Article: National Brands Look to Local Online Efforts
Thursday, 15. December 2011Quelle: emarketer
Online accounting for more local ad spending as local makes up a greater share of digital total
http://www.emarketer.com/Article.aspx?id=1008730
Artikel-Schlagworte: „local“
Google plans local delivery service
Friday, 2. December 2011Quelle: smartbrief-com-iab
Google is combining its search, local coupon offers, and pay-by-mobile applications to offer delivery of local goods, accordi -More-
3 ways to embrace social without losing your local roots
Tuesday, 29. November 2011Quelle: smartbrief-com-socialmedia
Outdoor-products co-op REI has a national presence, but its customers tend to have strong relationships with their local stor -More-
Improved formats could aid growing market for local social ads
Wednesday, 16. November 2011Quelle: smartbrief-com-iab
Local ads via social channels are expected be worth one-third of the social sector’s $8.1 billion ad market by 2015, analysts -More-
Article: Mobile Brings New Opportunities for Local Retailers
Wednesday, 9. November 2011Quelle: emarketer
Mobile becomes a more important driver of in-store traffic
http://www.emarketer.com/Article.aspx?id=1008679
Google looks to local with new video ad service
Friday, 21. October 2011Quelle: smartbrief-com-iab
Google is aiming to make things simple and inexpensive for local advertisers looking for an online video presence. -More-
JVC unifies local dealers in Facebook push
Thursday, 20. October 2011Quelle: smartbrief-com-iab
JVC Mobile Entertainment has created a local social network consisting of 84 Facebook pages that sync the company’s nationall -More-
Online Chevy campaigns get local
Saturday, 15. October 2011Quelle: smartbrief-com-iab
Chevy is getting ready to celebrate its 100th year with an online campaign called “The Road We’re On,” an interactive map tha -More-
Daily-deals marketing is raising the cost of local search
Thursday, 13. October 2011Quelle: smartbrief-com-iab
Search engine marketing that includes references to local markets is suddenly a competitive and increasingly costly field, th -More-
Wal-Mart goes local with new Facebook app
Wednesday, 12. October 2011Quelle: smartbrief-com-socialmedia
Wal-Mart is launching a Facebook application that offers tailored local-level marketing for each of its 3,600 stores in the U -More-
Article: Search Engines Top Local News Sites for Community Information
Monday, 3. October 2011Quelle: emarketer
Also top source for finding info about local businesses
http://www.emarketer.com/Article.aspx?id=1008621
Blog: State Farm Mixes National and Local Efforts to Reach Hispanic Market
Thursday, 29. September 2011Quelle: emarketer
AN INTERVIEW WITH: Ed Gold Advertising Director State Farm Insurance State Farm ranks as the 10th largest advertiser in Hispanic media spending in the US, according to Kantar Media and [...]
Google boosts local outreach with Zagat acquisition
Saturday, 10. September 2011Quelle: smartbrief-com-iab
Google will have a rich cache of local content after acquiring Zagat, a well-respected publisher of restaurant and shopping r -More-
Article: Images, Coupons Boost Local Search Ads
Tuesday, 6. September 2011Quelle: emarketer
Searchers look for images and coupons from local business listings online
http://www.emarketer.com/Article.aspx?id=1008574
Yahoo! ad deal with Gannett expands via local TV
Thursday, 1. September 2011Article: Mobile Coupons Are Just One Tool for Local Businesses
Friday, 26. August 2011Quelle: emarketer
Nancy Cook
Vice President, New Media Business Development
Valpak
http://www.emarketer.com/Article.aspx?id=1008563
Article: Vistaprint’s European Ecommerce Stays Local to Each Market
Friday, 5. August 2011Quelle: emarketer
Sven Ripper
VP Sales & Marketing—North & Central Europe
Vistaprint Ltd.
http://www.emarketer.com/Article.aspx?id=1008529
Amazon debuts local deals in Chicago
Tuesday, 2. August 2011Quelle: smartbrief-com-iab
Amazon launched AmazonLocal deals in Chicago through a partnership with daily-deal website LivingSocial, in which the retaile -More-
Article: Reaching Local Customers on Native Social Networks
Thursday, 28. July 2011Quelle: emarketer
Some of the world’s largest emerging markets loyal to homegrown social sites
http://www.emarketer.com/Article.aspx?id=1008516
Google alters disputed search displays on local businesses
Tuesday, 26. July 2011Quelle: smartbrief-com-iab
After complaints that Google Places was appropriating parts of reviews from other websites, Google has altered the way it dis -More-
Can big brands learn to go local on Facebook?
Wednesday, 20. July 2011Quelle: smartbrief-com-socialmedia
Small businesses are generally more successful than huge corporations at leveraging their Facebook fans, writes Dave Williams -More-
Social Media Consulting Manager
NM Incite
NM Incite
Local ad spend is shifting online
Wednesday, 23. March 2011Quelle: smartbrief-com-iab
Local online ad spending will nearly double in dollar terms by 2015 and make up nearly a quarter of total spending in that ca -More-
Bing adds local, social tools and goes 3D
Friday, 17. December 2010Quelle: smartbrief-com-iab
Microsoft’s Bing has released new tools for users and businesses to help further set apart the search engine from its main ri -More-
Neuer Look für Yahoo Local
Thursday, 9. December 2010Quelle: internet-world-business
Yahoo Local bekommt ein neues Design und auch die Auswahl der Inhalte ändert sich. Die neue Version der lokalen Suche startet zunächst in einer auf wenige Regionen limitierten Beta-Version.
Article: Local Mobile Ad Spending to Continue Dramatic Growth
Wednesday, 8. December 2010Quelle: emarketer
Local mobile spend to surpass $2 billion by 2014
http://www.emarketer.com/Article.aspx?id=1008094
Groupon acquisition would give Google leg up on local market
Thursday, 2. December 2010Quelle: smartbrief-com-iab
Google’s reported effort to acquire social discount site Groupon would shift its focus from search to direct sales in the luc -More-
Yahoo! to launch local deals program
Wednesday, 17. November 2010Quelle: smartbrief-com-iab
Yahoo! has lined up Groupon, Gilt City and 18 other marketers to participate in a location-driven e-coupon program. -More-
DailyCandy launches Deals channel for local partners
Thursday, 11. November 2010Google goes to new Place with beefed up local search results
Friday, 29. October 2010Quelle: smartbrief-com-iab
Google’s Place Search is a new tool for local businesses that provides photos, ratings and a review thumbnail, among other in -More-
Gowalla sets pricing gimmick for local "Stamp Calendar" promo
Thursday, 28. October 2010Quelle: smartbrief-com-iab
Location-based site Gowalla, in a bid to attract more small businesses, has created a “Stamp Calendar” promotion for New York -More-
National brands should go local to boost sales
Friday, 22. October 2010Quelle: smartbrief-com-socialmedia
National brands should work with their local outlets on targeted social-media campaigns, writes Gregg Stewart. -More-
Amazon grows in China by catering to local tastes
Wednesday, 13. October 2010Quelle: smartbrief-com-iab
Amazon’s popularity is growing among consumers in China, as the retail site caters to local cultures with a menu of about 8,0 -More-
Study: Online is the top destination for local search needs
Wednesday, 6. October 2010Quelle: smartbrief-com-iab
More people are jumping on the Internet to find a local business or location, though 45% of consumers don’t have a specific t -More-
How the ‘Like’ Button Impacts Search Results
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Do you know how Social and Search intersect today? Find out how your site can apply the open graph and Facebook’s “Like” button to bridge social and search and drive increased site traffic. Download this FREE whitepaper now.
Article: Strong Growth for Local Online Advertising
Wednesday, 22. September 2010Quelle: emarketer
Slow rebound overall but a 30% increase online
http://www.emarketer.com/Article.aspx?id=1007939
Why social marketers must learn to think local
Tuesday, 14. September 2010Quelle: smartbrief-com-socialmedia
Mobile is the next big thing in social marketing, with almost a third of U.S. -More-
Local digital is a potential gold mine for broadcasters
Saturday, 11. September 2010Quelle: smartbrief-com-iab
Although research firms BIA/Kelsey and Borrell Associates disagree on the specifics of the size of the local digital market, -More-
How To Engage Small Businesses Through Social Media
Learn the most effective ways to reach small business decision makers through social media. See how 1,711 small business decision makers find value in social media usage and the social media resources they turn to for relevant information. Download your copy now!
Learn the most effective ways to reach small business decision makers through social media. See how 1,711 small business decision makers find value in social media usage and the social media resources they turn to for relevant information. Download your copy now!
Yahoo! thinks local with news push
Friday, 27. August 2010Quelle: smartbrief-com-iab
Yahoo!, as part of a continuing emphasis on local content, is seeking “seasoned” editors in Chicago, Dallas, and San Jose, Ca -More-
Forecaster predicts rise in e-mail, local online and video ad spending
Tuesday, 24. August 2010Quelle: smartbrief-com-iab
A forecast from Borrell Associates predicts a rise in spending on ads in streaming video to $5.6 billion in 2011, an uptick o -More-
Gannett to unveil network of local school sports sites
Thursday, 19. August 2010Quelle: smartbrief-com-iab
Gannett, via its HighSchoolSports.net unit, is creating more than 100 local school sports sites that will be co-branded with -More-
Article: Web Most Effective Way to Reach Local Audiences Worldwide
Wednesday, 18. August 2010Quelle: emarketer
Local websites rule while social sites stay on hold
http://www.emarketer.com/Article.aspx?id=1007875
AOL continues huge local push
Tuesday, 17. August 2010Quelle: smartbrief-com-iab
AOL’s Patch network of hyperlocal news outlets is expected to expand this year with the addition of 500 sites, in addition t -More-
Article: Double-Digit Growth for Local Mobile Audience
Monday, 9. August 2010Quelle: emarketer
Use of local business directory apps up 42%
http://www.emarketer.com/Article.aspx?id=1007854
Local approach is paying off for daily discount e-mailer Living Social
Monday, 19. July 2010Quelle: smartbrief-com-iab
It’s been a good year for Living Social, with the daily discount e-mail provider having raised $44 million in funding and add -More-
Blog: Big Media’s Hyper-Local Push for Local Advertising Dollars
Friday, 2. July 2010Quelle: emarketer
Recent research from Pew Internet & American Life Project shows that one out of five US adults now tracks local issues online. As a result, several major media companies, including [...]
http://www.emarketer.com/blog/index.php/big-media-hyper-local-push-local-advertising-dollars-aol/
Google tool allows smartphone users to click-to-call local businesses
Friday, 18. June 2010Quelle: smartbrief-com-iab
Google has created a click-to-call tool for smartphone application developers that gives users the ability to dial local busi -More-
Gannett to make stations’ sites more local
Wednesday, 16. June 2010Quelle: smartbrief-com-iab
Ten TV stations owned by Gannett Broadcasting will get a website makeover to include more local content and advertising. -More-
Study: Web tools cement local communities
Thursday, 10. June 2010Quelle: smartbrief-com-socialmedia
Social-media tools are helping people to renew their ties to their local community and to forge stronger relationships with t -More-
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TV stations sites see boom in local display sales
Monday, 7. June 2010Quelle: smartbrief-com-iab
Internet revenues for TV stations increased 26% in the first quarter over a year ago, according to the Television Bureau of A -More-
Yahoo! partners with Valassis in search of local ads
Monday, 24. May 2010Quelle: smartbrief-com-iab
Yahoo! is partnering with direct marketer Valassis to bring in more local telecom ads. -More-
WSJ goes local with Foursquare badges
Tuesday, 27. April 2010Quelle: smartbrief-com-socialmedia
To promote its New York City metro section, The Wall Street Journal has launched a series of Foursquare badges. -More-
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Free webinar from Radian6: Join us on Thursday, April 29th as we chat with Jim Sterne, author and chair of the Web Analytics Association, about the intersection of web and social analytics. Learn how social media participation influences consumer actions on your website and how to measure and optimize your efforts for best results. Register today.