Artikel-Schlagworte: „creative“

Creative Commons: Wired.com erlaubt Nutzung von Fotos

Wednesday, 9. November 2011

Quelle: golem

Websitebetreiber, Blogger und Medien können künftig Fotos von Wired.com gegen einen Link in ihren Angeboten nutzen. Damit trägt Wired.com zur freien Kultur bei, macht aber auch geschickt Marketing in eigener Sache. (Open Source, Internet)

http://rss.feedsportal.com/c/33374/f/578069/p/1/s/141a8ef5/l/0L0Sgolem0Bde0C11110C876310Erss0Bhtml/story01.htm

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ExxonMobil picks Universal McCann for media, BBDO for creative

Saturday, 5. November 2011

Quelle: smartbrief-com-iab

Energy giant ExxonMobil is consolidating most of its advertising with two global agencies.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D8946B4AF-8CA0-410E-BE29-1E2D80FCBB10%26copyid%3DAEBF0CE6-B195-4535-845F-BD1E538379D9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=8946B4AF-8CA0-410E-BE29-1E2D80FCBB10

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Urbana Creative targets Latin America with digital firm

Thursday, 27. October 2011

Quelle: smartbrief-com-iab

Citing growing demand from U.S.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF0798C17-FC2B-4AFD-AD46-B7A9646A7F4A%26copyid%3D993F5DF2-A8FE-4078-AA31-5BC3C1A35858%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=F0798C17-FC2B-4AFD-AD46-B7A9646A7F4A

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Project shifts focus of technology to ad creative

Thursday, 27. October 2011

Quelle: smartbrief-com-iab

Ad targeting tools are being updated to help with creative messaging, under a new initiative by agency trading desk Adnetik.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF0798C17-FC2B-4AFD-AD46-B7A9646A7F4A%26copyid%3DEAE3BCC6-92F0-424E-9870-EE8CF7FAFB98%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=F0798C17-FC2B-4AFD-AD46-B7A9646A7F4A

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GSD&M wins HomeAway’s creative, media accounts

Wednesday, 26. October 2011

Quelle: smartbrief-com-iab

Omnicom Group’s GSD&M has been tapped, after a review, to handle creative and media duties for HomeAway, an online vacation r -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D635177BF-FF83-452B-BD11-D487BB72EBC5%26copyid%3DDC316C17-30BB-4875-A25C-8892A0653758%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=635177BF-FF83-452B-BD11-D487BB72EBC5

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Facebook offers awards for top creative ads on network

Friday, 21. October 2011

Quelle: smartbrief-com-iab

Facebook is ramping up its incentives for creative ad work with Facebook Studio Awards.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D99308B0D-9358-4CB3-8896-8E3153A737D6%26copyid%3D0877CF5E-FF47-45C2-A4B8-7FDA3F5A27CB%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=99308B0D-9358-4CB3-8896-8E3153A737D6

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Wieden+Kennedy Amsterdam launches creative digital unit

Thursday, 6. October 2011

Quelle: smartbrief-com-iab

Wieden+Kennedy’s new digital production unit, The Dam Armada, will develop applications, installations and other digital prod -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D211D7DAC-82F4-42E3-B29B-EE145D616E54%26copyid%3D8A7DFAFB-D131-4375-A865-962C3A09B4CD%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=211D7DAC-82F4-42E3-B29B-EE145D616E54

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Article: Marketo Gets Creative with B2B Content Marketing

Friday, 30. September 2011

Quelle: emarketer

Maria Pergolino
Senior Director of Marketing
Marketo

http://www.emarketer.com/Article.aspx?id=1008618

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Neuer Creative Director bei mediaman

Thursday, 22. September 2011

Quelle: internet-world-business

Ralf Kratzert geht zu mediaman nach Mainz. Der Münchner übernimmt dort den Posten als Creative Director Copy and Concept.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/TWINgEVabsE/Neuer-Creative-Director-bei-mediaman-Ralf-Kratzert-wird-mediaman

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3 lessons from Adobe’s Creative Suite 5 launch

Friday, 9. September 2011

Quelle: smartbrief-com-socialmedia

Adobe used social media to help launch its Creative Suite 5 product, landing a trending Twitter topic and a million new follo -More

Senior Digital Strategist (Account Director)

APCO Worldwide

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D07706B1E-B999-4D17-B0F6-B5A4558888BD%26copyid%3DDA1793F6-08BD-4350-860D-E3695F238889%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=07706B1E-B999-4D17-B0F6-B5A4558888BD

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Creative Commons: CC-Lizenz besteht vor deutschem Gericht

Thursday, 28. July 2011

Quelle: golem

Das Landgericht Berlin hat in einem Beschluss vom 8. Oktober 2010 (Az. 16 O 458/10) die Nutzung eines CC-lizenzierten Fotos wegen eines Lizenzverstoßes verboten. Das ist nach Angaben des ifrOSS das erste Mal, dass eine Creative-Commons-Lizenz in Deutschland gerichtlich durchgesetzt wurde. (Creative Commons, Internet)

http://rss.feedsportal.com/c/33374/f/578069/p/1/s/2cccdae0/l/0L0Sgolem0Bde0C110A70C853250Erss0Bhtml/story01.htm

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Accountability in advertising can open creative doors

Thursday, 28. July 2011

Quelle: smartbrief-com-iab

An emphasis on ad analytics, measuring the real return on advertising and making publishers accountable is not just a way to  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF67FC4FA-972A-4CF4-810A-07AC5AA38123%26copyid%3DB86038DB-D9C8-440D-809E-E021AFAA36A1%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=F67FC4FA-972A-4CF4-810A-07AC5AA38123

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OgilvyOne New York hires Alfonso Marian for creative post

Wednesday, 27. July 2011

Quelle: smartbrief-com-iab

 -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB26612DE-924D-4274-A1F9-11787BCCCE57%26copyid%3D4F496209-880D-4B7D-8CBA-76179DCC481D%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=B26612DE-924D-4274-A1F9-11787BCCCE57

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What does it mean to be creative in the digital age?

Friday, 15. July 2011

Quelle: smartbrief-com-iab

Adweek’s Noreen O’Leary considers the implications for traditional creatives in light of the move by Mars to part with TBWA\C -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCD9636DC-A1E4-4D41-A562-EF8A0E1B9796%26copyid%3D570C3B22-F7E6-4819-BE68-379AF122BA5A%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=CD9636DC-A1E4-4D41-A562-EF8A0E1B9796

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Why marketers need strong digital creative

Friday, 12. November 2010

Quelle: smartbrief-com-iab

Marketers should recognize the importance of digital creative in optimizing their media plans by taking advantage of rich med -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D28A57D45-3547-4D59-96B2-8CBCB7E79AC0%26copyid%3D372DA8A0-E69E-4DFE-8C85-149EFB5BE1C9%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=28A57D45-3547-4D59-96B2-8CBCB7E79AC0

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GSD&M Idea City gets creative nod from Pulte

Wednesday, 10. November 2010

Quelle: smartbrief-com-iab

Omnicom Group’s GSD&M Idea City was tapped to handle the creative account for PulteGroup, the nation’s biggest homebuilder.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D9ED72E46-675F-480F-BBB4-59411A8194D5%26copyid%3D9180EB4B-9E6E-4970-91F9-A7A7C97A0833%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=9ED72E46-675F-480F-BBB4-59411A8194D5

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Saatchi exec jumps to JWT for digital creative role

Friday, 29. October 2010

Quelle: smartbrief-com-iab

James Cooper, integrated creative director at Publicis Groupe’s Saatchi & Saatchi, New York, has been named by WPP Group’s JW -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D6810E4E0-6F22-4F12-A5E0-8FB2C3548C0E%26copyid%3D6A97CAB9-DFE4-4F03-AF05-C2C1CC816A9D%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=6810E4E0-6F22-4F12-A5E0-8FB2C3548C0E

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Agencies provide creative to address cyberbullying problem

Tuesday, 26. October 2010

Quelle: smartbrief-com-iab

Adweek asked a half-dozen agencies to develop campaigns to combat cyberbullying among teenagers.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DD2E6096E-BD87-4483-A04F-76F01B0A0B86%26copyid%3DA46AB3A9-A02E-4044-A106-BAEA82B30973%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=D2E6096E-BD87-4483-A04F-76F01B0A0B86

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Intel sets review for B-to-B creative

Saturday, 23. October 2010

Quelle: smartbrief-com-iab

Intel has invited three agencies — Interpublic Group’s MRM, Omnicom Group’s Tribal DDB and Publicis Groupe’s Razorfish — to -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D7E93D06E-B3E5-4FF1-AF58-9B592A03B842%26copyid%3D971488A0-64BE-4418-AF7A-46D892E8E0E7%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=7E93D06E-B3E5-4FF1-AF58-9B592A03B842

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Urheberrecht: Creative Commons markiert auch Public Domain

Tuesday, 12. October 2010

Quelle: golem

Creative Commons hat ein neues Logo veröffentlicht, mit dem nicht urheberrechtlich geschützte Werke markiert werden können. Das Public Domain Mark soll den Status solcher Werke deutlich anzeigen. (Urheberrecht, Creative Commons)

http://www.golem.de/1010/78600-rss.html

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CEO pushes Grey to get creative

Tuesday, 5. October 2010

Quelle: smartbrief-com-iab

Grey, under the leadership of chairman and CEO Jim Heekin, has been on a roll, claiming wins in 17 of 18 accounts it pitched  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DFA0AB2C6-2B85-4079-8955-9E141CE59823%26copyid%3D0935C6FF-93AF-4D0B-86C2-D2AD33C5F891%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=FA0AB2C6-2B85-4079-8955-9E141CE59823

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BBH’s creative chief is out

Thursday, 30. September 2010

Quelle: smartbrief-com-iab

Kevin Roddy, chief creative officer of Publicis Groupe’s Bartle Bogle Hegarty, is the latest top creative to leave his post a -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3DD2E3F6-9105-4FC2-BC24-7D5987E40654%26copyid%3DA091127C-91E3-44FB-9567-DCF764BFBB89%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3DD2E3F6-9105-4FC2-BC24-7D5987E40654

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9 ways to get creative with Facebook Places

Wednesday, 29. September 2010

Quelle: smartbrief-com-socialmedia

Facebook Places is full of possibilities for social-media marketers, writes Kim-Mai Cutler.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D669067F9-3278-42EA-A4A3-E20ECBD2A4F0%26copyid%3DC63222D3-C267-4ECF-9612-9F23B1B6397A%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=669067F9-3278-42EA-A4A3-E20ECBD2A4F0

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Tso to help lead creative at R/GA

Saturday, 25. September 2010

Quelle: smartbrief-com-iab

R/GA is among the digitally-focused agencies to hire executives with traditional media backgrounds for their top creative slo -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D84E3F4C3-8B39-4FEB-BC37-3FC1BF0DDF0D%26copyid%3DCCAF8241-D33B-4232-86E3-2BC658CC3606%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=84E3F4C3-8B39-4FEB-BC37-3FC1BF0DDF0D

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TracyLocke asked to defend Tabasco creative after 24-year run

Thursday, 2. September 2010

Quelle: smartbrief-com-iab

McIlhenny Co., whose Tabasco brand has been repped by Omnicom Group’s TracyLocke for nearly a quarter-century, reportedly has -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DEB79D861-511E-43BE-AF94-AAF59C680401%26copyid%3D83A0CB9E-381D-45AC-BFA7-C51CCBEDFC79%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=EB79D861-511E-43BE-AF94-AAF59C680401

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StrawberryFrog is creative lead for Emirates

Tuesday, 27. July 2010

Quelle: smartbrief-com-iab

Independent agency StrawberryFrog has won a review to become the lead global creative shop for Dubai-based airline Emirates. -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D3B903ECF-F291-43B3-B534-34746E12F378%26copyid%3D29EB9F68-6538-406D-951F-27C3045BE206%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=3B903ECF-F291-43B3-B534-34746E12F378

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BBDO’s Lipton heads to AKQA to head up Xbox creative

Friday, 23. July 2010

Quelle: smartbrief-com-iab

BBDO creative director Pierre Lipton is heading to independent digital agency AKQA, where he will be group creative director  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DF976B103-9873-4566-B892-2ADB290AE9B9%26copyid%3D8AB58381-D4B4-4F91-889A-D43AAEF05D2D%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=F976B103-9873-4566-B892-2ADB290AE9B9

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Iain Tait, creative director of the "Spice Guy" videos, as quoted by ReadWriteWeb

Thursday, 15. July 2010

Quelle: smartbrief-com-socialmedia

If the message that comes out of this is that you can make TV commercials in 30 minutes, then we’re all out of a job. -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3DFB82CA4D-49E2-4D12-804B-88708F67D506%26copyid%3D55B3FB6D-9A50-469F-90DB-E14D7CE425B2%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&i=FB82CA4D-49E2-4D12-804B-88708F67D506

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Digitas names a creative lead for North America

Thursday, 8. July 2010

Quelle: smartbrief-com-iab

Lincoln Bjorkman will take on the role of chief creative officer for Digitas’ six North American offices.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DDA5347A4-F328-49CC-A673-F51BF355541F%26copyid%3DE1210A79-13F0-4510-9B52-C17207FCAEED%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=DA5347A4-F328-49CC-A673-F51BF355541F

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Copyright: ASCAP sammelt für Angriff auf Creative Commons

Monday, 28. June 2010

Quelle: golem

Die American Society of Composers, Authors and Publishers (ASCAP) will bei ihren Mitgliedern Spenden sammeln, um gegen Organisationen wie Creative Commons oder die Electronic Frontier Foundation vorzugehen. Die ASCAP sieht durch die Organisationen das Copyright gefährdet. (Urheberrecht, EFF)

http://www.golem.de/1006/76053-rss.html

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Donna Farrugia, executive director of The Creative Group, writing in iMedia Connection

Thursday, 24. June 2010

Quelle: smartbrief-com-socialmedia

There’s no doubt that the need for marketers with social-media expertise will continue to expand, and, as businesses invest m -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FquoteDetails.jsp%3Fissueid%3D285D32A4-2C63-47BE-9C0B-DCB578F149C9%26copyid%3D4F44793E-4983-45B7-8C44-34F92D2CB946%26brief%3Dsocialmedia%26sb_code%3Drss%26campaign%3Drss&i=285D32A4-2C63-47BE-9C0B-DCB578F149C9

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Ogilvy holt neuen Executive Creative Director an Bord: Matthias Storath wechselt von Heimat Berlin zu Ogilvy Frankfurt

Thursday, 17. June 2010

Quelle: internet-world-business

Der bisherige Creative Director und Unitleiter von Heimat Berlin Matthias Storath verlässt Berlin und geht nach Frankfurt zu Ogilvy & Mather. Dort wird er eng mit dem Geschäftsführer Kreation Stephan Vogel zusammenarbeiten.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/hKHSqGZN5Z8/Ogilvy-holt-neuen-Executive-Creative-Director-an-Bord-Matthias-Storath-wechselt-von-Heimat-Berlin-zu-Ogilvy-Frankfurt

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Mitsubishi retools creative, digital, PR shops

Thursday, 10. June 2010

Quelle: smartbrief-com-iab

Mitsubishi, after a six-month review, has tapped three agencies for its North American business: Omnicom Group’s 180/LA, Sant -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DCB30B415-3D63-454B-BF77-476B6F389BD4%26copyid%3D3E188E6F-D1EE-4DEF-8C19-E0F18B6DDB90%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=CB30B415-3D63-454B-BF77-476B6F389BD4

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Agency world still values traditional creative chiefs over digital

Tuesday, 18. May 2010

Quelle: smartbrief-com-iab

Creative directors at traditional agencies earn as much as 40% to 50% more than their counterparts at digital shops, despite  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DDF350A18-7215-454E-8D7B-A95BCA0C84BF%26copyid%3D613726B6-46F5-4372-B1BF-23CF93C3E435%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=DF350A18-7215-454E-8D7B-A95BCA0C84BF

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Help wanted: Top creative slots unfilled at major shops

Monday, 17. May 2010

Quelle: smartbrief-com-iab

Agencies currently hunting for chief creative officers include WPP’s JWT and Ogilvy & Mather, New York, as well as Havas’ Eur -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D4E1C7D24-09F3-4CD6-A0F9-EFFA8FE24A9D%26copyid%3DF32FD3C1-CDC2-4434-956F-A3CD3BE06153%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=4E1C7D24-09F3-4CD6-A0F9-EFFA8FE24A9D

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