Artikel-Schlagworte: „fans“

What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?

Wednesday, 28. July 2010

Quelle: smartbrief-com-socialmedia

 -More

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Wheat Thins turns rewarding fans into an ad campaign

Tuesday, 27. July 2010

Quelle: smartbrief-com-socialmedia

Wheat Thins lovers who’ve tweeted about their fondness for the snack cracker will be featured in upcoming TV commercials.  -More

http://www.smartbrief.com/servlet/rdrc?u=%2Fnews%2FstoryDetails.jsp%3Fissueid%3DB13CBEDB-24FB-4FB9-878E-FF1DC704FFAA%26copyid%3DE6F46811-7302-4870-97A3-F685EA29D11E%26brief%3Dsocialmedia%26sb_code%3Drss%26%26campaign%3Drss&i=B13CBEDB-24FB-4FB9-878E-FF1DC704FFAA

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Social game turns fans into marketing executives

Tuesday, 20. July 2010

Quelle: smartbrief-com-socialmedia

Reckitt Benckiser is launching a social game to promote brands such as Lysol, Clearasil and Woolite.  -More

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Barbie fans get clued in via a social-media scavenger hunt

Tuesday, 20. July 2010

Quelle: smartbrief-com-iab

This week, Barbie enthusiasts in several cities will be able to receive clues via Twitter and Foursquare that will direct the -More

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Smarties’ social-media fans channel their inner Proust

Monday, 19. July 2010

Quelle: smartbrief-com-socialmedia

Smarties fans love to post social-media updates about the tastes and smells of their favorite candy, says Liz Dee, the brand’ -More

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Starbucks is first brand with 10 million Facebook fans

Thursday, 15. July 2010

Quelle: smartbrief-com-iab

Starbucks has become the first brand to have 10 million Facebook fans, with Coca-Cola and Skittles trailing with about 6.5 mi -More

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Youtube: Scripting-Attacke leitet Fans von Teenie-Idol zu Pornos um

Monday, 5. July 2010

Quelle: golem

Teenie-Star Justin Bieber ist am vergangenen Wochenende Ziel einer Attacke auf seine Youtube-Videos geworden. Mittels Cross-Site Scripting leiteten Scherzbolde die Besucher von Biebers Videos auf nicht jugendfreie Seiten um. Möglich war das durch eine Sicherheitslücke bei Youtube, die inzwischen geschlossen ist. (Video-Community, Technologie)

http://www.golem.de/1007/76232-rss.html

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How to engage the 1% of your fans who really matter

Thursday, 1. July 2010

Quelle: smartbrief-com-socialmedia

As many as a third of social sales are spurred by just 1% of a brand’s online fan base, writes Jon Siegal, so identifying and -More

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What Brand Fans Are Worth

Monday, 21. June 2010

Quelle: emarketer

Can a single number capture the value of social followers?

http://www.emarketer.com/Article.aspx?id=1007761

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Report: Facebook fans worth $136 apiece

Monday, 14. June 2010

Quelle: smartbrief-com-socialmedia

A Facebook fan is worth about 6, according to a survey of the site’s users by Syncapse.  -More

What do Guy Kawasaki, Robert Scoble, and Jeremiah Owyang have in common? They’ll all be speaking at SocialTech 2010 on October 26 in San Jose, CA. Join MarketingProfs and B2B high-tech social media marketing practitioners from Intel, SAP, Adobe, Cisco and more.
Register before June 30 to save 0!

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Facebook fans are lured by coupons

Wednesday, 9. June 2010

Quelle: smartbrief-com-iab

In a survey, 25% of consumers say they become Facebook fans of a brand to receive deals and discounts.  -More

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VW wants World Cup fans to show their love of the game

Friday, 4. June 2010

Quelle: smartbrief-com-iab

Volkswagen of America, as part of its sponsorship of Univision’s airing of the World Cup, is running an online video contest  -More

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British Foursquare fans check in for free pizza

Thursday, 27. May 2010

Quelle: smartbrief-com-socialmedia

Foursquare has lined up a major corporate deal with Domino’s, offering free pizza to mayors of the chain’s U.K. locations.  -More

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Mountain Dew fans are ready to sell the flavors they created

Tuesday, 25. May 2010

Quelle: smartbrief-com-iab

As part of its DEWmocracy campaign, Mountain Dew asked fans to design a marketing campaign for the flavors they created.  -More

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Mobile apps become key instrument to reach concert fans

Monday, 10. May 2010

Quelle: smartbrief-com-iab

Mobile applications have become an important new-media tool to communicate with fans attending music festivals and tours such -More

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Do you know where to find your biggest fans?

Friday, 30. April 2010

Quelle: smartbrief-com-socialmedia

Most of your word of mouth comes from a core of “mass influencers,” writes Jay Baer, so by targeting these outspoken fans you -More

1,200 of your peers have already signed up

Discounted access to Guy Kawasaki, Chris Brogan and 22 other top-tier social media experts is coming to an end. Join them at the month-long, all-online Social Media Success Summit 2010. Register today before it’s too late.

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21 ways to rack up Facebook fans

Wednesday, 28. April 2010

Quelle: smartbrief-com-socialmedia

Bombarding users with requests to become fans of your Facebook page is often counterproductive, writes Mari Smith.  -More

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Facebook hat keine Fans mehr

Wednesday, 21. April 2010

Quelle: golem

Facebook hat angekündigt, künftig bestimmte private Angaben ohne Rückfrage für jeden öffentlich zugänglich zu machen. Vielleicht bleibt es aber nicht dabei, denn Facebook hat viel Kritik einstecken müssen. (Facebook, Soziales Netz)

http://www.golem.de/1004/74640-rss.html

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