of the most powerful tools available today. Learn how applying best practices can increase registrations on your site by as much as 25%. Download the free whitepaper now.
Consumers are in spend mode again for electronics
Wednesday, 23. June 2010Quelle: smartbrief-com-iab
After a period of restraint when it came to spending on electronics, 73% of the respondents to a recent survey said they plan -More-
How Consumers Interact with Brands on Social Networks
Tuesday, 8. June 2010Quelle: emarketer
Consumers do want relationships
http://www.emarketer.com/Article.aspx?id=1007742
How Consumers Balance Openness and Privacy
Wednesday, 2. June 2010Quelle: emarketer
Millennials savvy about online reputation management
http://www.emarketer.com/Article.aspx?id=1007732
Brands hope to win over consumers via gaming
Tuesday, 1. June 2010Quelle: smartbrief-com-iab
Brands such as JetBlue, Tesla and H&M are seeking to tap into gamers’ high levels of engagement by putting their brands on fu -More-
American consumers strike balance between spending, paying debt
Friday, 28. May 2010Quelle: smartbrief-com-iab
American consumers have resumed spending at a “healthy” rate and are reducing their credit card and other debt, according to -More-
Building Trust with Empowered Consumers
Monday, 24. May 2010Quelle: emarketer
Individual engagement for healthy brand relationships
http://www.emarketer.com/Article.aspx?id=1007711
More consumers are shopping via mobile phone
Thursday, 20. May 2010Quelle: smartbrief-com-iab
Consumers are increasingly using their mobile phones to do more of their shopping, moving beyond ringtone downloads to buy ph -More-
The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.
Marketers ramp up direct outreach to consumers
Wednesday, 12. May 2010Quelle: smartbrief-com-iab
Increasingly marketers are spending more and more to ramp up direct online outreach to consumers via their own websites, inst -More-
Would you be in favor of legislation that gives consumers more control over their personal information online?
Wednesday, 12. May 2010Quelle: smartbrief-com-socialmedia
Yes — it’s about time Congress took action
61.75%
-More-
Best Ads Feature Deals, Consumers Say
Monday, 10. May 2010Quelle: emarketer
Everyone likes a discount
http://www.emarketer.com/Article.aspx?id=1007681
Marketers dangle big dollars in front of consumers
Thursday, 22. April 2010Quelle: smartbrief-com-iab
Brands including Reese’s and SoBe Lifewater are holding contests or sweepstakes that will give large cash prizes to winners. -More-
Finding Consumers Who Are Ready to Buy
Thursday, 22. April 2010Quelle: emarketer
Users trust directories more than search for local info
http://www.emarketer.com/Article.aspx?id=1007651