Clients see traditional ad firms lagging interactive agencies
Tuesday, 8. November 2011Quelle: smartbrief-com-iab
Only about 4 in 10 client companies have a favorable impression of their ad agencies and in particular are dissatisfied with -More-
Artikel-Schlagworte: „firms“
Are Fortune 500 firms cooling on social media?
Wednesday, 2. November 2011Quelle: smartbrief-com-socialmedia
Social media use by the biggest U.S. -More-
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Firms are missing opportunities for customer support via social media
Thursday, 27. October 2011Quelle: smartbrief-com-socialmedia
About a quarter of companies use Facebook to offer customer support, and 12% use Twitter, according to a MarketTools study. -More-
Private equity firms look at Yahoo! buy
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Joining a growing list of possible Yahoo! buyers, KKR & Co. -More-
Private equity firms kick Yahoo!’s tires
Tuesday, 20. September 2011Twitter is more popular than Facebook with financial firms, study finds
Friday, 19. August 2011Quelle: smartbrief-com-socialmedia
Financial firms have taken to Twitter at a faster rate than Facebook during the past 10 months, according to a survey by Corp -More-
Article: Are Consumers Ready to ‘Friend’ Financial Firms?
Friday, 17. December 2010Quelle: emarketer
Socializing for antisocial industries
http://www.emarketer.com/Article.aspx?id=1008111
Global firms see 2011 boost in mobile advertising
Saturday, 4. December 2010Quelle: smartbrief-com-iab
Mobile advertising is finally on the move, according to companies from Canada, Egypt and Poland who told Reuters they have se -More-
Site aims to give marketing boost to smaller firms
Tuesday, 30. November 2010Quelle: smartbrief-com-iab
A new site called AdRogues.com is giving smaller shops and regional agencies a chance to attract big-name clients. -More-
Firms mine social networks for marketing data
Tuesday, 30. November 2010Quelle: smartbrief-com-iab
Startup firms such as Media6Degrees, 33Across and RadiumOne are devising ways to turn social networking into a source of valu -More-
More firms launch Spanish-language sites
Friday, 19. November 2010Quelle: smartbrief-com-iab
Advertisers are increasingly reaching out to the Hispanic market with websites and mobile services in Spanish, according to d -More-
Firms ponder legal ramifications of social media
Wednesday, 17. November 2010Quelle: smartbrief-com-socialmedia
New technologies are emerging that are designed to give enterprises a grasp on the surging amount of information leaving thei -More-
LinkedIn gives firms new promotional tools
Wednesday, 3. November 2010Quelle: smartbrief-com-iab
LinkedIn has revamped its company profiles to give firms more tools to spotlight products and services and reach targeted use -More-
Law firms fear social tools are too hot to handle
Friday, 22. October 2010Quelle: smartbrief-com-socialmedia
Law firms are starting to test the social-media waters, using Twitter, LinkedIn and corporate blogs to build their profiles a -More-
Media firms explore universal tracking
Thursday, 21. October 2010Quelle: smartbrief-com-iab
The Coalition for Innovative Media Measurement has launched an effort to develop a system for tracking ad performance across -More-
Corporate Blogging: Media and Marketing Firms Drive Growth
Wednesday, 20. October 2010Quelle: emarketer
The percentage of US companies that use blogs for marketing purposes will rise to 43% in 2012, from 34% in 2010. This forecast reflects the increasing use of blogs by media companies, marketers and other businesses such as retailers, B2B firms, academic institutions and government agencies.
http://www.emarketer.com/Report.aspx?code=emarketer_2000730
Sources: Equity firms, AOL may try to acquire Yahoo!
Friday, 15. October 2010Quelle: smartbrief-com-iab
Private-equity firms Silver Lake Partners and Blackstone Group reportedly are looking into making an offer for Yahoo! -More-
Report: Financial firms flock to Facebook
Friday, 15. October 2010Quelle: smartbrief-com-socialmedia
Asset managers are starting to embrace social media, according to a Corporate Insight report, with even conservative companie -More-
Small, medium firms can get data on click-to-call campaigns
Friday, 10. September 2010Quelle: smartbrief-com-iab
Kenshoo Local has teamed up with Mongoose Metrics to offer click-to-call metrics to doctors, lawyers, plumbers and other smal -More-
Social, SEO and the Open Graph: What To Do Now
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Tech firms huddle in Washington, D.C., on Net neutrality standards
Thursday, 19. August 2010Quelle: smartbrief-com-iab
Technology-industry titans such as Microsoft and Cisco Systems are participating in a round of discussions in Washington, D.C -More-
The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.
8 social-media mistakes made by PR firms
Thursday, 19. August 2010Quelle: smartbrief-com-socialmedia
As PR shops dive into social-media marketing, they often set themselves the wrong goals, writes Jay Baer. -More-
What business-to-business firms need to do to adapt to social media
Wednesday, 18. August 2010Quelle: smartbrief-com-socialmedia
Once business-to-business companies take the plunge into social media, there are lots of small steps they can take to make th -More-
Web firms reinvent the focus group
Thursday, 5. August 2010Quelle: smartbrief-com-iab
Businesses are taking brainstorming to a whole new level thanks to consulting firms such as Napkin Labs and Trada that link c -More-
U.S. firms say social media faces hurdles overseas
Wednesday, 4. August 2010Firms hold off on iPad apps
Monday, 2. August 2010Quelle: smartbrief-com-iab
Marketers aren’t in a rush to release applications for the Apple iPad, which still accounts for only a small portion of Apple -More-
U.S. businesses trail foreign firms in social marketing
Thursday, 8. July 2010New firms help build phone apps
Thursday, 24. June 2010Quelle: smartbrief-com-iab
A new breed of companies offers technical assistance to people who have ideas for smartphone applications, but don’t know how -More-
Law firms create community sites to get new business
Tuesday, 15. June 2010Quelle: smartbrief-com-iab
Some large law firms have started developing microsites with a community or single-topic news focus as part of their marketin -More-
Mobile Banking: Financial Services Firms Look to Cash In
Wednesday, 12. May 2010Quelle: emarketer
The outlook for mobile banking is positive. Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices. And the ubiquity of these devices offers banks an opportunity to connect with customers outside the online channel, including those who are always on the go as well as the underbanked and unbanked consumers who lack consistent Internet access.
http://www.emarketer.com/Report.aspx?code=emarketer_2000678