Artikel-Schlagworte: „data“

Analysis: Settlement won’t stop Facebook from giving data to marketers

Thursday, 1. December 2011

Quelle: smartbrief-com-socialmedia

 -More

This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DBF19562B-292A-4DD8-8D9E-8D7751EC2530%26copyid%3DDCF3E547-D07A-4578-817E-09FDA68D1CB1%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=BF19562B-292A-4DD8-8D9E-8D7751EC2530

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Klout faces criticism for harvesting Facebook data

Monday, 14. November 2011

Quelle: smartbrief-com-socialmedia

Klout is under fire for automatically generating profiles and influence ratings for its users’ Facebook contacts, including t -More

Engage on-the-go consumers with interactive and measurable advertising. Mobile 2D Barcodes (i.e. QR Codes) provide the ultimate solution for bridging offline & online advertisements. Learn how this powerful medium will enable wireless subscribers to access additional information & digital content related to your business. Get the free whitepaper.

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Apps für Deutschland: Ideen und Anwendungen für Open Data gesucht

Tuesday, 8. November 2011

Quelle: golem

Das Open Data Network veranstaltet unter dem Namen “Apps für Deutschland” einen Open-Data-Wettbewerb. Gesucht werden Ideen, Anwendungen und Daten. Unterstützt wird der Wettbewerb vom Bundesinnenministerium. (Applikationen, Softwareentwicklung)

http://rss.feedsportal.com/c/33374/f/578069/p/1/s/3e6c4f8f/l/0L0Sgolem0Bde0C11110C875940Erss0Bhtml/story01.htm

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New FCC website would post TV station political ad data

Thursday, 3. November 2011

Quelle: smartbrief-com-iab

A new proposal by the Federal Communications Commission would require that TV stations make information about the political a -More

[Webinar] 9 Types of Collaborators & Your Marketing Team. If you use marketing collaboration software to prevent project pileups and communication catastrophes, you may have noticed that different team members have different collaboration styles. This webinar introduces all 9 types, from the Dinosaur to the Stealth Ninja. Attend free webcast Nov 16

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Bots plunder Facebook users’ personal data

Thursday, 3. November 2011

Quelle: smartbrief-com-socialmedia

Researchers have built fake Facebook profiles for about 100 automated “socialbots,” complete with names and photos.  -More

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Marketing chiefs cling to old measures in swirl of digital data

Wednesday, 2. November 2011

Quelle: smartbrief-com-iab

Amid a blizzard of new digital and social data that is nearly impossible to absorb, marketing chiefs say they are still relyi -More

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Article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Tuesday, 1. November 2011

Quelle: emarketer

Data and social media investment central to marketing strategy, programs

http://www.emarketer.com/Article.aspx?id=1008667

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Retailers with consumer data are becoming media players

Friday, 28. October 2011

Quelle: smartbrief-com-iab

Retailers are tapping their own consumer databases or seeking others as valuable indicators of consumer behavior for targeted -More

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Facebook to build out European service with Swedish data center

Friday, 28. October 2011

Quelle: smartbrief-com-socialmedia

Facebook will build its first non-U.S. data center in a town in Sweden.  -More

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Is Google overselling Google+ engagement data?

Thursday, 27. October 2011

Quelle: smartbrief-com-socialmedia

Google+ chief Vic Gundotra has been talking up the social network’s user metrics, but is very picky about which figures he’s  -More

This Harvard Business Review Insight Center report explores what it really means to be customer-centric. Packed with real-world examples, the paper talks about how 20 organizations like Fidelity, Apple, Coca-Cola, North Face and American Express have worked to put the customer first — including the challenges involved and the rewarding results.

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D948738A9-1CE1-4B5E-BD17-C2D708B3ADFE%26copyid%3D9B010423-1116-4377-BCFF-0BBA19F69BF7%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=948738A9-1CE1-4B5E-BD17-C2D708B3ADFE

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Data Becker überarbeitet seinen P5 HTML5 Publisher

Friday, 14. October 2011

Quelle: internet-world-business

Einer PDF-Datei in ein anderes Format umzuwandeln, ist zumeist kein leichtes Unterfangen. Data Becker entwickelt eine Lösung, mit der sich PDFs in multimediale Web-Apps umwandeln lassen. Im Laufe des ersten Beta-Tests wurden nun einige Verbesserungen vorgenommen.

http://feedproxy.google.com/~r/internetworld/KNxy/~3/qezazSWjTQY/Data-Becker-ueberarbeitet-seinen-P5-HTML5-Publisher-Aus-PDFs-Web-Apps-machen

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Report: Some personal data can be inadvertently leaked by publishers

Thursday, 13. October 2011

Quelle: smartbrief-com-iab

 -More

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Bug meant Spotify kept sharing data after users logged out

Thursday, 13. October 2011

Quelle: smartbrief-com-socialmedia

Spotify has acknowledged that a bug meant its service automatically logged back into users’ Facebook accounts and continued t -More

Dx3 Canada – The Canadian trade show were business gets digital – Dx3 Canada is Canada’s only trade show for digital marketers, digital advertisers and digital retailers. January 25-26th 2012, Metro Toronto Convention Centre. Click here to participate.

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Data leaks are pervasive, Stanford researchers say

Thursday, 13. October 2011

Quelle: smartbrief-com-socialmedia

Almost six out of 10 websites routinely leak their users’ personal data to third parties such as Facebook and Google, accordi -More

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Early data suggest younger brains are more digitally wired

Friday, 7. October 2011

Quelle: smartbrief-com-iab

Preliminary data from neuroscience research commissioned by Time Inc.  -More

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Google offers free marketing data, new ad unit

Friday, 7. October 2011

Quelle: smartbrief-com-iab

Google has built a website at OurMobilePlanet.com designed to provide marketers and advertisers with free background data on  -More

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Data meets storytelling at Advertising Week

Thursday, 6. October 2011

Quelle: smartbrief-com-iab

Measurement and storytelling are among the themes being repeated during Advertising Week in New York.  -More

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Traffiq adds Nielsen website data to ad-buying platform

Friday, 23. September 2011

Quelle: smartbrief-com-iab

Advertisers now have access to Nielsen’s @Plan target-marketing data through Traffiq’s display-ad buying platform.  -More

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Buddy Media rolls out Facebook data analytics platform

Wednesday, 21. September 2011

Quelle: smartbrief-com-iab

 -More

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Unthink aims to bring data portability to social networking

Tuesday, 20. September 2011

Quelle: smartbrief-com-socialmedia

Social network Unthink aims to cast itself as a less-commercial alternative to Google+ and Facebook, giving users — which th -More

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Social chatter adds depth to TV-audience data

Tuesday, 13. September 2011

Quelle: smartbrief-com-socialmedia

Social chatter is letting TV-analytics firms add depth and detail to their audience data.  -More

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Facebook geo-targeting for ads isn’t ready for prime time, data suggest

Saturday, 20. August 2011

Quelle: smartbrief-com-socialmedia

Facebook’s geo-targeting system for ads may not be fully reliable, according to research from XA.net.  -More

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Tapping social-network data sharpens marketing efficiency

Friday, 19. August 2011

Quelle: smartbrief-com-iab

Marketers are beginning to realize that winning over Facebook fans should only be part of their objective — reaching out to  -More

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Interactive ads keep mobile readers engaged, data suggests

Thursday, 18. August 2011

Quelle: smartbrief-com-iab

Marketers would do well either to start from scratch creatively or make interactive adaptations, rather than merely repurpose -More

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Amazon looks to leverage consumer data for ads

Saturday, 13. August 2011

Quelle: smartbrief-com-iab

Marketers will soon be able to tap into Amazon’s huge cache of consumer behavioral data to target ads more efficiently.  -More

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Website rewards viewers while gathering advertiser data

Saturday, 13. August 2011

Quelle: smartbrief-com-iab

Web startup Loffles offers prizes to users who are willing to answer a few questions and view a few ads.  -More

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Put data management at the heart of your social media efforts

Saturday, 13. August 2011

Quelle: smartbrief-com-socialmedia

Businesses are starting to see measurable results of their social media campaigns as they better use the technology to commun -More

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The problem with social media data mining

Thursday, 11. August 2011

Quelle: smartbrief-com-socialmedia

Social media data is a potentially powerful tool for marketers and business strategists, but such information doesn’t offer a -More

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Havas looks to fill data gap

Wednesday, 10. August 2011

Quelle: smartbrief-com-iab

A disconnection between studies that gauge the usage and influence of social networks and how well they influence consumer be -More

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Google+ offers data, opens avenues for advertisers

Friday, 5. August 2011

Quelle: smartbrief-com-iab

Google+ is offering advertisers a treasure chest of consumer data gathered from the fast-growing social network.  -More

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Wealthy Web surfers are more likely to share data

Wednesday, 3. August 2011

Quelle: smartbrief-com-iab

The more affluent the Web surfer, the more likely they are to share their personal information online.  -More

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5 ways marketers can leverage social media data

Friday, 29. July 2011

Quelle: smartbrief-com-socialmedia

Social media mentions of a brand can be a marketer’s best friend, but only if they’re used correctly, Nate Elliott writes.  -More

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Google offers up key data, research in print magazine

Tuesday, 26. July 2011

Quelle: smartbrief-com-iab

Google’s “Think Quarterly” packages some of its best data-driven marketing insights and offers it as a quarterly business-to- -More

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Consumers should own their social data, FTC official says

Thursday, 21. July 2011

Quelle: smartbrief-com-socialmedia

Consumers should have control over their own social data, says David Vladeck, head of the Federal Trade Commission’s Bureau o -More

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5 ways social data can take your marketing to the next level

Thursday, 21. July 2011

Quelle: smartbrief-com-socialmedia

Social media data is a powerful tool for marketers, as it can be used to develop targeted campaigns, source user-generated co -More

Director, Customer Acquisition

Kindermusik International

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Open Data: "Gebt die Unternehmensdaten frei!"

Wednesday, 20. July 2011

Quelle: golem

Die Open Knowledge Foundation Deutschland fordert das Bundesjustizministerium auf, die im Unternehmensregister veröffentlichten Daten in Form einer Datenbank freizugeben. (API, Open Data)

http://rss.feedsportal.com/c/33374/f/578069/p/1/s/6289986f/l/0L0Sgolem0Bde0C110A70C850A90A0Erss0Bhtml/story01.htm

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The Obama campaign drills deep for data

Tuesday, 19. July 2011

Quelle: smartbrief-com-iab

The re-election campaign for President Barack Obama is looking to build out the 2008 candidate’s online success with ever mor -More

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Open Data: Bayern gibt amtliche Luftbilder zur Verwendung frei

Saturday, 12. March 2011

Quelle: golem

Bayern hat Luftbilder in einer Auflösung von zwei Metern zur allgemeinen Benutzung freigegeben. Dem voraus ging ein Pilotprojekt der bayerischen Landesregierung und OpenStreetMap. (Open Data, OpenStreetMap)

http://rss.feedsportal.com/c/33374/f/578069/p/1/s/29f1d701/l/0L0Sgolem0Bde0C110A30C820A390Erss0Bhtml/story01.htm

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Open Data: Australische Regierung stellt Verwaltungsdaten ins Netz

Saturday, 12. March 2011

Quelle: golem

Die australische Regierung baut ihr Engagement für Open Data aus. Auf der Website data.gov.au können umfangreiche Datensätze der öffentlichen Verwaltung unter einer CC-Lizenz heruntergeladen werden. (Open Data)

http://rss.feedsportal.com/c/33374/f/578069/p/1/s/415ef4c3/l/0L0Sgolem0Bde0C110A30C820A370Erss0Bhtml/story01.htm

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Firms mine social networks for marketing data

Tuesday, 30. November 2010

Quelle: smartbrief-com-iab

Startup firms such as Media6Degrees, 33Across and RadiumOne are devising ways to turn social networking into a source of valu -More

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MySpace and Facebook to share user data

Friday, 19. November 2010

Quelle: smartbrief-com-iab

MySpace and Facebook unveiled a “Mash Up” feature Thursday that will allow users to transfer data between the social-networki -More

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FCC investigates Google over Street View data

Friday, 12. November 2010

Quelle: smartbrief-com-iab

Google is the subject of an FCC probe to determine whether any communication laws were broken when the media giant intercepte -More

Did you know that 89% of consumers started their holiday shopping online? Or that searches for ‘coupons’ peak on Saturdays? If not, you should visit our ThinkHoliday site: www.google.com/thinkholiday where you’ll be privy to a wealth of exclusive information on consumer shopping behavior, hot products and the latest holiday insights from Google.

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Google clamps down on contacts data

Tuesday, 9. November 2010

Quelle: smartbrief-com-iab

Facebook users had long been able to import contact information from Gmail in order to search for e-mail contacts with Facebo -More

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Report: Facebook apps are caught gathering data on users

Tuesday, 19. October 2010

Quelle: smartbrief-com-iab

Facebook says it is working to limit the amount of information being shared with third parties through popular applications o -More

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Top Facebook apps transmit identifying user data to marketers

Tuesday, 19. October 2010

Quelle: smartbrief-com-socialmedia

Some of Facebook’s most popular applications can record identifying data about users, as well as their friends, and send the  -More

More than 17 hours of B2B social media insights for just $99. From the comfort of your desk, join Jeremiah Owyang, Robert Scoble, Guy Kawasaki, and B2B social media marketing practitioners from companies like Adobe, Cisco, Intel, and SAP at SocialTech 2010 (live online Oct. 26, then on-demand for 3 months). Reserve your seat today.

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Bing to add Facebook friends’ "like" data in searches

Friday, 15. October 2010

Quelle: smartbrief-com-iab

Microsoft’s Bing search engine will soon include results from Facebook.  -More

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The controversial practice of data scraping

Wednesday, 13. October 2010

Quelle: smartbrief-com-iab

Scraping, an emerging business of mining social media and other websites for consumer data that can be packaged and resold, o -More

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Open Data: Daten allein sind nichts wert

Tuesday, 5. October 2010

Quelle: golem

Wenn Regierungen bereit sind, Informationen mit Bürgern zu teilen, kann es das Leben aller verbessern. Beim Personal Democracy Forum in Barcelona ist zu sehen, was mit offenen Daten alles möglich ist. (Tim Berners-Lee, GPS)

http://www.golem.de/1010/78437-rss.html

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Open Data: Forscher sollen ihre Daten teilen

Wednesday, 22. September 2010

Quelle: golem

Wissenschaftler erheben ständig Daten, die dann nie wieder verwendet werden. Data Sharing will diese Verschwendung beenden und Rohdaten zugänglich machen. (Open Access)

http://www.golem.de/1009/78170-rss.html

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Put data on display to overcome privacy concerns

Wednesday, 15. September 2010

Quelle: smartbrief-com-socialmedia

A long, legalistic privacy policy isn’t enough to earn your company a reputation for transparency, argues Jules Polonetsky – -More

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