Facebook fans are worth $10 each, researchers say
Thursday, 24. November 2011Quelle: smartbrief-com-socialmedia
A brand’s Facebook fans are worth about $10 apiece, according to a study by social media agency SocialCode. -More-
Artikel-Schlagworte: „fans“
Jeweler puts its Facebook fans’ love on display
Saturday, 19. November 2011Quelle: smartbrief-com-socialmedia
Robbins Bros., a California-based jeweler, is asking Facebook fans to post messages to their loved ones on its page. -More-
Chanel puts Facebook fans in the picture
Wednesday, 9. November 2011Quelle: smartbrief-com-socialmedia
Chanel is launching a Facebook application to promote its Chanel Rouge Coco Shine lipsticks. -More-
Social tools turn Clorox fans into innovation specialists
Friday, 4. November 2011Quelle: smartbrief-com-socialmedia
Clorox used its strong forum communities to get fans involved in developing products and other ideas, says the company’s Greg -More-
Ford seeks to woo social media fans with custom badges
Thursday, 27. October 2011Quelle: smartbrief-com-socialmedia
Ford has created 44 digital badges for use on social media sites. -More-
"X Factor" fans should go social, Cowell says
Thursday, 27. October 2011Quelle: smartbrief-com-socialmedia
Simon Cowell is encouraging fans of “The X Factor” to vote for their favorite contestants via the show’s Twitter account and -More-
McDonald’s game lets fans hunt for "golden" McRib
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
McDonald’s is unveiling a marketing push for a limited-time, nationwide distribution of its pork barbecue sandwich with a Fac -More-
How to put your Facebook fans to work
Wednesday, 26. October 2011Quelle: smartbrief-com-socialmedia
Your Facebook fan base is a potent resource for crowdsourced projects, writes Jim Belosic. -More-
3 ways to show your fans that you care
Tuesday, 25. October 2011Quelle: smartbrief-com-socialmedia
Everyone knows that you’re supposed to show your social media followers that you care about them — but how should you let th -More-
Band taps fans’ Instagram photos for music video
Saturday, 15. October 2011Quelle: smartbrief-com-socialmedia
Indie-rock band The Vaccines have unveiled a music video that integrates fans’ Instagram photos. -More-
Are you forgetting about your Facebook fans?
Saturday, 8. October 2011Quelle: smartbrief-com-socialmedia
Too many brands focus all their energies on recruiting fans, but fail to actually engage with or leverage their existing fan -More-
Strategiespiel: "Age of Empires"-Online enttäuscht die Fans
Thursday, 6. October 2011Quelle: welt-online
Die kultige “Age of Empires”-Serie bekommt ihren ersten reinen Online-Auftritt. Und der sorgt für großen Unmut bei erfahrenen Spielern.
http://www.welt.de/spiele/article13628090/Age-of-Empires-Online-enttaeuscht-die-Fans.html
Samsung project to trace links between fans, Olympic athletes
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
Ferreting out connections between Olympics fans and the Games’ athletes is the objective of Samsung’s U.S. -More-
Web series fans are not abandoning prime-time TV, survey finds
Saturday, 1. October 2011Quelle: smartbrief-com-iab
Original video programming on the Web doesn’t appear to be eating into consumers’ prime-time viewing but, rather, may be comp -More-
Article: How Facebook Brand Fans Interact Post ‘Like’
Tuesday, 27. September 2011Quelle: emarketer
Fans will ‘like’ and share content, but will also ‘unlike’ a brand if they aren’t happy
http://www.emarketer.com/Article.aspx?id=1008612
Why your fans are your best defense against trolls
Wednesday, 21. September 2011Quelle: smartbrief-com-socialmedia
Troublesome community members can sometimes be brought into line by making the wider community aware of their actions, SmartB -More-
Pinkberry tries to capture more fans with social
Friday, 16. September 2011Quelle: smartbrief-com-socialmedia
Pinkberry’s social media team asks itself three questions before adopting social channels, and it measures success by likes a -More-
Security loophole means Facebook fans can be a precarious commodity
Wednesday, 7. September 2011Quelle: smartbrief-com-socialmedia
If the creator of a Facebook page loses administrative control of the page because of a security lapse, there’s no mechanism -More-
The B2B Corporate Social Media Summit
The event for b2b businesses and marketers who want to network, learn and share with the best in B2B social media in the United States. Speaking this year: Citi, Dell, HP, Intuit, Caterpillar, Boeing and many more. You can grab a copy of the brochure here or have a further look around the event right here. Smartbrief subscribers quote SB10 for a 10% discount.
The event for b2b businesses and marketers who want to network, learn and share with the best in B2B social media in the United States. Speaking this year: Citi, Dell, HP, Intuit, Caterpillar, Boeing and many more. You can grab a copy of the brochure here or have a further look around the event right here. Smartbrief subscribers quote SB10 for a 10% discount.
Football fans: This tweet’s for you
Wednesday, 31. August 2011Quelle: smartbrief-com-iab
A social media campaign from the New York Giants will put fans’ tweets on show during games, via the huge video boards and ot -More-
Spam vs. Your Brand: How to Win the Battle with Effective Moderation
Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We’ll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue’s latest Whitepaper on Spam Moderation now.
Spam is everywhere these days, but learning how to moderate social media spam is easier than you think. We’ll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue’s latest Whitepaper on Spam Moderation now.
Blog: Case Study: RadioShack Tweets To Tempt Cycling Fans
Tuesday, 9. August 2011Quelle: emarketer
Consumer electronics retailer RadioShack sponsors Team RadioShack riders in races around the world. For the Amgen Tour of California, held May 15–22, RadioShack wanted to incorporate Promoted Products into its [...]
http://www.emarketer.com/blog/index.php/case-study-radioshack-tweets-tempt-cycling-fans/
Web-TV: Bundesliga für zuhause kostet Fans ein Vermögen
Wednesday, 3. August 2011Quelle: welt-online
Fußballfans, die die Spiele der Bundesliga live verfolgen, werden richtig zur Kasse gebeten. Alternativen zum teuren TV gibt es im Web.
http://www.welt.de/finanzen/article13519267/Bundesliga-fuer-zuhause-kostet-Fans-ein-Vermoegen.html
"South Park" shares its favorite snack with fans
Saturday, 16. July 2011Quelle: smartbrief-com-iab
A “South Park” campaign designed to draw attention to the show’s 15th anniversary on the Comedy Central network will market C -More-
Want your fans to talk about you? Do this first.
Monday, 21. March 2011Quelle: smartbrief-com-socialmedia
Getting your fans’ attention online starts with paying attention to them, community builder Liz Strauss suggests. -More-
Plan ahead to make the most of your fans
Friday, 3. December 2010Quelle: smartbrief-com-socialmedia
Smart companies think ahead in order to make the most of their followers’ loyalty, writes Andy Sernovitz. -More-
TV fans share viewing habits via Facebook
Friday, 19. November 2010Quelle: smartbrief-com-iab
Facebook users can keep tabs on their friends’ TV viewing habits thanks to features on sites such as TVGuide.com. -More-
Article: How Marketers Can Keep Brand Fans on Board
Friday, 12. November 2010Quelle: emarketer
Don’t overdo it
http://www.emarketer.com/Article.aspx?id=1008041
HBO uses digital campaign to snag younger boxing fans
Tuesday, 9. November 2010Quelle: smartbrief-com-iab
HBO is using a heavy rotation of social-networking ads leading up to the Nov. -More-
Skittles takes over Facebook fans’ status updates
Wednesday, 3. November 2010Quelle: smartbrief-com-socialmedia
Skittles has launched a campaign promising to “rainbowfy” its Facebook fans’ status updates. -More-
Don’t ask Twitter fans to connect with you on Facebook
Tuesday, 2. November 2010Quelle: smartbrief-com-socialmedia
A growing number of Twitter users are sending automated messages to new followers asking them to also follow them on Facebook -More-
Minecraft: Fans bekennen sich zu DDoS-Angriffen
Friday, 22. October 2010Quelle: golem
Der Multiplayermodus der offenen Spielewelt Minecraft steht unter Beschuss: Offenbar gibt es Attacken durch eine Distributed-Denial-of-Service-Attacke. Wer dahintersteckt, ist unklar – womöglich handelt es sich um Fans, die mehr Updates fordern. Der Schöpfer des Spiels will unterdessen einen Linux-Guru anstellen. (Minecraft, DoS)
http://www.golem.de/1010/78823-rss.html
How to avoid annoying your Facebook fans
Tuesday, 19. October 2010Quelle: smartbrief-com-socialmedia
Brands need to tread a fine line between engaging their fans with fresh content and bombarding them with spam, write Morgan S -More-
7 ways to bring your fans together
Saturday, 16. October 2010Quelle: smartbrief-com-socialmedia
When building an online community, it helps to give your fans something to coalesce around, writes Richard Millington. -More-
3 ways to stay on top of your fans’ Facebook feeds
Friday, 15. October 2010Quelle: smartbrief-com-socialmedia
In theory, the content you post to Facebook goes out to all your fans, says Jay Baer — but in practice, unless your content -More-
Survey: 92% of Facebook fans are brand advocates
Thursday, 14. October 2010Quelle: smartbrief-com-socialmedia
More than 90% of people who “like” a brand on Facebook say they would “probably” or “certainly” recommend that brand to their -More-
Oneupweb Unveils The Bloody Truth About Social Media: FREE WEBINAR. Register for Oneupweb’s FREE webinar on10/20/2010 and Get The Bloody Truth! Does social really work? Is it right for your brand? From Twitter, to Facebook, to Linked In, get the facts you need to succeed. Register today!
Let your fans do the talking, says Oreo social-media chief
Thursday, 14. October 2010Quelle: smartbrief-com-socialmedia
There’s no way for Kraft’s Oreo brand to engage all 11 million of its Facebook fans directly — but fortunately there’s no ne -More-
How to attract Facebook fans for $0.07 apiece
Thursday, 14. October 2010Quelle: smartbrief-com-socialmedia
A well-run Facebook ad campaign can boost your following for next to nothing, writes Brian Carter. -More-
Keep things simple to keep your Facebook fans happy
Tuesday, 12. October 2010Quelle: smartbrief-com-socialmedia
It’s one thing to acquire legions of Facebook fans and another to manage them in a way that keeps them loyal and eager for mo -More-
3 ways to keep your Facebook fans on their toes
Friday, 8. October 2010Quelle: smartbrief-com-socialmedia
Fostering engagement among Facebook fans means providing a steady-enough stream of fresh content and offers to keep them comi -More-
Mobile devices become new link between sports fans, advertisers
Wednesday, 22. September 2010Quelle: smartbrief-com-iab
An increasing number of sports leagues and teams are using mobile devices as a way to communicate with fans year-round, provi -More-
$250 spent. 3,000 Facebook fans gained.
Wednesday, 22. September 2010Quelle: smartbrief-com-socialmedia
Musicians have long focused their energies on MySpace, writes Peter Tanham, but Facebook can also be a powerful and cost-effe -More-
3 Days, 300 speakers, Critical Marketing Lessons from the world’s leading Social Media Experts. Get the “Blueprints for Business at the Speed of NOW” from Amber Naslund of Radian6, master “Digital Crisis Communications” with Scott Monty of Ford and much more…Build your online strategy at BlogWorld’s Social Media Business Summit! Use Code Smart20 to get 20% OFF!
Article: Are Twitter Followers Better Than Facebook Fans?
Thursday, 16. September 2010Quelle: emarketer
Twitter more likely to induce advocacy and future purchases
http://www.emarketer.com/Article.aspx?id=1007928
Not all Facebook fans want to be marketed to
Thursday, 9. September 2010Quelle: smartbrief-com-socialmedia
People who “like” a brand on Facebook don’t necessarily want to receive promotional offers or other marketing messages from t -More-
Majority of coupon fans head online to find deals
Thursday, 2. September 2010Quelle: smartbrief-com-iab
More than half the coupon clippers in the U.S. -More-
Give your fans the tools to share your content
Thursday, 2. September 2010Quelle: smartbrief-com-socialmedia
Social-media marketing is much easier when you can rely on your fans and followers to spread the word, writes Andy Sernovitz. -More-
Study: Discounts drive fans to brands’ Facebook pages
Thursday, 2. September 2010Quelle: smartbrief-com-socialmedia
Facebook users are most likely to “like” a brand on Facebook if they can count on receiving discounts and promotional offers -More-
Can Digg’s CEO win the forgiveness of the site’s fans
Wednesday, 1. September 2010Quelle: smartbrief-com-socialmedia
Digg has hired Matt Williams to be its CEO — but the former Amazon executive will inherit a fan base riled by a recent redes -More-
Don’t risk spurning your fans on Twitter
Tuesday, 24. August 2010Quelle: smartbrief-com-socialmedia
Brands should make sure they monitor what people are saying about them online — and should respond to each and every mention -More-
How to use Facebook to poach your rivals’ biggest fans
Thursday, 12. August 2010Quelle: smartbrief-com-socialmedia
By carefully tapping into Facebook’s targeting tools, it’s possible for social-media marketers to focus ads and promotional c -More-
Gatorade bridges gap between fans, athletes
Tuesday, 3. August 2010Quelle: smartbrief-com-iab
Gatorade has leveraged the power of videos to engage fans and promote its brand. -More-
Toyota asks Facebook fans to post their "auto-biography"
Tuesday, 3. August 2010Quelle: smartbrief-com-socialmedia
Toyota is encouraging its fans to post their “auto-biographies” on its Facebook page, detailing personal stories about their -More-