Artikel-Schlagworte: „game“
McDonald’s game lets fans hunt for "golden" McRib
Wednesday, 26. October 2011Quelle: smartbrief-com-iab
McDonald’s is unveiling a marketing push for a limited-time, nationwide distribution of its pork barbecue sandwich with a Fac -More-
Facebook is not the only game in town for social gaming
Tuesday, 11. October 2011Quelle: smartbrief-com-iab
As the global market for social games expands to $8.6 billion annually over the next three years, Facebook is likely to lose -More-
MGM Resorts plans a casino-themed social game
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
MGM Resorts plans to launch a “FarmVille”-style game to lure social networkers into its real-world casinos, says MGM chief ex -More-
Researchers use Twitter to "watch" an NFL game
Friday, 7. October 2011Quelle: smartbrief-com-socialmedia
The flow of tweets about NFL games contains enough data to allow entire games to be accurately reconstructed, with precise in -More-
Mark Zuckerberg moves on to bigger game
Friday, 30. September 2011Quelle: smartbrief-com-socialmedia
Facebook CEO Mark Zuckerberg has said he will eat only animals he’s killed himself — and having already slaughtered chickens -More-
Facebook game helps EA make digital comeback
Friday, 23. September 2011Quelle: smartbrief-com-socialmedia
Electronic Arts went into a slump three years ago, but a Facebook version of its “Sims” game has helped position the company -More-
Social game theory can empower corporate wellness programs
Saturday, 17. September 2011Quelle: smartbrief-com-socialmedia
Corporate wellness programs work best when they’re run like games, using goals, points and competition to create compelling a -More-
Online game educates players about life insurance
Wednesday, 14. September 2011Quelle: smartbrief-com-iab
Axa Equitable in partnership with BrandGames launched an online game that promises to educate players about life insurance. -More-
Sports Video Streaming: Ready for Game Time
Tuesday, 13. September 2011Quelle: emarketer
Sports video streaming has come a long way, but consumer demand still exceeds the available legal options to view games. As leagues ramp up access to paid and ad-supported streams, marketers will have a broader content pool through which they can reach their target audiences.
http://www.emarketer.com/Report.aspx?code=emarketer_2000816
Zynga reads game players to sell virtual products
Saturday, 10. September 2011Quelle: smartbrief-com-iab
Zynga’s social-gaming business model builds on its storehouses of data. -More-
New "Sims Social" game makes record gains on Facebook
Saturday, 27. August 2011Quelle: smartbrief-com-socialmedia
-More-
19 Experts Help You Master Facebook Marketing
Experts from Intuit, PETCO, Applebees and Intel reveal their Facebook marketing tactics at Facebook Success Summit 2011. Fully online. Click here for sample class.
Experts from Intuit, PETCO, Applebees and Intel reveal their Facebook marketing tactics at Facebook Success Summit 2011. Fully online. Click here for sample class.
IQU offers global targeting for online game publishers
Thursday, 18. August 2011Quelle: smartbrief-com-iab
Online games will have a new route to potential players through iQU, a Netherlands-based analytics and marketing platform tha -More-
LG campaign puts a new spin on an old carnival game
Saturday, 13. August 2011Quelle: smartbrief-com-iab
LG Electronics USA, via digital shop Publicis Modem, is offering a fresh spin on an old contest by asking Facebook users to w -More-
Article: Video Game Consoles Top Internet-Connected TV Device
Monday, 8. August 2011Quelle: emarketer
Consoles connect TV viewers to online video
http://www.emarketer.com/Article.aspx?id=1008530
How "unbundled" content changes the game for YouTube
Saturday, 6. August 2011Quelle: smartbrief-com-iab
Some content producers are using digital streaming to forge direct relationships with their viewers, an “unbundling” that Jim -More-
Nissan game highlights brand’s environmental theme
Saturday, 6. August 2011Quelle: smartbrief-com-iab
Building on its Leaf electric car, Nissan is putting environmental sustainability at the heart of its brand image, as reflect -More-
Google startet ein Social Game Network
Friday, 22. July 2011Quelle: internet-world-business
Google soll kurz davor stehen ein Social Game Network zu starten. Das Angebot des Internetkonzerns klingt verlockend: Die Spieleanbieter müssen weniger als 30 Prozent ihrer Umsätze abgeben. Das ist zumindest für kleinere Entwickler günstiger als bei anderen Portalen.
Live Gamer gets into ad sales to reach game players
Thursday, 21. July 2011Quelle: smartbrief-com-iab
Live Gamer is adding ad sales to its online microtransaction service with its new unit Live Gamer Media. -More-
How Tumblr beats Facebook and Twitter at their own game
Tuesday, 21. December 2010Quelle: smartbrief-com-socialmedia
The major social networks have one big problem: The bigger they get, the noisier and less useful they become, writes John Bat -More-
Why social-media marketing is no game
Friday, 17. December 2010Quelle: smartbrief-com-socialmedia
Too many social-media campaigns have bought into the idea that social-media branding is about creating games in which fans co -More-
Trend Micro creates video game to push security software
Friday, 3. December 2010Quelle: smartbrief-com-iab
Trend Micro is taking a humorous approach to marketing its Titanium Maximum Security software with the release of an online v -More-
New NBA game app is all about location
Friday, 22. October 2010Quelle: smartbrief-com-iab
NBA Turnstile is the name of a new location-based application from the pro basketball league that allows fans to “check in” a -More-
Jim Beam Black turns up the heat with Facebook game, contest
Saturday, 16. October 2010Quelle: smartbrief-com-iab
Jim Beam, as part of its “8 Years Changes Everything” effort for its Black Double Aged Bourbon, is teaming up with Facebook f -More-
The Web as a "multicultural game changer"
Wednesday, 29. September 2010Quelle: smartbrief-com-iab
A panel of content producers, including film director Robert Townsend, agreed that the Internet changes the way entertainment -More-
Recruiters from Microsoft, Starbucks, Facebook & more
Demystify the corporate recruitment process and find out what happens behind the scenes after you submit your resume. Top recruiters share tips & tools for getting your resume into the hands of hiring managers. This session and 12 more start on 10/26 during Career Summit 2010. Register today for 50% off!
Demystify the corporate recruitment process and find out what happens behind the scenes after you submit your resume. Top recruiters share tips & tools for getting your resume into the hands of hiring managers. This session and 12 more start on 10/26 during Career Summit 2010. Register today for 50% off!
Mexican-made video game looks to U.S. audiences
Wednesday, 22. September 2010Quelle: smartbrief-com-iab
“Lucha Libre AAA 2011: Heroes del Ring,” a video game centered around Mexican wrestling, is coming to the U.S., via video gam -More-
Jets get social with Facebook game
Friday, 10. September 2010Quelle: smartbrief-com-iab
The New York Jets have released an online social game called The Ultimate Fan that allows fans to buy virtual NFL-branded goo -More-
MIXX 2010 — Register Now to Guarantee You’ll Be There
Each September the IAB brings together the brightest minds in the interactive space for MIXX-the preeminent digital marketing event of the year. Join marketers, ad agency execs and publishers to debate the hottest trends and shape the future of the dynamic media marketplace. View the stellar agenda, powerhouse speaker lineup, and register at www.mixx-expo.com.
Each September the IAB brings together the brightest minds in the interactive space for MIXX-the preeminent digital marketing event of the year. Join marketers, ad agency execs and publishers to debate the hottest trends and shape the future of the dynamic media marketplace. View the stellar agenda, powerhouse speaker lineup, and register at www.mixx-expo.com.
Honda is latest marketer to try social ad game
Wednesday, 25. August 2010Quelle: smartbrief-com-iab
Honda Motor, in its first ad foray on Facebook, is marketing its new CR-Z hybrid on virtual billboards on the social network’ -More-
Quickservice chains win big in location-based game
Friday, 20. August 2010Quelle: smartbrief-com-socialmedia
Subway has seen 6.4 million check-ins by MyTown users since the location-based gaming application launched in December, putti -More-
Purina PetCare launches Facebook game
Tuesday, 17. August 2010Quelle: smartbrief-com-iab
A Facebook game called Purina Pet Resort allows participants to create a personalized pet dog or cat, then tend to its needs -More-
Mazda revs up its social-media marketing with a Facebook game
Friday, 30. July 2010Quelle: smartbrief-com-socialmedia
Mazda is looking to put a little zoom-zoom in its online marketing by launching a Facebook game tied to the launch of its Maz -More-
Mazda plays Facebook game for new model launch
Thursday, 29. July 2010Quelle: smartbrief-com-iab
DriverVille, a new game created for Mazda on Facebook, is the centerpiece of the launch for its entry-level vehicle, the Mazd -More-
Article: Hotels Ahead in Social Marketing Strategy Game
Tuesday, 27. July 2010Quelle: emarketer
Serious about online presence and social marketing
http://www.emarketer.com/Article.aspx?id=1007832
Game maker RockYou has 5-year deal to use Facebook Credits
Friday, 23. July 2010Quelle: smartbrief-com-iab
Game maker RockYou has signed a five-year deal with Facebook to use Facebook Credits. -More-
NFL launches its own fantasy game
Tuesday, 20. July 2010Quelle: smartbrief-com-iab
The National Football League is looking to woo fantasy football players away from established competitors such as CBSSports.c -More-
Social game turns fans into marketing executives
Tuesday, 20. July 2010Quelle: smartbrief-com-socialmedia
Reckitt Benckiser is launching a social game to promote brands such as Lysol, Clearasil and Woolite. -More-
Facebook game is developed by Reckitt Benckiser
Monday, 19. July 2010Quelle: smartbrief-com-iab
Reckitt Benckiser has created a branded social-media game called poweRBrands, in which players solve marketing dilemmas and m -More-
Mobile Shopping From In-Store: A Potential Game Changer
Wednesday, 30. June 2010Quelle: emarketer
Mobile shopping from in-store is just beginning to achieve its vast
potential. The promise for consumers is an interactive and
personalized store experience like nothing before. Currently, in-
store mobile shoppers can easily retrieve customer product reviews.
In the future, they will receive promotions based on their past
purchase history and what they are interested in at the moment.
http://www.emarketer.com/Report.aspx?code=emarketer_2000695
Viral drinking game causes headaches at Smirnoff
Thursday, 10. June 2010Quelle: smartbrief-com-socialmedia
Fraternity members across the country are embracing a viral drinking game in which they ambush friends with bottles of Smirno -More-
VW wants World Cup fans to show their love of the game
Friday, 4. June 2010Quelle: smartbrief-com-iab
Volkswagen of America, as part of its sponsorship of Univision’s airing of the World Cup, is running an online video contest -More-
Game designers tout lasting engagement
Wednesday, 2. June 2010Quelle: smartbrief-com-socialmedia
A growing number of brands are turning to social games to foster engagement with their customers. -More-
Experts Breakdown the Nuts and Bolts of Social Media
Conversations among your customers are taking place daily across traditional media outlets, public forums and customer feedback channels. With social media analytics you can capture, integrate, analyze and report on what’s being said and gain insight into what’s really important to your customers. Click here to learn more.
Conversations among your customers are taking place daily across traditional media outlets, public forums and customer feedback channels. With social media analytics you can capture, integrate, analyze and report on what’s being said and gain insight into what’s really important to your customers. Click here to learn more.
Google steps up its D.C. game
Wednesday, 26. May 2010Quelle: smartbrief-com-iab
Google has created its own brand of lobbying inside the Beltway, with a focus less on schmoozing and more on data-driven argu -More-
Game Consoles Integral to Digital Home
Tuesday, 18. May 2010Foursquare finds large publishers want to get in the game
Monday, 17. May 2010Quelle: smartbrief-com-iab
Foursquare’s location-based social network has reached about 1 million users, and is becoming a magnet for partners including -More-
The newest video game villain: Advertising
Tuesday, 11. May 2010Quelle: smartbrief-com-iab
Admongo, a video game produced by the Federal Trade Commission, challenges players age 8 to 12 to use critical thinking when -More-