Signs suggest Google’s Ad Exchange is seeking to enter China
Tuesday, 22. November 2011Quelle: smartbrief-com-iab
Activity at a Shanghai forum and a conspicuous recruiting ad indicates that Google is preparing to introduce its Ad Exchange -More-
Artikel-Schlagworte: „exchange“
Yahoo! exchange gives publishers more control in bidding
Friday, 29. July 2011Quelle: smartbrief-com-iab
Yahoo!’s Right Media Exchange is offering more control over ad inventory to publishers with new tools for real-time bidding. -More-
NBCU has ad prices in mind with new exchange
Saturday, 23. July 2011Quelle: smartbrief-com-iab
NBC Universal is launching its own ad exchange that will allow marketers to select premium display ads for NBCU’s digital ad -More-
Google and VivaKi eye mobile and video ad exchange
Friday, 5. November 2010Quelle: smartbrief-com-iab
Google and Publicis Groupe’s VivaKi are working to develop a real-time ad exchange for mobile and video platforms, the compan -More-
Open Mobile Ad Exchange: Opera bringt Werbung auf Mobiltelefone
Wednesday, 6. October 2010Quelle: golem
Opera Software startet eine Plattform für mobile Werbung. Mit dem Cloud-Dienst Open Mobile Ad Exchange sollen Webseitenbetreiber die rund 66,5 Millionen Nutzer des Browsers Opera Mini auf Handys und Smartphones erreichen können. (Opera, Onlinewerbung)
http://www.golem.de/1010/78454-rss.html
OpenX, Dentsu unit to launch ad exchange in Japan
Wednesday, 1. September 2010Quelle: smartbrief-com-iab
Dentsu’s Cyber Communications is teaming up with OpenX Technologies to develop a self-serve ad exchange in Japan. -More-
Investors boost support for Exelate data exchange
Wednesday, 4. August 2010Quelle: smartbrief-com-iab
Internet startup Exelate pulled $15 million in its latest financing round, boosting its total funding to more than $19 millio -More-
Startup gives users control over online data exchange
Monday, 19. July 2010Quelle: smartbrief-com-iab
A Web startup called Bynamite is aiming to give consumers more control over the data they share with advertisers online. -More-
Omnicom signs on to Google’s display exchange
Thursday, 15. July 2010Quelle: smartbrief-com-iab
Ad holding company Omnicom announced plans to buy online display advertising using Google’s ad exchange, in an arrangement th -More-