Why the "Old Spice Guy" isn’t a perfectionist
Tuesday, 23. August 2011Quelle: smartbrief-com-socialmedia
The “Old Spice Guy” Web video campaigns of 2010 and 2011 succeeded because creatives focused on quantity rather than quality, -More-
Artikel-Schlagworte: „guyquot“
Is the "Old Spice Guy" campaign selling product?
Friday, 5. August 2011Quelle: smartbrief-com-socialmedia
“Old Spice Guy” Isaiah Mustafa remains the biggest viral-video draw around, with the brand’s latest campaign bagging more tha -More-
Will Fabio succeed as the new "Old Spice Guy"?
Friday, 22. July 2011Quelle: smartbrief-com-socialmedia
Old Spice has hired spokesmodel Fabio to spearhead the next evolution of its social media marketing campaign, as the “New Old -More-
What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?
Wednesday, 28. July 2010Iain Tait, creative director of the "Spice Guy" videos, as quoted by ReadWriteWeb
Thursday, 15. July 2010Quelle: smartbrief-com-socialmedia
If the message that comes out of this is that you can make TV commercials in 30 minutes, then we’re all out of a job. -More-