Havas Digital teams with MediaMind for analytics
Thursday, 22. September 2011Quelle: smartbrief-com-iab
MediaMind will contribute to Havas Digital’s Artemis analytics platform in a new partnership that takes advantage of MediaMin -More-
Artikel-Schlagworte: „digital“
SAY Media: Digital ads need sprucing
Thursday, 22. September 2011Quelle: smartbrief-com-iab
Troy Young, president of SAY Media, is on a neatness kick, overseeing the launch of a “Clean Campaign” across the online medi -More-
Better digital marketing through storytelling
Wednesday, 21. September 2011Quelle: smartbrief-com-iab
It is essential in advertising, even amid the turmoil of technological transformation, not to lose sight of storytelling, wri -More-
Jesta Digital targets $15 million to nurture next-gen Web
Saturday, 17. September 2011Google carries on with talks over digital library
Saturday, 17. September 2011DreamWorks is shifting to digital for marketing
Friday, 16. September 2011Quelle: smartbrief-com-iab
DreamWorks Animation is finding that digital campaigns incorporating gaming and online video are powerful ways to reach and s -More-
Article: Hispanics’ Digital Dexterity Defies Stereotypes
Friday, 16. September 2011Quelle: emarketer
Marla Skiko
EVP–Director of Digital Innovation
SMG Multicultural
http://www.emarketer.com/Article.aspx?id=1008592
Digital marketing is a delicate proposition for luxury brands
Wednesday, 14. September 2011Quelle: smartbrief-com-iab
Luxury brands face a quandary with digital marketing, whose democratizing, common-denominator nature cuts across the grain of -More-
MTV shows mastery of digital, social tools
Tuesday, 13. September 2011Quelle: smartbrief-com-iab
MTV, via its new WatchWith app for the iPhone and iPad, along with its Twitter Tracker tool, continues to be a digital leader -More-
McCann’s social, digital chief: "They totally get the space"
Tuesday, 13. September 2011Quelle: smartbrief-com-socialmedia
Kandace Hudspeth acknowledges a big difference between her previous experience in a succession of roles at interactive media -More-
Learn to use B2B social media marketing applications effectively— Use the worksheets and checklists to best incorporate your social media plan at your company. Also learn to measure achievements and ROI of your B2B social media marketing strategies. Download now.
Universal McCann taps Soriano for key digital role
Friday, 9. September 2011Quelle: smartbrief-com-iab
Colleen Soriano, formerly a digital strategist for WPP’s MEC, is now Universal McCann’s top stateside digital executive, havi -More-
Affinity, Zinio to study digital magazine readership
Friday, 9. September 2011Quelle: smartbrief-com-iab
A growing abundance of digital magazines is the subject of a joint research project by Affinity and digital publisher and new -More-
Can circulars find a digital niche as promising as print?
Friday, 2. September 2011Quelle: smartbrief-com-iab
The pre-print ad inserts that served as a revenue mainstay for newspapers in the past are gradually giving way to online equi -More-
Digital ad growth poses a multi-channel challenge
Friday, 2. September 2011Quelle: smartbrief-com-iab
Several trends are seen in Forrester Research’s forecast that interactive marketing will grow to $77 billion a year by 2016, -More-
Rokkan will spearhead digital work for JetBlue
Friday, 2. September 2011Quelle: smartbrief-com-iab
New York independent digital shop Rokkan, after a competitive review, is taking over JetBlue’s business from six-year incumbe -More-
Consumer brands double down on digital
Friday, 2. September 2011Quelle: smartbrief-com-iab
CPG companies were slow to adopt digital marketing, but they are taking the plunge as more consumers buy food and personal-ca -More-
DG extends digital ad service acquisitions with EyeWonder
Thursday, 1. September 2011Quelle: smartbrief-com-iab
DG is extending its recent run of acquisitions in digital ad products, acquiring EyeWonder from Limelight Networks for $66 mi -More-
WPP weighs $43M investment in Japan digital ad firm
Thursday, 1. September 2011Quelle: smartbrief-com-iab
WPP, as part of an aggressive effort over the past several weeks to shore up its Asian portfolio, is seeking a deal with one -More-
Digital communications are about to blend in complex ways
Tuesday, 30. August 2011Quelle: smartbrief-com-iab
Personal communication is about to enter a new era in which the discrete active and passive online functions increasingly bl -More-
Digital advertising resumes healthy growth rate, WPP says
Friday, 26. August 2011Quelle: smartbrief-com-iab
Ad giant WPP said income from direct, digital and interactive advertising is increasing. -More-
Digital video is migrating to tablets, smartphones
Thursday, 25. August 2011Quelle: smartbrief-com-iab
Almost two-thirds of Americans will have either a tablet or smartphone by 2015, and 86% of those users will be viewing digita -More-
Digital outreach appeals to consumers in Asia-Pacific countries
Tuesday, 23. August 2011Quelle: smartbrief-com-iab
Brands can get a big boost from digital media in the Asia-Pacific region, according to research from TNS and Campaign Asia th -More-
Rockfish is acquired by WPP Digital
Tuesday, 23. August 2011Quelle: smartbrief-com-iab
Arkansas-based digital agency Rockfish Interactive has been picked up by WPP Digital in a transaction whose terms are being k -More-
Dentsu expands digital abilities with Adjug acquisition
Wednesday, 17. August 2011Quelle: smartbrief-com-iab
Adding to its digital capabilities, Japanese ad giant Dentsu has acquired Adjug, a London-based online ad exchange. -More-
Are "tweet greets" a digital faux pas?
Wednesday, 17. August 2011Quelle: smartbrief-com-socialmedia
-More-
Sales Account Manager
The Blue Book Building and Construction Network
The Blue Book Building and Construction Network
New York Times collects digital experiments on one site
Tuesday, 9. August 2011Quelle: smartbrief-com-iab
The New York Times set up a special place online where users can explore experimental online services that the newspaper is c -More-
Media executives are upbeat on digital, overall revenues
Wednesday, 3. August 2011Quelle: smartbrief-com-iab
Optimism for digital and combined revenues is picking up among media executives. -More-
Digital video likely will be added to C3 ratings
Tuesday, 2. August 2011Quelle: smartbrief-com-iab
Data on digital-video viewership are likely to show up soon in C3 ratings, perhaps in time for the next upfront, said Rino Sc -More-
100-year-old brand keeps young with digital campaign
Tuesday, 2. August 2011Quelle: smartbrief-com-iab
The Nivea skin care brand, which turns 100 this year, has added an interactive video and augmented-reality application from A -More-
HTML5 begins to reshape digital and mobile world
Saturday, 30. July 2011Quelle: smartbrief-com-iab
The growth of HTML5, which allows the development of applications that work across a range of devices, is beginning to shake -More-
Article: Digital Moms Favor Informative Ads
Friday, 29. July 2011Quelle: emarketer
Detailed digital advertising a good bet to reach mom demographic
http://www.emarketer.com/Article.aspx?id=1008518
Blog: Quick Stat: 47% of Online Consumers Will Redeem Digital Coupons This Year
Thursday, 28. July 2011Quelle: emarketer
In 2011, nearly half of all online consumers in the US will redeem digital coupons online or in a store, eMarketer forecasts. While the vast majority of coupons are still [...]
Big advertisers seek exit from digital privacy suit
Thursday, 28. July 2011Quelle: smartbrief-com-iab
A New York consumer’s suit that alleges companies are violating computer fraud and wiretapping laws by tracking users’ browse -More-
Topps makes digital play
Thursday, 28. July 2011Quelle: smartbrief-com-iab
Topps is making a move into the digital currency segment via the acquisition of GMG Entertainment. -More-
Robust growth seen in digital out-of-home
Wednesday, 27. July 2011Quelle: smartbrief-com-iab
More than three-quarters of U.S. -More-
Only you can build your social media marketing strategy.
But we can make it easy.
Introducing the world’s first Social Media Strategy App from Vocus and MarketingSherpa. Tell it what you are, what you need and where you want to go. It’ll show you how to get there, and a whole lot more besides—completely free.
iq digital und IP Deutschland starten Kooperation
Monday, 25. July 2011Quelle: internet-world-business
iq digital setzt für die Bewegtbildvermarktung in Teilen seines Portfolios ab sofort auf die Kölner Vermarktungsgesellschaft IP Deutschland. Damit will der Vermarkter aus Düsseldorf neue Kundenpotenziale erschließen.
Article: Media Planners Embrace Digital Out-of-Home
Monday, 25. July 2011Quelle: emarketer
Newer outdoor ads drive more dollars from traditional to digital media
http://www.emarketer.com/Article.aspx?id=1008510
Digital revenues are up at NYT
Saturday, 23. July 2011Quelle: smartbrief-com-iab
Digital advertising sales are up for the New York Times Co., but the newspaper still posted a $119.7 million loss in the seco -More-
Media buyers are ahead of publishers in digital world
Friday, 22. July 2011Quelle: smartbrief-com-iab
Agency display media buyers are leading the way in new ad products and new ways of buying space for them as major publishers -More-
Secrets of Integrating Email, Social, Mobile and Local
Learn how to exceed subscriber expectations by making your emails more social; grow your mobile, local and social marketing efforts through email; and deploy integrated programs across multiple channels. Download your free copy Today!
Learn how to exceed subscriber expectations by making your emails more social; grow your mobile, local and social marketing efforts through email; and deploy integrated programs across multiple channels. Download your free copy Today!
Are more TV dollars going digital?
Thursday, 21. July 2011Quelle: smartbrief-com-iab
Donnie Williams, EVP and chief digital officer for Horizon Media, said some clients shifted an estimated 8% to 13% more of th -More-
Only you can build your social media marketing strategy.
But we can make it easy.
Introducing the world’s first Social Media Strategy App from Vocus and MarketingSherpa. Tell it what you are, what you need and where you want to go. It’ll show you how to get there, and a whole lot more besides—completely free.
Article: Digital Budgets Shift from Print but Still Lag Behind Usage
Thursday, 21. July 2011Quelle: emarketer
Consumers spend much more time online than with print, but dollars don’t follow
http://www.emarketer.com/Article.aspx?id=1008506
Marketing report shows shift to digital, social
Wednesday, 20. July 2011Quelle: smartbrief-com-iab
In this year’s State of Marketing Report from the CMO Council, 57% of chief marketers said they plan to increase spending in -More-
Spam vs. Your Brand: How to Win the Battle with Effective Moderation
Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We’ll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue’s latest Whitepaper on Spam Moderation now.
Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We’ll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue’s latest Whitepaper on Spam Moderation now.
Improve Digital launcht Technologieplattform
Monday, 18. July 2011Quelle: internet-world-business
Der niederländische Yield-Optimierer Improve Digital hat eine neue Technologieplattform namens “360Yield” an den Start gebracht. Das Angebot richtet sich an europäische Publisher und Vermarkter, die damit ihre Anzeigenerlöse optimieren und gleichzeitig Kontrolle über ihr Inventar behalten können.
Zed digital bekommt Verstärkung
Monday, 18. July 2011Quelle: internet-world-business
Neuzugang bei Zed digital: Ab sofort gehört Nils Hachen auf der neu geschaffenen Position als Strategic Director zum Team der Düsseldorfer Online-Mediaagentur.
What does it mean to be creative in the digital age?
Friday, 15. July 2011Quelle: smartbrief-com-iab
Adweek’s Noreen O’Leary considers the implications for traditional creatives in light of the move by Mars to part with TBWA\C -More-
Euro RSCG hire expands digital dimension for Volvo
Thursday, 14. July 2011Quelle: smartbrief-com-iab
Euro RSCG New York is adding “digital thought leadership” to its Volvo account with the hire of Allyson Witherspoon as global -More-
A digital ad pioneer looks back
Thursday, 14. July 2011Quelle: smartbrief-com-iab
Jonathan Nelson, founder of digital ad shop Organic, recalls the gold rush days of the 1990s Internet business in San Francis -More-
Asia-Pacific Mobile: Redefining the Digital Landscape
Thursday, 14. July 2011Quelle: emarketer
Asia-Pacific is the largest regional market when it comes to mobile usage. But it is also highly diverse, ranging from leading-edge Japan and South Korea to emerging China and India. What these countries all share is rapid uptake of mobile internet access, which spells opportunity for marketers.
http://www.emarketer.com/Report.aspx?code=emarketer_2000804
Spain Digital Trends
Thursday, 14. July 2011Quelle: emarketer
The online population in Spain will approach 29 million in 2011. Internet penetration does not rival that in France, Germany or the UK, but Spain’s web users are making their mark in other ways, such as high usage of social networks and the mobile internet.
http://www.emarketer.com/Report.aspx?code=emarketer_2000796