Exchanges | internetnutzung.com

Artikel-Schlagworte: „exchanges“

Exchanges back new formats

Wednesday, 27. October 2010

Quelle: smartbrief-com-iab

Established online ad exchanges are now aggregating new formats, including pre-roll video and mobile ads, into their inventor -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D6ACF8B25-7E9F-4E5C-9E67-21DA4005659F%26copyid%3DAB991524-C2A3-4816-A8DD-AE26E6F00947%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=6ACF8B25-7E9F-4E5C-9E67-21DA4005659F

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Schlagworte:exchanges, formats
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

ICrossing joins up with DataXu to better use ad exchanges for display

Wednesday, 18. August 2010

Quelle: smartbrief-com-iab

Search firm iCrossing is teaming up with demand-side platform DataXu, which will provide ad optimization and bidding services -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D2F6DFF3B-F5A8-464A-B877-14D13D39E03B%26copyid%3D7CA61067-3367-4312-B800-1FC94AE342C2%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=2F6DFF3B-F5A8-464A-B877-14D13D39E03B

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Schlagworte:ad, dataxu, display, exchanges, icrossing, joins
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

IAB unveils standards for ad networks, exchanges

Friday, 25. June 2010

Quelle: smartbrief-com-iab

New parameters for data that ad networks and exchanges share with marketers and agencies have been released by the IAB. -More-

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3D75C2D4EB-0CAE-4EEF-AFBE-60A4476556B6%26copyid%3D5B19F425-AD1E-4E7E-8465-8EB5498CEFD0%26brief%3Diab%26sb_code%3Drss%26%26campaign%3Drss&i=75C2D4EB-0CAE-4EEF-AFBE-60A4476556B6

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Schlagworte:ad, exchanges, IAB, networks, standards, unveils
Veröffentlicht in smartbrief-IAB | Kommentare geschlossen

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