Why brand journalism isn’t about content farming
Wednesday, 28. September 2011Quelle: smartbrief-com-socialmedia
Brand journalism has a undeserved bad reputation for being ethically dubious and producing poor content, David Spark writes. -More-
Artikel-Schlagworte: „isnt“
Why Facebook isn’t the best place to build your fan community
Tuesday, 27. September 2011Quelle: smartbrief-com-socialmedia
Facebook has its uses for brands, but it’s a lousy community platform, writes Richard Millington. -More-
Why social’s success isn’t killing off SEO
Friday, 2. September 2011Quelle: smartbrief-com-socialmedia
The success of social media hasn’t removed search engine optimization from marketers’ tool kits, writes Liana Evans. -More-
Facebook isn’t turning its back on location marketers
Saturday, 27. August 2011Quelle: smartbrief-com-socialmedia
Facebook is doing away with its Places service, but location marketers shouldn’t be too concerned, writes Irina Slutsky. -More-
Why the "Old Spice Guy" isn’t a perfectionist
Tuesday, 23. August 2011Quelle: smartbrief-com-socialmedia
The “Old Spice Guy” Web video campaigns of 2010 and 2011 succeeded because creatives focused on quantity rather than quality, -More-
Facebook geo-targeting for ads isn’t ready for prime time, data suggest
Saturday, 20. August 2011Quelle: smartbrief-com-socialmedia
Facebook’s geo-targeting system for ads may not be fully reliable, according to research from XA.net. -More-
Why social media ROI isn’t 1-size-fits-all
Saturday, 30. July 2011Quelle: smartbrief-com-socialmedia
There’s no easy answer to tracking social media return on investment, says Susan Bratton, CEO of Personal Life Media. -More-
Be warned: Blogging isn’t free
Wednesday, 27. July 2011Quelle: smartbrief-com-socialmedia
Blogging is labor intensive and presents “serious opportunity costs” for businesses, Jay Baer writes. -More-
Social media isn’t a top priority, large-firm executives say
Friday, 22. July 2011Quelle: smartbrief-com-socialmedia
About a quarter of executives at large businesses say social media is a key priority for their company, according to a study -More-
If social media marketing isn’t driving revenue, then it isn’t worth participating in.
Wednesday, 20. July 2011Quelle: smartbrief-com-socialmedia
Pamela Seiple, writing at HubSpot.com -More-
For Facebook, bigger isn’t necessarily better
Thursday, 9. December 2010Quelle: smartbrief-com-socialmedia
Facebook’s rapid ascent and huge user base have made it a tantalizing target for marketers, writes Judy Shapiro, but continui -More-
Your Facebook Page wall is a hub of activity — Why not make your tabs as dynamic? Shoutlet’s Facebook Fan Page Management gives you a platform to create and publish easily updated, cost-effective custom tabs — no FBML required. See how this and other Shoutlet features improve the Facebook user experience and help you meet your goals.
Profitability isn’t our priority, says Foursquare chief
Thursday, 9. December 2010Quelle: smartbrief-com-socialmedia
Foursquare founder Dennis Crowley says he’s confident his location-based service will continue to thrive, despite the rise of -More-
[T]he customer-engagement aspect of social media … isn’t really all that hard. After all, most of us have grown up talking to other people.
Friday, 15. October 2010Quelle: smartbrief-com-socialmedia
[T]he customer-engagement aspect of social media … isn’t really all that hard. -More-
Study: America isn’t the center of the Twitterverse
Tuesday, 28. September 2010Sources: Publicis isn’t living up to ad buying clause of Microsoft deal
Tuesday, 7. September 2010Quelle: smartbrief-com-iab
Publicis Groupe reportedly is falling short of its ad-spending pledge to Microsoft as part of its 2009 deal to acquire Razorf -More-
Actually, the customer isn’t always right
Monday, 23. August 2010Quelle: smartbrief-com-socialmedia
The fear of an online backlash leads many companies to rush to placate every single person who whines about them online, writ -More-
Digital agency’s Multiply tool isn’t politics as usual
Friday, 20. August 2010Quelle: smartbrief-com-iab
Engage, a digital firm that works on Republican political campaigns, is trying to take its Facebook-based campaigns to a new -More-
Web data isn’t as personal as you think
Friday, 6. August 2010Quelle: smartbrief-com-iab
The Wall Street Journal only got part of the picture in its reporting on how websites track user data, Erin Jo Richey argues. -More-
MySpace isn’t for sale, says News Corp. executive
Friday, 9. July 2010Quelle: smartbrief-com-socialmedia
Jonathan Miller, News Corp.’s digital chief, has told reporters that MySpace is “definitely” not for sale, an attempt to sque -More-
Expertise isn’t the only route to must-read content
Tuesday, 22. June 2010Quelle: smartbrief-com-socialmedia
You don’t need to be a know-it-all to produce must-read content for your users or your industry peers, says CME Group’s Allan -More-
Why isn’t business-to-business social marketing more effective?
Tuesday, 15. June 2010Quelle: smartbrief-com-socialmedia
Business-to-business companies are struggling to convert social traffic into leads, a study finds. -More-
Why social media isn’t an SEO magic bullet
Wednesday, 2. June 2010Quelle: smartbrief-com-socialmedia
Social media is a great way to share content, but it’s not a foolproof search engine optimization strategy, writes Norm Elrod -More-
Last chance: Social Media Meets Finance
Why should financial services care about social media? Shiv Singh shows why, when he joins pioneers at Vanguard, the SEC and FINRA to reveal social media strategies for firms looking for a leading edge in the June 8 SmartBrief Webinar Social Media Meets Finance. Last chance — register now.
Why should financial services care about social media? Shiv Singh shows why, when he joins pioneers at Vanguard, the SEC and FINRA to reveal social media strategies for firms looking for a leading edge in the June 8 SmartBrief Webinar Social Media Meets Finance. Last chance — register now.
"Going viral" isn’t a marketing strategy
Thursday, 27. May 2010Quelle: smartbrief-com-socialmedia
Viral marketing is a contradiction in terms, writes Jim Meskauskas. -More-
A recent study shows Twitter isn’t a perfect measure of public opinion — but researchers say it shows promise in that field. How accurately do you think Twitter reflects public opinion?
Wednesday, 19. May 2010Quelle: smartbrief-com-socialmedia
Twitter’s user base is highly skewed. It’s very good at reflecting the opinions of certain kinds of people
62.30%
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