Q&A: IAB’s Sarah Hudgins
Friday, 2. December 2011Quelle: smartbrief-com-iab
IAB’s public policy director Sarah Hudgins talks in this interview about how industry is handling user privacy concerns. -More-
Artikel-Schlagworte: „IAB“
IAB: Q3 online ad revenue was up 22%
Thursday, 1. December 2011Quelle: smartbrief-com-iab
Online ad revenue reached $7.88 billion for the third quarter, rising 2.7% over the second quarter and 22% over the same quar -More-
IAB revamps guidelines for rich media ads
Wednesday, 9. November 2011Quelle: smartbrief-com-iab
Surging use of rich media has prompted the Interactive Advertising Bureau to update its Rich Media Creative Guidelines. -More-
IAB guidelines are aimed at sharpening ad verification
Saturday, 5. November 2011Quelle: smartbrief-com-iab
Standardization of methods in ad verification is the goal of new guidelines from the Interactive Advertising Bureau. -More-
IAB guidelines aim at bringing order to in-app rich media ads
Saturday, 22. October 2011Quelle: smartbrief-com-iab
Guidelines for a standard application programming interface for rich media ads on mobile devices were released by the IAB, wh -More-
Ops @ an Inflection Point: IAB Ad Operations Summit
Tuesday, 18. October 2011Quelle: smartbrief-com-iab
Register now for the IAB Ad Operations Summit on Monday, Nov. 7, in New York City. -More-
Director of Silver-Path
Mundo Media
Mundo Media
IAB report says mobile investment is outpacing metrics
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
The potential of mobile advertising and the rush of publisher and advertiser investment in the medium call for an urgent atte -More-
IAB’s Rothenberg: "The story is the story"
Wednesday, 5. October 2011Quelle: smartbrief-com-iab
The future of advertising is content, not digital ad units and ever-changing technology, IAB chief Randall Rothenberg said at -More-
IAB: Online ad spending hits $14.9 billion for first half
Friday, 30. September 2011Quelle: smartbrief-com-iab
Online ad spending saw a massive hike in the first six months of the year, rising 23.2% to a record-setting $14.9 billion, ac -More-
IAB, other groups, look to redefine online ad metrics
Tuesday, 20. September 2011Quelle: smartbrief-com-iab
The IAB is joining two other ad trade organizations and 40 marketers, agencies and publishers to formulate standard online a -More-
IAB, consumer groups are split on self-regulation program
Saturday, 10. September 2011Quelle: smartbrief-com-iab
Consumer groups are joining in opposition to the online ad industry’s self-regulation efforts in an appeal to regulators in t -More-
IAB seeks comment on mobile rich media standards
Friday, 9. September 2011Quelle: smartbrief-com-iab
The IAB Mobile Marketing Center of Excellence has put out a set standards that cover the technical details of delivering mobi -More-
IAB questions ICANN’s domain-names plan
Wednesday, 17. August 2011Quelle: smartbrief-com-iab
IAB is asking the Internet Corporation for Assigned Names and Numbers to scrap its proposal to clear the way for as many as 1 -More-
IAB MIXX Conference & Expo: "What’s the Story?"
Tuesday, 2. August 2011Quelle: smartbrief-com-iab
Building Narrative in the Digital Age
Registration is now open for the 2011 IAB MIXX Conference & Expo, October 3-4, in New -More-
Registration is now open for the 2011 IAB MIXX Conference & Expo, October 3-4, in New -More-
Advertising Sales-Account Executive
SmartBrief
SmartBrief
ANA, 4A’s back IAB’s impression counting plan
Friday, 22. July 2011Quelle: smartbrief-com-iab
Inconsistencies in ad impression counts between advertisers and publishers are the target of the newly formed Impression Exch -More-
Develop your skills in the new IAB Ad Lab
Friday, 22. July 2011Quelle: smartbrief-com-iab
Two of the IAB’s most popular classes make their Ad Lab debut — Essentials of the Digital Marketing Ecosystem and Profession -More-
Director, Sales – Digital Media
Datalogix
Datalogix
IAB proposes new measurement standards for online ads
Friday, 15. July 2011Quelle: smartbrief-com-iab
The IAB is proposing new standards to measure the effectiveness of online ad campaigns. -More-
IAB: Record online ad spend for Q3
Wednesday, 17. November 2010Quelle: smartbrief-com-iab
Online ad spending set another record for the third quarter of 2010, totaling $6.4 billion — a 17% gain over the third quart -More-
IAB, MMA release mobile measurement draft
Friday, 12. November 2010Quelle: smartbrief-com-iab
The IAB, in partnership with the Mobile Marketing Association, has developed draft “best practice” for mobile ads. -More-
Candidates backed by IAB’s PAC do well at the polls
Tuesday, 9. November 2010Quelle: smartbrief-com-iab
The IAB’s Political Action Committee backed a slate of winners on both sides of the aisle in Tuesday’s election, according to -More-
IAB teams up with Ad Council to urge teens to be careful on Web
Friday, 5. November 2010Quelle: smartbrief-com-iab
The IAB has joined up with Google, AT&T, Microsoft, MTV and others to take part in a far-reaching Ad Council campaign to spre -More-
IAB chief: Self-regulation needs full buy-in from sites
Wednesday, 6. October 2010Quelle: smartbrief-com-iab
It’s “absolutely vital” that publishers adopt tools, such as the Better Advertising platform, to help consumers make decision -More-
IAB, trade groups release privacy plan
Tuesday, 5. October 2010Quelle: smartbrief-com-iab
The Digital Advertising Alliance, which includes the IAB and other trade groups, has created a new “Advertising Option Icon” -More-
IAB is looking to build a better ad unit
Wednesday, 29. September 2010IAB study calls for better Internet research
Friday, 6. August 2010Quelle: smartbrief-com-iab
Small samples and weak response rates, not to mention “quasi-experimental” approaches, are among the problems plaguing online -More-
IAB will wait to develop standards for in-app ads
Tuesday, 20. July 2010Quelle: smartbrief-com-iab
Saying the mobile-application marketplace is “too new and dynamic,” the IAB for the time being will refrain from developing i -More-
IAB: Ad restrictions would interfere with children’s privacy law
Thursday, 15. July 2010Quelle: smartbrief-com-iab
If the Federal Trade Commission moves forward with rules to beef up behavioral-targeting rules that would classify IP address -More-
The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.
IAB looks to standardize ad metrics
Monday, 28. June 2010Quelle: smartbrief-com-iab
The IAB has launched an effort to develop an industry benchmark for measuring online audience as part of a larger drive to cr -More-
IAB unveils standards for ad networks, exchanges
Friday, 25. June 2010Quelle: smartbrief-com-iab
New parameters for data that ad networks and exchanges share with marketers and agencies have been released by the IAB. -More-
IAB Europe veröffentlicht Whitepaper: Informationssammlung für digitale Markenwerbung
Monday, 21. June 2010Quelle: internet-world-business
Das Interactive Advertising Bureau Europe hat ein Whitepaper mit dem Titel "Brand advertising and digital" veröffentlicht. Das 15-seitige Dokument beinhaltet Informationen rund um die Themengebiete Erfolgsmessung, Formate, Targeting und Zielgruppenansprache.
IAB, Google, Facebook comment on privacy draft law
Friday, 11. June 2010Quelle: smartbrief-com-iab
Responses to the federal privacy bill were mixed: Facebook urged Congress to offer separate regulations for data collected an -More-
IAB fordert Maßstäbe für Tablet-Werbung: Neue Plattformen brauchen Werbenormen
Thursday, 10. June 2010Quelle: internet-world-business
Das Interactive Advertising Bureau (IAB) will mit Hilfe einer Arbeitsgruppe Standards und Best Practices für Display-Werbung auf Tablet-PCs und digitalen Lesegeräten formulieren. Im Zentrum des Projekts soll dabei zunächst das iPad als neue Werbeplattform stehen.
IAB is working toward industry standard for tablet ads
Wednesday, 9. June 2010Quelle: smartbrief-com-iab
An IAB task force is working to produce recommendations on standards for tablet and e-reader display ads, much as the group p -More-
IAB voices concerns over proposed privacy rules
Monday, 7. June 2010IAB und Google veröffentlichen Consumer Commerce Barometer: Tool für Marktforschung weltweit
Friday, 4. June 2010Quelle: internet-world-business
Wie viel Prozent der australischen Frauen buchen Reisen übers Web? Wie viele Franzosen über 55 Jahre informieren sich in Blogs über Autos? Antworten auf diese und ähnliche Fragen liefert Werbetreibenden das neue Consumer Commerce Barometer mit Datensätzen von TNS Infratest.
IAB creates Multicultural Council
Tuesday, 25. May 2010Quelle: smartbrief-com-iab
The IAB’s new Multicultural Council, which takes the place of its Hispanic Committee, is intended to help shed new insight on -More-
The Time is Now for Mobile Marketing and Outreach. Cell phones are the most personal way to interact with consumers. In this report, you will learn how to reach almost every mobile consumer in the U.S. by adding a mobile address, a Common Short Code, to your marketing mix. Get the free whitepaper.
+ IAB Creates Marketplace Transparency Between Agencies and Publishers, Releases Lead Quality Accountability Best Practices
Tuesday, 16. December 2008The IAB announced the release of Lead Quality Accountability Best Practices, a document designed to create marketplace transparency by improving communication between agencies and publishers in the lead generation industry.
The recommendations outlined in the document address two main areas:
- Best practices for advertiser sharing of invalid leads with publishers to improve the process of accounting for leads.
- Communication methodology for advertiser sharing of converted leads with publishers to improve advertiser conversions and ROI.
Twenty leading online lead generation companies came together to develop the document, representing companies across nine major verticals, including automotive, insurance, education, pharmaceutical, continuity clubs, financial services, retail, and CPG.
According to the IAB Internet Advertising Revenue Report for 2007, lead generation accounted for .6 billion of the total of .2 billion total of interactive advertising spend that year. First half figures for 2008 show that lead generation represented 7 per cent or 6 million of overall interactive advertising spend.
Among the key best practices, the document highlights:
· Publishers and advertisers should establish the definition of a valid and invalid lead at the onset of a lead generation campaign.
· Advertisers should return invalid leads to publishers in real-time or a time frame agreed upon up front with detailed reasons.
· Publishers should use returned invalid lead data to optimize traffic, improve creative, and refine targeting.
“These best practices provide a clear and concise roadmap for agencies and publishers to further enhance marketers’ ability to refine and target their best customers— the crux of successful lead generation campaigns,” said Sherrill Mane, senior vice president, Industry Services of the IAB. “Transparency, accountability and good communication between agencies and publishers will allow this platform to continue to flourish.”
“Data sharing between advertisers and publishers is vital to achieving high quality leads and optimizing an online lead generation program, which is especially important in these difficult economic times,” said Gayle Guzzardo, chairperson of the IAB Lead Generation Committee and senior vice president of product management at Q Interactive. “The IAB’s Lead Quality Accountability Best Practices is an indispensable guide for understanding, implementing and benefiting from data sharing for all parties involved.” To view the best practices please go to www.iab.net/leadquality
+ IAB Launches Audience Reach Measurement Guidelines for Public Comment
Sunday, 7. December 2008The IAB announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent definitions of metrics and sets standards for how to measure unique audience across different methodologies. The guidelines were released at the IAB’s annual Leadership Forum on Audience Measurement in New York City, where leaders of media companies, measurement companies and advertising agencies convened to gain insights on the evolution of audience measurement and where sessions will be devoted to a detailed review of the proposed guidelines.
“These guidelines represent an industry wide endorsement of clarity and transparency of methodologies and metrics, particularly around reach, a core metric used throughout the media world,” said Sherrill Mane, senior vice president, Industry Services of the IAB. “The driving force for marketers’ ongoing embrace of interactive media is the accountability that interactive provides and these guidelines will enhance that clarity and certainty.”
The gathering, reporting, and measurement of audience metrics has a material impact on interactive media buying decisions. Transparency into these methodologies and clear definitions of commonly used terms are critical to the ongoing growth of interactive media as marketers continue to allocate a larger portion of their budget to the platform.
The guidelines will address these key areas of audience measurement:
- Provide definitions of key industry metrics such as unique users, unique cookies, unique browsers, visits and time spent.
- Establish a framework for all measurement providers to have their methodologies audited, providing greater certainty for the industry.
-Foster greater accuracy and reliability of all forms of online audience measurement, whether based on server data, online panels or user registration.
“Audience size and composition are vital to planning interactive advertising campaigns,” said Lynn Gutstadt, Director of Corporate Research, CBS Interactive and a member of the IAB’s Audience Measurement Working Group. “Adoption of these guidelines by the interactive industry will give marketers, agencies and other stakeholders in the digital ecosystem greater certainty in the measurement of our audience.”
“Ongoing Media Rating Council (MRC) audits of several of the syndicated measurement companies represent a commendable step toward accountability,” said George Ivie, CEO and Executive Director of the MRC. “The completion of the IAB Audience Reach Measurement Guidelines paves the way for other measurement organizations, for example census measurers such as sites, ad-servers or analytics organizations, to have rigorous consistent guidelines to help ensure consistent measurements of unique cookies, devices or in certain circumstances even users.”
Members of the industry (advertising agencies, advertisers, online publishers and technology vendors) are encouraged to read the proposed guidelines and submit comments on the IAB site at www.iab.net/audiencemeasurement. After the comment period closes on January 20, 2009, the feedback will be reviewed and the guidelines will be finalized and released.