Readers of digital newspapers are younger, richer and smarter
Thursday, 15. December 2011Quelle: smartbrief-com-iab
Consumers of digital-newspaper content are better educated, more affluent and younger than print readers, according to a Puls -More-
Artikel-Schlagworte: „digital“
Philips likes O&M’s digital approach
Thursday, 15. December 2011Quelle: smartbrief-com-iab
Philips has hired Ogilvy & Mather to handle its $500 million global creative account, replacing incumbent DDB. -More-
Article: Digital Media Spending Thrives in Western Europe
Thursday, 15. December 2011Quelle: emarketer
Web-based mobile spending in the region to top $1 billion
http://www.emarketer.com/Article.aspx?id=1008736
Wireless is no substitute for wired digital access
Tuesday, 6. December 2011Quelle: smartbrief-com-iab
The digital divide between the rich and the poor is growing wider, Susan Crawford writes. -More-
CP+B snags Markham as digital CD
Friday, 2. December 2011Quelle: smartbrief-com-iab
Unilever creative Tom Markham is going from Lowe to Crispin Porter + Bogusky’s Boulder, Colo., shop as digital creative direc -More-
AutoTrader’s digital shift speeds profit
Wednesday, 30. November 2011UM wins Ghirardelli’s digital account
Wednesday, 30. November 2011Quelle: smartbrief-com-iab
Mediabrands’ UM was picked for Ghirardelli Chocolate’s digital media account, which the agency will handle out of its San Fra -More-
Blog: eMarketer Webinar: Key Digital Trends for 2012
Tuesday, 29. November 2011Quelle: emarketer
Please join us for this free webinar featuring eMarketer Principal Analysts David Hallerman, Debra Aho Williamson and Noah Elkin. To get you ready for the upcoming year, they’ll be covering [...]
http://www.emarketer.com/blog/index.php/emarketer-webinar-key-digital-trends-2012/
Digital leads Chinese ad surge
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Measured media spending in China is forecast to increase 15.2% to $54 billion in 2011, making it one of the world’s fastest g -More-
Digital continues growth trend, but some marketers slow Q4 outlays
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Though ad spending this holiday season continues the longer trend toward digital, individual advertisers are curbing their pl -More-
Wal-Mart steers sales force into digital world
Tuesday, 29. November 2011Quelle: smartbrief-com-iab
Using its in-store magazine and social media as well as offering incentives, Wal-Mart Stores appears to be tapping its 1.4 mi -More-
Digital buying indicators up
Thursday, 24. November 2011Quelle: smartbrief-com-iab
Marketers are spending more in the digital space this quarter, according to an IgnitionOne report. -More-
Ghirardelli turns to UM agency for digital duties
Thursday, 24. November 2011Quelle: smartbrief-com-iab
San Francisco agency UM has won the estimated $3 million digital business for Ghirardelli Chocolate in advance of the company -More-
Bertelsmann Digital Media Investments beteiligt sich an Adspert
Wednesday, 23. November 2011Quelle: internet-world-business
Der Venture-Capital-Fonds Bertelsmann Digital Media Investments (BDMI) investiert eine sechsstellige Summe in das Start-up Bidmanagement, das unter dem Namen Adspert eine Software anbietet, die Online-Werbekampagnen verwaltet und optimiert.
A merry Christmas for digital media, passing spot radio
Thursday, 17. November 2011Quelle: smartbrief-com-iab
Media buying of Internet/digital has supplanted spot radio in the number-two slot for holiday advertising, trailing only spot -More-
Digital buys help Home Depot stay in step with customers
Monday, 14. November 2011Quelle: smartbrief-com-iab
Freestanding print inserts have long been an advertising mainstay for The Home Depot, but with consumers moving away from new -More-
Bartle Bogle Hegarty puts Gunning at head of digital push
Friday, 11. November 2011Quelle: smartbrief-com-iab
Bartle Bogle Hegarty has tapped Simon Gunning to head up its global push in digital development. -More-
New York Times digital chief Nisenholtz is stepping down
Wednesday, 9. November 2011Quelle: smartbrief-com-iab
Martin Nisenholtz, who helped oversee The New York Times’ introduction of a pay wall and the newspaper’s Apple iPad edition, -More-
VDZ Digital Tour nach Israel
Wednesday, 9. November 2011Quelle: internet-world-business
Die VDZ Digital Tour 2012 in Kooperation mit der INTERNET WORLD Business führt nach Tel Aviv. Israel ist eines der innovativsten und fortschrittlichsten Start-up-Länder und damit ein Hotspot für Medienunternehmen.
Infected digital ads are a growing industry problem
Friday, 4. November 2011Quelle: smartbrief-com-iab
Online ads infected with malware have seen a recent spike, and online advertisers are suffering as word spreads on social net -More-
Publicis buys Shanghai-based digital shop
Friday, 4. November 2011Quelle: smartbrief-com-iab
Shanghai-based digital shop Wangfan, whose clients include Puma and General Motors Shanghai, has been bought by Publicis Grou -More-
For digital giants, a long road to revenue
Thursday, 3. November 2011Quelle: smartbrief-com-iab
For both Google and Facebook, the road to significant revenue has been a long one along which the digital giants have made ad -More-
Blog: eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, Feds
Wednesday, 2. November 2011Quelle: emarketer
Where is the privacy debate going? How should advertisers, agencies, publishers and vendors deal with privacy concerns? What should your company be doing? Please join us for this free webinar [...]
http://www.emarketer.com/blog/index.php/emarketer-webinar-perspectives-digital-privacy/
Marketing chiefs cling to old measures in swirl of digital data
Wednesday, 2. November 2011Quelle: smartbrief-com-iab
Amid a blizzard of new digital and social data that is nearly impossible to absorb, marketing chiefs say they are still relyi -More-
Article: UK Digital Ad Spending Sticks to Solid Growth
Tuesday, 1. November 2011Quelle: emarketer
Online to make up nearly two-fifths of ad dollars by 2015
http://www.emarketer.com/Article.aspx?id=1008668
Digital jobs go begging in adland
Monday, 31. October 2011Quelle: smartbrief-com-iab
Publishers, marketers and advertising agencies are all competing for analysts with the quantitative skills necessary to make -More-
WPP backs away from market for digital agencies in U.S., Brazil
Monday, 31. October 2011Quelle: smartbrief-com-iab
Britain’s WPP sees a promising market for independent digital agencies, just not in the U.S. -More-
Ad clients are shifting attention to digital from TV
Friday, 28. October 2011Quelle: smartbrief-com-iab
Ad clients are thinking more and more about digital, agencies report. -More-
Article: Agencies Report Clients Still Increasing Focus on Digital
Friday, 28. October 2011Quelle: emarketer
Online advertising becoming as important as spot TV
http://www.emarketer.com/Article.aspx?id=1008663
Urbana Creative targets Latin America with digital firm
Thursday, 27. October 2011Time Inc. taps Nokia executive for digital marketing
Thursday, 27. October 2011Quelle: smartbrief-com-iab
Time Inc. has named a new digital marketing chief without waiting for a new CEO to make the appointment. -More-
Study: Young Chinese consumers are open to digital pitches
Thursday, 27. October 2011Quelle: smartbrief-com-iab
About 4 in 5 young, digitally connected adults in China say they’re willing to click on branded content of interest to them, -More-
WPP Group adds digital resources in China
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
WPP Group is taking another step into China with a minority stake in Leading Smart Holdings, parent of Moment Systems, a digi -More-
Article: How Young, Urban Consumers Respond to Digital Marketing in China
Wednesday, 26. October 2011Quelle: emarketer
Young consumers in China like receiving and sharing brand messages online
http://www.emarketer.com/Article.aspx?id=1008660
Cars.com extends digital outreach with Pandora channels
Tuesday, 25. October 2011Quelle: smartbrief-com-iab
Three custom channels devoted to music related to cars are coming to Pandora, courtesy of sponsor Cars.com. -More-
Digital nears equal footing with TV among agency leaders
Saturday, 22. October 2011Quelle: smartbrief-com-iab
In the eyes of ad agency executives, digital has just about reached parity with television as a medium of choice. -More-
6 key trends in digital advertising
Thursday, 20. October 2011Quelle: smartbrief-com-iab
Adweek’s list of trends driving digital advertising includes the convergence of mobile and desktop media, the rise of HTML5 a -More-
Adweek ranks the top digital creatives
Thursday, 20. October 2011Quelle: smartbrief-com-iab
Adweek offers up its list of the best creative minds in the digital sphere, singling out those whom it views as having the mo -More-
Gannett posts a 10.3% rise in digital revenue for the third quarter
Wednesday, 19. October 2011Quelle: smartbrief-com-iab
Gannett posted a broad-based 10.3% rise in digital revenue to $173.9 million for the third quarter, led by gains at CareerBui -More-
Efficient Frontier seeks new vistas with digital buy
Wednesday, 19. October 2011Quelle: smartbrief-com-iab
Independent digital marketer Efficient Frontier is acquiring Downstream Marketing, one of Australia’s biggest digital firms w -More-
Many digital platforms require talented, responsive coordination
Tuesday, 18. October 2011Quelle: smartbrief-com-iab
Digital marketing has developed into such a variegated field that it’s becoming a major task to coordinate campaigns across p -More-
Lakamp to head up iHeartRadio as Clear Channel Digital chief
Tuesday, 18. October 2011Quelle: smartbrief-com-iab
Brian Lakamp is the new president of Clear Channel Digital, where he will be in charge of iHeartRadio and the rest of the rad -More-
Article: Mobile Shines Amid Rising Digital Ad Spending
Thursday, 13. October 2011Quelle: emarketer
Global ad spend expected to top $500B in 2011 despite woes in major markets
http://www.emarketer.com/Article.aspx?id=1008639
Amazon touts discounts for pre-order of digital games
Wednesday, 12. October 2011L’Oreal doubles down on digital
Saturday, 8. October 2011Quelle: smartbrief-com-iab
L’Oreal is significantly increasing the digital portion of its U.S. -More-
Wieden+Kennedy Amsterdam launches creative digital unit
Thursday, 6. October 2011Quelle: smartbrief-com-iab
Wieden+Kennedy’s new digital production unit, The Dam Armada, will develop applications, installations and other digital prod -More-
Why brands need to learn to play digital softball
Tuesday, 4. October 2011Quelle: smartbrief-com-socialmedia
“Playing softball” is the key to winning over people online, SmartBrief’s James daSilva writes. -More-
Lego links building blocks to digital world
Saturday, 1. October 2011Quelle: smartbrief-com-iab
Lego brings together the real world and the virtual with its new game that challenges players to build structures accurately -More-
Facebook game helps EA make digital comeback
Friday, 23. September 2011Quelle: smartbrief-com-socialmedia
Electronic Arts went into a slump three years ago, but a Facebook version of its “Sims” game has helped position the company -More-
Branding promise seen in digital; the question is how?
Thursday, 22. September 2011Quelle: smartbrief-com-iab
In the abstract, brand marketers are enthusiastic about advertising online, but in practice many are unsure how to go about i -More-