54% of magazine readers interact with brand digitally
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Nearly all of America’s 187 million magazine readers still use print, but more than half are interacting digitally, according -More-
Artikel-Schlagworte: „interact“
Yahoo!’s "living ads" let users interact with video
Wednesday, 23. November 2011Quelle: smartbrief-com-iab
Advertisements that blend the engagement and story-telling strength of TV ads with an invitation for consumer interaction are -More-
Article: How Facebook Brand Fans Interact Post ‘Like’
Tuesday, 27. September 2011Quelle: emarketer
Fans will ‘like’ and share content, but will also ‘unlike’ a brand if they aren’t happy
http://www.emarketer.com/Article.aspx?id=1008612
What do you think about social-media campaigns that interact directly with the consumer, such as Old Spice’s popular Twitter/YouTube campaign that quickly produced videos of the "Old Spice Guy" responding to fans, or the Wheat Thins campaign that grants wishes posted by fans on Twitter?
Wednesday, 28. July 2010How Consumers Interact with Brands on Social Networks
Tuesday, 8. June 2010Quelle: emarketer
Consumers do want relationships
http://www.emarketer.com/Article.aspx?id=1007742